Online Advertising Media Kit. A Final Draft, Inc. Publication. To place your ad, contact: phone: x137.
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1 Online Advertising Media Kit rev A Final Draft, Inc. Publication Paige Gordon phone: x137 fax: adsales@finaldraft.com
2 Scriptwriters Are Online! Over 28,000 scriptwriters visit our website each month. With online advertising, your company can tap this burgeoning community of serious scriptwriters and filmmakers. Our online Advertising is: 4 Timely see your ad within 2 business days of payment/insertion. (Subject to space availability.) 4 Targeted scriptwriters and filmmakers actively seek out information from Final Draft, Inc. and Script magazine. Be there when they are looking for products and services. 4 Cost Effective reach thousands of viewers for as little as $225 per month. Seven highly trafficked online outlets are available for businesses to reach screenwriters. Scriptmag.com (28,000 Visitors monthly) Screenwriters look forward to the inspiration and advice they need about screenwriting in the pages of Script magazine. Every day, those same writers and many more visit the Scriptmag.com website and online community. There they find resources, links, videocasts, podcasts, hundreds of articles and interviews and we re constantly adding features that screenwriters need. Chose from a variety of options to get your message to these avid screenwriters. Script Magazine Newsletter (183,000 Subscribers) Every Script magazine newsletter features free articles from the latest issue as well as news, online articles, resources, and events. Put your product in front of serious readers who are constantly looking for ways to improve their craft. Purchase a banner within the newsletter or sponsor the entire newsletter with only your banner at the top and bottom of the blast. Script Magazine Issue Announcement (285,000 Subscribers) Every two months, the new issue of Script magazine is announced to our online readership of over 285,000 scriptwriters. See your banner at the top of this new issue announcement and reach one of the largest lists available in our niche. Dedicated Affiliate Blast (115,000 Subscribers) Final Draft, Inc. maintains a list of users and readers who are interested in hearing from other companies who supply products and services for screenwriters. We will blast to this list based regarding a product or service s merit to our users. If your product meets our requirements, we will schedule a dedicated blast showcasing your business to our list of over 115,000 screenwriters. Script Magazine Videocasts Scriptmag.com works with our industry partners to present videotaped interviews, Q&As, events, screenings, and panels. The video events are promoted on all of our social networks and featured on our website. See your message before and after the videocast. We can even help by providing you quality video presentations at minimal rates.
3 Script Magazine Podcasts Scriptmag.com works with our industry partners to present free podcast Q&As on the business of scriptwriting. The interviews are podcast on itunes and the Scriptmag.com website. Hear your message before and after the podcast. We can even help by providing you quality audio recording at minimal rates. Script Magazine Digital Edition Script magazine s popular online edition is available to digitalonly subscribers as well as print subscribers. All digital readers have access to the current issue and a library of several years of back issues. Our online issue is accessed over 10,000 times a month and the numbers grow with every issue. With new access to viewing online issues on the ipad and Android mobile devices, readership will grow exponentially. Script offers several digital issue options for reaching our readership. PLUS your ad stays in the issue as it moves to our back issue archive and is viewed for years to come. Introduction Page Ad: See your full-page ad or video on the very first page when the issue opens in the web browser or viewing device. No purchase of a print ad is necessary. Video Ad: Have a video play on load of the Zmag page with your ad in it. Your ad also links directly to your website. (Requires purchase of print ad and your own video.) Website / URL Link: Have your print ad linked directly to your website from the Zmag version of the magazine. (Requires purchase of print ad.)
4 Online Rate Card Script Magazine eblast 1x 3x 6x 12x Script Weekly Banner x 90px (weekly) Issue Announcement Banner x 90px (bi-monthly) 1,500 1,350 1, Dedicated Affiliated Blast (weekly) 1,500 1,350 1,200 1,000 Scriptmag.com (Monthly rates) 1x 3x 6x 12x Banner - Top (run of site) 468 x 60px* Leaderboard - Left (home page only) 728 x 90px* Banner - Left (home & category pages) 468 x 60px** Big Rectangle - Right (run of side) 300 x 250px** Small Rectangle - Right (run of side) 180 x 150px** Skyscraper - Right (run of side) 160 X 600px** Half page - Right (run of side) 300 x 600px** Exclusive for Top Banner or Leaderboard Exclusive for All Other Banners * Top banner and Leaderboard will have no more than 3 banners in rotation. ** All other banner positions will have no more than 5 banners in rotation % of monthly rate + 100% of monthly rate Script Z-mag (Per issue rates) 1x 3x 6x Intro Page Ad/Video (includes linking) Link Ad to Website/URL (with purchase of print ad) Embedded Video Ad (with purchase of full page ad)* * Also includes url link 1,500 1, % of print rate card + 25% of print rate card Multimedia Sponsorship 1x 3x 6x 12x Podcast Videocast
5 Guidelines and Mechanical Requirements 4 Banners and link URLs must be submitted in final format 1 week prior to contracted posting date. 4Final Draft, Inc. reserves the right to add a 1 pixel gray border to all submitted ads or put in frame. 4 Banner sizes are fixed and non-negotiable. See the online rate card within this media kit for available sizes. Banners must meet those sizes in order to be posted. Graphic design services to bring your banners into compliance with our mechanical requirements are available at $100/hr., minimum one hour. 4 Final Draft, Inc. reserves the right to remove without notice any banners that we believe represent or link to subject matter this is offensive, dangerous or illegal. 4 Contracted rates are valid for the period of contract; rates are subject to change without notice and renewals are not guaranteed at previous rates. Scriptmag.com 4Submit banners in either JPG or GIF format (animated okay) along with the absolute URL for linking. No Flash banners are accepted. 4Banners that are animated may loop no more than 3 times. 4Banners must be in RGB color mode and in the exact dimensions you have contracted. 4File sizes not to exceed 40kb. Dedicated Affiliate Blast 4Blasts must be pre-approved by the Final Draft, Inc. marketing department prior to being scheduled. 4Blasts require at least a two-week lead time for scheduling. 4 Blasts are limited and available on a first come, first served basis. 4Submitting your text and graphics: The content area of the blast is 600 pixels wide and typically consists of a banner image at the top, text, and an image or two within the body to illustrate your point. If you submit a header image, it should be no more than 600 pixels wide. 4File formats accepted: For text: DOC RTF TXT PDF For images: GIF JPG PNG Please submit your materials in final, proofread format. 4 your ad materials to: adsales@finaldraft.com. Designing your blast yourself You are welcome to construct your blast yourself using HTML and CSS, but in order to ensure that your blast sends successfully, please make sure that you follow content best practices. Some of this information can be found at 4 your materials to: adsales@finaldraft.com. Script Magazine Newsletter 4Submit banners in either JPG or GIF (animated okay) format along with the absolute URL for linking. No Flash banners are accepted. 4Banners must be in RGB color mode and in the exact dimensions you have contracted. 4File sizes not to exceed 40kb. 4 All URLs for hyperlinks and image links must use absolute paths (i.e. begin with 4 We do not recommend constructing your blast entirely of image(s). Some users may not receive the images due to anti-spam filters or privacy settings and would not see your message at all. Our Design Services We can help you create your print ad or your blast. Editing time is available at a rate of $100/hr., minimum one hour. 4 your materials to: adsales@finaldraft.com.
6 Online Advertising Media Kit Scriptmag.com Paige Gordon phone: x137 fax:
7 Script Weekly
8 Script Issue Announcement
9 Dedicated Affiliated Blast
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