2016 Sponsorship and Marketing Opportunities

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1 JOIN US IN SAN DIEGO FOR SAN DIEGO CONVENTION CENTER FEBRUARY 6-11, Sponsorship and Marketing Opportunities PRESENTING PARTNERS PARTICIPATING PARTNERS

2 Lobby Banners Starting at $5,000 Impact attendees as soon as they enter the convention center. Seen repeatedly throughout the four-day event, this limited opportunity is sure to make a lasting statement about your brand. 18 W x 8 H (Located in Section 2 of the map) 51 W x 5 H Entrance Banners Two Locations (Located in Sections 2 and 3 of the map)

3 50 W x 5 H (Located in Section 4 of the map) 15 diameter Double-Sided Lobby Banner (Located in Section 5 of the map) 21 W x 3 H Second Floor Banner (Located in Section 11 of the map)

4 LEVEL 1 LEVEL 2 Aisle Signs $500 or $2,000 for 5 Multiple locations available Create awareness and visibility by displaying your company logo, tagline and booth number on an aisle sign along the main aisle of the show floor. Answers On the Hour Presentation Opportunity $2,000 Answers on the Hour are 30-minute sessions conducted on the trade show floor designed to give attendees the latest information on some of the hottest topics in the golf industry. Bring your company into the spotlight with your own education session for attendees.

5 Attendee Registration Bag Inserts $2,000 Put your company s marketing message directly in the bag of over 6,000 qualified buyers and Golf Industry Show attendees. The bag will be carried all week at the convention center. You are responsible for providing 6,000 pieces by the printed deadline. (Promotional item is subject to approval by Golf Industry Show Management.) Birdie and Eagle Marketing Packages $1,500 and $3,500 respectively Golf Industry Show Management has developed comprehensive marketing packages to provide an effective solution to promote your booth before, during and after the annual event. Packages are designed to deliver your messaging through a variety of media and to reach both trade show attendees and the wider golf course management audience. Column Wraps Show Floor Columns $5,000 to $20,000 / Lobby Columns $10,000 Multiple locations available Display your company logo, brand message and booth number around a column with a large vinyl wrap advertisement. Column wrap in this photo includes sq. ft. wrap and a 77.5 sq. ft. banner

6 Custom Carpet Logo $5,000 per 10 x 10 Cling Multiple locations available Create awareness and visibility by displaying your company logo, brand message and booth number on the trade show main aisle carpet. Escalator Banner $10,000 Display your company logo, brand message and booth number with a double-sided banner that hangs between the escalators with prime visibility in the lobby. Escalator Cling $5,500 per cling or $20,000 for all four clings per escalator set (3 sets of escalators) Display your company logo, brand message and booth number over the entire length of the railings at the convention center.

7 GIS Mobile App Coming late Summer The Golf Industry Show smartphone app offers you another platform to engage attendees. Whether they are existing or potential clients, your booth will stand out through banner advertising and mobile showroom upgrade opportunities with this innovative technology. Hotel Door Hangs Coming late Summer Leave a lasting impression with over 2,000 attendees as a sponsor of hotel door hangs. You pick the time and date, and we will hang your message on each attendee s door. Let your message be the first thing they see before they check into their room or head to the trade show floor. With a door hang sponsorship, you can advertise your latest product, publish your booth number or have attendees bring it with them to your booth to win prizes. Whichever you choose, you can be sure that attendees will take notice. Hotel Key Cards Coming late Summer Be seen at check-in and every time an attendee enters their room with this high-visibility sponsorship. Your customized message will be printed on the hotel key cards used by qualified buyers again and again. Hotel Room Drops Coming late Summer Achieve an inside advantage by delivering your materials and messaging straight to the rooms of GIS attendees.

8 Hydration Stations Coming late Summer Place your logo on the water bottle that will be carried across the trade show by thousands of show attendees. Test Drive Technology Center $5,000 Interactive area on the show floor where attendees can find the newest technologies that can make their day-to-day operations run more efficiently. They can also chat with experts who have used these applications in the field. Tech Tips on the Half Presentation Opportunity in the Test Drive Technology Center $1,500 (3 time slots available) Tech Tips allow superintendents, owners and industry experts to share the latest developments in turf technology. Showcase your company s newest and greatest advancements in technology with a 30-minute session on the trade show floor.

9 Outdoor Marketing Opportunities Shuttle Bus Decals $20,000 - $25,000 (ask your account rep for opportunities inside the bus) Have your brand visible at the convention center and in the streets of San Diego by branding the GIS shuttle buses with decals of your company logo, brand message and booth number. GCSAA Events VIP tables $1,000 per table Invite your customers to join you for the Closing Celebration. Included are light hors d oeuvres and drinks. GCSAA Education Sessions Exclusive Opportunity Education is at the core of GCSAA s efforts to advance the profession of the golf course superintendent. Education sessions are open to all GIS attendees who purchase a full package registration. A multitude of sessions are offered on Monday and Tuesday, varying in topic and audience size from 30 to 400.

10 February 6-8, 2016 Golf Championship Sponsorship and Marketing Opportunities Hole Sponsorship 14 Hole Sponsorships Available $7,500 each Includes: 4 complimentary entries to participate in the event all three days Entries can be used for up to two (2) company representatives to participate in all golf, social and networking functions The remainder of the 4 entries can be offered to GCSAA member superintendents as guests of the sponsor. Tee box signage recognition on one hole at each golf course being utilized each day. Recognition via signage on-site, website presence, GCSAA This Week E-news and GCM full-page tournament ads, and GCSAA TV promo. Sponsor recognition signage on GIS show floor Tournament display. Investment is awarded GIS Priority Points. Breakfast Sponsorship Exclusive sponsorship $25,000 Includes: Grab and Go Breakfast for each player, each day in the 3-day event. 4 complimentary entries to participate in the event all three days Entries can be used for up to two (2) company representatives to participate in all golf, social and networking functions The remainder of the 4 entries can be offered to GCSAA member superintendents as guests of the sponsor. Signage recognition and networking opportunities at the hotel during breakfast service. Recognition via signage on-site, website presence, GCSAA This Week E-news and GCM full-page tournament ads, and GCSAA TV promo. Recognition in announcements each day at each course prior to start of play. Company Logo on breakfast meal tickets. Sponsor recognition signage on GIS show floor Tournament display. Investment is awarded GIS Priority Points.

11 February 6-8, 2016 Beverage Cart Sponsorship Exclusive sponsorship $20,000 Includes: 2 drink/beverage cart tickets for each player, each day in the 3-day event. 4 complimentary entries to participate in the event all three days Entries can be used for up to two (2) company representatives to participate in all golf, social and networking functions The remainder of the 4 entries can be offered to GCSAA member superintendents as guests of the sponsor. Tee box signage recognition on one hole at each golf course being utilized each day. Recognition via signage on-site, website presence, GCSAA This Week E-news and GCM full-page tournament ads, and GCSAA TV promo. Recognition in announcements each day at each course prior to start of play. Company logo on drink tickets. Sponsor recognition signage on GIS show floor Tournament display. Investment is awarded GIS Priority Points. San Antonio Contact Information For additional questions or details, contact your account manager at (800) Visit the Advertising and Sponsorship page within your a2z exhibitor portal for new opportunities and updates. If there are any new or different sponsorship opportunities you would like to explore, please do not hesitate to contact us at Presented in Partnership with

12 Exclusive Opportunities Sponsor has First-Right-of-Refusal Anything still open on August 31, 2015 will be made available Events Opening Session Held Tuesday evening prior to the Opening Night Celebration and hosted by the GCSAA President, this session features the recipient of the Old Tom Morris Award. It is a celebration of the golf course superintendent profession where GCSAA recognizes award winners, honors in certification, service to the industry, environmental stewardship and advocacy. Opening Night Celebration Held Tuesday evening, this is the perfect opportunity for attendees to connect with old acquaintances, make new friends and share stories and laughs. It brings everyone together for an ideal networking opportunity to kick-off the week. Celebrating Certification This event is hosted Wednesday afternoon and recognizes all certified golf course superintendents for their professionalism, ongoing pursuit of continuing education and dedication to the golf industry. It includes a short program, special recognition of the current class of certified superintendents, recognition of those with 25 + years, and time to enjoy great food, drinks and networking. Collegiate Turf Bowl and Reception A networking reception is provided for teams and their advisors Wednesday evening. Teams have the opportunity to sign up for the exam and enjoy light hors d oeuvres. The Collegiate Turf Bowl challenges four-person teams of undergraduate students from various universities/colleges across the country to identify soils, turfgrass species, diseases, weeds and insects, as well as answer questions on such topics as mathematics, growth and development, and the business and financial management side of the superintendent s profession. More recently, at the encouragement of superintendent advisors, a case study scenario has been added to challenge the students problem-solving abilities. A total of $10,000 cash is awarded to the top ten teams. Closing Celebration After a full day on the trade show floor, gather with peers to celebrate a successful week at the Golf Industry Show. Featuring high-profile entertainment, this event will introduce you to the new GCSAA Board of Directors and announce the winners of the Collegiate Turf Bowl Competition. Other Marketing Opportunities Attendee badges Have your company name and logo featured on over 6,000 GCSAA badges at the Golf Industry Show. Attendee lanyards Have your company name, logo or website featured on over 6,000 GCSAA lanyards at the Golf Industry Show. Attendee pens Put your name in the hands of thousands of attendees. Your company name or logo will appear along with the Golf Industry Show logo on 6,000 pens that are placed in registration and GCSAA educational seminars.

13 Attendee Registration bags Place your logo on the attendee bags, and you are guaranteed to be seen throughout the event. The attendee bags will be available to over 6,000 qualified buyers and show attendees, and will be carried all week at the convention center and around San Diego. The bags will be highly sought after, and will include additional promotional items. The bags will feature the Golf Industry Show logo and your logo on the bag. You will also be able to supply one insert in the bag and receive name recognition on advertising materials (a $2,000 value). Promotional item subject to approval by Golf Industry Show Management. Coffee Sleeves Impact attendees every time they enjoy a cup of coffee. Your brand is sure to make a lasting impression as it is seen by thousands of attendees in the convention center. International Resource Center A popular service available to international attendees is the International Resource Center. The International Resource Center gives international attendees a place to relax, connect with acquaintances and enjoy refreshments. The center is staffed with multi-lingual interpreters and visited by an estimated 500 attendees during the week. Don t miss this opportunity for tremendous exposure. Registration Express Pass Monitors Put your company logo, brand message and booth number in front of all attendees before they even step foot onto the trade show floor. All attendees print their badges on site with this Express Pass kiosk system. Restroom Mirror Clings Display your company logo, brand message and booth number with mirror clings located in the convention center restrooms. Stay Connected Golf Industry Show attendees are increasingly carrying cell phones and other electronic devices across the trade show floor. Often times, they don t have enough charge to get them through the day. With the help of the Stay Connected areas, you can now provide the solution with logoed cell charging stations, a resource attendees are sure to use and appreciate. As a new feature, we also have public computers stationed near the charging stations for a more convenient internet experience for the attendee.

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