MEDIA INFORMATION (0)

Transcription

1 MEDIA INFORMATION

2 Style 2for the text BRAND OVERVIEW Drapers is the leading source of news, trends, catwalks, fashion jobs, exclusive sales data and insight for the UK s fashion business. We are the only fashion trade publication to provide fashion analysis, weekly updates and special monthly reports. For over 125-years Drapers has been providing: Essential news coverage of the fashion business Trusted fashion industry trends and insights Vital industry analysis and interviews from international fashion gurus Drapers offers you innovative advertising and sponsorship business solutions tailored to your specific needs. Our multiplatform and industry specific marketing strategies are designed to meet your objectives across the full spectrum of digital, print and event marketing. The Drapers portfolio includes interactive online engagement through drapersonline.com and smartphone friendly m.drapersonline.com. These market leading websites engage subscribers by publishing the latest breaking fashion news, regular news alerts and dedicated sections to news, fashion, business and Drapers Blog. Drapers exclusive industry conferences and awards have grown to become the benchmark for the nations leading fashion brands and retailers. Attracting the most influential industry figures, they offer an unparalleled opportunity for businesses to network and raise their profile among senior decision makers. Drapers have an extensive features and supplement calendar, which allows you to target specific segments for the retail fashion industry. View the full list at drapersonline.com/about-us/advertise-in-drapers/ We are excited to announce a new addition to the Drapers portfolio, The Drapers Director s Clubs, which provide senior professionals with a unique opportunity to hear from influential and thought provoking speakers whilst offering an unrivalled chance to network with peers in their industry. The promotion we receive within Drapers and Drapersonline communicates our key messages and gives excellent brand exposure throughout the year, and is a quantifiable return on our investment Nigel Dasler, Vice President Sales, Global Blue

3 Style 3for the text AUDIENCE Drapers is the voice of the fashion industry, and we interact with our readers across a wide range of digital, print and event channels. As a result we attract and engage an audience of senior fashion decision makers, second to none. BY AUDIENCE SENIORITY CEO/Head of organisation/ Owner/MD 41% Director/Senior Mgmt or Head 23% Manager 14% Non-management 14% Student 6% Other / n/a 2% BY ORGANISATION TYPES Brand 24% Independent 21% Multiple retailer 21% Etailer / Multichannel retailer 15% Supplier 10% Manufacturer / Wholesaler 9% BY FASHION SECTOR Womenswear 31% Mens & Womens 27% Footwear & accessories 20% Menswear 16% Kidswear 3% Lingerie 3% Source: Drapers subscriber survey 2012 Print readership and circulation 8,671 circulation (ABC) 43,500 readership 25% of subscribers are independent retailers 24% of subscribers are multiple fashion retailers and department stores 28% of subscribers are fashion brands Online readership and circulation 91,931 web users per month 298,076 page impressions per month 25% of subscribers visit drapersonline.com once a week or more 25% of subscribers visit drapersonline.com on smartphones Event attendees 2,719 people attended Drapers events in members within Drapers Clubs The UK s leading resource for business professionals 91% agree that drapersonline.com is the preferred industry website 85% rely on drapersonline.com to keep them informed about important industry news and issues 85% view Drapers as the most important source of information, ahead of national papers and direct marketing 40,804 Followers 11,708 Likes

4 4 ADVERTISING AND SPONSORSHIP Print Advertising Double Page Spread 11,592 Full Page 6,168 Half Page 3,292 Quarter Page 1,848 Strip Advertising 2,305 Covers: IFC/OBC/IBC +15% Right hand page 1st half +10% Right hand page +5% Creative Solutions Advertorials 7,743 Case Studies 6,784 Business Briefing 7,900 Supplement Sponsorship POA Tip on full page advert 8,663 Front cover tip on 15,281 Belly band 12,754 Belly band and DPS 25,410 Loose Inserts (single sheet) 1-10 grams 2, grams 2, grams 3, grams 3,407 Bound Single Sheet 6,064 Bound Card UK 3,330 Bespoke client solutions: Roundtables Sponsored feature Digital Advertising Ad Position Width in Pixels Home & news +20% Targeted section +30% Sponsored research report Surveys/ Questionnaires Height in Pixels POA CPM Top Leaderboard Top MPU Skyscraper Advertorial Other Opportunities: Solus s (17,500 third party database) Channel sponsorship and targeted advertising campagins Advertising on editorial alerts Drapers Mobile: Banner Ad At Top Of Site Brand showcase 1,575 for first 1,000 ads, 368 per 000 thereafter 2,100 per month 2,100 per week POA 3,675 per month Content landing pages From 3,675 Surveys and competitions From 5,250 Webinars From 15,750 Skins on website POA Drapers mobile

5 5 ADVERTISING AND SPONSORSHIP Clubs and Conferences Supplements 2013 February June October November Drapers Platinum Club Ecommerce Conference 2013 Drapers & Retail Week Platinum Plus Club Drapers & Retail Week Platinum Plus Club Drapers Platinum Club Drapers Fashion Summit 2013 February April May June Womenswear Special Textiles Special Inspiring Independents Footwear & Accessories Special Property Special Exhibitions: Show Calendar Seasons Preview Supplement Drapers Reports 2013 Multichannel Supplement February March May June September October November Etail Report & Roundtable Brand Market Report & Roundtable Customer Insight Report & Roundtable Supply Chain Report & Roundtable Multi Channel Report & Roundtable Innovation in Fashion Report & Roundtable Luxury Market Report & Roundtable August September October November December Occassional Special Footwear Special Multichannel Supplement Drapers Independent Awards Winners Drapers Multiples Awards Winners Exhibitions: Show Calendar Drapers Powerlist Exhibitons: Drapers Show Calendar The Luxury Market Report Footwear and Accessories Special

6 Style 6for the text SPECIFICATIONS Print specifications Display page areas Full page Type area: 260 x 187mm Trim: 285 x 220mm Bleed: 291 x 226mm Half page Landscape: 127 x 187mm Portrait: 260 x 91mm Quarter page 127 x 91mm DPS Type area: 260 x 400mm Trim: 285 x 440mm Bleed: 291 x 446mm Interested in advertising or sponsorship? Contact the Drapers sales team today to find out more about our bespoke advertising and sponsorship business solutions: T: E: advertising@drapersonline.com W: Production specifications CMYK only. No spot colours. Digital files as high res PDF to pass4press standards on or FTP. Image resolution 300 dpi. All high res images must be embedded within the file. Do not use OPI settings. Booking deadlines For weekly issue: 10 days prior to publication. For supplements: 2 weeks prior to publication. N.B. All bookings are subject to Emap Ltd s terms and conditions * Initial downloads only All files should be ed to adops@emap.com Web specifications Site advertising AD POSITION Width in pixels Height in pixels File size* Slot 1 Top leaderboard kb Slot 2 Top MPU kb Slot 3 Skyscraper kb Slot 4 Bottom MPU kb Slot 5 Bottom leaderboard kb Banners running on newsletters can only be GIF/JPEG format Newsletter advertising AD POSITION Width in pixels Height in pixels File size* Slot 1 Top banner kb Slot 2 Skyscraper kb Slot 3 Middle banner kb Slot 4 Bottom banner kb Mobile advertising AD POSITION Width in pixels Height in pixels File size* Slot 1 Top banner small k Slot 1 Top banner medium k Slot 1 Top banner large k Slot 1 Top banner X-large k Slot 1 Top banner XX-large k Guidelines l Files must be no larger than 40K for site and newsletter ads, 20k for mobile ads (larger files will be slow to download to viewers) l All files should have a target URL supplied for the advert to link to l Where a white background is used a border must be present l Sound must be user initiated (on click) l Video must be user initiated (on click) l Emap reserves the right to refuse ads due to design/editorial content l Emap requires up to 78 hours notice to set files on site For further help with online specs adops@emap.com Accepted file types Static GIF / JPEG Animated GIF Flash.GIF,.JPEG.GIF Video spec sheet available 3rd party redirects & optouts Animation length Maximum time: 30sec Maximum rotations: 5 Expanding banner.swf (see Flash spec below) Close button on non expanding portion Close X Flash banner specifications So our adserver can count clicks on the ad the following needs to be added to the flash file. 1 Build to Flash Version 8 A52 2 Create a transparent button covering the clickable area 3 Apply the below action script to the button: on (release) { geturl(_root.clicktag, _blank ); } 4 Provide a.gif version of the banner for users that can t view Flash files 5 Send us the final.swf and.gif files with the corresponding click-through URL