world s largest annual gathering

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2 position your brand to be a key element in the world s largest annual gathering of industry stakeholders. The Event draws the world s leading coffee professionals and companies-from CEO s and corporate leaders to specialized local and regional chains, start-up manufacturers and retailers, producers from around the globe representing every growing region and devoted, passionate individuals from every walk of life within the industry. If your company has connections to the coffee industry in any way, The Event is the best opportunity to maximize your investment and reach your target customer demographic. ALIGN YOUR BRAND WITH THE VALUES OUR INDUSTRY TRUSTS Partnering with the Event positions your company as a leading presence at the show and in the specialty coffee industry. Your brand will seamlessly integrate into the experience of the attendee, where the excitement of the events and competitions, the substantial focus on quality and sustainable practices, and the international connectivity of a global community will naturally become associated with your brand. These emotional elements will develop a congruency with your brand that the attendee will continue to value long after the end of the show. The activities of the show, centered around quality, sustainability, and professional development, drive engagement among the specialty coffee community and your brand will be prominently displayed. Our attendee base is made up of key business players across all facets of the industry, of whom over 75% either authorize or recommend purchasing decisions, placing your products and service in direct proximity of an important audience. FACE TO FACE CONNECTIONS; DIGITAL APMLIFICATION The unique opportunity of a show like the Event is to engage directly with thousands of coffee professionals, making personal connections in real-time and developing an expansive network of contacts and business relationships. But interactions extend well beyond the physical event. Providing maximum value to our sponsors is first and foremost in our minds and our programs are developed to not only position the sponsor s brand at the show, but to extend those benefits to our significant digital community as well. Using technology such as device applications, customized social media campaigns, QR codes and embedding features we drive brand conversations past the show hall doors and into the houses of our digital attendee audience before, during and after the show. LONG STANDING PARTNERSHIPS DIRECTED BY YOUR NEEDS We are dedicated to fostering long-term relationships with our partners. As a result, we extend a first right of refusal policy to all returning sponsors. Please note that there are two exceptions to this format, including s Official Host and Portrait Country categories, as these are selected from a formal bidding process. A BRIGHTER FUTURE BECAUSE OF YOUR PARTNERSHIP The Event is a key revenue generator that directly impacts our ability to pursue the mission of developing, recognizing, and promoting specialty coffee. Your partnerships help us meet the challenges of a rapidly changing industry and ensure a prosperous future for all involed. When you support The Event, you re not only engaging with our core community of coffee professionals and decision makers; you re pledging your commitment to a better product and a more responsible way of doing business. Contact us today by ing sponsorship@scaa.org. We have a sponsorship package that is exactly what you re looking for-even if it s not listed in this brochure. Our creative team of business development engineers, are ready to craft a package that meets your needs and exceeds your expectations.

3 we may be the specialty coffee association of america, but we welcome a DIVERSE and INTERNATIONAL audience. NEARLY 10,000 ATTENDEES FROM OVER 75 COUNTRIES 700+ EXHIBITOR BOOTHS REPRESENTING OVER 20 PRODUCTS & SERVICES OVER 75% EITHER AUTHORIZE OR RECOMMEND PURCHASING DECECISIONS MORE THAN 70 PRESS OUTLETS INCUDING MAIN STREAM MEDIA NEARLY 50% ARE IN THE RETAIL OR WHOLESALE CATEGORIES SYMPOSIUM, THE EXECUTIVE SERIES, FEATURING 400 INDUSTRY LEADERS We were over the top excited about the impact we were able to have and exposure on our business after the event. The tours and brand recognition really turned out to be a positive. It was worth the spend based on the excitement it generated for our people, the fun we had and the new friends we made. We were able to use this as a launching pad for our new branding and confirmed that it was the right direction for us by the feedback we received from both attendees and business partners. Katy Dutt, Director of Tactical Marketing, Boyd s Coffee, 2012 Official Host Sponsor WE RE READY TO EXCEED YOUR EXPECTATIONS. Katy Goulding, Business Development Manager l ext l sponsorship@scaa.org

4 HOST SOLD EXCLUSIVE SPONSORSHIP HOST SPONSOR CREATIVE OPTIONS: Registration area sign with customized QR code linking back to a web site or download of your choice Custom social media viral campaign hosted via the Facebook page. Campaign type on a first come, first serve basis. blog advertising package (special sponsor promotional price of $2500) Meeting Space Opportunity to schedule private meeting space at the Convention Center or Hotel location free of room rental use fee. Confirmation based on final scheduling by the. Special Event: Events Team to help coordinate Sponsor s Special Event. All event costs are exclusive of this sponsorship agreement. Additional Complimentary Exposition Badges One VIP Hotel Room stay for (3) nights Logo recognition in a minimum of one Event attendee e-blast Your organization will be featured in the Event issue of the Chronicle with a brief welcome message, logo and photograph* Dedicated recognition page on Event website including option to include video or photo, brief marketing message and website link. Linked web button to Host webpage from the home page of Event website. Opportunity to donate product to the exclusive on-site press & media gift lounge Full booth listing upgrade on the official Event smart phone app (available to exhibiting sponsors) Media Kit: Organization will be recognized as the Official Host to all media contacts at conference; Media Kit distributed free on-site in the press room Official Exposition Guide: Logo Recognition and opportunity to include a marketing message in the Official Exposition Guide, distributed free on site to each attendee The Daily Newspaper: Logo Recognition as the Official Host in The Event daily newspaper Exposition Signage: Logo recognition on 2 major directional/indoor welcome signs Logo recognition on 2 exhibition hall entrance signs Logo recognition on 1 exhibition hall sign All Official Host staff receives a Sponsor Ribbon for their show badges (must be picked up at registration) Exposition Attendee Badges: Registration is required by the pre-show cut-off date for all complimentary registrations. Ten (10) Complimentary Trade Show Badges; Up to ten (10) additional Discounted Trade Show Badges The Chronicle: Acknowledgement as the Official Host in a post event recognition piece The Chronicle Ad Space: Full Page, 4 color ad space credit to be used with your provided artwork Partner Logo: Use of official Partner Logo until the end of the event year Website Link: Inclusion on the official event website for up to 90 days after the event * TO PARTICIPATE IN THE EVENT ISSUE, SPONSORSHIP MUST BE CONFIRMED PRIOR TO NOVEMBER 1ST,

5 PORTRAIT COUNTRY SOLD EXCLUSIVE SPONSORSHIP PORTRAIT COUNTRY CREATIVE OPTIONS: Registration area sign with customized QR code linking back to a web site or download of your choice. Custom social media viral campaign hosted via the Facebook page. Campaign type on a first come, first serve basis. blog advertising package (special sponsor promotional price of $2500) Meeting Space Opportunity to schedule private meeting space at the Convention Center or Hotel location free of room rental use fee. Confirmation based on final scheduling by the. Special Event: Events Team to help coordinate Sponsor s Special Event. All event costs are exclusive of this sponsorship agreement. Additional Complimentary Exposition Badges Logo recognition in a minimum of one Event attendee e-blast Your organization will be featured in the Event issue of the Chronicle with a brief welcome message, logo and photograph* Dedicated recognition page on event website including option to include video or photo, brief marketing message and website link. Linked web button to Portrait Country webpage from the home page of event website. Opportunity to donate product to the exclusive on-site press & media gift lounge Full booth listing upgrade on the official Event smart phone app (available to exhibiting sponsors) Welcome Reception & Opening Ceremony: Opportunity to provide up to a pre-recorded 5-minute video loop to play as attendees gather, along with an opportunity for your representative to address attendees with a 5-minute Welcome Message Media Kit: Organization will be recognized as the Portrait Country to all media contacts at Event; Media Kit distributed free on-site in the press room Official Exposition Guide: Logo Recognition and opportunity to include a marketing message in the Official Exposition Guide, distributed free on site to each attendee The Daily Newspaper: Logo Recognition as the Portrait Country in The Event daily newspaper Exposition Signage: Logo recognition on 1 major directional/indoor welcome signs Logo recognition on 1 exhibition hall entrance signs Logo recognition on 1 exhibition hall sign Lecture Room: Exclusive use of a lecture room seating up to (200) guests. Portrait Country presentations scheduled for two prime time slots. The space and one set-up with standard building furniture are included. Sponsor may decorate or rent furniture at sponsor s expense. Exposition Attendee Badges: Registration is required by the pre-show cut-off date for all complimentary registrations. Ten (10) Complimentary Trade Show Badges; Up to ten (10) additional Discounted Trade Show Badges All Portrait Country staff receives a Sponsor Ribbon for their show badges (must be picked up at registration) The Chronicle: Acknowledgement as the Official Host in a post event recognition piece The Chronicle Ad Space: Full Page, 4 color ad space credit to be used with your provided artwork Partner Logo: Use of official Partner Logo until the end of the event year Website Link: Inclusion on the official event website for up to 90 days after the event * TO PARTICIPATE IN THE EVENT ISSUE, SPONSORSHIP MUST BE CONFIRMED PRIOR TO NOVEMBER 1ST,

6 DIAMOND SPONSOR $40,000 EXCLUSIVE SPONSORSHIP DIAMOND SPONSOR CREATIVE OPTIONS: Registration area sign with customized QR code linking back to a web site or download of your choice. Custom social media viral campaign hosted via the Facebook page. Campaign type on a first come, first serve basis. blog advertising package (special sponsor promotional price of $2500) Special Event: Events Team to help coordinate Sponsor s Special Event. All event costs are exclusive of this sponsorship agreement Additional Complimentary Exposition Badges Your organization will be featured in the Event issue of the Chronicle with a brief welcome message and logo recognition* Logo recognition on the official Event website, including a direct link to your company website from our sponsor page Opportunity to donate product to the exclusive on-site press & media gift lounge Full booth listing upgrade on the official Event smart phone app (available to exhibiting sponsors) Media Kit: Organization will be recognized as the Official Diamond Sponsor to all media contacts at Event; Media Kit distributed free on-site at the press room Official Exposition Guide: Logo Recognition and opportunity to include a marketing message in the Official Exposition Guide, distributed free on site to each attendee The Daily Newspaper: Logo Recognition as the Official Diamond Sponsor in The Event daily newspaper Exposition Signage: Logo recognition on 2 exhibition hall entrance signs Logo recognition on 1 exhibition hall sign Exposition Attendee Badges: Registration is required by the pre-show cut-off date for all complimentary registrations. Ten (10) Complimentary Trade Show Badges; Up to ten (10) additional Discounted Trade Show Badges All Official Diamond Sponsor staff receives a Sponsor Ribbon for their show badges (must be picked up at registration) The Chronicle: Acknowledgement as the Official Host in a post event recognition piece The Chronicle Ad Space: Full Page, 4 color ad space credit to be used with your provided artwork Partner Logo: Use of official Partner Logo until the end of the event year Website Link: Inclusion on the official event website for up to 90 days after the event * TO PARTICIPATE IN THE EVENT ISSUE, SPONSORSHIP MUST BE CONFIRMED PRIOR TO NOVEMBER 1ST,

7 PLATINUM SPONSOR $20,000 THREE SPONSORSHIPS AVAILABLE SPONSOR CREATIVE OPTIONS: Option to provide video message on current year video page of the event website Additional Complimentary Exposition Badges Logo recognition on the official Event website, including a link to your company website from our sponsor page Opportunity to donate product to the exclusive on-site press & media gift lounge Full booth listing upgrade on the official Event smart phone app (available to exhibiting sponsors) Media Kit: Organization will be recognized as a Platinum Sponsor to all media contacts at Event; Media Kit distributed free on-site at the press room Official Exposition Guide: Logo Recognition and opportunity to include a marketing message in the Official Exposition Guide, distributed free on site to each attendee The Daily Newspaper: Logo Recognition as a Platinum Sponsor in The Event daily newspaper Exposition Signage: Logo recognition on 1 exhibition hall entrance sign Logo recognition on 1 exhibition hall sign Exposition Attendee Badges: Registration is required by the pre-show cut-off date for all complimentary registrations. Eight (8) Complimentary Trade Show Badges; Up to eight (8) additional Discounted Trade Show Badges All Platinum Sponsor staff receives a Sponsor Ribbon for their show badges The Coffee Chronicle: Acknowledgement as a Platinum Sponsor in a post event recognition piece Website Direct Link: Inclusion on the official event website for up to 90 days after the event -6-

8 SATELLITE CAFÉ SPONSOR $20,000 SPONSOR THREE SPONSORSHIPS AVAILABLE Sponsorship of the Satellite Café is an exciting opportunity to provide a premium café experience to over 10,000 attendees of the 26th Annual Exposition. Satellite Cafes are located in high traffic areas with extended hours. This is a unique opportunity to highlight your brand by creating your own pop-up café. CREATIVE OPTIONS: Additional complimentary Exposition badges Option to provide video message on the current year video page of the event website Logo recognition on the official Event website on the Sponsor Recognition Page Opportunity to donate product to the exclusive on-site press & media gift lounge Official Event Exposition Guide: each Café will get one full page to promote their café menu The Morning Cup: Logo recognition as Satellite Café in daily event newspaper All Satellite staff will receive sponsor ribbon for their show badges (must be picked up at registration) The Specialty Coffee Chronicle: Acknowledgement as a Satellite Café sponsor in a post event recognition piece Website Link: inclusion on the official event website for up to 90 days after the event -7-

9 EVENT SMART PHONE APP SPONSOR $30,000 SPONSOR Connect with Attendees like never before! The Event smart phone* app makes it easier than ever for attendees to get around the show, find out about event schedules and Skill Building Workshops, and build floor plan itineraries and exhibitor appointments. The app sponsorship is a high impact way to connect directly with attendees by being a key visual partner in this new and exciting Event offering. CHOOSE TWO FROM THE FOLLOWING THREE OPTIONS: Option to provide video message on Event website Additional complimentary Exposition badges Event issue of the Chronicle: Logo recognition and acknowledgement as the Smart Phone App Sponsor** Logo recognition on the official Event website on the Sponsor Recognition Page Logo recognition in all pre-event e-blasts where the app is mentioned Logo recognition in all pre-event ads or promos where the app is mentioned Exclusive logo recognition within the app itself Logo recognition on all signage where the app is promoted Opportunity to donate product to the exclusive on-site press & media gift lounge The Daily Newspaper: Logo recognition as app sponsor in The Event daily newspaper The Specialty Coffee Chronicle: Acknowledgement as the app sponsor in a post event recognition piece Website Direct Link: inclusion on the official event website for up to 90 days after the event *Available for iphone, ipad & Android as a native app download. ** TO PARTICIPATE IN THE EVENT ISSUE, SPONSORSHIP MUST BE CONFIRMED PRIOR TO NOVEMBER 1ST,

10 GOLD SPONSOR $15,000 SPONSOR SPONSORSHIPS AVAILABLE WELCOME RECEPTION SPONSOR TRANSLATION CO-SPONSOR (2) LANYARDS ROASTERS GUILD PARTY CHOOSE TWO FROM THE FOLLOWING THREE OPTIONS: Option to provide video message on current year video page of the event website Additional Event Signage Additional Complimentary Exposition Badges Logo recognition on the official Event website on the Sponsor Recognition Page Opportunity to donate product to the exclusive on-site press & media gift lounge Media Kit: Organization will be recognized as Gold Sponsor to all media contacts at conference; Media Kit distributed free on-site at the press room Official Exposition Guide: Logo Recognition in the Official Exposition Guide, distributed free on site to each attendee The Daily Newspaper: Logo Recognition as a Gold Sponsor in The Event daily newspaper Exposition Signage: Logo recognition on 1 exhibition hall entrance panel Logo recognition on 1 exhibition hall sign Logo recognition on sponsored event signage Exposition Attendee Badges: Registration is required by the pre-show cut-off date for all complimentary registrations. Six (6) Complimentary Trade Show Badges; Up to six (6) additional Discounted Trade Show Badges All Gold Sponsor staff receives a Sponsor Ribbon for their show badges (must be picked up at registration) The Chronicle: Acknowledgement as a Gold Sponsor in a post event recognition piece Website Link: Inclusion on the official event website for up to 90 days after the event -9-

11 SILVER SPONSOR $7,500 SPONSORSHIPS AVAILABLE SPONSOR MEMBERSHIP BOOTH STORE PRESS & MEDIA ROOM CUPPING EXCHANGE RESOURCE CENTER BAGS SILVER SPONSORSHIP INCLUDES: Option to provide video message on current year video page of the event website Additional Complimentary Exposition Badges Logo recognition on the official Event website on the Sponsor Recognition Page Official Exposition Guide: Acknowledgement in the Official Exposition Guide, distributed free on site to each attendee The Daily Newspaper: Acknowledgement as a Silver Sponsor in The Event daily newspaper Exposition Signage: Logo recognition on 1 exhibition hall entrance panel Event Attendee Badges: Registration is required by the pre-show cut-off date for all complimentary registrations. Four (4) Complimentary Trade Show Badges; Up to four (4) additional Discounted Trade Show Badges All Silver Sponsor staff receives a Sponsor Ribbon for their show badges (must be picked up at registration) The Chronicle: Acknowledgement as a Silver Sponsor in a post event recognition piece Website Direct Link: Inclusion on the official event website for up to 90 days after the event -10-

12 BRONZE SPONSOR $3,750 + Product Cost THREE SPONSORSHIPS AVAILABLE SPONSOR EXPOSITION CUPS EXPOSITION NOTEPADS EXPOSITION PENS BRONZE SPONSORSHIP INCLUDES: Option to provide video message on current year video page of the event website Complimentary Exposition Badges Logo recognition on the official Event website on the Sponsor Recognition Page Official Exposition Guide: Acknowledgement in the Official Exposition Guide, distributed free on site to each attendee The Morning Cup: Acknowledgement as a Bronze Sponsor in The Event daily newspaper All Bronze Sponsor staff receives a Sponsor Ribbon for their show badges (must be picked up at registration) Website Link: Inclusion on the official event website for up to 90 days after the vent -11-

13 The United States Barista Championship Official USA Licensed National Body for the World Barista Championship Thousands of Attendees and digital viewers flock to watch as competing baristas move through a maze of judges and media photographers, maintaining composure while preparing and serving 12 coffee beverages-one espresso, one cappuccino, and one signature drink of their own creation, for each of the four sensory judges in the space of 15 minutes. Baristas from across the country will compete in one of 6 regional competitions throughout to qualify and vie for the title of 2014 United States Barista Champion. Put your brand front and center while the world watches to witness who the US Champion will be and who will represent the United States at the 2014 World Barista Championship! Sponsorship category benefits include (varies by package): SPONSORSHIP CATEGORY VALUE OPPORTUNITIES AVAILABLE Title Sponsor SOLD Exclusive Platinum Level $20,000 Exclusive Gold Level $15,000 Exclusive Silver Level $10,000 Exclusive Official Travel Sponsor $15,000 Exclusive Bronze Level $5,000 3 Available Official Blender Sponsor $3,500 Exclusive Official Water Sponsor $3,000 Exclusive Grand Prize Sponsor Camp Trip $3,000 Exclusive Official Smallwares Sponsor $1,500 Exclusive The USBC Brewers Cup Official USA Licensed National Body for the World Brewers Cup Championship Partnering with the USBC Brewers Cup Championship is an exciting way to align your brand with masterful brewing techniques! Contestants are judged in two rounds of manual brewing with a score sheet that is a modified version of the cupping form. First, there is a tasting round in which all competitors brew the same coffee for a panel that will score based on taste alone. Those who advance to the final round will be challenged to brew and present their own coffee. The winner will go on to represent the U.S. in the 2014 World Brewers Cup Championship. Sponsorship category benefits include (varies by package): Stage signage, website recognition, print recognition, 2014 Official Sponsor Trademark, and more. SPONSORSHIP CATEGORY VALUE OPPORTUNITIES AVAILABLE Title Sponsor $15,000 Exclusive National Sponsor $7,500 3 Available Water Tower Sponsor $7,500 Exclusive Grand Prize Sponsor Camp Trip $3,000 Exclusive -12-

14 UNITED STATES COFFEE COMPETITIONS Coffees of the Year Demonstrate your company s commitment to supporting excellence at Origin by partnering with the Coffees of the Year competition. COTY, as it is often called, is one of the most prestigious awards programs focused on Producer skill and green coffee quality in the world. The COTY brew bar also draws attendee crowds throughout the Event who wish to sample the top 10 winning coffees. Sponsorship category benefits include (varies by package): Stage signage, website recognition, print recognition, 2014 Official Sponsor Trademark, and more. SPONSORSHIP CATEGORY VALUE OPPORTUNITIES AVAILABLE Title Sponsor $7,500 Exclusive Roaster Partner $3,500 6 Available Roasters Choice Competition Get front and center with Specialty Roasting companies by pledging your support to one of the most coveted roasting titles and competitions in America. Produced by the Roasters Guild, the Roasters Choice Competition asks the country s best roasters to submit coffees for consideration. The top 5 coffees are brewed and offered to Attendees in a blind tasting format and votes are tabulated via texting/sms platform. Sponsorship category benefits include (varies by package): Stage signage, website recognition, print recognition, 2013 Official Sponsor Trademark, and more. SPONSORSHIP CATEGORY VALUE OPPORTUNITIES AVAILABLE Title Sponsor $7,500 Exclusive Grand Prize Sponsor Retreat Trip $3,000 Exclusive Voting Text Sponsor $2,500 Exclusive The United States Cup Tasters Championship Official USA Licensed National Body for the World Cup Tasters Championship Participants in this competition test their skills to discriminate between tastes in a triangulation format. Tasters receive eight sets of three-cups, or triangles, where two cups were identical and one was different. Competitors identify the one cup that is different, testing their ability to smell, taste, recall and concentrate on the task at hand against the clock. Sponsorship category benefits include (varies by package): Stage signage, website recognition, print recognition, 2014 Official Sponsor Trademark, and more. Sponsorship category benefits include (varies by package): Stage signage, website recognition, print recognition, 2014 Official Sponsor Trademark, and more. SPONSORSHIP CATEGORY VALUE OPPORTUNITIES AVAILABLE Title Sponsor $10,000 Exclusive Grand Prize Sponsor $3,000 Exclusive Green Coffee Sponsor $2,000 Exclusive -13-

15 HIGH IMPACT ADVERTISING ADVERTISE IN THE EXPO THEMED ISSUE OF THE SPECIALTY COFFEE CHRONICLE (DISTRIBUTED DEC. 2013) $ Formally known as the Attendee Brochure, the Expo Issue of the Chronicle is a look-ahead guide for attendees featuring a full schedule of events, course listings by day and time, exciting details about the 5 national coffee competitions as well as regular features and articles. Undoubtedly one of our most highly anticipated and widely read issues annually, the Expo issue is a prime channel for reaching attendees before the show. All members and Chronicle subscribers receive the hardcopy issue; and the articles are also free and open to all of our digital edition readers at scaa.org/chronicle. Special digital offer: a reservation of a print ad in the Event issue automatically includes a digital ad offer to run on scaa.org/chronicle for the month of December. (133x375px, to be used with your provided artwork). CONNECT WITH ATTENDEES ONLINE; RESERVE DIGITAL AD SPACE DURING THE HIGHEST TRAFFIC MONTHS $550-4,000 website traffic spikes during the months leading up to The Event. Take the opportunity to increase your reach by reserving a space on one of the s numerous online platforms. digital ads are cost effective, wide reaching and highly measurable. Opportunities available on scaa.org, scaa.org/chronicle, baristaguildofamerica.net, and roastersguild.org. SOCIAL INTEGRATION AND CUSTOM DIGITAL PACKAGES PRICING VARIES Looking for something unique? Let us design a customized digital package for you to reach our Event attendees before, during and after the show. Options include viral Facebook campaigns and digital contest sponsorships. EXHIBIT HALL SIGN $3,500 One exhibit sign with logo cling. Availability to be confirmed by the. AISLE SIGN YOUR LOGO HERE -14-

16 HOW DID SPONSORING HELP THEIR BUSINESS? We were able to reach a large number of attendees in a fun, yet professional atmosphere and offer them samples of our products. We loved seeing our logo on the screens throughout the convention center, as well as the photo backdrop! Debra Kaminski, Director Foodservice Marketing, Pacific Natural Foods, 2012 Welcome Reception Sponsor Sponsoring the Regional Barista Competitions is of huge value to Baratza, as it is a strategic component of our goal to expand the reach of the Baratza name, and to have more coffee professionals using our grinders. Partnering with the has been especially rewarding when we hear the feedback from competitors, about their excitement in winning and using our grinders! Given the track record of success, we look forward to continuing this mutually beneficial sponsorship! Joyce Klassen, Marketing Manager, Baratza The value of sponsorship at the event is mostly about supporting the organization and the great work they do in the coffee industry. We had several attendees thank us for sponsoring the App because they found it to be an effective tool. Desiree Logsdon, VP, Marketing Communications, Bunn-O-Matic Corporation, 2012 Smart Phone App Sponsor