2016 Exhibitor Marketing Opportunities

Transcription

1 26-28 April 2016 BRUSSELS EXPO Brussels, Belgium 2016 Exhibitor Marketing Opportunities Make the most of your trade fair investment. The following marketing opportunities will help you gain exposure before, during and after the exposition to attract buyers to your stand and increase your sales. Contents Web & Advertising 2 Floor Guide 3 Digital Program 4 Mobile App Sponsorships 5 On-site Sponsorships 7 Custom Packages...9 www.

2 Web & Advertising Display Advertising The Seafood Expo Global/Seafood Processing Global website is the event s news and information hub. The site is viewed by thousands of attending buyers, exhibitors and other seafood-industry professionals from around the world. Advertise on the event s website and make a huge impact! Display advertising is run-of-site and subject to availability.* Leaderboard 728 x Small Rectangle 300 x Medium Rectangle 300 x *Non-exclusive - maximum of three advertisers per position. Web Advertising Creative Formats: Animated GIF, TIF, JPG Max file weight: 40k Animation max: 10 seconds pg. 2

3 Banner Ad Sponsorship Get the attention of buyers before they arrive at the exposition. Place your company s banner ad in one or more s to thousands of pre-registered attendees or exhibitors leading up to the event. Banner ad: 468x60 pixels. Consult your sales representative for schedule and availability. Visitor Pre-Registration Exhibitor Newsletter 1500 Visitor Registration Confirmation 4000 Post-Event Thank You Pre-Reg /Post Event Thank You Package 5000 Floor Guide Advertising (Four-Colour) Visitors rely on the Floor Guide to navigate the event. The Floor Guide is the most distributed printed piece at the exposition and includes exhibiting company names and Hall views. Place your company s message in the hands of thousands of motivated buyers with an advertisement in this guide! Printed Front Cover Belly Band (8 w x 2.5 h) 5250 Back Cover (8 w x 11 h) 4250 Inside Front Cover (8 w x 11 h) 3400 Inside Back Cover (8 w x 11 h) 3000 Full Page (8 w x 11 h) 2000 Half Page (8.3 w x 5.8 h) 1200 Quarter Page (7.5 w x 2.75 h) 750 Cover Tip (8 w x 4.5 h) 6500 Loose Insert exclusive (8 w x 10 h) 4000 Produced & provided by sponsor Format High-resolution pdf artwork is preferred. Printed Belly Band salesna@seafoodexpo. com pg. 3

4 Digital Program Advertising (Four-Colour) Published online and mobile-optimized, the digital program will be distributed to the buying audience prior to the exposition. Advertising on the landing page of the digital program offers you a unique opportunity to bring more buyers to your stand. Landing Page Sponsorship Landing Page Create a big splash by being the first name visitors see when they view the digital program. Make your mark with this exclusive sponsorship and drive traffic to your website and generate leads before the event! Size: 7 w x 9 h Price: pg. 4

5 Mobile App Sponsorship Title Sponsorship (EXCLUSIVE!)* Be seen EVERY time, everywhere! Get maximum exposure within the app as well as in all communications related to the app (print, on-site signage and digital communications). Keep your company in the spotlight the entire exposition and only a touch away! 8900 Title Sponsorship includes: Exclusive full-page ad, displayed when the app is open Homepage banner in rotation FREE mobile showroom featuring up to 5 product profiles Your company mentioned in all s related to the app Company logo and stand number on all signage and assets related to the app One special announcement each day within the app, sent to all attendees who downloaded it Mobile Showroom Your company s information at the buyer s fingertips. 500 The Mobile Showroom includes: Company name, logo and photo Stand number with link to your location on the map 200-word company description Full contact information with URL, phone and Your mobile showroom makes you easy to find: With interactive features, buyers can: Book an appointment to meet you during the event Request a call back Get directions to your stand with one simple touch Add your company to their Shortlist and Agenda >> CLICK HERE to see the special Exhibitor Listing Packages to learn how to make your stand more prominent than your competitors! pg. 5

6 Homepage Banner The homepage banners are seen by all users and are featured on the navigation page of the app. 2500* Rotating Banners Rotating banners throughout the app give you optimal, affordable exposure. With a single touch, potential clients will be brought to your free mobile showroom. Rotating banners see a high click through rate and brings up to 20 to 30 times more traffic to your mobile showroom. 1250* Product Category Banners These are the most cost-effective option for banner advertising within the mobile app. By purchasing a product category banner, your company will be seen at the top of your desired category. People seeking your specific products or services will find you before your competitors. This option includes a free mobile showroom and is limited to a maximum of three banners per category. 650* Special Announcements Send every app user a special announcement. This is a great place to mention live demonstrations, new products, or events. Your special announcement may contain up to 200 characters and link to your profile. Limited to 4 messages sent out per day. 750/each* pg. 6

7 On-site Sponsorships Make sure buyers know where to find your stand by extending your company s presence through one or more of the following on-site sponsorship opportunities. Hall 10 Banner Exterior (Registration Entrance) First impressions matter. Hang your banner and advertise your stand location where thousands of visitors enter Hall 10 to obtain their badges. Banner size: 15m x 3m. Exclusive sponsorship opportunity Hall 10 Banner Interior (Registration Area) Hang your company banner over the busy registration area where all exposition attendees gather to receive their badges. Banner size: 2m x 4m; 2 sides Window Sponsorship Boldly advertise your company in a window above one of the three entrances leading into Hall 5. Advertisement size: 130cm x 130cm. Windows available: 9 3 window package: 3400 Individual window: 1200 pg. 7

8 Floor Tiles Step up your event marketing with floor tile advertisements that promote your brand and stand number. Tile placements are prominently located throughout the exposition. Tile size: 1.5m x 1.5m Registration Give-Aways Provide a give-away in the registration area that attendees will want to keep. Make sure your company name is on the item visitors take home! Examples: Pens; lanyards; USB sticks/flash drives; bags; flashlights; key chains Free-Standing Panels Prominently display your company name and message on a four-colour, free-standing, two-sided advertising panel. Panel size: 0.97m x 2.1m. Locations available: Multiple pg. 8

9 Mailer to Pre-Registrants Mail your company message, logo and stand number to thousands of preregistered attendees alongside their badge. Single page, one-sided, black and white artwork to be provided by sponsoring company for printing Stand Drop Need to reach your fellow exhibitors? Have your promotional materials hand delivered to all relevant exhibiting stands during the exposition and make an impact! 3500 Aisle Banners Stand out from other exhibiting companies by promoting your company on a prominent set of aisle banners throughout one of the exhibition halls. Opportunities available: per exhibit hall Rotating Video/Information Sponsorship Display your company message on plasma televisions in satellite passageways between Halls 4 and 5 or Halls 6, 7 and 9. Show visitors why they need to visit your stand to learn more about your products. This is an engaging opportunity to show an equipment demonstration video or share facts about your company s product. Opportunities available: Multiple per opportunity Custom Packages Let us work with you to create a sponsorship package designed for maximum exposure, increasing the odds of buyers noticing your company message and product above the rest. For additional exhibitor marketing and sponsorship ideas, contact your sales representative at or. pg. 9

10 2016 Marketing Opportunities Contract Step 1: Please Print Clearly Company Name: Contact Name: Mailing Address: City: State: ZIP/Province: Country: Telephone: Country code: ( ) City code: ( ) Telefax: Country code: ( ) City code: ( ) Website address: VAT Registration Number: Step 2: Select Your Marketing Opportunities Web Advertising Packages and Sponsorship o Leaderboard: 728x90 (run of site, 3 available) 5600 o Medium Rectangle: 300x250 (run of site, 3 available) 3100 o Small Rectangle: 300x100 (run of site, 3 available) 1850 o Pre-Registered Visitor Banner Ad (468 x 60) Exclusive 3000 o Exhibitor Newsletter Banner Ad (468 x 60) Exclusive 1500 o Visitor Registration Confirmation Banner Ad (468 x 60) Exclusive 4000 o Visitor Post-Event Thank You Banner Ad (468 x 60) Exclusive 3000 o Pre-Registered /Post-Event Thank You Package (468 x 60) Exclusive 5000 Floor Guide Advertising (Four-Colour) o Printed Belly Band 5250 o Back Cover of Floor Guide 4250 o Inside Front Cover 3400 o Inside Back Cover 3000 o Full-Page Ad 2000 o Half-Page Ad 1200 o Quarter-Page Ad 750 o Cover Tip 6500 o Loose Insert (produced and provided by sponsor) Exclusive 4000

11 Digital Program Advertising (Four-Colour) o Landing Page Exclusive Exhibitor Listing Packages o Smart Business Plan 725 o Maximum Exposure Plan 975 o Smart Business Plan including Seafood Expo North America/Seafood Processing North 1150 America* o Maximum Exposure Plan including Seafood Expo North America/Seafood Processing 1630 North America* *Price for Exhibitor Listing Package upgrade at both events. You must exhibit at both events. Mobile App Advertising o Title Sponsor Exclusive 8900 o Home Page Banners 4 Available 2500 o Rotating Banners 1250 o Product Category Banners 650 o Special Announcements 4 Available 750 per o Mobile Showroom 500 Sponsorships o Hall 10 Banner Exterior: 15m x 3m; includes production and hanging Exclusive o Hall 10 Banner Interior; 2m x 4m; includes production and hanging; 2 sided banner 6500 o Aisle Banner Full Hall (Exclusive Per Hall) o Hall 5 Window: 130cm x 130cm; 3 window package 3400 o Hall 5 Window: 130cm x 130com; individual window (9 available) 1200 o Free-standing panels: 0.97m x 2.1m 3000 o Floor Tiles: 1.5m x 1.5m 1500 o Video/Information Sponsorship 3000 o Badge Mailer to Pre-Registrants Exclusive 5500 o Stand Drop 3500 Registration Giveaways o Lanyards: Limited to 2 sponsoring companies 3700 o Bags: Limited to 2 sponsoring companies 3200 o Pens: Limited to 2 sponsoring companies 3000 o Other: Limited to 2 sponsoring companies 3000 Other Sponsorship: Other Sponsorship: Total Items: Total Cost: : To reserve your sponsorship, complete this form and fax or your order as soon as possible. Payments are made payable to Diversified Business Communications. Be sure to reference the invoice number or show code (for example, SEG or SPG). Mailing Address Diversified Business Communications Attention: Accounts Receivable 121 Free Street Portland, Maine USA

12 Note: Signature of the sponsoring company confirms agreement to the terms of the sponsorship detailed in the sponsorship brochure. The Application for Sponsorship serves as an addendum to the Application for Exhibit Space. All rules, requirements, and other information required of exhibitors also apply to the Application for Sponsorship and to sponsors. This is inclusive. Any additional requirements will be the responsibility of the sponsoring company. Authorized signature: Date: Authorized signature: Date: Step 3: Fax your completed and signed form to or scan and to your sales representative or