ALFA Conference & Expo May 4-7, 2015 Tampa, Florida

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1 Conference Sponsorship Opportunity Levels & Rates ALFA Conference & Expo May 4-7, 2015 Tampa, Florida The 2015 ALFA Conference & Expo in Tampa, Florida, is expected to attract 2,500 attendees. Decision-makers from across the senior living industry representing companies of all sizes will be in attendance: owners, c-suite officers, senior executives, regional executives, clinicians, and executive directors. The 2015 ALFA Conference & Expo is one of the largest annual events for senior living executives in the world and has been cited by past attendees as the place for networking, inspiration, and education. As the senior living movement continues to grow, the ALFA Conference & Expo has set itself apart as an unrivaled industry event. Now, set your company apart by becoming an ALFA Conference & Expo Sponsor. The wide array of sponsorship opportunities ALFA offers allows us to help you find the most effective way to reach out to senior living executives, maximize your visibility, build brand recognition, and launch new products. All sponsors are recognized prominently before, during, and after the conference as leading supporters of ALFA and the senior living movement. The opportunities listed in this marketing planner are designed to fit a variety of budgets and may be combined to meet the desired sponsorship levels. Maximize your participation with an ALFA Conference & Expo sponsorship and increase your presence in Contact: Scott Narug Director of Sales

2 SPONSORSHIP LEVELS PREMIER $35,000 and above Premier level sponsors are ALFA s largest advocates throughout the year. Premier sponsors get the ultimate package of benefits while investing in the most inspiring, motivational, and educational programs in senior living. Contact Jaclyn Allmon at $25,000 and above Sponsors who contribute $25,000 or more to support the most popular and prestigious events like and Opening General Session and the ALFA Hero Awards Luncheon. Platinum sponsors recognize and inspire senior living leadership. Dedicated pre-show attendee bast (sent by ALFA with ALFA approved content) One complimentary full page ad in the onsite conference program Discounted advertising rates in Senior Living Executive and ALFA digital advertising Car service to and from Tampa International Airport (TPA) for up two company executives Benefits at the $18,500 level and $7,500 level are also included $18,500 and above Sponsors who contribute $18,500 or more. Gold sponsors demonstrate their commitment to operational excellence through their support of educational programs. Gold sponsors also support world class keynote speakers that are the staple of the ALFA Conference. Premium Listing in Exhibitor Section of the Conference Program Full page ad in Conference Program* 15 minute slot on ALFA Plaza stage Benefits at the $7,500 level are also included $12,000 and above Sponsors who contribute $12,000 or more. Silver sponsors achieve increased visibility by supporting networking events that engage allied businesses and senior living executives. Half page ad in official onsite conference program Benefits at the $7,500 level are also included $7,500 and above Sponsors who contribute $7,500 or more to support programs and resources that improve the conference experience for senior living executives. Logo on sponsor recognition signage Logo in conference program Logo with hyperlink to your comp company website on ALFA conference sponsor webpage. Sign for booth indicating conference sponsor Sponsor recognition ribbons for your staff BREAKING SPONSORSHIP OPPORTUNITIES Contact your sales team to find out about additional sponsorship opportunities, unique to the 2015 ALFA Conference & Expo. Scott Narug, Director of Sales, or

3 SELECT YOUR SPONSORSHIP OPPORTUNITIES $25,000 Sponsorship Options (Choose One. ALFA Member-Only Opportunities.) ALFA Hero Awards Luncheon May 6th Speaking opportunity for your company representative (remarks prepared by ALFA) Logo displayed on screen, signage, and table tents Chair drop with company advertisement or attendee amenity (provided by sponsor) Opening General Session May 5th Logo displayed on general session stage throughout the session and signage NEW! Optional Add-On: Book giveaway (sponsor covers cost of general session keynote book and distributes book at booth) Private meet-and-greet for you and guests with keynote speaker Closing Night All-Attendee Party May 6th 10 Complimentary tickets to attend the event Logo displayed on signage Branded cocktail napkins Conference Wi-Fi Provide attendees the opportunity to access WiFi throughout the convention center, including common hallways, exhibit halls, and meeting rooms Logo on Wi-Fi splash page with hyperlink to company website Mobile App Splash page upon app launch, banner ad within app Three one-hour promoted posts during event (must be submitted approved by ALFA 2 weeks prior to event). Large screen in convention center will show the mobile app live feed for added exposure Attendee Giveaway Work with the ALFA sales team to determine an attendee giveaway item. $18,500 Sponsorship Options (Choose One) General Session Day Two May 6th NEW! Optional Add-On: Book giveaway (sponsor covers cost of general session keynote book and distributes book at booth) Private meet-and-greet for you and guests with keynote speaker General Session Day Three May 7th Executive Director Leadership Institute (EDLI) May 4th Speaking opportunity during opening session for your company representative (remarks prepared by ALFA) Recognition in attendee confirmation and on website Chair drop with company advertisement or attendee amenity (provided by sponsor) MORE SPONSORSHIP OPPORTUNITIES >>

4 $18,500 Sponsorship Options President s Council Reception May 4th (Sponsorship available to President s Council Members only) Welcome Gold Members, Executive Roundtable and President s Council Members with remarks approved by ALFA Logo displayed on napkins, table tents, and signage Expo Lunch May 5th (Sponsorship available to exhibiting companies only) Welcome attendees to Tampa, Florida with a Cuban-inspired lunch in the Expo Logo displayed in conference program, on table tents and signage $12,000 Sponsorship Options NEW! Monday Networking Receptions May 4th Bring attendees together with similar interests (Young Professionals, Executive Directors, First-time Attendees, etc.) to network and connect with each other on their arrival day. Receptions held in hotel lobby bars. One hour bar tab included in the cost of sponsorship Logo displayed on napkins, table tents and signage Taste of Tampa Expo Evening Reception May 5th (Sponsorship available to exhibiting companies only) Join fellow attendees to network in the Expo and enjoy local beers, wine and music Logo displayed in conference program, on table tents and signage Professional Headshot Lounge (Sponsorship available to exhibiting companies only) Provide an opportunity for attendees to take home a free executive photo taken in the Expo Logo displayed on signage and on all photos/ confirmations to attendees Sponsor has the option to have the headshot lounge in the ALFA Plaza at the Expo, or within your own booth Cafe ALFA at the Expo May 6th Host a specialty coffee bar in your booth to serve cappuccinos, lattes, etc. to attendees. Booths must be 10x20 or larger or we will place the coffee bar as close to your booth as possible Conference and Attendee Registration Website Banner on conference website, logo on registration website, logo on registration confirmation s Hotel Room Keys Logo or artwork on attendee room keys in all host hotels NEW! Thursday Grab and Go Provide attendees with take-a-way food for their trip home and something from your company. Sponsor can also provide giveaways in-person (giveaways purchased by the sponsor) Breakfast Demo (or $5,000/day) (Sponsorship available to exhibiting companies only) Conduct a Tuesday, Wednesday and/or Thursday at the attendee networking breakfast. Conduct a product demo. $7,500 Sponsorship Options Conference Program Logo displayed on front cover of the onsite Conference Program One full page ad in Conference Program NEW! Attendee Transportation To/From Airport Attendees will sign up during the registration process for a discounted ride with fellow ALFA attendees to/from the Tampa International Airport to the conference hotels during peak arrival times on Monday, May 4th and peak departure times on Thursday, May 7th Coffee Breaks (or $3,500/day) (Sponsorship available to exhibiting companies only) Host daily coffee breaks, and give away 2oz. samples of your selected food and/or drink product CUSTOMIZE YOUR MARKETING MIX Contact your ALFA Sales Team: Scott Narug, Director of Sales, or

5 $3,500 Sponsorship Options NEW! Innovation Row (Sponsorship available to exhibiting companies only) Host your senior living software/application on a locked-down ipad in a stand in the hallway of the convention center. Other companies will share their software side-by-side. Ipad included in sponsorship fee. NEW! City Experiences Allow ALFA s team to plan your morning or evening city experience with attendees ALFA will promote activities to attendees and allow them to sign up during the registration process Event Examples include: morning run, yoga, evening cigar city brewery tour, Tampa city tour or e-boat rentals. All expenses related to the event are the responsibility of the sponsor and must take place during approved times NEW! Book Giveaway Sponsor an authoratative book from a breakout speaker and distribute it to attendees from your booth. Cost of books is an additional fee ALFA will promote book giveaway in the program NEW! Sedan Airport Transfer for C-Suite Executives Provide transportation for senior living executives to/from Tampa International Airport with a personalized message from your team. Transportation costs are an additional fee NEW! In-Room Amenities for CEOs/Roundtable Members Send a gift or amenity to a select group of your choice. Hotel delivery fees are additional costs ($3-$4/room) NEW! Breakfast in Bed Choose a select group of VIP attendees to provide breakfast in bed for! Costs of breakfast from the hotel is additional fee/person Additional Sponsorship Options NEW! Vendor Fast & Furious $1,500 (Sponsorship available to exhibiting companies only) 3 minute time slots for a special program on ALFA plaza stage Wednesday morning. Company gets 3 minutes to showcase their best idea/solution to a challenge. The winner will be promoted at the Hero Award Lunch. Conference Program Guide Half Page Ad $1,985 Full Page Ad $2,500 Inside Front or Inside Back Cover Ad $3,065

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