Advertising Media Kit

Transcription

1 FREE HALF-PAGE MAGAZINE AD! With purchase of 3 or more insertions (see pricing inside) Advertising Media Kit In the heart of Downtown San Diego The award-winning City Times celebrates more than 60 years of serving San Diego City College, the region s most established community college, which is celebrating its 100th anniversary. Located in the heart of Downtown San Diego, City Times reaches more than 16,500 students in key locations across campus. Distributed twice monthly, City Times is the perfect medium to reach a large diverse college population. Advertising opportunities for the year include: display advertising, color advertising, back page advertising, classified advertising and online advertising. Demographics ( ) School Type: 2-Year Public Highest Degree: Associate s Total Student Population: 16,923 Male/Female Ratio: 47% M / 53% F On Campus Housing: No Total Degrees Awarded for : 956 Most-Enrolled Programs: Arts/Sciences, Vocational Transfer Rate: 2,727 total students across district Ethnicity (percentage): White: 25% Black (non-latino): 12% Latino: 45% Asian/Pacific Islander: 10% Native American: 0% Unknown/Other: 8% Nonresident/Alien: 0% Find complete demographic information online at research.sdccd.edu General Information Frequency: Online weekly 6 print issues per semester Webpage Sessions: 16,809 (Jan. 1-June 1, 2014) Days Published: Tuesday Print Circulation: 2,000 Print Readership: 8,000 School Location: San Diego, CA Metro Area: San Diego, CA School Enrollment: 16,923 Format: 6 Column Tabloid Full Page Size: 10 wide x 13.6 deep Column Widths (6-column format): 1) ) ) ) ) ) 10.0

2 Display Advertising Column Inch Rates (Black and White) Description: Local/Open Rate PCI Rate: $10 Modular Sizes and Rates (6-column page format; black and white) Description: Size (W x H): Rate: Front Page / Section Front banner 6 col (10.0 ) W x 1.45 H $ Double Truck - Inside Spread 12 col (10.0 ) W x 28.0 H $1, Full Page - Back Page 6 col (10.0 ) W x 13.6 H $ Full Page - Page 3 / Inside Cover 6 col (10.0 ) W x 13.6 H $ Full Page 6 col (10.0 ) W x 13.6 H $ Half Page (Vertical) 3 col (4.94 ) W x 13.6 H $ Half Page (Horizontal) 6 col (10.0 ) W x 6.7 H $ Quarter Page (Vertical) 3 col (4.94 ) W x 6.7 H $ Quarter Page (Horizontal) 6 col (10.0 ) W x 3.25 H $ Eighth Page (Vertical) 2 col (3.25 ) W x 4.40 H $87.50 Eighth Page (Horizontal) 3 col (4.94 ) W x 3.25 H $ th Page (Vertical) 1 col (1.57 ) W x 4.40 H $ th Page (Horizontal) 2 col (3.25 ) W x 2.10 H $43.75 Color Rates Description: Rate: One Spot Color $ Full Color $ Size Restrictions Minimum size to place a per-column-inch ad: 10 column inches Ads more than 13.0 in height will be billed at the full-page height of 15.6 Display Advertising Discounts Pre-Pay Discount 10% discount on your order if you pay your ad reservation before the publication date Frequency Discounts* Min Insertions: Max Insertions: % Discount: 5% 10% 15% 20% Free Legend magazine half-page ad: YES YES YES Free online ad run: 2 months 4 months 6 months 12 months Bulk Contracts* Column Inches: PCI Rate: $8.75 $8.00 *The above discounts will not be applied to color costs. For color ads, the discounts will apply to the black and white portion only and the advertiser will pay the full color rate.

3 Classified Advertising Classified Rates: Description Rate 30 (qty) words $30.00 Classified Discounts Run in all issues in a given semester and receive 10% off. Run in all issues in a given academic year and receive 15% off. Online Advertising Online ads are negotiated at a starting rate of $4 per thousand impressions; contact us for more information Online ads are offered free with multiple print insertions Square: 300 pixels by 250 pixels; runs in the right column on all pages; placed in rotation Skyscraper: 160 pixels by 600 pixels; runs on the front page only; placed in rotation (Banner ad position is not available at this time) Creative Requirements JPEG file format only All images must be 200 dpi Color images must be in CMYK format Black and white images must be in grayscale Online ads: JPEG or GIF color or b/w files only; 72 dpi, 96 dpi or 120 dpi accepted Publication Schedule Fall 2014 Aug. 26 Sept. 16 Oct. 14 Oct. 28 Nov. 18 Dec. 9 Spring 2015 Feb. 3 Feb. 24 March 10 March 24 April 21 May 12

4 Deadline & Contact Information Space and material deadline for display advertising is 7 business days prior to run date. Please note: Our deadline is 7 business days, not 7 weekdays. For example, if your ad is running on Tuesday, Oct. 20th, your artwork and space reservation is due Friday, Oct. 9th. Payments should be made to City Times or San Diego City College Journalism, San Diego City College, 1313 Park Blvd., San Diego, CA City Times does not accept credit card payments for advertising at this time. Checks or money orders only, please. All information subject to change at anytime. City Times San Diego City College 1313 Park Blvd. San Diego, CA Phone: [email protected] Newspaper homepage: Journalism homepage:

5 1313 Park Blvd., San Diego, CA (619) Display Advertising Contract Customer # 1415 Client New Customer Size: Rate: Run Date Paid (date) Billing Address City, State Zip Contact Phone / Fax ID Line Purchase Order / Account # Insertion Order # Account Executive Notes Please check one: Pay In Full Pay Per Run Credit Card # City Times is unable to accept credit cards at this time Expiration Date / Billing Zip Code Check # Cash Receipt # To allow for processing of payment, please mail check ten (10) days in advance of run date. DEADLINES Contracts and payments are due 7 days before run date at 5 p.m. Art is due 7 days before run date at 5 p.m. Final proof is due 7 days before run date at OFFICE USE ONLY 5 p.m. Contract paid in full Cost per Ad x # of Ads Color Charge per Ad Full Color Spot Color Color Amount x # of Runs Subtotal Additional Charges TOTAL DUE Amount Paid Per Run Payment Due Total Insertions Page of Advertiser s Signature Date Rev. 6/9/14

6 TERMS AND CONDITIONS City Times is the student newspaper of San Diego City College, published as a learning experience under a San Diego Community College District instructional program. All materials therein are the sole responsibility of the students and should not be interpreted to be those of the college district, its officers or employees. This agreement is made between the City Times ( City Times ) newspaper and the Advertiser, as named on the first page of this contract. Whereas the Advertiser wished to purchase display advertising space in City Times, the newspaper and the Advertiser agree to the following: 1) City Times will publish display advertising, as specified on the first page of this contract, at the rate indicated in the newspaper s current rate schedule, which is incorporated herein and made part of this agreement. 2) City Times has the right to control content and wording of all ads and reserves the right to refuse advertising to anyone for any reason. Advertisements may be pulled at the discretion of the Editorial Board. The newspaper accepts copy only by publishing it. All advertising acceptance is subject to space and color availability, as outlined in the newspaper s policy, which is incorporated herein by reference and made part of this agreement. 4) None of the terms and conditions of this agreement may be altered except in writing, signed by an authorized representative of the Advertiser and/or City Times. 5) All rate quotes are for single advertisers only. 6) All advertisement copy that represents the creative effort of City Times and/or the utilization of creativity, illustration, labor, composition or material furnished by the newspaper, is and remains the property of the newspaper, including all rights of copyright therein. The Advertiser understands and agrees that it cannot authorize photographic or other reproduction, in whole or in part, of any advertising copy for use in any other medium without the express written consent of City Times. 7) In the event that any federal, state or local taxes are imposed on the printing of advertising material or on the sale of advertising space, such taxes shall be paid by the Advertiser. 8) This agreement may not be transferred or sold by advertisers. 9) This agreement cannot be invalidated by typographical errors, incorrect insertions or omission in advertising publishing. City Times agrees to run corrective advertisement for that first insertion or omission. The Advertiser shall notify the newspaper of such errors in time for correction before the second insertion or omission. City Times shall not be liable to the Advertiser for any loss that results from the incorrect publication or failure to publish any of its advertisement. 10) Cancellation of advertising space or pre-print inserts is accepted until run date deadline. The Advertiser is responsible for the cost of orders cancelled after deadline. The Advertiser is also responsible for the difference in contract price incurred due to cancellation (example: contract signed with 7x rate and advertiser cancels after 2 runs, Advertiser will be responsible for the difference in cost between 7x rate vs. the 2x rate). A change in run date within the same calendar year is accepted until the run date deadline. If an ad is created in-house and the Advertiser cancels the contract prior to the ad running in the paper, the Advertiser is subject to a creation fee for the ad. The ad will remain the property of City Times. Cancellation of ad must be received 7 days prior to run date or advertiser is held responsible for payment. 11) City Times provides 1 tearsheet per run date. Invoices are sent monthly with tearsheets. Terms are net 30 days. If payment is not received in 30 days, further advertising privileges may be suspended at the discretion of the Editorial Board or Advertising Director. Payment more than 60 days overdue may result in revocation of advertising privileges in City Times and may be sent to collection with a 50 percent increase to cover collection costs, as outlined in the newspaper s billing policy, which is incorporated herein by reference and made part of this agreement. 12) No advertiser is guaranteed specific placement within the newspaper and agrees to pay full price for their ad regardless of its location in the paper. (Advertisers may order specific placement for an extra fee, as outlined in the newspaper s policy, which is incorporated herein by reference and made part of this agreement.) NOTICE OF LIABILITY The order or request for all advertisements shall be deemed to include a representation to the newspaper by the advertiser s representative (the Agency ) and Advertiser that they are properly authorized to publish the entire contents and subject matter thereof. When advertisements containing the names, pictures and/or testimonials of persons, whether living or dead, are submitted for publication, the order or request for such publications shall be deemed to be a representation by the Agency and Advertiser that they have obtained all necessary written consent for such use. In consideration of publication of an advertisement, the Agency and Advertiser, jointly and severally, agree that they shall indemnify and save the newspaper, San Diego City College, its agents, employees and any other associates harmless from and against all damages, losses, liabilities and experience whatsoever including, but not limited to, (i) reasonable fees of counsel selected by the newspaper and (ii) losses a) resulting from the acceptance of any advertisement, b) resulting from any delays in publication, c) resulting from all claims, demands, suits, actions or proceedings arising directly from the publication of any advertisement (including, but not limited to, claims or suits from libel, infringement of copyright or trademark, unfair competition, plagiarism or violation of right of privacy), or d) based upon or arising out of any matter contained in any advertisement. Advertiser s Signature Date