The Salvation Army Conference Sponsorship & Exhibitor Prospectus

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1 The Salvation Army 2016 Conference Sponsorship & Exhibitor Prospectus National Community Relations and Development Conference (NCRD/EDS) April 19-21, 2016 Phoenix Convention Center National Advisory Organizations Conference (NAOC) April 21-24, 2016 Phoenix Convention Center 1

2 2016 NCRD/EDS & NAOC Conference Package How can you connect with an organization serving more than 30 million people with more than 3,000 officers, 80,000 employees, 65,000 advisory organization members and 3.5 million volunteers? Take full advantage to sponsor or exhibit during the NCRD/EDS (April 19-21, 2016) and NAOC (April 21-24, 2016) conferences. Since the conference dates overlap, there will be additional foot traffic on the show floor. National Community Relations and Development Conference (NCRD/EDS) April 19-21, 2016 Phoenix Convention Center This is a select annual gathering of Salvation Army professionals to provide concentrated training and sharing of best practices. Attended by an estimated 600 Salvation Army Division and National Representatives in roles of development, marketing, public and community relations. 100 (+) representatives from the Emergency Disaster Service will be in attendance. This conference provides training and hands-on materials for implementation in the local and divisional commands as well as strengthens collegial relationships and professional development. Two and a half days of education, networking and training. TARGETED SEGMENTS Engage and network with your target buying audience working and making decisions in the areas of: Volunteer Development Donor Development Direct Mail Public Relations Marketing Branding Media Relations Social Media Strategic Planning National Advisory Organizations Conference (NAOC) April 21-24, 2016 Phoenix Convention Center Held every four years, this is the one conference where The Salvation Army personnel, Advisory Organization members and volunteers from across America gather. Attended by an estimated 2,500 Salvation Army national leaders at every level, the National and Local Advisory Organizations and leadership from all four territories in the United States. This conference develops stronger relationships between The Salvation Army and local communities to equip and empower leaders to serve more effectively. Three and a half days of education, networking and training. TARGETED SEGMENTS Engage and network with this targeted buying audience making the decisions in the areas of: Technology and Software Building and Warehouse Management Media Finance Communication Capital Campaigns Promotional/Branded Products Youth programs Senior services Food distribution equipment and supplies Benefits of Exhibiting Up-close and personal access to key influencers, decision makers and media professionals. Multiple channels and outlets offered through sponsorships and exhibiting to bring your organization front and center. Pre and post conference access to attendees current contact information using the exclusive conference directory. Consumer Exhibit Zones allow you to claim a piece of the exhibit hall highlighting your logo signage and branding. Your booth or sponsorship is a tax deductible donation for contributing to a 501(c)3 non-profit organization. 2

3 GET NOTICED: CONSUMER EXHIBIT ZONES New this year! We are creating zones to brand and identify key areas within the exhibit hall for the 2016 NCRD/EDS & NAOC conferences. Get noticed with our sponsorship opportunities that provide a great way to promote your company. With designated zone signage, use of our conference mobile app and advertisement on our website, we will promote your company name and logo throughout the zone. Consumer Exhibit Zones Zone: Details: Price: Tech Savvy Zone Features some of the most influential vendors to provide the latest technology available to better serve and influence the community. $10,000 Recharge Zone The place for attendees to recharge and refresh during the conference. The Recharge Zone offers wireless internet access and recharging stations for electronic devices. Booth visitors can enjoy complimentary seated massages by a licensed massage therapist and have refreshments and/or a snack. $10,000 The Marketplace The designated place to fuel up and grab a bite to eat or drink. Visitors can also find unique items and products from vendors to purchase as well as Salvation Army items. $10,000 Interactive Zone The zone which brings the community and attendees together as they write inspirational quotes on The Salvation Army's Inspiration Wall. An interactive photo booth will also be in the zone to draw attendees. There will be a small area for media interviews as well. $10,000 EXAMPLE OF ZONE SIGNAGE Each zone will be featured on the conference mobile app and website. Company name and logo will be promoted throughout the zone. 3

4 SPONSOR LEVELS & BENEFITS OPENING RECEPTION $25,000 $50,000 Company logo and hyperlink on conference Company logo on all conference printed materials and e-communications Company logo on projector screen Company website link in conference mobile app, with prominent banner ad Attendee list (with name, title and contact One (1) five minute live or video presentation during opening reception Opportunity to host private companysponsored reception or free time activity on schedule officially sanctioned and advertised on conference mobile app (primary conference communications tool) Complimentary exhibit space 10 x10 Three (3) complimentary conference KEYNOTE AND GENERAL SESSIONS Opening Keynote Session $25,000 Opening Keynote Session $50,000 General Session $50,000 Company logo and hyperlink on conference Company logo on all conference printed Company logo on screen Company website link in conference mobile app, with prominent banner ad Attendee list (with name, title and contact One (1) three minute live or video presentation during sponsored session Opportunity to host private companysponsored reception or outing free time on schedule... officially sanctioned and advertised on conference app (primary conference communications tool) Complimentary exhibit space 10 x10 Three (3) complimentary conference PLENARY SESSIONS Plenary Session $10,000 Company logo and hyperlink on conference Company logo on all conference printed Company logo on screen Company website link in conference mobile app, with prominent banner ad Attendee list (with name, title and contact One (1) three minute live or video presentation during sponsored session Opportunity to host private companysponsored reception or outing free time on schedule... officially sanctioned and advertised on conference app (primary conference communications tool) Complimentary 10 x10 exhibit space Two (2) complimentary conference 4

5 SPONSOR LEVELS & BENEFITS BEST PRACTICES SESSION Best Practices Session $10,000 Company logo and hyperlink on conference Company logo on all conference printed Company logo on screen Attendee list (with name, title and contact One (1) three minute live or video presentation during sponsored session Complimentary 10 x10 exhibit space Two (2) complimentary conference CONTINENTAL BREAKFAST $5,000 (2 Available) $10,000 Company logo and hyperlink on conference Recognition signage on tables Opportunity to distribute marketing materials at tables or on chairs Attendee list (with name, title and contact Complimentary 10 x10 exhibit space One (1) complimentary conference registration Two (2) complimentary conference LUNCHEON Networking Luncheon $25,000 Closing Luncheon $25,000 Company logo and hyperlink on conference Company website link in conference mobile app, with prominent banner ad Recognition signage on tables Opportunity to distribute marketing materials on tables or chairs Attendee list (with name, title and contact information) provided pre-and post-conference Friday Box Lunch $25,000 Saturday Luncheon $50,000 Three (3) complimentary conference Complimentary 10 x10 exhibit space includes one (1) table and two (2) chairs (all other exhibitor decorations will be at your own expense) 5

6 SPONSOR LEVELS & BENEFITS DINNER $75,000 Company logo and hyperlink on conference Company logo on all conference printed Company logo on screen Company website link in conference mobile app, with prominent banner ad One (1) five minute live or video presentation during dinner Opportunity to host private company-sponsored reception or outing free time on schedule... officially sanctioned and advertised on conference app (primary conference communications tool) Complimentary 10 x10 exhibit space includes one (1) table and two (2) chairs (all other exhibitor decorations will be at your own expense) Five (5) complimentary conference MORNING REFRESHMENT BREAK $5,000 $10,000 - (2 Available) Company logo and hyperlink on conference Company logo on all conference printed Recognition signage on tables Complimentary 10 x10 exhibit space includes one (1) table and two (2) chairs One (1) complimentary conference registration Two (2) complimentary conference AFTERNOON REFRESHMENT BREAK $10,000 Company logo and hyperlink on conference Company logo on all conference printed Recognition signage on tables Complimentary 10 x10 exhibit space includes one (1) table and two (2) chairs Two (2) complimentary conference registration 6

7 EXPERIENTIAL SPONSORSHIP OPPORTUNITIES PROMOTE YOUR BRAND 7

8 EXHIBITOR BENEFITS Access to Key Decision Makers NCRD/EDS & NAOC provides the best forum to network with new prospects while connecting with existing clients. Network with important decision makers (volunteer board members and The Salvation Army staff) from across the United States. Gain brand exposure with all four U.S. territories of the National Headquarters and The Salvation Army. Introduce your products and services to decision makers for The Salvation Army at every level. Promotion of Your Company This must-attend event is heavily promoted through more than 30 million impressions via the Internet, mailings, targeted s, news releases, digital messages, social media and calls to our members. As an exhibitor, your company s name will be included in many of the promotions sent to your client base. Show Floor Traffic Builders Lunch breaks, receptions, on-floor education and Expo Hall are designed to keep attendees front and center inside the exhibition hall. First-Class Customer Service The Salvation Army is dedicated to giving each exhibitor a positive and successful show experience. Our staff is always available to answer your questions. All of these exciting opportunities are exclusive to current exhibitors. You will also receive: Access to a complimentary pre-registration attendee mailing list for a one-time use pre and post conference. Two with the purchase of each 10 X10 booth. Registrations grant you access to the entire conference featuring dynamic and powerful, nationally-recognized keynote speakers. Meal Packages with access to gala dinner Please take time to review the following information including event details and other available options. EXHIBITOR PACKAGES NCRD/EDS...$2,500 NAOC...$3,500 BONUS! Exhibit at both conferences NCRD/EDS & NAOC...$4,000 Company website link in conference Smart Phone app Your handouts in provided delegate bags A 10 x10 Exhibit space includes one (1) 6 table and two (2) chairs 8 high back drape / 3 high side drape One (1) waste basket Two (2) complimentary conference (travel, hotel accommodations, and incidental costs would be at your own expense) If an NCRD/NAOC Exhibit package purchased, exhibit booth and tickets will apply to both conferences ATTENDEE DEMOGRAPHICS Attendees by Location Attendees by Designation 8

9 EXHIBIT HALL MAP Each 10 x 10 booth receives: 8 high back drape/ 3 high side drape One (1) draped table (6 long, 24 deep, 32 high) Two (2) chairs One (1) waste basket Two (2) exhibitor for each 10 x10 booth. These will grant you access to the Exhibit Hall and Exhibit Lounge Service kit with all information and forms needed for planning your display s décor, electricity, etc. USE OF SPACE Here are a few key notes on the use of your exhibit space. You must man the booth for the entire show hours. Limit is three (3) persons per booth. Set-up must be during the assigned hours as noted on the Exhibit Hall schedule No live music or performances. Any audio use must be kept to the limits of your space and reasonable. No sound or lighting effects that would be considered distracting to your neighbor s ability to conduct business. No signage or displays that stick out past the 10 x 10 area of your booth. Aisle in front of your booth must be clear at all times. Exhibit Hall floorplan subject to modifications. Please visit https://boothboss.com/floorplan/index.php?showid=643 for latest version. APPLICATION DEADLINE & PAYMENT For more information on exhibiting at the Expect Change! 2016 NCRD/EDS and NAOC Conferences, to apply or to submit payment, please visit PAYMENT SCHEDULE Time of Application: 100% of total booth cost due. SPACE ASSIGNMENT Space assignment is determined on a first come, first served basis. You may indicate preference during the online application process at CANCELLATION POLICY Make note that once the application is made, any cancellation after the 10-day allotted grace period will result in loss of funds paid to date and exhibit space. Cancellations must be made in writing to 9

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