CHFA MARKETING AND SPONSORSHIP OPPORTUNITIES 2016

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1 CHFA MARKETING AND SPONSORSHIP OPPORTUNITIES 2016

2 OVERVIEW Celebrating over 50 years as the leading trade association in Canada for the natural health and organic products industry, CHFA trade shows present your brand to an audience of highly qualified retailers and health practitioners. With two conference days including product education opportunities, followed by two full days of dedicated product sourcing, buying and networking, this is the only Canadian event retailers and health practitioners consider a must-attend. With an audience that boasts an incredible 70-80% purchasing / recommending authority, there is no better place to invest your marketing dollars and present your natural and organic products to the Canadian retailer market. May 12-15, 2016 Vancouver VCC, West Building 175,500 ft 2 of Exhibit Space Marketing & Sponsorship Opportunities Increase Your Show Visibility Available to participating exhibitors, CHFA marketing and sponsorship opportunities offer 25 ways to increase your show presence, engage retailers, and drive your sales. With hundreds of exhibitors on the show floor, you simply cannot rely on location and booth design alone to capture your audience. CHFA marketing and sponsorship opportunities will help you: Raise the profile of your exhibit and drive traffic to your booth Build and retain relations with key accounts Educate retailers and health practitioners on the benefits and selling features of your products Introduce your new products and create excitement for your brand Demonstrate your commitment to the industry and align your brand to CHFA September 15-18, 2016 Toronto MTCC, South Building 225,000 ft 2 of Exhibit Space Stand out in a rapidly growing marketplace for natural health and organics Do you have a unique marketing goal or a creative activity you would like to introduce as a sponsorship opportunity? Would you prefer a pre-packaged sponsorship agreement? Call us to discuss your objectives and we ll create a package to fit your unique goals. Contact Information: Janel Matheson, CMP Event & Sponsorship Manager / ext

3 OPPORTUNITIES AT-A-GLANCE CHFA Member Lounge Sponsor product donation Pg. 4 Product Showcase (includes Digital Showcase) $ Pg. 4 Print Advertising in the Show Guide $ Pg. 4 Video Marketing Services $ Pg. 4 Product Education Session (PES) Break Sponsor $ Pg. 5 Product Education Session (PES) $ Pg. 5 Website & Show App Advertisement $ Pg. 5 eweekly Advertiser $ 1, Pg. 5 Exclusive Conference Morning Break Sponsor $ 1, Pg. 5 Insert in the Badge Mailing $ 1, Pg. 6 Sampling Table at Show Entrance $ 1, Pg. 6 Exclusive Café Sponsorship $ 2, Pg. 6 Insert in the Show Bag $ 2, Pg. 6 Park Activity (only available at CHFA East) $ 2, Pg. 6 Exclusive Soap Sponsorship $ 2, Pg. 7 Education Session Sponsor $ 2, Pg. 7 Carpet Stickers / Decals $ 2, Pg. 7 Exclusive Organic Sponsor $ 3, Pg. 7 Exclusive Fitness and Performance Sponsor $ 3, Pg. 8 Logo on the Show Bags at CHFA West and CHFA East $ 3, Pg. 8 Regulatory Session Sponsorship $ 4, Pg. 8 Show Announcement (1 per day) $ * Pg. 8 Sampling Blitz with your Mascot or Costumed Performers $ 2,500.00* Pg. 9 Hosted Conference Program $ 3,000.00* Pg. 9 Exclusive Opening Keynote Sponsor $ 3,000.00* Pg. 9 Lanyard Sponsorship $ 4,000.00* Pg. 9 Content is subject to CHFA Advertising Policy and approval. * These items are exclusively available to CHFA show sponsors as additional options within their packages. For more information on show sponsor packages, review page 10. All opportunities are available on a first-come, first-served basis and approval of all sponsorships is at the sole discretion of CHFA. Prices outlined are in Canadian funds, subject to applicable taxes and are priced per event unless otherwise stated. 3

4 MARKETING OPPORTUNITIES CHFA Member Lounge Sponsor - product donation The CHFA Member Lounge is an exclusive Proud Member of area where CHFA members and associates may enjoy VIP treatments and overindulge on goodies provided by our lounge sponsors Voice of the Natural Health Industry La voix de l industrie de la santé naturelle and member benefit partners. Be a part of the experience designed to elevate the value of CHFA membership and the best of your best. While there is no cost to participate, all lounge sponsors must donate 100 units of a highend non-consumable product or a $500 gift card to be drawn throughout the show. All donations are subject to CHFA approval. Limited to 20 companies, all sponsors will receive logo representation on the show marketing materials from the time of booking (website, Show Guide and signage). Print Advertising in the Show Guide - Starting at $ Choose from a variety of sizes and advertising locations and get your message in the hands of all show participants. Featuring key show information such as the full list of participating exhibitors, this guide is an essential tool distributed to all show attendees and is the point of reference for many retailers following the show. Advertise here and your message will resonate well after the trade show. Video Marketing Services - $ Your Message Here Product Showcase (includes Digital Showcase) - $ per shelf with single digital showcase At a show with hundreds of exhibitors and thousands of products to review, prime visibility is crucial. One of the most sought after product placement opportunities, our showcases are positioned to have immediate impact with all attendees. Purchase an entire showcase with four shelves or a single shelf and clearly demonstrate the visual impact your product(s) will make in store displays. Cases are limited and locations are assigned by CHFA. This opportunity includes one digital showcase on the Official Show App and CHFA website. Advertisers may opt to add additional digital showcases at $100 per listing. Are you looking to boost your brand's marketing assets? Have you considered affordable video promotion for your products? In partnership with alive Studios, CHFA is supporting video production at the trade shows. Each video is two minutes in length and offers you an opportunity to showcase your exciting products within the setting of a bustling trade show. Available for use soon after the trade show, your video is the perfect way to capture the momentum of the trade show and market your products on the web after the show. Price reflects an early bird rate. Contact us for example videos and more information. Content is subject to CHFA Advertising Policy and approval. 4

5 MARKETING OPPORTUNITIES Product Education Session (PES) Break Sponsor - $ (only open to PES holders) Occurring just before or immediately after your PES session, this 15 minute break is a sampling opportunity outside the meeting room for the product(s) presented in your seminar. Sponsors receive one table and a designated sampling area in the conference pre-function area of the facility. Sponsoring company name is present in marketing material from the time of purchase (Official Show App, website, Show Guide and onsite signage) and companies are further highlighted with signage on the display table that includes your logo. Breaks are limited and restrictions may apply. Product Education Session (PES) - $ (limited one per exhibiting member company) Retailers are an important part of your sales efforts and helping them understand the unique benefits and features of your product is crucial. With a 45-minute presentation in a fully equipped meeting space, you can demonstrate to retailers and health practitioners why they should recommend your product to the consumer. Highlighted in the marketing material from the time of purchase (website, Show Guide, Official Show App and on-site signage), your promotion includes session title, company name and, where space permits, a full session description and speaker bio. In addition, sessions are promoted in one pre-show sent to approximately 2,000 prequalified attendees. Time slots are reserved on a first-come, firstserved basis and are limited. Website & Show App Advertisement - $ Digital advertising is a highly effective and affordable way to promote your participation at the trade show. All exhibiting CHFA members and associates receive a complimentary listing in the Show App and on the CHFA website. This listing includes company name and booth number, but why not boost your presence and stand out from your competitors? Rotating every three seconds and with a maximum of three advertisers, the website and Show App digital ads move to capture the attention of retailers as they peruse key trade show content. Unlike the standard listings, these advertisements are hyper-linked to your website so retailers may click to see your full product line and offerings. Plus, they are featured on the show landing page, the first page all visitors see when they visit the trade show information. Advertisements are live from the time of purchase to one month after the event. Some restrictions may apply. eweekly Advertiser - $1, Our eweekly newsletter is one of our most timely and informative communications. ed every week to over 6,000 industry professionals, it includes a collection of recent and relevant natural health news stories. With a maximum of six ads per , advertise here and you will target decision makers with purchasing power. Ads are available for purchase quarterly and are a great way to reach Trade Show attendees before and after the show. Exclusive Conference Morning Energy Break Sponsor - $1, Perfect for companies showcasing tantalizing treats or high-energy boosters, this unique sponsorship showcases your product at a time that aligns well with its core benefits. Sponsors may distribute samples of their product to conference attendees between sessions. Promoted in the marketing material from the time of purchase (Official Show App, website, Show Guide and on-site signage), morning breaks last about 15 minutes. Content is subject to CHFA Advertising Policy and approval. 5

6 MARKETING OPPORTUNITIES Insert in the Badge Mailing - $1, An estimated 1,000 show badges are mailed to member attendees before the show. Why not include your message in this must-open mailing? Limited to three advertisers, the insert in the badge mailing is a great way to drive traffic to your booth by announcing a special giveaway, a celebrity appearance, or a new product. Insert dimensions may vary from show to show. Contact CHFA for more info. Sampling Table at Show Entrance - $1, per day Start distributing your product samples before the trade show opens and have them be among the first products sampled at the show. Capturing the line-ups at the registration desks, the sampling tables are positioned to have an instant impact with all show attendees. Limited to eight companies, each sampling table includes a six-foot draped table and the opportunity to position one pull-up banner (maximum size of 3 w x 6 h) next to the table. Participating companies are allowed a maximum of two sample distributors per table at any given time and an additional two show badges to be used by these product samplers. Tables are assigned on a first-come first served basis and all food samplers must adhere to facility and health guidelines as outlined in the exhibitor manual. Exclusive Café Sponsorship - $2, Visitors to the cafe will see your logo on the cafe tables. This exclusive sponsorship is sure to capture the attention of all show participants. Be the brand featured here and improve your visibility at the show. Café location to be determined by CHFA and price includes production costs. Insert in the Show Bag - $2, Take the guesswork of out of how many samples you need to distribute from your booth. Consider inserting a product sample or brochure in the show bags and ensure every attendee receives your material. Approximately 3,000 bags are distributed at each show. Park Activity - $2, (only available at CHFA East) Exclusively at CHFA East, the Park is the most memorable feature area of the show. Whether you want to host a yoga session or offer afternoon snacks, you pick the activity and we ll provide the truly natural setting. Sponsors will have access to the park for 60 minutes to host their feature activity. Activities are highlighted on the marketing materials from the time of purchase (website, Show Guide and on-site signage) and featured in one pre-show blast sent to over 2,000 prequalified attendees. Limited to four park activities per day, opportunities are reserved on a first-come, first-served basis. Content is subject to CHFA Advertising Policy and approval. 6

7 MARKETING OPPORTUNITIES Exclusive Soap Sponsorship - $2, If you are a manufacturer or distributor of soap or lotion products, this opportunity provides you with a unique sample opportunity in the show washrooms. Sell retailers on the tactile and fragrant features of your product - this is a highly targeted opportunity with optimal visibility. Opportunity includes option to position a washroom attendant outside the main washrooms. They may speak to retailers about your products and direct traffic back to your booth. Education Session Sponsor - $2, As the Education Sponsor, you will be recognized as a champion for the advancement of the industry. This opportunity will be made available once the program is determined and will be communicated to all exhibitors under separate cover. Please contact us for more details. Carpet Stickers / Decals - $2, One of the most visible opportunities at the show, a custom carpet sticker will easily capture the attention of retailers and lead them directly to your booth. Great for new product introductions and surprise booth giveaways, this opportunity includes the placement of up to 12 stickers, produced and designed by the exhibitor through the official show decorator. Artwork is subject to CHFA approval and this opportunity includes the production costs for twelve 2 x 2 decals. Note:carpet stickers are included in the Exclusive Organic Sponsor (see below) and Exclusive Fitness and Performance sponsor (see page 8) opportunities. Exclusive Organic Sponsor - $3, Retailers aiming to increase their organic inventories are encouraged to visit the Exclusive Organic Sponsor at the trade show. Restricted to companies offering at least 80 per cent of their primary business in certified organic products, this sponsorship will demonstrate your commitment to organic products while elevating your brand above your competitors. Sponsorship includes a logo placement on the show map within the Show Guide and your logo on 10 customized floor stickers (production costs included), directing traffic to your booth. Content is subject to CHFA Advertising Policy and approval. 7

8 MARKETING OPPORTUNITIES Exclusive Fitness and Performance Sponsor - $3, Retailers of sport nutrition are encouraged to visit the exclusive fitness and performance sponsor at the trade show to explore all products related to an active lifestyle. This sponsorship will demonstrate your organization s authority within this important segment of the health industry. Sponsorship includes a logo placement on the show map within the Show Guide and your logo on 10 customized floor stickers directing traffic to this section of the show floor. Logo on the Show Bag at CHFA West and CHFA East - $3, Align your brand with the industry s leading association and commemorate your commitment as a sponsor with this valuable brand opportunity. Featuring the CHFA logo on one side and a selection of exhibitor logos on the other, this opportunity is exclusively available to exhibitors at both CHFA West and CHFA East. Please note: booking for this opportunity is only available in October and November of each year. Regulatory Session Sponsorship - $4, This highly targeted opportunity is ideal for companies with regulatory consultative services aimed at industry suppliers. No other sponsorship opportunity captures this segment of the industry and presents your brand during a discussion on Canadian regulations. This opportunity includes collateral placement at each seat, assigned and scripted speaker introduction, logo visibility on the audio visual screen(s), verbal recognition of your sponsorship in the session and brand recognition on the marketing materials from the time of purchase (website, Show Guide and on-site signage). This sponsorship is limited to two sponsors, restrictions may apply, and it is subject to change. SPONSORSHIP OPPORTUNITIES Show Announcement - $500.00* Do you have a special activity at your booth that requires instant attention? Perhaps it is a prize winner announcement or celebrity signing his or her latest book? Assigned on a first-come, first-served basis and limited to a maximum of three sponsors per show, an announcement will give you a burst of booth traffic when you want it most. * These items are exclusively available to CHFA show sponsors for customization within their packaged offers (unless otherwise stated). For more information on sponsor spending levels, review page 10. 8

9 SPONSORSHIP OPPORTUNITIES Sampling Blitz with your Mascot or Costumed Performers - $2,500.00* Announced over the PA system, this 30 minute sampling blitz opportunity creatively keeps your brand top of mind as retailers enter and exit the trade show. Performed in CHFA designated areas at the trade show s open and close each day, sponsors are encouraged to amuse and delight attendees with costumed samplers or dancers. Concept approved by CHFA, this opportunity includes one blitz per day, is reserved on a first-come, first-served basis, and is limited to two sponsors. Hosted Conference Program - $3,000.00* Do you have an idea for a creative activity, or a high profile speaker who simply needs more time than the 45 minutes allotted to PES holders? Would you like to host a breakfast seminar or luncheon within the conference program? Pending content approval by CHFA, a high-profile hosted program sponsorship will showcase your brand and program idea in a non-competitive time-slot during the conference. Promoted in the marketing material from the time of purchase (Official Show App, website, Show Guide and onsite signage), this sponsorship gives you the flexibility to be an idea architect and host. Sponsors will have access to a fully equipped meeting space, but are responsible for all other elements including registration. Note these sponsorships are subject to time and availability. Potential program options are Breakfast Sponsor, Luncheon Sponsor, Thursday afternoon activity, and/or Thursday Evening. Exclusive Opening Keynote Sponsor - $3,000.00* This high profile sponsorship aligns your brand with industry thought leadership. Held before the trade show opens, this sponsorship includes collateral placement at each seat, logo visibility on the audio visual screens, verbal recognition of your sponsorship in the session and brand recognition on the marketing materials from the time of purchase (Official Show App, website, Show Guide and onsite signage). This sponsorship is subject to change and may not be available at all shows. Contact us for more information. Exclusive Lanyard Sponsorship - $4,000.00* This prime visibility would print your logo on 3000 lanyards distributed to retailers at the shows. Catch the attention of every retailer with this highly visible brand opportunity. Your logo would be repeated along side the CHFA core logo on a lanyard. * These items are exclusively available to CHFA show sponsors for customization within their packaged offers (unless otherwise stated). For more information on sponsor spending levels, review page 10. 9

10 SPONSORSHIP OPPORTUNITIES Sponsorship Packages At-a-Glance: Silver Gold Platinum Diamond Entitlements Package Starting Cost*: $5, $8, $12, $15, Hyperlinked logo on the sponsor webpage Yes Yes Yes Yes Hyperlinked company name on the exhibitor listing webpage Yes Yes Yes Yes Hyperlinked logo in pre-show promotional blasts Yes Yes Yes Hyperlinked logo in a pre-show CHFA enews Yes Yes Yes Hyperlinked company name in a post-show CHFA enews Yes Yes Yes Logo on the sponsor page within the pre-show printed marketing material Yes Yes Yes Yes 15% discount on eweekly Advertising rates Yes Yes Yes Yes Logo visibility on the Badge Mailing Flyer Yes Yes Yes Yes First Impression in the website's rotating banner ad Exclusive logo on the front cover of the pre-show printed marketing material Customized VIP invitations (electronic only) Yes Yes Yes Yes Logo recognition in CHFA preshow coverage in trade publications Yes Yes Yes Logo and company information within the Show Guide s sponsor page Yes Yes Yes Yes Highlighted company name in the exhibitor list within the Show Guide Yes Yes Yes Yes Exclusive logo on the front cover of the Show Guide Booth highlighted in the Show Guide s foldout floor plan Yes Yes Yes Sponsor ribbons to adhere to staff badges Yes Yes Yes Yes Logo visibility near the entrance to the trade show Yes Yes Yes Yes Where available, logo recognition in sponsor listing of the Official Show App Yes Yes Yes Yes Logo visibility on the large onsite sponsor banner Yes Yes Yes Yes Exclusive Logo visibility on the registration desks Do you want to maximize your show investment and truly elevate your brand before, during and after the trade show with CHFA s highly qualified audience? Introducing more customization and value, CHFA sponsorships will make your show presence memorable and support your sales efforts throughout the show. EXCLUSIVE HIGHEST VISIBILITY BEST VALUE Package starting costs also include your selection* of opportunities valued at: $2, $4, $7, $9, Yes Yes Yes Yes Please note: all entitlements are provided pending time of purchase. Call for booking deadlines for the marketing material. * Should your selection exceed the allotment, the overall show sponsor package price will be adjusted. 10

11 For more information please contact: Janel Matheson, CMP Event & Sponsorship Manager / ext. 232

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