FOR MORE INFORMATION, CONTACT ANDREW IANNI, EVENT CHAIRMAN

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2 The APPNATION stage has been home to some of the world's leading app visionaries and emerging players who are defining the business of apps in today's rapidly growing market. The APPNATION NYC + TV 3.0 SUMMIT will be no exception as we build a program featuring the best of the best in mobile apps. Drew Ianni, Founder & CEO, APPNATION

3 THE SIGNS ARE EVERYWHERE: Typical US mobile device contains 18 apps 10% of adult cell phone users have downloaded an app within the past week. 20% of those under age 30 8 in 10 Americans own two or more mobile devices Mobile advertising crossed the $1B mark in 2011 on its way to $2.5B in We are experiencing the dawn of the App Economy, an ecosystem of platforms, devices, carriers, content providers, developers and services that is transforming technology, commerce, media and social interaction. THE APP ECONOMY IS CHANGING THE WORLD! Mobile devices, platforms, and apps are introducing a new world of interconnected computing, spurring emergence of an app economy that is the rightful successor to the World Wide Web. APPNATION is the place where the app and connected device ecosystem meet. We focus exclusively on the global app economy and its transformative impact on consumer and enterprise technology, devices, commerce, media and social interaction. APPNATION launched in San Francisco in September 2010, with a singular goal of drawing together leaders from all areas of this volatile new universe. Since that first groundbreaking event, we ve hosted a series of conferences around the US that were attended by close to 10,000 combined, including a SOLD OUT New York Summit last Spring. Each event brought together the key players representing the diverse app and connected device ecosystem to discuss the evolving business challenges surrounding social and mobile apps across all devices and platforms including smartphones, tablets, social media platforms, internet enabled televisions, and the unending stream of emerging tools and technologies.

4 APPNATION S return to New York is a timely, cutting edge two in one Conference & Exposition event that combines the broader consumer app ecosystem with all things connected TVs, TV apps, over the top technologies (OTT) and social TV. A single ticket will give delegates full access to the combined show and common exhibit area. Our stage has been home to some of the world's leading app visionaries and emerging players who are defining the business. We attract the most targeted group of media, advertising, entertainment and commerce executives along with developers and mobile entrepreneurs, investors, analysts and press. We anticipate a highly qualified, senior level audience of , including some of the world s most prominent experts who are redefining application and platform development and delivery across the media, content, and advertising industries. Position your company as a technology leader Build relationships with new companies and contacts Deepen current customer relationships Get exceptional exposure and ample opportunity to showcase your products and services Create brand awareness Generate qualified leads Collaborate with leaders from major carriers and technology product and service providers Gain valuable insight into the emerging consumer app economy and developer communities

5 BENEFITS INCLUDE: Guaranteed thought leadership recognition through a Fireside Chat between the conference Chair and key company executive(s) during general session. Fifteen (15) All Access Full Conference passes and Unlimited 50% Discount passes for clients and colleagues 20 x 20 anchor showcase exhibit space in high traffic area Two (2) dedicated blasts (pre and post show) to all attendees Distribution of a white paper or other thought leadership piece to the entire, or select members of, the conference delegation. Advisory Board participation and recognition Six (6) tickets to VIP Chairman s Reception Prominent, top billed recognition as Exclusive Presenting Sponsor through logo placement on all promotional materials: Invitations and marketing materials On site signage in high profile locations at registration, delegate walkways, sponsor area, keynote stage, and delegate lunch area Cover of event guide Press announcements Multimedia slide loop showcased on stage throughout the conference Social Media promotion (LinkedIn, Facebook, Twitter) Event mobile app One hundred (100) word company profile on website

6 BENEFITS INCLUDE: Guaranteed thought leadership exposure for one (1) company executive Eight (8) All Access Full Conference passes Unlimited 50% Discount Passes Up to 10 x 10 exhibit space in a high traffic, high visibility area One dedicated pre or post event to all conference delegates Four (4) tickets to VIP Chairman s Reception Prominent recognition as one of three (3) Founding Platinum Sponsors through logo placement (or text reference of company name when applicable) on Summit promotional materials including: Invitations and marketing materials Media advertising On site signage in high profile locations at registration, delegate walkways, sponsor area, keynote stage, and delegate lunch area Conference Event Guide Press announcements Multimedia slide loop showcased on stage throughout the conference Summit website LinkedIn and Facebook event postings Fifty (50) word company profile including contact information on website and Event Guide

7 BENEFITS INCLUDE: Table top exhibit space in a high traffic, high visibility area at the venue Four (4) All Access Full Conference passes Unlimited 50% Discount Passes Two (2) Tickets to VIP Chairman s Reception Twenty Five (25) word company profile on website Prominent recognition as one of the Founding Gold Sponsors through logo placement (or text reference of company name when applicable) on APPNATION NYC + TV 3.0 Summit promotional materials including: Invitations and marketing materials Media and advertising On site signage in high profile locations at registration, delegate walkways, sponsor area, keynote stage, and delegate lunch area Event Guide Multimedia slide loop showcased on stage throughout the conference Summit website

8 BENEFITS INCLUDE: Custom display table top in a high traffic, high visibility area of the exhibit. Electricity and Wi Fi included and innovator showcase partners are encouraged to bring additional branded signage and promotional materials. Two (2), All Access Full Conference passes Unlimited 50% Discount Passes One (1) ticket to VIP Chairman s Reception Preferred consideration for speaking opportunity Prominent recognition as an Innovators Showcase participant through logo placement (or text reference when applicable) on APPNATION NYC + TV 3.0 promotional materials including: on site signage in high profile locations at registration, delegate walkways, sponsor area, keynote stage, and delegate lunch area. Multimedia slide loop showcased on stage throughout the conference Twenty five (25) word company profile on website

9 ADVISORY BOARD PARTICIPATION MAIN STAGE FIRESIDE CHAT BOARDROOM BREAKOUT SESSION LOGO IN MARKETING INVITES LOGO IN APPLICABLE ADVERTISING LOGO IN ON SITE SIGNAGE LOGO IN EVENT GUIDE MENTION IN PRESS ANNOUNCEMENTS LOGO IN ONE STAGE MULTIMEDIA SLIDE LOOP LOGO IN SUMMIT WEBSITE MENTIONS/LOGO IN SOCIAL MEDIA PROMOS LOGO IN SUMMIT MOBILE APP LOGO IN POST EVENT THANK YOU EXHIBIT SPACE UP TO 10 X 10 UP TO 10 X 10 TABLETOP TABLETOP PR TEAM ACCESS FREE ALL ACCESS PASSES % DISCOUNT PASSES UNLIMITED UNLIMITED UNLIMITED UNLIMITED DEDICATED BLAST TO ALL DELEGATES 2 1 TICKETS TO VIP CHAIRMAN S RECEPTION

10 EXCLUSIVE BADGE SPONSORSHIP (1) This exclusive sponsorship offers an exceptional branding opportunity providing logo exposure on both the conference lanyard and badge for all attendees. Includes logo placement on the top front of all conference badges and printed logo on conference lanyard. This sponsorship includes two (2) Full Conference passes. EXCLUSIVE LANYARD SPONSORSHIP (1) This exclusive sponsorship offers an exceptional branding opportunity providing logo exposure on the official conference lanyard for all attendees. Includes printed logo on conference lanyard. This sponsorship includes two (2) Full Conference passes. BADGE + LANYARD COMBO SPONSORSHIP (1) This unique branding opportunity includes exclusive sponsorship of the conferences badges and lanyards for all attendees at a discount. Includes oversized logo placement on the top front of all conference badges and printed logo on conference lanyard. This sponsorship includes three (3) Full Conference passes. SOCIAL MEDIA BUZZ SPONSORSHIP (1) Position your company at the center of the APPNATION NYC + TV 3.0 conversation before, during and after the event. This unique sponsorship opportunity will recognize your company as the official APPNATION NYC + TV 3.0 Buzz sponsor through logo placement on our website Twitter feed as well as a real time buzz board at the conference (two flat panel TVs delivering live Twitter streams, Flickr photos, YouTube video and up to the minute press feeds about the event). This sponsorship includes two (2) Full Conference passes. MOBILE APP SPONSORSHIP (1) We couldn t host an application focused event without offering our own app! APPNATION will be offering a customized mobile app to all Summit participants featuring both program information and social networking services. Position your company as the host of this valuable tool through logo placement and company links within the application. This sponsorship includes two (2) Full Conference passes. VIRAL VIDEO SPONSORSHIP (1) Ride the viral wave after the APPNATION NYC + TV 3.0 Summit and create a sophisticated branding campaign targeted to decision makers within enterprise apps community as the sponsor of all general session video. APPNATION will be capturing each general session on video and distributing it through a variety of key viral video and social channels. The Viral Video Sponsor may embed a 15 second pre roll advertisement to run at the start of each video as well as showcase a watermark on the video player throughout each presentation. This sponsorship includes two (2) Full Conference passes.

11 GENERAL SESSION SPONSORSHIP (3) Each General Session / Keynote sponsor will enjoy permanent logo placement on the general session stage (projected GOBOs) and on the general session stage agenda page hosted on the Summit website. There will be a minimum of eight general/keynote sessions at APPNATION NYC + TV3.0 open to all attendees. This sponsorship includes three (3) Full Conference passes. SPEAKER READY ROOM SPONSORSHIP (1) Exclusive sponsorship of the speaker ready room lounge at the APPNATION NYC + TV 3.0 Summit. Includes dedicated sponsor signage inside and outside the green room and the opportunity for collateral distribution on all tables within the Speaker Ready Room lounge. This sponsorship includes two (2) Full Conference passes. REGISTRATION SPONSORSHIP (1) Exclusive sponsorship of the delegate registration area. Includes high visibility signage (2 signs) surrounding the delegate registration desks as well as a 8x8 hanging branded banner at the entrance to the venue registration area. This sponsorship includes two (2) Full Conference passes. EXCLUSIVE WIRELESS SPONSORSHIP (1) Exclusive wireless sponsor of APPNATION NYC + TV 3.0 Summit. Includes four (4) dedicated exclusive wireless sponsorship recognition signs throughout the venue and branded screen on the default wireless access home page. This sponsorship includes three (3) Full Conference passes. CONFERENCE TRACK SPONSORSHIPS (2) There are two tracks during the breakout portion of the conference (Track 1 is APPNATION NYC and Track 2 is TV 3.0 Summit). Each sponsor will be recognized as the exclusive track sponsor for their chosen track on all offline and online conference materials showcasing the agenda. This sponsorship includes two (2) Full Conference passes. COFFEE BREAK SPONSORSHIP (3) This sponsorship includes prominent logo placement on signage (two signs per coffee break) for all delegate coffee breaks. Each sponsor will be recognized in all offline and online conference materials showcasing the agenda. Each coffee break sponsorship also includes two (2) Full Conference Passes.

12 VIP OPENING RECEPTION Hosted annually by APPNATION President and Event Chairman, Drew Ianni, the opening night, invite only, VIP Chairman s Reception will be held May 15, The VIP reception will include cocktails and networking. Benefits includes logo placement on all on site signage (5 total signs), within the conference agenda page hosted on the official website, and on a dedicated page in the show guide. Includes four (4) Full Conference passes. LOCATION: TBD OFFICIAL CLOSING PARTY The official closing party for APPNATION NYC + TV 3.0 Summit will be at the end of the conference day on May 16. Sponsorship includes logo placement on on site signage (2 total signs) and cocktail napkins, as well as the opportunity to design a custom branded cocktail for the party (with accompanying on bar signage). APPNATION will publicly recognize the closing party sponsor(s) during the event. Sponsorship also includes four (4) Full Conference passes. LOCATION: TBD BUFFET LUNCH SPONSORSHIP The APPNATION buffet lunch sponsor(s) will have direct exposure to all conference delegates via branded signage and recognition on all delegate lunch tables throughout the venue and on signage at the beginning and at the end of the buffet line. The buffet lunch sponsor(s) will also be recognized by an announcement from APPNATION Chairman at the commencement of lunch and will be recognized as the buffet lunch sponsor(s) on all online and offline collaterals and promotional materials referring to the official delegate buffet lunch.

13 PORTFOLIO COMPANY RECEIVES Prominent recognition as an Innovators Showcase participant through logo placement (or text reference of company name when applicable) on APPNATION NYC + TV 3.0 Summit promotional materials including: On site signage in high profile locations at registration, delegate walkways, sponsor area, keynote stage, and delegate lunch area. Multimedia slide loop showcased on stage throughout the conference Summit website Twenty Five (25) word company profile on website Tabletop exhibit in a high traffic, high visibility area at the venue One (1) All Access Full Conference pass Additional discounted passes to extend to clients and prospects VENTURE FIRM / ANGEL RECEIVES Prominent recognition as an Incubator Sponsor through logo placement (or text reference of your company name when applicable) on APPNATION NYC + TV 3.0 Summit promotional materials including: Invitations and marketing materials On site signage in high profile locations at registration, delegate walkways, sponsor area, keynote stage, and delegate lunch area. Multimedia slide loop showcased on stage throughout the conference Summit website Twenty Five (25) word company profile on website Two (2) All Access Full Conference passes Additional discounted passes to extend to clients and prospects

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