Reaching the Forest Management Professionals Market

Transcription

1 Reaching the Forest Management Professionals Market The Society of American Foresters offers the most effective ways for you to get your message in front of 12,000 forest management professionals, decisionmakers, and leaders. Forest management and natural resources professionals are highly educated individuals who influence the decisions of land and timber management. Their science-based approach leads to higher yields in harvesting and more conservation for hundreds of thousands of acres in the United States. The forest management community is comprised of field foresters, administrators, researchers, educators, and consultants and includes all areas of employment, including federal and local government and private and nonprofit groups. Facts about Forestry Professionals In a profession-wide survey, more than 40% make $70,000+ annually; 40% have a master s or doctorate degree. Nearly 80% will participate in continuing education in the next 12 months, with nearly half spending more than 26 hours in training during the year. More than 70% require field equipment to be successful in their jobs, and more than 70% rank software as critical to their work. In 2011, survey respondents spent more than $95,000, on average, for harvesting equipment and $83,000, on average, for fire equipment. Sixty-eight percent said they seek out professional publications, websites, and conferences as sources for information about purchasing new products and services. Sales representatives, word of mouth, and direct mail made up the rest of those surveyed. More than 70% utilized GPS, GIS, and laptops as the primary technology tools for their work. Source: 2011 Forestry Profession Profile Survey Reach these individuals with the Society of American Foresters. We can develop a package that fits your goals, whether it be in person, in print, or on the Web.

2 The Forestry Source Monthly Circulation The nation s leading forestry newspaper, The Forestry Source, informs forest management professionals about events, issues, and developments. This monthly publication provides exclusive and timely forestry-related news on critical legislative matters, scientific research and technology advancements, and opinions on forest and land management. Source readers have access to columns and features including: GIS for Foresters, Industry News, Field Tech, and more. The Forestry Source also features the SAF Career Center, the leading source for land management and forestry job listings that bring online and print together to supply quality candidates quickly. Monthly Print Circulation. 24/7 Online Delivery and Mobile The Forestry Source goes beyond the 12,000 forestry and land management professionals to reach local and national leaders in policy, education, and natural resources from the public and private sectors Rates Per Insertion 1x 3x 6x 12x Full page $3,352 $3,244 $3,239 $3,054 Back page* $2,487 $2,379 $2,271 $2,163 1/2 page $2,024 $1,946 $1,890 $1,839 1/4 page $1,076 $1,050 $1,020 $999 1/8 page $984 $963 $942 $927 *Premium position, 3/8-page ad size 2016 Editorial Calendar Subject to change Drones in Forestry: Mapping and Remote Sensing Urban Forestry: Practices, Tools, Technology Biomass Harvesting and Processing Convention Brochure Wildland Fire: Policy, Practices, and Technology Logging Logistics (harvest and transportation management software) Technology: The Year in Review and Outlook for 2017 and Beyond January March May June August October December

3 General Rate Policy Rates are based on the number of insertions placed within a one-year period. Rates are subject to change with 60 days notice; advertisers under contract are not subject to rate increases. Agency Commission Recognized agencies receive 15% on gross charges. No cash discounts. Material Submission Ad material should be submitted as a high-resolution, print-quality PDF, TIFF, or graphic file. Fonts should be embedded or included. All color graphics should be submitted as CMYK files. Advertising Options The Forestry Source offers the following advertising options: polywrap, stitched-in cards, blow-in pieces, Post-It Notes, zip code breaks, and zoned ads to the region and demographics of your choice. Please contact us for rates Deadlines Issue Insertion Order Artwork January December 1 December 10 February January 1 January 10 March February 1 February 10 April March 1 March 10 May April 1 April 10 June May 1 May 10 July June 1 June 10 August July 1 July 10 September August 1 August 10 October (Convention Issue) September 1 September 10 November October 1 October 10 December November 1 November 10 January 2016 December 1 December 10 Full tabloid page 10 1/16 w x 13 1/4 h (60p6 x 79p11) 1/2 page horizontal 10 1/16 w x 6 1/2 h (60p6 x 39p) 1/2 page vertical 4 7/8 w x 13 1/4 h (29p6 x 79p11) 3/8 page premium 7 1/2 w x 7 h (45p x 42p) 1/3 page column 3 1/4 w x 13 1/4 h (19p2 x 79p11) 1/4 page 4 7/8 w x 6 1/2 h (29p6 x 39p) 1/8 page column 2 1/4 w x 6 1/2 h (14p x 39p) 1/8 page horizontal 4 7/8 w x 3 1/8 h (29p6 x 21p)

4 Journal of Forestry Bi-Monthly Circulation The nation s premier scholarly forestry journal keeps professionals informed about developments and research in forest science, natural resources management, policy, and technology. Readers enjoy original research, review articles, case studies, and Continuing Forestry Education quizzes for credit. The Journal features scientific and technical peer-reviewed articles about fire, entomology, pathology, education, communication, recreation, soils, measurement, utilization, engineering, international forestry, wildlife management, forest ecology, policy, silviculture, history, urban forestry, geospatial technologies, economics, and the social sciences. The Journal of Forestry is distributed to SAF members as well as to additional subscribers including leading research and management institutions both in the United States and abroad Rates Per Insertion 1x 3x 6x Two-page spread $4,725 $4,465 $4,200 Full page* $2,625 $2,365 $2,100 2/3 page $2,100 $1,810 $1,575 1/2 page $1,575 $1,420 $1,260 1/3 page $1,260 $1,200 $1,050 1/6 page $840 $815 $760 *For special placement (covers 2, 3, and 4) add 10% premium (subject to availability) 2016 Journal of Forestry Deadlines Issue Insertion Order Artwork January 12/1/15 12/10/15 March 2/1/16 2/10/16 May 4/1/16 4/10/16 July 6/1/16 6/10/16 September 8/1/16 8/10/16 November 10/1/16 10/10/16

5 Forest Science Bi-Monthly Circulation Forest Science is a peer-reviewed journal publishing fundamental and applied research that explores all aspects of natural and social sciences as they apply to the function and management of the forested ecosystems of the world. Topics include silviculture, forest management, biometrics, economics, entomology and pathology, fire and fuels management, forest ecology, genetics and tree improvement, geospatial technologies, harvesting and utilization, landscape ecology, operations research, forest policy, physiology, recreation, social sciences, soils and hydrology, and wildlife management Ad Rates Per Insertion 1x 6x Full page $420 $380 1/2 page $240 $220 1/4 page $130 $120 1/8 page $90 $ Forest Science Deadlines Issue Insertion Order Artwork February 1/2/16 1/10/16 April 3/1/16 3/10/16 June 5/1/16 5/10/16 August 7/1/16 7/10/16 October 9/1/16 9/10/16 December 11/1/16 11/10/16

6 Journal of Forestry Specifications Two-page spread Trimmed: 16 1/2 x 10 7/8 Full-page Trimmed: 8 1/4 x 10 7/8 Untrimmed: 16 3/4 x 11 1/8 Untrimmed: 8 1/2 x 11 1/8 Single-page live area: 7 1/4 x 9 7/8 Two-page live area: 15 1/2 x 9 7/8 (All bleed ads must be furnished to untrimmed dimensions.) Advertising Options Advertising options include polywrap, stitchedin cards, blow-in pieces, Post-It Notes, and tailored insertions for zip code, region, and demographics of your choice. Contact us for rates. ^ Spread 15 1/2 w x 9 7/8 h (93p x 59p3) Full page 7 1/4 w x 9 7/8 h (43p6 x 59p3) 1/3 page horizontal 7 w x 3 h (42p x 18p) 1/3 page vertical 2 w x 9 1/2 h (12p x 57p) General Rate Policy Rates are based on the number of insertions placed within a one-year period. Rates are subject to change with 60-days notice; advertisers under contract are not subject to rate increases. Agency Commission Recognized agencies receive 15% on gross charges. No cash discounts. 2/3 page 4 1/2 w x 9 1/2 h (27p x 57p) 1/2 page horizontal 7 w x 4 5/8 h (42p x 27p9) 1/3 page square 4 1/2 w x 4 5/8 h (27p x 27p9) 1/6 page 2 w x 4 4 5/8 h (12p x 27p9) Material Submission Ad material should be submitted as a highresolution, print-quality PDF. Fonts should be embedded or included. All color graphics should be submitted as CMYK files. Forest Science Specifications Two-page spread Trimmed: 16 1/2 x 1 Full-page Trimmed: 8 1/4 x 11 Untrimmed: 16 3/4 x 11 1/4 Untrimmed: 8 1/2 x 11 1/4 Single-page live area: 7 1/4 x 10 Two-page live area: 15 1/2 x 10 (All bleed ads must be furnished to untrimmed dimensions.) Full page 7 1/4 w x 10 h (43p6 x 60p3) 1/2 page 7 1/4 w x 4 7/8 h (42p x 29p3) 1/8 page 3 1/2 w x 2 1/2 h (21p x 15p) 1/4 page 3 1/2 w x 4 7/8 h (21p x 29p3) Christopher Whited (301) Fax whitedc@safnet.org

7 2016 Print Advertising Insertion Order The Forestry Source Frequency: Jan Feb March April May June Digital Upgrade: July Aug Sept Oct Nov Dec Size: Rate per Insertion: $ Source Total: $ Journal of Forestry Frequency: Jan March May July Sept Nov Bleed: Yes No Size: Rate per Insertion: $ Journal Total: $ Forest Science Frequency: Feb April June Aug Oct Dec Bleed: Yes No Size: Rate per Insertion: $ Forest Science Total: $ Grand Total: $ Company Contact Title Address Advertising Agency/Billing Contact Title Address City State ZIP City State ZIP Phone Phone Advertising company s/agency s authorized signature Date Name and Title (please print)

8 and E-Forester (e-newsletter) Align your business with the nation s leading forestry website. Drive clicks to your business by being where more forestry-related professionals go for the latest in technology, research, and application. Website Banner Ad: $750/month Size: 72ppi 468px x 60px and 290px x Flex Sponsored Content: $1,100/month Hyperlink to press release E-Newsletter Banner Ad: $750/month Size: 72ppi 468px x 60px Sponsored Content: $1,100/month Hyperlink to press release Frequency: Jan Feb March April May June July Aug Sept Oct Nov Dec Total: $ Company Contact Title Address City/State/ZIP Phone Advertising company s/agency s authorized signature Date Name and Title (please print)

9 Searchable Online Forestry & Natural Resources Business Directory Showcase your products and services on the SAF Forestry Business Directory. With more than 12,000 members and an additional reach of more than 18,000 forestry professionals, students, landowners, and policymakers, SAF is the preeminent resource for forestry-related information. The SAF Business Directory is a unique and effective way to interact with these natural resources professionals. Increase your visibility and attract more business. All options run for a full year (12 months). Additional advertising options are available, and we offer design assistance on all orders. The Basic Package ($500): Place your company above all basic listings by showcasing your company details on a dedicated profile page. List complete product and/or service details, including description, links, video, images, and social media. Your profile will provide more searchable content, providing more exposure to this valuable audience of forestry professionals. The Preferred Package ($1,300): Place your company above all basic listings by showcasing your company details on a dedicated profile page. Additionally, you will have space to promote your products throughout the Buyer s Guide in the Featured Product section. This is a great way to promote your products and to announce any new products or promotions! The Premium Package ($2,000): Place your company above all basic listings by showcasing your company details on a dedicated profile page. Additionally, you will have space to promote your company throughout the Buyer s Guide in the Featured Company section and a banner advertisement rotating throughout the site. This is a great fit for companies providing multiple product and service offerings to the forestry industry. Package Selection: Total: $ Company Contact Title Address City/State/ZIP Phone Advertising company s/agency s authorized signature Date Name and Title (please print) For more details contact: