W I S C O N S I N R E A L T O R S A S S O C I A T I O N Media Kit

Transcription

1 W I S C O N S I N R E A L T O R S A S S O C I A T I O N Media Kit 2014 PRINT WEB SOCIAL VIDEO EVENTS & SPONSORSHIPS C O N T A C T Robert B. Uhrina VP, Marketing and Communications Ph: robu@wra.org

2 Ad Requirements A B O U T T H E Wisconsin REALTORS Association ABOUT THE WRA The Wisconsin REALTORS Association (WRA) is one of the largest trade associations in the state with more than 13,500 practicing real estate sales professionals, brokers, appraisers, inspectors, attorneys, loan officers and more. The WRA is committed to helping REALTORS succeed. The WRA offers a toll-free legal hotline, continuing education, advocacy, monthly housing statistics and industry publications. REACHING YOUR AUDIENCE The WRA offers a number of options for you to reach your target audience ranging from print publications to online advertising. The WRA s flagship publication, Wisconsin Real Estate, is the largest statewide real estate magazine in Wisconsin, covering industry news, legislative developments, sales tips, technology reviews, housing statistics and more. The WRA also publishes a monthly and quarterly Appraisal newsletter. CREATE YOUR OWN CAMPAIGN PRINT WEB SOCIAL VIDEO Wisconsin Real Estate Appraisal News wra.org homeownersalliance.org WRA Newswire Wisconsin Housing Statistics wra.org/facebook wra.org/twitter wra.org/youtube wra.org/linkedin wra.org/youtube wra.org/videocenter PAGE 2

3 M E M B E R M A G A Z I N E Wisconsin Real Estate HIGHLIGHTS Wisconsin Real Estate is the only statewide real estate magazine in Wisconsin. It is the vital link between paying members and the statewide organization. It provides more than 13,500 readers with industry news, legal topics, sales tips, market trends, legislative updates, technology articles, product reviews and more. C I R C U L AT I O N S TAT I S T I C S Wisconsin Real Estate has a circulation of: 13,500 with a READERSHIP and is mailed TARGET AUDIENCE of 20, times a year REALTORS Brokers Appraisers Bankers Attorneys Lobbyists PAGE 3

4 Reader Stats: 94% read EVERY ISSUE 60% spend OVER 20 MINUTES reading each issue 23% read it COVER TO COVER 38% keep the magazine FOR SIX MONTHS OR MORE 98% are SATISFIED OR BETTER 5% share articles through SOCIAL MEDIA

5 M E M B E R M A G A Z I N E Wisconsin Real Estate AUDIENCE PROFILE Wisconsin Real Estate targets Wisconsin real estate professionals better than any other magazine or newspaper in the state of Wisconsin. Below is a picture of what our target audience looks like. INCOME 15% FEMALE 53% Under $10,000 14% $10,000-24,999 18% $25,000-$49,999 23% $50,000-$99,999 13% $100,000+ YEARS IN BUSINESS 15% Under 1 year 14% 1-2 years 18% 3-5 years 23% 6-10 years 13% 10+ years MALE 47% AUDIENCE 67% 25% Sales Agent Broker, Owner or Manager 4% Appraisers OFFICE SIZE 8% 1 person office 19% 2-5 person office 14% 6-10 person office 15% person office 17% person office 16% person office 6% person office 6% 150 or more INTERESTS 62% Travel 45% Restaurants 43% Cooking 43% Fitness 40% Sporting Events PAGE 5

6 M E M B E R M A G A Z I N E Wisconsin Real Estate Display Advertising Options Two Page Spread 17 x Full Page 8.5 x /3 Page Vertical 5.0 x Half Page Horizontal 7.5 x /3 Page Horizontal 4.25 x /4 Page Vertical 3.5 x Classifieds and Referral Advertising Options Please note. All sizes are non-bleed dimensions. For full bleed, add 1/8 to all borders. Single Stack Classified 2.25 x 2.25 Double Stack Classified 4.5 x 2.25 PAGE 6

7 M E M B E R M A G A Z I N E Wisconsin Real Estate Display Advertising Rates Black & White Dimensions 1x 3x 6x 12x Full page (trim size) 8.5 x $805 $720 $650 $585 2/3 page vertical 5 x $630 $570 $520 $455 1/2 page horizontal 7.5 x $520 $460 $420 $370 1/3 page horizontal (box) 4.25 x $320 $290 $260 $230 1/4 page vertical 3.5 x $255 $240 $210 $190 Four Color Dimensions 1x 3x 6x 12x Full page (trim size) 8.5 x $1,250 $1,080 $975 $875 2/3 page vertical 5 x $1,030 $925 $840 $750 1/2 page horizontal 7.5 x $915 $825 $745 $675 1/3 page horizontal (box) 4.25 x $690 $620 $555 $500 1/4 page vertical 3.5 x $575 $520 $460 $420 Covers Dimensions 1x 3x 6x 12x 2nd cover (trim size) 8.5 x $1,325 $1,185 $1,060 $960 3rd cover (trim size) 8.5 x $1,290 $1,165 $1,040 $935 4th cover (trim size) 8.5 x $1,350 $1,215 $1,090 $985 Other Dimensions 1x 3x 6x 12x Page 1 & 2 (trim size) 8.5 x $1,205 $1,080 $970 $870 Two page spread 17 x $1,805 $1,630 $1,460 $1,320 Classified Ad (single / double) 2.25 x 2.25 $65 / $130 $60 / $120 $55 / $110 $50 / $100 Referral ad 2.25 x 2.25 na $60 $55 $50 Inserts Dimensions 1x 3x 6x 12x Available upon request. * Rates subject to change without notice. Please call for latest pricing. Please Note. All sizes are non-bleed dimensions. For full bleed, add 1/8 to all borders. PAGE 7

8 M E M B E R M A G A Z I N E Wisconsin Real Estate 2014 Deadlines Issue Space Closing Materials Due Drop Date January Dec. 4 Dec. 18 Jan. 2 February Jan. 8 Jan. 22 Feb. 5 March Feb. 5 Feb. 19 Mar. 5 April Mar. 5 Mar. 19 Apr. 2 May Apr. 9 Apr. 25 May 7 June May 7 May 21 Jun. 4 July Jun. 4 Jun. 18 Jul. 2 August Jul. 11 Jul. 25 Aug. 6 September Aug. 6 Aug. 20 Sep. 3 October Sep.3 Sep. 17 Oct. 1 November Oct. 8 Oct. 26 Nov. 5 December Nov. 5 Nov. 19 Dec. 3 PAGE 8

9 P U B L I C A T I O N S HIGHLIGHTS The examines real estate law and takes an inside look at handling legal matters in the field. In contrast to Wisconsin Real Estate, this publication is designed as a legal journal and offers fewer than two advertising positions per issue. Space is limited on a first-come, first-serve basis. C I R C U L AT I O N S TAT I S T I C S 13,000 ADDRESSES ed 12 TIMES A YEAR TARGET AUDIENCE Real Estate Brokers Owners Managers Sales Agents PAGE 9

10 P U B L I C A T I O N S 2014 Advertising Rates A advertising campaign includes a banner ad in the WRA s and logo recognition in WRA s monthly video. Black & White Dimensions 1x 3x 6x 12x Full page 7.25 x 10 $420 $380 $345 $315 1/2 page horizontal 7.25 x 5 $370 $330 $300 $280 1/4 page vertical x 5 $185 $165 $150 $140 * Rates subject to change without notice. Please call for latest pricing Advertising Deadlines Issue Space Closing Materials Due Drop Date January Jan. 2 Jan. 16 Jan. 30 February Feb.6 Feb. 20 Feb. 27 March Mar. 28 Mar. 11 Mar. 25 April Apr. 3 Apr. 17 Apr. 31 May May. 7 May. 21 May. 28 June Jun. 5 Jun 19 Jun 26 July Jul 7 Jul. 16 Jul. 23 August Aug. 30 Aug. 14 Aug. 28 September Sep. 4 Sep. 18 Sep. 25 October Oct. 3 Oct. 17 Oct.24 November Nov. 6 Nov. 20 Nov. 27 December Dec. 3 Dec. 17 Dec. 24 PAGE 10

11 Website Visitor Stats: 400,000 VISITORS annually 1.2 million PAGE VIEWS annually 3:30 MINUTES per visit 3.3 PAGE VIEWS per visit Over 100,000 WEBSITE LOGINS annually 15% of traffic from MOBILE DEVICES 65% of them on ios DEVICES

12 O N L I N E A D V E R T I S I N G WRA Website HIGHLIGHTS Advertising on the WRA website is a perfect way to reach WRA members. Banner ads can be purchased on the WRA website for as low as $40 per month (or $3 CPM). Ads are published to the side navigation bar within interior pages on the website with no more than seven other advertisers. You can also target your ad to appear only in specific sections of the WRA website or purchase premium positioning on the main homepage. Banner ads are great ways to generate further interest in your products and services beyond traditional print media. PAGE 12

13 O N L I N E A D V E R T I S I N G Marketing HIGHLIGHTS An ad is one the most economical advertising options we offer. You artwork is published in the sidebar of the message, which can be clicked to direct readers to your website. An average WRA has a 25% open rate and a 4% click thru rate with distribution to nearly 13,000 addresses. We can reach the whole state or target specific areas geographically. Call today for scheduling and availability. PAGE 13

14 O N L I N E A D V E R T I S I N G WRA Website & Marketing Website Banner Ad Rates Banner Ad Dimensions 1x 3x 6x 12x Banner ad (interior pages) 215 x1 60 pixels na $50 $45 $40 Section sponsor ad 215 x 160 pixels na $40 $35 $30 Homepage hotspot 245 x 175 pixels na $345 $310 $250 Homepage banner 625 x 275 pixels call call call call Banner Ad Rates Dimensions 1x 3x 6x 12x Targeted s 155 x 210 pixels.03/name.028/name.026/name.024/name All member s 155 x 210 pixels.017/name.015/name.013/name.011/name * Rates subject to change without notice. Please call for latest pricing. PAGE 14

15 W R A A D V E R T I S I N G Mechanical Requirements For ad sizes and dimensions, please refer to your rate card. Digital Requirements All ads must be submitted electronically. No hard copies will be accepted. If you require design services, please contact the WRA at Accepted Media CD-ROM If file sizes are still too large, the WRA recommends signing up for a FREE sendthisfile.com account File Formats Print Ads hi-res PDF (preferred. please embed all fonts) hi-res JPG (all images 300 dpi or higher) Banner Ads JPG (96 dpi or higher - RGB output only) GIF (96 dpi or higher - RGB output only) Bleeds Please pull edges by 1/8 past the trim size (.0125). Color Ads Please submit ads using CMYK colors only. Production Charges Materials that do not meet the above requirements will incur production charges. The WRA cannot assume responsibility for reproduction quality as a result of materials furnished incomplete, not conforming to spec or provided in poor condition. PAGE 15

16 W R A A D V E R T I S I N G Submission Guidelines Please send ads to robu@wra.org. If you wish to submit your ad by mail, please send your files and a hard copy proof to: Wisconsin REALTORS Association 4801 Forest Run Road, Suite 201 Madison, Wisconsin Attention: Rob Uhrina Contract Policy All advertisers are required to sign a space reservation advertising agreement to confirm ad placement. Terms The WRA reserves the right to reject or cancel advertising material deemed by the WRA nonconforming with the guidelines and specifications as outlined above, inconsistent with license law, NAR s Code of Ethics or other applicable laws. Advertisements refused may include those that are in direct competition with the WRA. The WRA does not accept political ads. Acceptance of all advertisers and copy is subject to approval by the WRA. The advertiser will indeminify and hold the WRA harmless from and against loss of expense resulting from claims or suits upon contents or subject matter or adjustments including, without limitation, claims or suits for libel, violation of right of privacy, plagerism, and copyright infringment. Cancellations Cancellations are not refundable after the the ad submission due date. The WRA reserves the right to reject or cancel advertising material deemed by the WRA nonconforming with the guidelines and specifications as outlined above, inconsistent with license law, NAR s Code of Ethics or other applicable laws. Advertisements refused may include ones that are in direct competition with the WRA. The WRA does not accept political ads. PAGE 16