Sponsorship Opportunities. January Wynn / Encore Las Vegas

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1 Sponsorship Opportunities January Wynn / Encore Las Vegas microstrategy.com

2 Mark Your Calendar! Join us January at the Wynn Las Vegas which will serve as the headquarters for MicroStrategy World 2014 the preeminent event for building and deploying business intelligence applications. MicroStrategy is a leading worldwide provider of enterprise software platform. In 2014, MicroStrategy World makes its home in Las Vegas for four days of learning, networking, and fun! Our 2,500 attendees come to MicroStrategy World to learn the latest about the products, services, and solutions offered by MicroStrategy and its partners. The technology professionals attending MicroStrategy World 2014 are key decision makers; more than 75% are project managers or above, with about 25% at the executive level. More than 65% of attendees have purchasing authority. As a key partner to MicroStrategy, we are pleased to offer you a variety of marketing opportunities and sponsorships at MicroStrategy World Our most high-profile opportunities are the packaged sponsorships: Diamond, Platinum, Gold, Silver and Exhibitor. These packages provide the most marketing visibility for your company. To enhance your visibility, select a sponsorship upgrade and maximize your exposure. This packet contains full descriptions and details of all available sponsorship opportunities. Simply select the sponsorship level you desire and contact Brittany Peyton at MicroStrategy, 1850 Towers Crescent Plaza, Tysons Corner, VA 22182, via at or by fax at Don t miss this important marketing opportunity. To sign up as a sponsor or obtain additional information regarding sponsorship packages, please call Brittany Peyton at or We look forward to seeing you at MicroStrategy World 2014 Las Vegas! Sincerely, MicroStrategy World Team 2

3 Attendee breakdown 27% 32% 4% 22% 15% Sr. Management (CXO/VP Level, Principal) Supervisor (Director/Manager/Supervisor) Business Management IT Staff (IT Analysts, Architects, Engineers, Developers) Other Industry breakdown Various Industries 23% Manufacturing Hardware/Software 17% Retailer/Wholesaler/Distributor 13% Healthcare/Medical/Pharmaceutical 9% Finance/Banking/Accounting 8% Entertainment/Recreation 5% Business Services/Consultant 5% Advertising/Marketing/PR/Media 4% Insurance/Real Estate/Legal 4% Communication Carriers 3% Travel/Hospitality 2% Transportation/Utilities 2% Government 2% Biotech 2% Education 1% Energy, Water, etc. 1% Electronics 1% 3

4 Sponsorship packages Diamond Sponsorship LEAD GENERATION Premium 20x20 booth space, including: Electric Daily booth cleaning Wireless internet 25 conference passes for customers, prospects or employees Booth location highlighted in MicroStrategy World 2014 Exhibition Guide THOUGHT LEADERSHIP One-hour customer speaking opportunity in track session (Please review MicroStrategy World 2014 Speaking Guidelines) MicroStrategy World was a great event for us we had many productive conversations with prospects and potential partners. Thanks for going above and beyond to help us with that success!. MicroStrategy World Sponsor PREMIER NETWORKING OPPORTUNITIES Option to host networking breakfast on Tuesday or Wednesday (MicroStrategy responsible for room rental; partner responsible for any food and beverage charges) 2 reserved tables during conference lunches STRATEGIC BRANDING Corporate logo on conference t-shirt Corporate logo displayed on show signage and on-site agenda Corporate logo included in event marketing communication Corporate logo on MicroStrategy World Mobile App Corporate logo and booth number included in onsite communication to attendees Corporate logo and click-through in rotation on MicroStrategy World 2014 homepage URL link from MicroStrategy World 2014 Web site to sponsor s homepage Special signage throughout event ADVERTISING AND PROMOTION Tuesday keynote sponsorship includes: Signage in keynote session Verbal recognition during keynote session Premium placement of 1 full-page, color ad in MicroStrategy World 2014 Exhibition Guide 1-Page (single- or double-sided, 8.5in. x 11in) promotional flyer distributed at registration desk One-time use of pre-show attendee list through MicroStrategy s mail house One-time use of post-show attendee list through MicroStrategy s mail house 150-word corporate description in MicroStrategy World 2014 Exhibition Guide This package is available for $120,000. 4

5 Platinum Sponsorship LEAD GENERATION Premium 10x20 booth space, including: Electric Daily booth cleaning Wireless internet 20 conference passes for customers, prospects or employees Booth location highlighted in MicroStrategy World 2014 Exhibition Guide THOUGHT LEADERSHIP One-hour customer speaking opportunity in track session (Please review MicroStrategy World 2014 Speaking Guidelines) PREMIER NETWORKING OPPORTUNITIES Sponsorship of MicroStrategy World 2014 Welcome Reception Option to provide promotional giveaway to attendees Promotional items with corporate logo Placement of 1 corporate banner at Welcome Reception.* (Sponsor is responsible for associated rigging charges) Corporate logo displayed on special signage advertising Welcome Reception Designation in MicroStrategy World 2014 Exhibition Guide as Welcome Reception sponsor STRATEGIC BRANDING Choice of sponsorship: luncheon on Tuesday, Wednesday, or Thursday (first come, first served) Corporate logo on conference t-shirt Corporate logo displayed on show signage and on-site agenda Company highlighted in event marketing communications Corporate logo on MicroStrategy World Mobile App Corporate logo and click-through in rotation on MicroStrategy World 2014 homepage URL link from MicroStrategy World 2014 Web site to sponsor s homepage I m a believer! The conference really lit a fire! An outstanding event with great people and I will make it a priority to attend upcoming events. MicroStrategy World 2013 Attendee The most beneficial aspect of MicroStrategy World was the opportunity to see how customers are using the tool and dealing with similar business challenges. MicroStrategy World 2013 Attendee ADVERTISING AND PROMOTION Full-page, color ad in MicroStrategy World 2014 Exhibition Guide 1-Page (single- or doubled-sided, 8.5in. x 11in.) promotional flyer distributed at registration desk 150-word corporate description in MicroStrategy World 2014 Exhibition Guide *Prior approval required. This package is available for $85,000. 5

6 Gold Sponsorship LEAD GENERATION Select 10x10 booth space, including: Electric Daily booth cleaning Wireless internet 15 conference passes for customers, prospects or employees THOUGHT LEADERSHIP One-hour customer speaking opportunity in track session (Please review MicroStrategy World 2014 Speaking Guidelines) MicroStrategy World has given me a lot of ideas and inspiration. The new wave of identity and loyalty applications is very interesting. MicroStrategy World 2013 Attendee STRATEGIC BRANDING Choice of sponsorship: Break or Breakfast (first come, first served, limited quantity) Corporate logo imprinted on coffee sleeves at your selected break or breakfast Corporate logo and click-through in rotation on MicroStrategy World 2014 homepage URL link from MicroStrategy World 2014 Web site to sponsor s homepage Corporate logo imprinted on candy in every track room ADVERTISING AND PROMOTION Full-page, color ad in MicroStrategy World 2014 Exhibition Guide 1-Page (single- or double-sided, 8.5in. x 11in.) promotional flyer distributed at registration desk 100-word corporate description in MicroStrategy World 2014 Exhibition Guide This package is available for $45,000. 6

7 Silver Sponsorship LEAD GENERATION 10x10 booth space, including: Electric Daily booth cleaning Wireless internet 10 conference passes for customers, prospects or employees THOUGHT LEADERSHIP One-hour customer speaking opportunity in track session (Please review MicroStrategy World 2014 Speaking Guidelines. Limited number available, first come, first served.) STRATEGIC BRANDING Corporate logo displayed on MicroStrategy World 2014 homepage URL link from MicroStrategy World 2014 Web site to sponsor s homepage ADVERTISING AND PROMOTION 75-word corporate description in MicroStrategy World 2014 Exhibition Guide This package is available for $30,000. Exhibitor Package LEAD GENERATION Turn-key exhibit pedestal, including: Booth graphics Electric Daily booth cleaning Wireless internet (1) Stool 5 conference passes for customers, prospects or employees STRATEGIC BRANDING Corporate logo displayed on MicroStrategy World 2014 homepage URL link from MicroStrategy World 2014 Web site to sponsor s homepage ADVERTISING AND PROMOTION 50-word corporate description in MicroStrategy World 2014 Exhibition Guide This package is available for $14,000. 7

8 Sponsorship Upgrades Conference Bag Sponsorship (1 Available) Your logo will be on the bag every attendee receives at registration. Tuesday Night Happy Hour Sponsorship (3 Available) Sponsor MicroStrategy World s premier social event! The sponsorship includes promotional items at event, a specialty drink named after your company, premier logo placement in exhibit hall, exhibit guide, and signage. MicroStrategy will provide DJ, food, and beverage. A special raffle prize will be awarded on your behalf. Relaxation Station Sponsorship (1 Available) After a long day of educational sessions and networking in the exhibit hall, attendees will appreciate the opportunity for a complimentary upper-body or foot massage courtesy of your company. Therapists can wear your logo apparel (to be provided by the sponsor). Signage with your logo will be provided at the station and you can provide staff to welcome attendees to the station. Wireless Internet Sponsorship (1 Available) Be the exclusive sponsor of the MicroStrategy World Conference wireless internet. Conference Notebook Sponsorship (1 Available) Your one-color logo will be on the notebook every attendee receives at registration. H 2 O Station Sponsorship (1 Available) Opportunity for creative marketing please call to discuss Internet Café Sponsorship (1 Available) Opportunity for creative marketing please call to discuss. Lanyard Sponsorship (1 Available) Exclusive co-sponsorship with MicroStrategy. Health and Wellness Sponsorship (3 Available) Support a healthy lifestyle by sponsoring a fitness class available to all MicroStrategy World attendees. Class attendees will receive a water bottle with your logo. Includes signage and promotion in the Exhibition Guide and on the MicroStrategy World Web site. Hand Sanitizer Station (2 Available) Opportunity for creative marketing please call to discuss. Registration Pen Sponsorship (1 Available) Your one-color logo will be on the pen every attendee receives at registration. Pedometer Sponsorship (1 Available) Your one-color logo will be displayed on the pedometer distributed to every attendee at the registration desk. Hospitality Suite (4 Available) Invite and host your clients and prospects in your own hospitality suite. Hospitality suites are limited. MicroStrategy will provide event space, signage and send a pre-show invitation to a targeted list on sponsor s behalf. The sponsor has the option to provide a flyer to announce the event and is responsible for organizing any food and beverage, décor, or AV needs directly with the hotel. General Session Simulcast Sponsorship (4 Available) Opportunity to display corporate logo with live link to your website during the General Session simulcast. $40,000 $25,000 $15,000 $15,000 $12,000 $8,000 $7,500 $7,500 8

9 Speaker Ready Room Sponsorship (1 Available) Unique opportunity to market your company directly to MicroStrategy World s speakers. Includes signage in the Speaker Ready Room and a 30-second silent video playing on a standing monitor. Mobile Device Charging Station Sponsorship (2 Available) Help attendees get a charge by sponsorship of a mobile device charging station. The charging stations will be located in high traffic areas of the exhibit hall. Hotel Room Literature or Gift Drop Sponsorship Exhibitor supplies collateral piece; MicroStrategy responsible for hotel room drop charges. Presentation Download Site (2 Available) Give your company visibility even after the event ends by sponsoring the web site where attendees download presentations. Television Ad Create an ad to be displayed on the TV screens of every hotel room in the Wynn and Encore occupied by MicroStrategy World attendees. Twitter (2 Available) Reach MicroStrategy s followers on Twitter. MicroStrategy will tweet 5 messages (provided by sponsor, approval by MicroStrategy) on your behalf throughout the conference. Your logo will be displayed on conference signage, the Twitter feed screens on-site as well as on the MicroStrategy World Live webpage. $7,500 $7,500 $5,000 $5,000 $5,000 $5,000 Microstrategy world 2014 speaking opportunity guidelines (Applicable to Diamond, Platinum, Gold and Silver Sponsors only) Sponsors who contract for a Diamond, Platinum, Gold, or Silver sponsorship have the unique opportunity to present in a one-hour track session with a customer. The presentation must feature a customer (selected by the sponsor) to co-present with the sponsor. Each customer/sponsor presentation should outline: The business issues and context behind the customer s project The alternative considered and the rationale behind the strategy that was adopted Details of the customer s actual project and the solution used The specific business results attributed to the implementation The challenges and lessons learned that the audience can benefit from Based on audience feedback, the most successful case studies have been presented by an actual user organization. Sales or marketing presentations are not recommended as they are typically not well received by attendees. For more information, please contact Brittany Peyton via or by phone

10 microstrategy.com

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