RCN PUBLISHING COMPANY. advertising & sponsorship MEDIA PACK

Transcription

1 2013 RCN PUBLISHING COMPANY advertising & sponsorship MEDIA PACK

2 Contents RCN PUBLISHING COMPANY INSPIRING PROFESSIONAL EXCELLENCE RCN Publishing Company is a subsidiary of the Royal College of Nursing, the UK s largest organisation for nurses 3 Nurse Awards 4 Digital 5 NS TV 6 Inserts and advertisement features 7 CPD sponsorship 8 PR Zone Press release promotion 9 Medical education 10 RCN Bulletin 11 RCN Bulletin consumer Nursing Standard 14 Cancer Nursing Practice 15 Emergency Nurse 16 Learning Disability Practice 17 Mental Health Practice 18 Nursing Children and Young People 19 Nursing Management 20 Nursing Older People 21 Primary Health Care 22 Mechanical data Please note all prices quoted here are excluding VAT 2 / RCN Publishing media pack

3 ELECTRONIC MEDIA Nursing Standard was the first weekly nursing journal in the world to go online and has since become one of the most active websites in nursing. With rapidly increasing numbers of nurses accessing the internet, advertising on Nursing Standard online provides a cost effective opportunity to reach a wider audience. e-media bespoke Nurses search our site for jobs, news and to use the extensive archive of nurse projects educational articles to update their professional skills. We also offer banners on all our specialist journal sites, with a more targeted audience. rates Option Menu Cost Nursing Standard homepage banner for one month 2,100 Add a specialist journal website for one month 2,650 Run of site all RCN Publishing websites for one month 3,000 Specialist journal website only for one month 1,500 Key word search 1,000 To discuss rates for advertising on the Nursing Standard and specialist journal web pages or to discuss your individual requirements, contact Kelly Smith on T: or E: [email protected] 4 / RCN Publishing media pack

4 E-alert sponsorship Target our subscribers from our weekly and monthly journals and our registered users from our websites. Option Monthly cost Top banner 2,000 Foot banner large 1,700 Foot banner small 1,000 Combined package POA Bespoke digital promotion Micro sites Video hosting POA POA website has 138,157 registered users Page views: 321,980 Visits: 66,941 Unique visitors: 48,178 Specialist journal websites We have a range of leading publications covering a number of nursing specialties. Advertise on our specialist journal web pages to target these specific nurses. Average page views Average time Choose from: per month on site 7,573 00:03: ,707 00:04:21 9,697 00:04: ,681 00:04: ,422 00:04:50 8,917 00:02:29 9,353 00:02:47 6,859 00:02:47 Data range: October September 2012 Top ten site searches Communication 6,849 Mentorship 4,348 Diabetes 4,160 Reflection 3,590 Leadership 3,112 Stroke 2,919 COPD 2,853 Dementia 2,793 Cancer 2,285 Health promotion 2,146 e-media bespoke projects rates online CPD medical education surveys online videos podcasts online advertorials NS TV On our new television player you can watch videos from Nursing Standard and also from around the web, making our tv channel the best place to find all your nursing-related videos. Tune in to watch the latest videos on all things nursing, including: Exclusive interviews with key health professionals Topical news stories from Nursing Standard and leading broadcasters Clips from nursing conferences if you can t be there, we can. Don t miss out watch the highlights here Educational short films and campaign videos Highlights from The Nurse Awards Targeting nurses online has never been more easier and more effective. We now offer bespoke creative projects designed to send your current marketing message. Talk to us about any of the following: Call Kelly Smith on or [email protected] Please note all prices quoted here are excluding VAT RCN Publishing media pack / 5

5 MECHANICAL DATA Nursing Standard Specialist journals Material required Banners & buttons Double page with bleed Bleed: 270mm deep x 380mm wide Trim: 260mm deep x 370mm wide Type area 228mm deep x 350mm wide (Allow 5mm overlap across the gutter) Full page with bleed Bleed: 270mm deep x 195mm wide Trim: 260mm deep x 185mm wide Type area 228mm deep x 160mm wide Half page vertical Bleed: 270mm deep x 91mm wide 228mm deep x 78mm wide Half page horizontal Bleed (top only): 133mm deep x 195mm wide Bleed (bottom only): 133mm deep x 195mm wide Type area (for ads appearing at both top and bottom of page): 112mm deep x 160mm wide Quarter page 115mm deep x 78mm wide Cancer Nursing Practice Emergency Nurse Learning Disability Practice Mental Health Practice Nursing Children and Young People Nursing Management Nursing Older People Primary Health Care Double page spread Bleed: 289mm deep x 442mm wide Trim: 279mm deep x 432mm wide 259mm deep x 412mm wide (Allow 5mm overlap across the gutter) Full page Bleed: 285mm deep x 222mm wide Trim: 279mm deep x 216mm wide 259mm deep x 196mm wide Half page horizontal 128mm deep x 196mm wide Half page vertical 259mm deep x 96.5mm wide Quarter page portrait 128mm deep x 96.5mm wide Acceptable media and electronic transmission details > CD > DVD > External hard drive by arrangement Please supply a proof with all of the above. We are able to receive the following data transmissions > high res PDF to: [email protected] Ideally these should adhere to the Pass4Press specification recognised by the PPA. This can be found at production/pass4press/ Acceptable file formats for open application files > QuarkXpress to Version 8 Mac or PC format > Indesign CS4 Mac format Illustrator to Version 10 Mac or version 7 PC format > Freehand to Version 10 Mac format > Photoshop 7 Mac or 6 PC format Graphic file formats All graphics will need to correspond to the following basic specifications; more in-depth specifications regarding ink density and dot gain are available on request as they are specific to each title. Images ideally to be in TIFF or EPS format with no JPEG compression applied to the EPS files. Single file JPEG images are acceptable provided they are not in the EPS-JPEG format, which can be unreliable. (If you are in any doubt do not apply JPEG compression). All files must use a CMYK colour space (see RGB images). RGB images can be processed provided we have been previously advised and they are supplied in an open format that allows editing. In EPS files from page layout applications all the fonts and artwork used must be fully embedded. Also the artwork embedded inside the EPS must use a CMYK colour space (ie, no RGB or Pantone). Fonts Fonts used in open documents must come from the Monotype, Bitstream or Linotype Classic Libraries for which we hold the full licence. Standard banner ad specifications File size: 12-15kb (max) Leaderboard banner size 728 x 90 pixels Format: GIF (static or animated) A target URL for the banner is also required on the order form, along with any required alt text. If the banner is to be held on the Nursing Standard server, it should be provided via along with the information above. File names should be lower case, free of word spaces and should include the appropriate suffix (ie,.gif or.jpg). All materials should be made into a compressed self-extracting archive before ing. Materials should be submitted a minimum of seven days before the campaign. Flash banner ad specifications Full details can be found at advertising. *Please note that new online advertising options will be available in early Please contact Kelly Smith for details For further information please contact our production team who will be happy to help you on T: F: E: [email protected] 22 / RCN Publishing media pack

6 To discuss your advertising & sponsorship needs further, please contact us on T: or E: RCN Publishing media pack / 23

7 2013 MEDIA PACK For further information please contact Neil Hobson Sales & Sponsorship Manager T: E: RCN Publishing Company The Heights Lowlands Road Harrow-on-the-Hill Middlesex HA1 31W T: F: