Media Information. Rob Aspin

Transcription

1 Media Information 1. Recruitment advertising (Synergy News) 2. Education advertising (Synergy News) 3. Products and services advertising (Imaging & Therapy Practice) 4. Press releases (Imaging & Therapy Practice) 5. Website advertising (sor.org) 6. Ezine sponsorship (SCoR Talk, Student Talk and Top Talk) 7. Advert specifications Rob Aspin

2 (1) Recruitment/Synergy News Synergy News is a lively news digest of what is happening in radiography. It is distributed to over 23,000 named radiographers in the UK (more than 90% of registered practioners). Synergy News has more than three times the circulation of any other radiography title. It is mailed on the 1st of each month. Job adverts appearing in the magazine are also listed on the Society s website free of charge (bit.ly/ radiographyjobs), as well as being tweeted Recruitment single column centimetre rate = 33 + vat Minimum advert size = ¼ page (or equivalent) Job listing (online only) vat Visit bit.ly/radiographyjobs Advertise your job in Synergy News and benefit from... Unparalleled circulation (23,000+) Access to over 90% of practising radiographers Free job listing on sor.org (17,440 average unique visits per month) Free assistance producing your advert Free tweeting of your advert Option to list jobs on website only bit.ly/radiographyjobs Issue Jan 2012 Feb 2012 Mar 2012 Apr 2012 May 2012 June 2012 July 2012 Aug 2012 Sep 2012 Oct 2012 Nov 2012 Dec 2012 Jan 2013 Deadline 17 Dec 22 Jan 19 Feb 18 Mar 19 Apr 21 May 20 June 22 July 19 Aug 19 Sep 22 Oct 19 Nov 17 Dec SIGN UP for our monthly deadline reminder at bit.ly/sordeadlines

3 (2) Education Advertising The Synergy News education section is one of the most comprehensive listings of medical imaging and radiotherapy CPD events, courses, study days, seminars and conferences. There are three ways to promote your courses and events: lineage, display advertisements in print or online. LINEAGE (Events/Short Courses Only) The short courses and study days webpage makes advertising your event on the sor.org website, and in Synergy News magazine, easier and quicker than ever before. By posting your event online, you will automatically submit it for print in the magazine. Plus, you can choose which edition of Synergy News you would like your event to appear in. You just need to register and then post your event details. If the maximum delegate fee for your event is 50 or less per day (or if it is organised by an SoR country/region council/committee), there is no charge. Your course will appear on the website and it will be published in the edition of Synergy News you choose. If your event costs more than 50 a day to attend, the cost is 125 (including VAT). If you would like your event to appear in more than one issue of Synergy News, the cost is 125 (including VAT) per issue. Visit Further questions about lineage ads? Contact Clare Aspin editorial@synergymagazine.co.uk Online education advertising on sor.org is with an advert position which appears on all pages of the education section of the SoR website. It is a shared position which rotates evenly (limited availability). The advert size is 300 pixels wide x 250 pixels deep vat p/m. Print education adverts in Synergy News are available within the education section. Synergy News goes to 23,000+ radiographers on the 1st of each month. Education advertising rates Size 1 issue 3 issue 6 issue 12 issue Full page Half Page ¼ Page Further questions about education display advertising in Synergy News or on SoR.org? Contact Rob Aspin ads@synergymagazine.co.uk Issue Jan 2012 Feb 2012 Mar 2012 Apr 2012 May 2012 June 2012 July 2012 Aug 2012 Sep 2012 Oct 2012 Nov 2012 Dec 2012 Jan 2013 Deadline 17 Dec 22 Jan 19 Feb 18 Mar 19 Apr 21 May 20 June 22 July 19 Aug 19 Sep 22 Oct 19 Nov 17 Dec SIGN UP for our monthly deadline reminder at bit.ly/sordeadlines

4 (3) Imaging & Therapy Practice Imaging & Therapy Practice has the largest circulation of any UK diagnostic imaging and oncology title (23,000+). It provides in-depth coverage of the latest professional and clinical practice, as well as professional and educational issues. It reaches radiology service managers, as well as more than 90% of practising diagnostic and therapeutic radiographers, consultant and advanced practitioners, reporting radiographers and assistant practitioners. Display Advertising Rates (exc vat) Size 1 issue 3 issues 6 issues 12 issues Full page Half Page ¼ Page Advertise products and services in ITP and benefit from... Unparalleled circulation (23,000+) Access to over 90% of practising radiographers Free site-wide advert on sor.org (17,440 average unique visits per month)* Free 1/4 page news press release (100 words + 1 pic/logo)* * Book a half page advert, or larger, and receive a free ¼ page press release and a free website advert, for a month, on sor.org. Ask for more details. Issue Jan 2012 Feb 2012 Mar 2012 Apr 2012 May 2012 June 2012 July 2012 Aug 2012 Sep 2012 Oct 2012 Nov 2012 Dec 2012 Jan 2013 Deadline 17 Dec 17 Jan 15 Feb 18 Mar 16 Apr 17 May 17 June 17 July 16 Aug 16 Sep 18 Oct 15 Nov 16 Dec SIGN UP for our monthly deadline reminder at bit.ly/sordeadlines

5 (4) Press Releases Share your company news with 23,000+ UK imaging professionals Press releases can be included in Imaging and Therapy Practice magazine. The associated cost differs depending on the size required (see right). If you would like a press release included, please send an , stating the size you would like along with the text, images/logos, invoice information and any relevant P.O/reference numbers to... Please supply all photos as high resolution images, 300dpi, TIFF or JPEG and text separately within copy or as a Word/Text document. Please be sure to indicate the names of people appearing in photos. Press releases will be included in the next available issue of Imaging & Therapy Practice depending on available space. If you require your press release to appear in a specific issue please make this clear when booking. We will contact you if we are unable to carry your press release within a requested issue. Please note, we reserve the right to edit press releases, particularly if they exceed the space requested Full Page 400 +VAT 500 words (including captions) 1-3 photos or logos 200 +VAT 310 words (including captions) 1-2 photos or logos Quarter Page 100 +VAT 150 words (including caption) 1 photo or logo Half Page

6 (5) sor.org Website sor.org The Society and College of Radiographers offers advertising opportunities on its website, sor.org. The site received an average of 17,440 unique visits a month between 1st Nov st Oct Premium display advertising This position appears under the navigation/content menu on the right-hand side of every page of the website (except ezine pages). It is a shared, rotating position, featuring no more than three adverts at any one time. The ad size is 300 pixels wide x 250 pixels deep vat p/m. Standard display advertising There are two positions, which are shared, with adverts rotating evenly across them (limited availability). They appear at the bottom of every page of the website (except e-zine pages). The ads are 300 pixels wide x 350 pixels deep vat p/m. Recruitment section The jobs page of this section is the second most visited page on the site. There are two advert positions on the jobs page which are shared, with adverts rotating evenly across both (limited availability). The advert size is 300 pixels wide x 250 pixels deep vat p/m. Job listings are also available for vat p/m and are included within the price when advertising a job in Synergy News. (See recruitment media pack for more info). Education section There is an advert position which appears on all pages of the education section (except ezines). It is a shared position with adverts rotating evenly (limited availability). The advert size is 300 pixels wide x 250 pixels deep vat p/m. Both display advertising and lineage listings are available within Synergy News, and the website. (See education media pack for more info). Advertise on sor.org... 17,440 average unique visits per month 124,895 average page views per month Display advertising which appears across the whole site Targeted display advertising in the recruitment section Targeted display advertising in the education section

7 (6) SCoR Ezines Sponsoring Ezines Ezines have a 300 pixel wide x 350 pixel deep advert position on both the ezine, and the website version. A second 300 x 350 pixel position is available for an additional cost. Sponsorship of each ezine is exclusive. SCoR Talk is a monthly ezine sent to 21,000+ members vat p/m ( vat additional position) one edition vat p/m ( vat additional position) 12 editions. Top Talk is a monthly ezine sent to 3,000+ Radiology Managers once a month vat p/m ( vat additional position) one edition vat p/m ( vat additional position) 12 editions. Student Talk is a monthly ezine sent to 4,000+ radiography students once a month vat p/m ( vat additional position) one edition vat p/m ( vat additional position) 12 editions. Sponsor an SCoR Ezine... SCoR Talk BOOKED UNTIL FEB ed once a month direct to 21,000+ members of the SCoR Exclusive sponsorship opportunity Top Talk BOOKED UNTIL ed once a month direct to 3,000+ Radiology Managers Exclusive sponsorship opportunity Student Talk ed once a month direct to 6,500+ Radiography Students Exclusive sponsorship opportunity Visit for an example

8 (7) Advert Specifi cations About The Society and College of Radiographers The Society of Radiographers represents more than 90% of the diagnostic and therapeutic radiographers in the UK, as well as radiology service managers. It is responsible for their professional, educational, public and workplace interests. Founded in 1920, it is one of the oldest and most experienced radiography organisations in the world. The College of Radiographers is the charitable subsidiary of The Society and it exists for the benefit of the public. The College s objects are directed towards education, research and other activities in support of the science and practice of radiography. The membership of the Society and College is more than 23,000 radiography practitioners - managers, consultants, advanced practitioners, reporting radiographers, assistant practitioners, helpers and students. The organisation s media includes two magazines (Imaging & Therapy Practice and Synergy News), a website, and ezines. They offer unrivalled opportunities to reach this market. If you have questions, talk to Rob Aspin on or ads@synergymagazine.co.uk Display Advert Sizes Full page A4 Type area: 188mm x 275mm Trim size: 210mm x 297mm Bleed: 216mm x 303mm Half page Half page Vertical: 90mm x 275mm Half page Horizontal: 188mm x 132mm Quarter page Quarter page: 90mm x 132mm Recruitment Advert Sizes 2 column width = 90mm 3 column width = 135mm 4 column width = 188mm Page depth = 270mm Page with bleed = 303mm x 216mm File Type Please supply artwork as a high resolution PDF by to ads@synergymagazine.co.uk Website and Ezine Adverts Website and Ezine adverts are 300 pixels wide x 350 pixels deep, or 300 pixels wide x 250 pixels deep, depending on the position. They can be static or animated and.gif is the preferred file format. The file size limit is 100kb. We are unable to accept adverts using flash. Please remember to supply a link for use with adverts or 250 SIGN UP for our monthly deadline reminder at bit.ly/sordeadlines