2014 Photonics Media Advertising Rates

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1 2014 Photonics Media Advertising 2014 Photonics Spectra Advertising Ad Size 1x 3x 6x 12x 24x Full Page $11,545 $10,965 $9810 $8545 $7505 2/3 Page /2 Island /2 Page /3 Page /4 Page /6 Page Full Page $9770 $9285 $8305 $7230 $6350 2/3 Page /2 Island /2 Page /3 Page /4 Page /6 Page x 24x Cover 2 $ 9825 $ 8630 Cover Cover 4 10, Spread 17,085 15,010 Cover and spread prices include fourcolor process and bleed. Insertion acceptance sub ject to publisher s approval. Contact your sales consultant for additional rates and information. Issue Closing Dates Photonics Spectra is published monthly. Insertion orders and advertisement setups, changes and finished ad materials are due according to the dates indicated in the 2014 PS Editorial Calendar. Advertising cannot be canceled after the closing date for insertion orders. Market-Smarter Our lower 2014 rates are structured to let you do more, reach more, grow more BioPhotonics Advertising Ad Size 1x 3x 6x 10x Full Page $7660 $7275 $6130 $5360 2/3 Page /2 Island /2 Page /3 Page /4 Page Full Page $6370 $6050 $5095 $4460 2/3 Page /2 Island /2 Page /3 Page /4 Page Cover 2 Cover 3 10x $ Covers and spread prices include four-color process and bleed. Special positions are available and will Cover be guaranteed for advertisers paying a 10% premium Spread 10,725 based on earned rate. Insertion acceptance subject to publisher s approval. Contact your sales consultant for additional rates and information. Issue Closing Dates BioPhotonics is published 10 times a year. Insertion orders and advertisement setups, changes and finished ad materials are due according to the dates indi cated in the 2014 BioPhotonics Editorial Calendar. Advertising cannot be canceled after the closing date for insertion orders. Photonics.com Tier Program Print Advertiser Standard Platinum $34,950 $46,600 Gold 26,215 34,950 Premium 17,735 23,645 10,635 14,180 Gateway ,810 Spectra EDU Digital Editions and Mobile Digital Editions* Rate Deep Links $270 Belly Band 475 Blow-In 335 Embedded (or Audio) 475 Animation Custom pricing Mobile Edition* Leaderboard $990 *Must advertise in the corresponding print issue.

2 EuroPhotonics Ad Size 1x 4x 8x Full Page $5190 $5050 $4825 2/3 Page /2 Island /2 Page /3 Page /4 Page Full Page /3 Page /2 Island /2 Page /3 Page /4 Page Industrial Photonics Tabloid Sizes Ad Size 1x 4x 8x Color Full Page $8280 $7985 $7690 1/2 H or V /3 Sq or V /4 V Black-and-White Full Page $6885 $6590 $6295 1/2 H or V /3 Sq or V /4 V Junior Sizes Ad Size 1x 4x 8x Color Full Page $6790 $6450 $6110 1/2 H or I /3 Sq or V x 8x Cover 2 $5810 $5550 Cover Cover Spread 9650 Webinar Sponsor Print Advertiser Standard Expert briefing webinar $7750 $10,340 (Maximum of 4 sponsors) Custom Webinar ,290 White Paper Leads Featured Newsletter Print Advertiser Standard Purchased Status Pushes 50 leads 1 month 1 $ $ 100 leads 3 months leads 6 months These programs offer a guaranteed return on investment. Black-and-White 4x Full Page $5395 $5125 $4855 1/2 H or I /3 Sq or V x Tabloid Cover 2 $9185 $8845 Tabloid Cover Tabloid Cover Tabloid Spread $15,380 Package Hosting Newsletter Print Advertiser Standard (months) Pushes ion Package 3 1 $3775 $ hour shoot Full Ownership Rights Add 2360 Add 2360 Hosting Only (no production) Second Commercial s are shot at major industry trade shows. Location shooting available for an additional fee. Captioning and translation services are also available. Unit Photonics Showcase 53,000 copies Number of Units per Year 1x 3x 6x 9x 12x $1885 $1655 $1515 $1365 $1235 Unit price plus Cover 2 (4 Units/Page) $415 Cover 3 (8 Units/Page) 110 Cover 4 (4 Units/Page) 925 Other special positions available at a 10% premium. Specifications Saddle-stitched, x trim size. Unit size: 3.25 wide x 2.25 high (8 per page). Photonics Showcase E-newsletter Unit 30,000 recipients Rate* Leaderboard & $1590 Medium Rectangle & 1150 Small Rectangle & 695 Listing Only 440 Specifications Unit Size in Pixels, Max. File W x D Size Leaderboard 728 x 90 40k Medium Rectangle 300 x k Small Rectangle 180 x k For issue closing dates and material deadlines, please refer to the Photonics Spectra Editorial Calendar. *Must advertise in the corresponding print issue.

3 Newsletter Photonics.com Top stories of the week Photonics Spectra Highlights of the latest issue BioPhotonics Biophotonics news and products EuroPhotonics European news and products Industrial Photonics Highlights of the latest issue Photonics Showcase Latest product releases New! Photonic Vision Machine vision news, research and products Spectroscopy Spectroscopy news and products Sneak Previews Preview of the products and topics on tap at major trade shows New! Schedule Every Thursday banners run full month; Content ads run 1 week Monthly second Wednesday of each month Monthly fourth Wednesday of each month Quarterly March, June, Sept., Dec. Quarterly Jan., April, July, Oct. Bimonthly third Wednesday of the publication month Quarterly March, June, Sept., Dec. Quarterly Feb., May, Aug., Nov. Photonics Media E-newsletters Total Distrib. Banner Ads 31,500 Leaderboard 34,000 Leaderboard 22,000 Leaderboard 33,000 Leaderboard 17,500 Leaderboard Print Advertiser $ $ $ $ Standard $ $ $ Content Ads Print Advertiser Standard Enhance your print and online advertising, and drive more traffic to your website with push marketing in targeted e-newsletters. NA $440 NA Calendar below 50,000 Leaderboard $4670 Top Unit Second Unit Standard Unit January SPIE Photonics West August SPIE Optics & Photonics February OFC October VISION April SPIE Defense, Security & Sensing November Society for Neuroscience Annual Meeting May CLEO $ Custom Technology Newsletter Total Distribution Print Advertiser ** Editors theme the newsletter to your chosen technology, and you are the sole sponsor. Includes leaderboard, medium rectangle and a featured content item. 10,000 15,000 20,000 $ Choose from the following technologies, plus request a specific focus for some of the articles: Lasers Microscopy Biophotonics Materials, Chemicals & Coatings Optics Spectroscopy Sensors & Detectors Light Sources Imaging Fiber Optics Test & Measurement Industrial Photonics **This targeted program is limited to print advertisers who invest a minimum of $20,000 in Photonics Media publications. Limit 2 newsletters per advertiser per year. Photonics Research Basic 10-Question Survey $7165 Contact your sales representative for custom pricing and details.

4 Photonics Buyers Guide Multimedia Advertising Program Ad Size s White Papers s Full Page $13,810 2/3 Page 8 2 or 2 11,630 1/2 Island 6 1 or 1 11,355 1/2 Horiz. 5 1 or 1 10,020 1/3 Page 3 1 or Full Page 6 1 or 1 $11,240 2/3 Page 5 1 or /2 Island 4 1 or /2 Horiz. 3 1 or /3 Page 2 1 or For multiple ad pricing and benefits, contact your sales representative. High Impact 2-Page Spread $23,610 Cover 2 15,510 Cover 3 15,050 Cover 4 16,510 Other special positions and inserts available. Contact your sales representative. Additional Enhancements Print Online Unit Advertiser* Standard Logo Listing $ 655 $1170 Featured Featured White Paper Featured Catalog Page Spotlight Category Banners 1x $ 810 $1085 3x x x x Each Add l * Advertiser rates apply to companies that purchase multimedia advertising programs. Issue and Closing Dates Print Edition Issue: February Space & Material: October 31 Online Issue: 1st of every month Space & Material: 15th of preceding month Advertising Specifications, Terms and Conditions Advertising material must adhere to the specifications listed below to ensure the quality of reproduction. Laurin Publishing cannot be held responsible for advertisements that do not comply with these instructions. Preferred Material for Print Ads High-resolution, press-optimized pdf files are preferred. We also support the following Macintosh software: Photoshop CS5, Illustrator CS5, InDesign CS5 and QuarkXPress 8.5. For graphics, please use eps, tiff or jpeg formats. Photos should be 300 dpi, and black-and-white line art should be 600 dpi. Proofs The publisher assumes no responsi bility for the quality of color ads printed without a color proof. We cannot be held responsible for any errors if a printed proof does not accompany your files. Material for Electronic Media Ads For online ads, we accept.gif,.jpg or Macro media Flash files. If submitting Flash files, the native.fla and.swf files must be provided in order to enter codes to track ad clicks. Ads must include a border, and animation should stop after 20 seconds. E-newsletter ads should be static.gif or.jpg format no Flash files, no animation. When sending material, please be sure to indicate the URL to which the ad should link. ion Charges Advertising creative services are available for an additional fee. Advertisers or agencies will be billed for preparation of advertisements or changes to existing material, including copy changes. Additional charges will also be incur red if material sent is not received in the ac cepted formats. ion charges are noncommissionable. Submitting Digital Files You can submit files on CD-ROM or DVD, them to us at advertising@photonics.com, or download them directly from your ftp site. Please contact the advertising production department for details on uploading your files to our ftp site. When sending via , all files should be zipped and must be sent as attachments. Mailing Instructions Send insertion orders and ad material to: Laurin Publishing 100 West St., PO Box 4949 Pittsfield, MA Telephone: (413) Fax: (413) advertising@photonics.com Rebate & Short Rate Advertisers who purchase sufficient space to warrant a lower rate than that at which they have been billed will receive rebates. Adver tisers who do not place sufficient space during a 12-month period to earn the rate they are being billed will be short-rated. Terms Net 30 days, no cash discounts. Finance charge of 1.5% per month will be applied on all overdue amounts. Invoices are dated the day the issue is mailed. 15% discount to all recognized agencies on space, color, bleed and position if payment is made within 30 days. For any in voiced amount re maining unpaid, Laurin Pub lishing reserves the right to hold the advertiser and/or its agency jointly and individually liable for the amount due and payable to the Pub lisher. Commissions may be revoked on any overdue invoices. Publisher s Protective Clause Advertisers and their agencies are solely responsible and assume liability for the content of their advertisements. Advertisers and their agencies further agree to hold harmless and indemnify the Publisher against any claim arising from advertisements, including the reasonable cost of defense. The Publisher reserves the right to reject any advertising that does not conform to publication standards. The Publisher cannot be held responsible for circumstances beyond its control, such as a postal strike, an act of God or action by any governmental or quasi-governmental entity.

5 Materials Specifications for These Publications Two-Page Spread x x 274 mm x x 281 mm Full Page x x 274 mm x x 281 mm 2/3 Page x x 254 mm x x 281 mm 1/2 Page Island x x 194 mm x x 212 mm 1/2 Page Horizontal 7 x x 125 mm x x 144 mm 1/2 Page Vertical x x 254 mm x x 281 mm in Buyers Guide. 1/3 Page Vertical x x 254 mm x x 281 mm 1/3 Page Square x x 125 mm 1/4 Page x x 125 mm in Buyers Guide. 1/6 Page x x 125 mm in BioPhotonics and Buyers Guide. Trim Size: x (207 x 274 mm) Bleed Page: x (213 x 281 mm) Printing: web offset; Binding: perfect *BLEED ADS: All text must be at least 0.5 (12 mm) inside the maximum width and depth of any bleed ad. Bleed size already allows for (3 mm) trim off and (9 mm) safety margin. Display Ads: High-resolution, press-optimized PDF files are preferred. We also support the following Mac intosh software: InDesign CS5, Photoshop CS5, Illustrator CS5 and Quark XPress 8.5. Buyers Guide Logos: 600 dpi TIFF or EPS preferred, 4 wide we will resize for print and online. Submission Instructions: We accept submissions on CD-ROM or DVD, or by to advertising@photonics.com, or you can contact us for details on uploading your files to our FTP site. ed files must be sent as attachments and should be zipped. Mail to: Laurin Publishing, 100 West St., P.O. Box 4949, Pittsfield, MA ; Telephone: (413) ; Fax: (413) ; advertising@photonics.com. Terms and Conditions: Please see Banner Size Specifications Unit Size in Pixels Max. W x D File Size Half Page 300 x k Leaderboard 728 x 90 40k Medium Rectangle 300 x k Small Rectangle 180 x k Category Banner 197 x 60 40k Materials Specifications For online ads, we accept GIF, JPG or Macro media Flash files. If submitting Flash files, the native.fla and.swf files must be provided to enter codes to track ad clicks. Ads must include a border, and animation should stop after 20 seconds. E-newsletter ads should be static GIF or JPG format no Flash files, no animation. When sending material, please be sure to indicate the URL to which the ad should link. Tabloid Sizes Trim Bleed Full Page 10.5 x x /2 Page Horiz. 9.5 x x 7 1/2 Page Vertical 4.55 x x /3 Page Square 6.2 x /3 Page Vertical 2.9 x x /4 Page Vertical 4.55 x x 7 Junior Sizes Trim Bleed Full Page 7 x x /2 Island x x 8.6 1/2 Page Horiz. 7 x " x /3 Page Square x x 5.9 1/3 Page Vertical x x 11