EXHIBITOR PROSPECTUS

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1 Showcase your products in front of the most influential farmers and ranchers in the U.S. at the IDEAg Trade FOR AGRICULTURE. BY AGRICULTURE. AFBF Annual Convention January 8 13, 2016 Orlando, FL EXHIBITOR PROSPECTUS

2 TRADE SHOW & CONVENTION HIGHLIGHTS Use the IDEAg Trade Show to get your products in the hands of the most influential group of farmers & ranchers in the U.S. NEW EVENT! Taste of America, featuring food and agriculture products from across the country. Sponsor one of the many food stations, located throughout the trade show floor. Cultivation Center: The theater centered in the middle of the trade show floor provides the perfect opportunity to present a 15-minute session, highlighting your newest and best products. Attract customers back to your booth while at the same time educating them on developments in the agriculture industry. On-floor Events: Welcome receptions, VIP events, Taste of America and more! Promote your company at one of the many events taking place on the trade show floor. Education Sponsorships: Get your brand in front of the most engaged attendees in agriculture by sponsoring an educational track. YF&R Events: Invest in the future of agriculture and promote your most innovative products to the next generation of farmers & ranchers. CONTACT US TODAY TO BE A PART OF 2016 S BEST AGRICULTURAL EVENT! Katelyn Hanson, Sponsorship Sales Manager KatelynH@FB.org Brian Ruhl, Sales Manager Brian.Ruhl@IDEAgGroup.com Scott Odin, Sales Manager Scott.Odin@IDEAgGroup.com

3 IDEAG TRADE SHOW OPPORTUNITIES PUT YOUR DOLLARS TO WORK WITH ONE OF OUR MANY IDEAG MARKETING OPTIONS BOOTH SPACE X 10 BOOTH SPACE $1,000 STATE FARM BUREAUS & NON-PROFIT ORGANIZATIONS $500 Booth includes an 8 high rear drape, 3 high side drapes, electricity, and one identification sign. Shipping and ancillary costs are the responsibility of the exhibitor EDUCATION CULTIVATION CENTER SESSIONS FARMER RANCHER EDUCATION TALKS FRED TALKS $1,000 PER 15-MINUTE SESSION Located in the middle of the show floor, behind the American Farm Bureau exhibit space, the Cultivation Center allows attendees to gather information on various topics through featured FRED Talks. FEATURED WORKSHOPS $7, MINUTE SESSION Education and information are important to the agriculture community. Sponsor one of four featured workshops and help teach the attendees about the latest developments in agriculture BREAKOUT WORKSHOPS $3, MINUTE SESSION

4 51 State Farm Bureau Presidents 800 members of the Farm Bureau s Young Farmer & Rancher Group Leaders from Farm Bureau s Women s Leadership Program Cultivation Center American Farm Bureau Federation American Farm Bureau Foundation for Agriculture ENTRANCE ENTRANCE

5 PRE-SHOW MARKETING IDEAG WEBSITE MARKETING GOLD EXHIBITOR LISTING PACKAGE $375 In addition to the standard features, the gold package includes the following upgrades: 100-word company profile Company logo in listing Company logo on digital floor plan Link to PDF of a company brochure Links to 2 company press releases Section to list show specials YouTube embedded video Space to list 4 company contacts Space to list 3 products with information and photos Company name will be pinned to the top of the Exhibitor list in the convention app SILVER EXHIBITOR LISTING PACKAGE $99 In addition to the standard features, the silver package includes the following upgrades: 75-word company profile Company logo in listing Link to PDF of a company brochure Section to list show specials Space to list 2 company contacts Space to list 1 product with information and photos GET YOUR BRAND IN FRONT OF MORE THAN 5,000+ OF AMERICA S MOST IMPORTANT AGRICULTURAL THOUGHT LEADERS OTHER DIGITAL OPPORTUNITIES* WELCOME AD $2,500 Exclusive and prominent, the welcome ad is the first thing visitors will see when visiting to the website. Perfect for an advertiser that wants the greatest exposure possible. WALLPAPER AD $3,500 Visitors aren t likely to forget your company when your logo is represented on the backdrop of the IDEAg Trade Show website at all times. No matter where people navigate on the site, you ll always be visible with our exclusive website wallpaper ad. LEADERBOARD AD, RUN-OF-SITE $350 MEDIUM RECTANGLE AD $250 *Note: All packages will run promptly upon receipt of materials, through the show and for 30 days afterward. PRODUCT SPOTLIGHT $500 Do you have a new product or service? Grab attendees attention through our Product Spotlight opportunity. Each Product Spotlight will be included in a pre-show e-newsletter, on our IDEAgwebsite and in an e-blast to the IDEAg database. MOBILE APP $5,500 EXCLUSIVE SPONSOR The IDEAg Trade Show and AFBF Annual Convention mobile app is a free download for all attendees and exhibitors. Featuring an interactive exhibitor map and listings, seminars and speakers, and schedules, the app will help attendees plan their trip to the best ag event of the year! It s a great way to get your company information right in the palm of attendees hands!

6 ON-SITE MARKETING REGISTRATION SPONSORSHIP $30,000 AISLE SIGNS $3,500 PER SECTION Want to make sure attendees know which aisle belongs to you? Sponsor the aisle signs for that section and stand above the rest. ELEVATORS AND ESCALATOR CLINGS CARPET LOGOS CALL FOR PRICING $350 EACH OR 5 FOR $1,550 CONVENTION CENTER DIGITAL ADVERTISING CALL FOR PRICING PRODUCT LAUNCH $2,500, LIMIT 5 Introduce your innovative new products at the year s most important agriculture trade show. We ll include your product information in our e-newsletter, an e-blast to the IDEAg database and on our website. We ll also give you the opportunity to present your product to show attendees on our Cultivation Center stage. CONVENTION PROGRAM PRINT ADS Get your name in the hands of the attendees of the IDEAg Trade Show and AFBF Annual Convention by purchasing an ad in the Official Convention Program. A number of ad sizes are available to suit your needs. TRADE SHOW FLOOR RECEPTIONS Attendees love food and the opportunity to network with colleagues. Associate your brand with a good time by sponsoring one of the o- floor receptions. AFBF CONVENTION SPONSORSHIP OPPORTUNITIES OPENING GENERAL SESSION $35,000 CLOSING GENERAL SESSION $35,000 ARTWORK DUE NOVEMBER 19 FULL PAGE 6.5 w x 9.5 h $750 HALF-PAGE 6.5 w x 4.75 h $500 1/4-PAGE 3.25 w x 4.75 h $350 CALL FOR DETAILS CELEBRATION OF GRASSROOTS OPENING RECEPTION $10,000 TASTE OF AMERICA CLOSING RECEPTION $10,000 CALL FOR DETAILS MEDIA SPONSORSHIPS MEDIA RECEPTION $10,000 MEDIA WORKROOM $5,000 MEDIA FOOD SERVICE $5,000 NEWSROOM HQ $5,000 MEDIA SERVICES SPONSOR $15,000 For information on sponsoring the American Farm Bureau Federation and Foundation for Agriculture events at the AFBF Annual Convention, please contact Katelyn Hanson at KatelynH@FB.org