Media Pack

Transcription

1 Media Pack

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3 Plumbing SA Plumbing SA is the official magazine of the Master Plumbers Association in South Australia and is read extensively across the industry. The magazine covers industry market segments including: Commercial, industrial and residential construction, Commercial, industrial and residential maintenance. Market research indicates that over 10,000 people read Plumbing SA and that 75% of the plumbing industry, approximately 3000 plumbers read the magazine. It is also read by other trades within the construction industry. The media, local government, state government and politicians all receive copies of the magazine. Government and media regularly pick up on issues raised in the magazine. Circulation is comprised of 2500 print versions and electronic versions are also distributed to a growing number of members. 2.

4 3. Plumbing SA The communication objectives include informing all plumbers of: Changes to legislative and regulatory requirements Reporting on industrial and employment issues Providing business information Advising members about public health and environmental issues Reporting on new products and technologies Advising members about new training courses Reporting on safety issues impacting on the industry The member services and benefits available.

5 Plumbing SA - six issues a year 4 January - February March - April May - June July - August September - October November - December Booking and copy deadline second Friday in November Booking and copy deadline Last Friday in January Booking and copy deadline Last Friday in March Booking and copy deadline Last Friday in May Booking and copy deadline Last Friday in July Booking and copy deadline Last Friday in September

6 5. MAGAZINE DISPLAY ADVERTISING RATES Effective 1st July th June 2016 Ex GST Inc GST Full page Colour $ $ H297mm x W210mm Full page 6 issues $ $ Half page horizontal $ $ H148.5mm x 210mm Half page vertical $ $ H297mm x W95mm 1/3 of a page horizontal $ $ H90mm x W210mm ¼ of a page $ $ H74.25mm x W52.5mm Inside front page and back cover loading 20% Inside back cover loading 15% Inserts Up to A4 size (one sheet) - $ (two sheet) - $ (Booklet) - $

7 MPA Website 6. Banner and Tile advertising is available on our website, Please see below for the available advertising options: Banner Advertising Banner Advertising linked to your website $ / quarter (inc GST) Located at the top of the page Banners can be flash or static Horizontal layout Dimensions x 90 pixels Accepted file types: SWF (Flash), GIF, JPEG, PDF, PNG Tile Advertising Tile Advertising linked to your website Conditions Advertisements must be provided to MPA in the specified accepted file types and dimensions prior to them being uploaded to our website. Please provide the URL/address to the website you wish your banner to be linked through to. Should any changes be requested to the advertisement/s provided, additional charges may apply. Invoices are raised quarterly and must be paid within 7 days. Your advertisements will remain on our website, until notice of cancellation is provided in writing. $ / quarter (inc GST) Located on the side of the page Vertical layout Dimensions x 240 pixels Accepted file types: GIF, JPEG, PDF, PNG To advertise on our website or for further information, please contact us on: e: [email protected] p: (08)

8 Bookings All advertising bookings are to be made through: Frances McCaffer Marketing Coordinator Master Plumbers Association PO Box 219 Torrensville Plaza SA 5031 p: f: e: Publication and Delivery Last week of month prior to publication date. Cancellations Twenty eight days notification of cancellation. Indemnity It is the responsibility of the advertiser to ensure that advertisements comply with the Trade Practices Act 1974 as amended. All advertisements are accepted for publication on condition that the advertiser indemnifies the publisher and his servants against all actions, claims, loss or damages resulting from anything published on behalf of the advertisers. Invoicing will be issued by Master Plumbers Association Payment Terms 7 Days from date of invoice Material requirements: Press quality PDF required, with all fonts embedded. Minimum 3mm bleed Trim marks visible Text and logos within an advert must be at least 5mm from the trim area Images/logos to be at least 300dpi or we will not be responsible for pixellated logos or images. Full colour adverts must be supplied as CMYK (All spot colours must be converted to CMYK). We will take no responsibility for colour accuracy if supplied in spot colour. If a native file is to be supplied please ensure all images and fonts are supplied as well. Any files supplied outside these parameters may incur a cost to modify to ensure the file prints successfully. Cost will vary based on time required. 7.

9 8. PLUMBING SA ADVERTISING GUIDELINES POLICY The purpose of this policy is to provide clear understanding of what is and isn t acceptable in advertising content. The purpose of Plumbing SA is to: Provide information and to educate plumbers To promote a professional plumbing industry to the public To assist plumbers in their day to day business operations. Advertising can include: Advertising by non plumbing related manufacturers and merchants that displays pricing, offers loyalty or other incentive programs Advertising from plumbers, manufacturers and merchants is limited to product/brand/store specific information that is of interest to the plumbing industry Advertising services by plumbers and others that other members could benefit from eg, CCTV inspections, preparation of manuals and documentation. New or general product advertising for both manufacturer and merchant with no pricing. Advertising must be constructive and focus on the features and benefits of the advertisers goods or services - there must be no mention of competitors brand, perceived weaknesses or product/service applications. Editorials on products or services. Advertising Restrictions Specific pricing details Any loyalty or reward programmes Specials advertising (i.e. buy this product and get one free, or buy this product and get two controllers free) Sales promotions by merchants and manufacturers Specials advertising eg Buy one get one free Watermark Logo and Licence number must appear on all plumbing product advertisements where Watermarking is required by legislation. Master Plumbers Association of SA Inc accepts no liability to advertisers for the publication of advertising which may be held contrary to the Australian Consumer Law (ACL) Master Plumbers Association of SA Inc reserves the right to decline, cancel, amend or suspend any advertisement or insert as deemed to be outside MPA Advertising Policy.

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