IABC 2015 World Conference June. Marriott Marquis San Francisco. Sponsorship Opportunities

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1 IABC 2015 World Conference June Marriott Marquis San Francisco Sponsorship Opportunities

2 SPONSORSHIP OPPORTUNITIES IABC 2015 WORLD CONFERENCE WHO The International Association of Business Communicators (IABC) is a professional membership association that provides the content, credibility and community to help communication professionals succeed in their careers. Established in 1970, IABC provides knowledge products, education, certification, research and a 13,000 member global network in 80 countries. IABC is the premiere knowledge network for professionals engaged in strategic communication management. IABC members work in some of the world s most prestigious corporations and consulting firms with members in more than half the Fortune 500 and in 90 of the Fortune 100 companies. IABC members are responsible for developing and executing strategic internal and external communication plans for corporations, governments, non-profits, educational institutions and consulting firms around the world. IABC members have an average annual department budget of US$4 million. WHAT IABC s 2015 World Conference is the leading international forum of its kind. More than 1,500 business communications professionals decision makers in leading industries around the world gather to learn the latest developments and best practices in communication and make the connections that will advance their communication programs and careers. WHEN Sunday, 14 June through Wednesday, 17 June, 2015 WHERE Marriott Marquis San Francisco WHY IABC s World Conference provides a unique opportunity to build your organization s image among this growing and influential group. As a sponsor, you align with one of the world s most respected communication associations, demonstrate your commitment to communication excellence and enjoy a generous package of marketing benefits that give you direct access to IABC s global membership. Sponsor benefits and recognition options include conference registrations, advertising, mailing lists usage and website exposure and direct links. Each opportunity is a comprehensive marketing package designed to maximize your organization s visibility and expand your client base. CONTACT To learn more about IABC s World Conference and other sponsorship opportunities with IABC please contact: Frank Netherwood at or

3 Marquee Partner US$20,000 (Limited to six Sponsors) As a sponsor of the IABC Welcome Reception or one of the World Conference plenary sessions, attended by ALL conference registrants, your company can enjoy enhanced visibility and brand recognition. Marquee Sponsors receive Exclusive privilege to sponsor your choice of one of these events: Sunday morning General Session, 14 June IABC Welcome Reception, Sunday evening, 14 June Monday morning General Session, 15 June Monday afternoon General Session, 15 June Tuesday morning General Session, 16 June Wednesday afternoon Closing Session, 17 June Prime pre-conference and on-site exposure with display of company logo on: Back cover of the on-site conference brochure Large screen display of logo before and after sponsored session Inside of on-site conference brochure near description of sponsored general session IABC World Conference website with hyperlink to sponsor s website On-site signage in high-traffic areas Recognition as a Marquee Sponsor during General Session: Verbal recognition at selected General Session Front-row seating for four at sponsored General Session Opportunity to personally meet and be photographed with keynote speaker of your sponsored session Opportunity to place company literature or gift on seats at your selected session Opportunity to increase brand awareness with direct access to our audience Company description listed in conference brochure Two World Conference, Foundation Luncheon & Excellence Gala registrations Two passes to the IABC Leaders Reception (invitation-only; Saturday, 13 June) One-time use of conference registrant mailing list post conference through a bonded mail house Continued Marketing Opportunities Opportunity to present IABC webinar on a communication focused topic First option to retain the same sponsorship at the 2016 World Conference

4 Title Sponsors US$15,000 (Limited to six sponsors) As a Title Sponsor, your company can reach a unique segment of the communication market by sponsoring one of the five targeted conference tracks or the social media display sponsorship. In addition to powerful pre-event promotions and on-site exposure, this multi-media package also provides viable lead opportunities post conference. Title Sponsors receive A targeted marketing platform with exclusive sponsorship of one of these five conference tracks o o o o o Crisis Management Reputation Marketing and Brand Employee Engagement Communication Skills Logo displayed near selected conference track in conference on-site brochure Logo on the back cover of the promotional brochure and the on-site brochure Opportunity to place company literature in the meeting rooms of the sponsored track Logo displayed on conference website with link to sponsor s site On-site signage with logo in high-traffic areas Social Media Aggregation Stream Sponsorship The IABC Platform will aggregate and display social media content from every major social network. We will stream content from LinkedIn, Twitter, Facebook, Instagram, Pinterest, Vine, YouTube, Google+, Phhhoto, Foursquare, Tumblr, Vimeo, Flickr, and even Weibo! We will aggregate social media content from both hashtagged user-generated content as well as our own IABC social accounts. This flexibility makes for an incredible visual monitoring tool to help us tell stories together with our attendees. The stream and your logo or message will be displayed on the General Session video screens during those times that a speaker is not on stage. As attendees take their seats before every keynote and as they leave the hall at the end of each presentation the stream will play on the main screens. Additionally there will be two large screen monitors in high traffic areas of the conference or exhibit hall. Logo displayed near selected monitors and in the conference on-site brochure Logo on the back cover of the promotional brochure and the on-site brochure Opportunity to place company literature near the monitors Logo displayed on conference website with link to sponsor s site On-site signage with logo in high-traffic areas All Title Sponsors receive full access to IABC attendees and members

5 Two World Conference, Foundation Luncheon & Excellence Gala registrations Two passes to the IABC Leaders Reception (invitation-only; Saturday, 13 June) One-time use of conference registrant mailing list post conference through a bonded mail house First option to retain sponsorship at the 2016 World Conference

6 Preferred Sponsors US$5,000-$20,000 Preferred Sponsors may select one of the following options: 1. IABC Leaders Reception: sponsorship fee US$10,000 This sponsorship offers your organization unparalleled exposure and access to IABC's most influential members. Two hundred IABC leaders and decision makers from around the world, including current and past international board members, Foundation Trustees, Fellows, Council and Committee Chairs, accredited members, chapter presidents, publication authors and World Conference speakers will gather on Saturday, 13 June to kick off the 2015 World Conference In addition to the benefits provided (below) to all Preferred Sponsors, your company may have a display table with materials at the Leaders Reception to greet attendees and will receive four tickets to the Leaders Reception (invitation only) 2. Internet Café: sponsorship fee US$5,000 Located at the end of the lower concourse area; multiple computer stations offer attendees a place to check and browse the Web. A popular destination, the Internet Café is provided as a complimentary service to all conference attendees In addition to the benefits provided (below) to all Preferred Sponsors, your company will have its web page as the landing page on all computer workstations in the Internet Café 3. IABC World Conference Wi-Fi: sponsorship fee US$10,000 Complimentary Wi-Fi is available to all registrants at the conference. The Wi-Fi sponsor will be toasted by leaders, tweeters, bloggers and attendees who need to stay connected In addition to the benefits (below) for all Preferred Sponsors, your company s web page will show up as the welcome screen after attendees log on to Wi-Fi 4. IABC Foundation Luncheon: sponsorship fee US$10,000 (4 available) Expected attendance for the annual luncheon for the IABC Foundation on Tuesday, 16 June is 400 senior communication professionals with a demonstrated interest in advancing the communication profession. Build your organization s credibility among this influential audience by supporting the prestigious IABC Foundation In addition to the benefits provided (below) to all Preferred Sponsors, your company may provide company literature or a gift to all participants at the event and will receive two complimentary tickets to the Foundation Luncheon

7 5. Conference Lanyard: sponsorship fee US$5,000 Imagine your organizations name and logo adjacent to the IABC logo on the lanyard around the neck of each delegate at the World Conference 6. Conference Badge: sponsorship fee US$5,000 Imagine your organizations name and logo on the conference badge worn by every delegate at the World Conference 7. San Francisco Hospitality Table: sponsorship fee US$5,000 Local chapter members will welcome conference attendees and provide maps, tour information, recommendations for restaurants and more at the San Francisco Hospitality Table strategically placed near IABC registration. A busy hub for conference registrants, your message and materials can be displayed for continuous viewing throughout the duration of the conference 8. Recharging Stations: sponsorship fee US$2,500 (4 available) A self-standing station with fast charging facilities for cell phones, tablets, and laptops, these innovative stations can be wrapped in your brand and message with an interactive display guaranteeing 15 minutes of time with your prospect Benefits provided to all Preferred Sponsors include: Logo displayed on IABC World Conference website with link to sponsor s website Verbal recognition at each morning General Session or at the specific sponsored event On-site signage with logo at the event Logo displayed near sponsored events and in the conference on-site program Logo on the back cover of the promotional brochure Two Conference, Foundation Luncheon & Excellence Gala registrations One-time use of the registrant mailing list post conference through a bonded mail house First option to retain the same sponsorship at the 2016 World Conference

8 Hotel Opportunities Preferred Sponsors may select from the following options: 1. Exhibit space in the Golden Gate Ballroom: sponsorship fee US$3,500 (35 locations) This sponsorship offers your organization an exhibit opportunity directly in the Golden Gate Ballroom, location of all breaks, lunches, and an evening reception. Each space will include a covered and skirted table, two chairs, wastebasket, booth ID sign and basic electrical power. Floorplan provided upon request. 2. Escalator Cling Graphics: sponsorship fee US$2,500 (4 available) This sponsorship offers your organization cling graphics on any 1 of 4 escalator glass siderails from either the lobby level to the Mission corridor or from Golden Gate area to the Yerba Buena Grand Assembly. You could simply use your logo or tagline, or a full advertisement 3. Hotel Room Drop: sponsorship fee US$2,000 (4 available) Enhance your organizations visibility by distributing a promotional piece, newspaper, fruit or treat directly to World Conference attendees rooms. Drop will deliver on Monday, June Hotel Key Card: sponsorship fee US$7,500 Imagine every attendee checking in will be given a key card with your customized logo and the Marriott logo prominently displayed. Your company will come to mind every time they enter their room (double the impact when combined with Key Packet sponsorship for $14,000) 5. Hotel Key Packet: sponsorship fee US$7,500 Imagine every attendee checking in will be given a key packet with your customized logo and the Marriott logo prominently displayed (double the impact when combined with Key Card sponsorship for $14,000)

9 6. World Conference Mobile App sponsorship fee US$10,000 Be the exclusive sponsor of the World Conference Mobile App. Your Company banner/logo rotating on the official WC Mobile App will be viewed by all attendees. 7. Custom GOBO lighting effect: sponsorship fee US$2,000 (6 available) Your message or logo in a custom lighting effect projected on the floor or wall of your choice at the Marriott. Location is first-come, first-served 8. Custom Stair Graphics: sponsorship fee US$5,000 (2 available) A dramatic statement from top to bottom. Your logo or product graphic on one of two staircases from the Yerba Buena level to the Mission Corridor or from the Mission Corridor to the Lobby. 9. IABC World Conference Wi-Fi: sponsorship fee US$10,000 Complimentary Wi-Fi is available to all registrants at the conference. The Wi-Fi sponsor will be toasted by leaders, tweeters, bloggers and attendees who need to stay connected In addition to the benefits (below) for all Preferred Sponsors, your company s web page will show up as the welcome screen after attendees log on to Wi-Fi. 10. IABC Foundation Luncheon: sponsorship fee US$10,000 (4 available) Expected attendance for the annual luncheon for the IABC Foundation on Tuesday, 16 June is 400 senior communication professionals with a demonstrated interest in advancing the communication profession. Build your organization s credibility among this influential audience by supporting the prestigious IABC Foundation In addition to the benefits provided (below) to all Preferred Sponsors, your company may provide company literature or a gift to all participants at the event and will receive two complimentary tickets to the Foundation Luncheon 11. World Conference Registration Area: sponsorship fee US$25,000 This is an exclusive opportunity to brand to EVERY attendee at the Conference. This prestigious sponsorship will place your logo and the event logo on the registration desk, kick panels, overhead panels and even the garage doors when registration is closed In addition to the benefits provided (below) to all Preferred Sponsors, your company may provide company literature or a gift to all participants at Registration

10 12. Custom Pillar wrap: sponsorship fee US$2,000 (6 available) Column wraps make a dramatic statement and can be done in the foyer of the meeting room area with your company s logo, branding or advertising message 13. Digital Billboard: sponsorship fee US$2,000 (10 available) Two 5 screen displays over the escalators from the Lobby level to the Mission Corridor and from there down to the Yerba Buena level, each screen is 42. Your logo or message on one to five screens (cost is per screen) and will rotate between sponsor messages and IABC welcome to all attendees. 14. Conference Refreshment Break: sponsorship fee US$2,500 - $5,000 (6 available) Your organization represented as a Preferred Sponsor for one of the 6 breaks to be held in the Yerba Buena Grand Assembly. Sunday afternoon workshop break $2,500 all others $5.000 includes food and beverage

11 Benefits provided to all* Preferred Sponsors include: Logo displayed on IABC World Conference website with link to sponsor s website Verbal recognition at each morning General Session or at the specific sponsored event On-site signage with logo at the event Logo displayed near sponsored events and in the conference on-site program Logo on the back cover of the promotional brochure One Conference, Foundation Luncheon & Excellence Gala registration One-time use of the registrant mailing list post conference through a bonded mail house First option to retain the same sponsorship at the 2016 World Conference *Sponsorship must exceed $5000. to qualify for Conference, Foundation Luncheon & Excellence Gala Registration

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