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1 » ad features, Rates + specs { Builder and } Planned Communities Web Packages

2 » Basic Web Packages* PLATINUM PACKAGE Homepage Sponsorship Profile Page One (1) Sidebar Ad per Community Unlimited Photo Gallery Weighted / Premium Mini & Expanded Listings (displayed first, before Gold and Silver Listings) Three (3) Medium Rectangle Banners Two (2) Alerts Unlimited Events Unlimited Videos Unlimited Incentives Ads Magazine Ad Link $4,120 per month GOLD PACKAGE Profile Page One (1) Sidebar Ad Per Community Unlimited Photo Gallery Weighted / Premium Mini & Expanded Listings (displayed after Platinum listings) Two (2) Medium Rectangle Banners One (1) Alert Unlimited Events Unlimited Videos Unlimited Incentives Ads Magazine Ad Link $3,250 per month SILVER PACKAGE Profile Page One (1) Sidebar Ad per Community Unlimited Photo Gallery Weighted / Premium & Expanded Mini Listings (displayed after Platinum/Gold listings) One (1) Medium Rectangle Banner One (1) Alert per month Unlimited Events Unlimited Videos Unlimited Incentive Ads Magazine Ad Link $1,575 per month * Examples of features included in the Basic Web Packages are highlighted in blue and can be found on the following pages

3 NewHomesGuide.com 2014» Add-on: Plus Package* PLUS PACKAGE» Navigation Overlay Sponsorship Appears on three (3) pages: Find a Builder, Find a Community and Photos navigation (Featured Builder/PUD)» Social Media Your social media icons appear on your Profile and Expanded Listing pages. Monthly postings on New Homes Guide Facebook page and New Homes Guide Blog» Featured Builder Listings All your Community Listings appear on the New Homes Guide Facebook Page under Featured Builders Tab. (See page 4 for example)» Leaderboard Banner Appears on six (6) pages: Search Results, Photos Index, Videos Index, Expanded Listing, Find a Builder and Find a Community» Alert One (1) per month» Page Peel Appears on six (6) pages: Search Results, Photos Index, Videos Index, Find a Builder, Find a Community and Area Profiles Index» Unlimited Craigslist Listings Community and Immediate Delivery listings PLUS PACKAGE RATES No. of Listings Monthly Rate $400 $700 $1000 $1300 $1600 Rates are monthly and based upon total number of Community Listings. Add-on Packages priced and sold separately. Add-on Packages may be added to Basic Silver, Gold or Platinum Packages. * Examples of features included in the plus Package are highlighted in orange and can be found on the following pages

4 » Add-on: Plus Package PLUS ALL COMMUNITIES ARE LISTED ON THE NEW HOMES GUIDE FACEBOOK PAGE UNDER THE FEATURED BUILDERS TAB

5 » Add-on: Granite Package* GRANITE PACKAGE» Homepage: Wide Skyscraper Appears on four (4) pages: Search Results, Area Profiles Index, Resource Tab and Homepage» Homepage: Leaderboard Banner Appears on seven (7) pages: Search Results, Photo Index, Video Index, Expanded Listing, Find a Builder, Find a Community and Profile Page and Homepage» Top Drop Expandable/Retractable Overlay Ad Drops from top of the page. Appears on six (6) pages: Search Results, Photos Index, Videos Index, Find a Builder, Find a Community, Area Profiles Index» Homepage: Mobile Display Ad Displays when the site is viewed on a mobile device. Appears on all Main Navigation Index pages including Homepage. Appears after navigation» Small Rectangle Banner Appears on four (4) pages: Search Results, Photos Index, Videos Index and Area Profiles GRANITE PACKAGE RATES No. of Listings Monthly Rate $400 $700 $1000 $1300 $1600 Rates are monthly and based upon total number of Community Listings. Add-on Packages priced and sold separately. Add-on Packages may be added to Basic Silver, Gold or Platinum Packages. * Examples of features included in the granite Package are highlighted in green and can be found on the following pages

6 » Homepage PLATINUM HOMEPAGE SPONSORSHIP GRANITE WIDE SKYSCRAPER ON HOMEPAGE GRANITE LEADERBOARD BANNER ON HOMEPAGE

7 » Homepage PLUS NAVIGATION OVERLAY SPONSORSHIP ON HOMEPAGE

8 » Search Results on Mini Listing Page PLUS LEADERBOARD BANNER GRANITE RECTANGLE BANNER ALL BASIC PACKAGES: PREMIUM WEIGHTED MINI LISTING PLUS WIDE SKYSCRAPER ALL BASIC PACKAGES: SIDEBAR AD FOR MAGAZINE ADVERTISERS ONLY: CLICKABLE LINKS TO YOUR PRINT ADS ALL BASIC PACKAGES: MEDIUM RECTANGLE BANNER

9 » Expanded Listing Page PHOTO GALLERY AND UNLIMITED EVENTS PREMIUM WEIGHTED EXPANDED LISTING PLUS LEADERBOARD BANNER UNLIMITED VIDEOS INTERACTIVE FLOORPLAN VIRTUAL TOUR IMMEDIATE DELIVERY HOMES MODELS EXTERIORS FLOORPLANS PHOTOS WALK SCORE PLUS SOCIAL MEDIA ICONS All items in blue are part of Basic Web Packages

10 » Profile Page PLUS PAGE PEEL AD GRANITE TOP DROP EXPANDABLE/ RETRACTABLE OVERLAY AD (retracted) PHOTO GALLERY FOR MAGAZINE ADVERTISERS ONLY: CLICKABLE LINKS TO YOUR PRINT ADS UNLIMITED VIDEOS UNLIMITED EVENTS GRANITE SMALL RECTANGLE BANNER UNLIMITED INCENTIVE ADS MEDIUM RECTANGLE BANNER All items in blue are part of Basic Web Packages

11 » Profile Page GRANITE TOP DROP EXPANDABLE/ RETRACTABLE OVERLAY AD (expanded)

12 » Web Ad Specifications SPECS Logo Image: 1 logo for the per Web Package File Type: JPG or PNG Specs: 130 (w) x 40 (h) pixels, 72 dpi, RGB format Notes: Logo must be on a white background. Website Link URL Link: Provide 1 url to use for your branding website link which will display a Profile Page, and About the Builder or About the Community sections of Expanded Listings pages. Homepage Sponsorship Images: Up to 3 images can be displayed Specs: 458 (w) x 298 (h) pixels, 72 dpi, JPG, RGB format Text: Caption up to 80 characters (including spaces) for each image Notes: Images must not contain embedded text or logos. No Black & White images will be accepted. Wide Skyscraper Banner Specs: 160 (w) x 600 (h) pixels File Types: SWF (Flash Movie) OR JPG or GIF (72 dpi, RGB format) File Size: 150 KB Maximum Targeted: Targeted by up to 3 Counties, and Web Package Type URL: Provide click-thru link to your website Notes: Appears on 4 pages: Search Results, Area Profiles Index, Resource Tab and Homepage. If submitting a Flash banner, please place the click-through url within the movie. Leaderboard Banner Specs: 728 (w) x 90 (h) pixels File Types: SWF (Flash Movie) OR JPG or GIF (72 dpi, RGB format) File Size: 100 KB Maximum Targeted: Targeted by up to 3 Counties, and Web Package Type URL: Provide click-thru link to your website Notes: Appears on 3 pages: Find a Builder, Find a Community and Photos Naviation. If submitting a Flash banner, please place the click-through url within the movie. Medium Rectangle Banner Specs: 300 (w) x 250 (h) pixels File Types: SWF (Flash Movie) OR JPG or GIF (72 dpi, RGB format) File Size: 100 KB Maximum Targeted: Targeted by up to 3 Counties, and Web Package Type URL: Provide click-thru link to your website Notes: Appears on 8 pages: Search Results, Photos Detail, Video Detail, Area Profiles, Find a Builder, Find a Community, Profile Page and Resource Tab. If submitting a Flash banner, please place the click-through url within the movie. Specs continued on page 13»

13 » Web Ad Specifications Rectangle Banner Specs: 180 (w) x 150 (h) pixels File Types: SWF (Flash Movie) OR JPG or GIF (72 dpi, RGB format) File Size: 50 KB Maximum Targeted: Targeted by up to 3 Counties, and Web Package Type URL: Provide click-thru link to your website Notes: Appears on 4 pages: Search Results, Photos Index, Videos Index and Area Profiles Index. If submitting a Flash banner, please place the click-through url within the movie. Top Drop Expandable / Retractable Overlay Ad Specs: Initial Dimensions: 940 (w) x 50 (h) Expanded Dimensions:940 (w) x 260 (h) File Types: SWF (Flash Movie) File Size: Initial File: 40 KB Maximum Expanded File: 150 KB Maximum Expansion Hot Spot: Only initiated when cursor rests on hotspot for at least 1-sec. Must NOT initiate audio. Minimum Required Controls: Control = Close X on Expanded panel and Expand on collapsed Initial panel Retract Feature = Either Click to close/expand or Enable Mouse-Off Retraction Video must include: Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control) Targeted: Targeted by up to 3 Counties, and Web Package Type URL: Provide click-thru link to your website Notes: Appears on 6 pages: Search Results, Photos Index, Videos Index, Expanded Listing, Find a Builder and Find a Community. Expansion must be user-initiated. Please place the click-through url within the swf movie file. Mobile Display Ad Specs: 300 (w) x 50 (h) pixels File Types: PNG, JPG or GIF (72 dpi, RGB format) File Size: Static Image: 10 KB Maximum Targeted: Targeted by up to 3 Counties, and Web Package Type URL: Provide click-thru link to your website Page Peel Ad Specs: The following two images must be submitted: 1 Small Image: 73 x 73 pixels, 72 dpi, RGB format, JPG format only 1 Large Image: 500 x 500 pixels, 72 dpi, RGB format, JPG format only File Size: Small Image: 10 KB Maximum, Large Image: 100 KB Maximum URL Link: Provide link to your website Notes: Appears on 7 pages: Search Results, Photos Index, Videos Index, Expanded Listing, Find a Builder, Find a Community and Profile Page. Small Image used for Corner, before page peeled. Large Image used for Content, after page peeled. Specs continued on page 14»

14 » Web Ad Specifications Photos (Photo Gallery) Quantity: Unlimited Photos Specs: Landscape images: 700 pixels max width / height proportionate Portrait Images: 700 pixels max height / width proportionate File Types: JPG or PNG (72 dpi, RGB format) Caption: Up to 30 characters (including spaces) Notes: Photos are searchable within the Photos Section of the website. Photo Category Types: Exteriors, Interiors, and Lifestyle. Interior photos are broken down by Room Type. All photos are attached to a Community Listing, including Spec homes by being associated to the Listing s Community Photo Gallery, as well part of Model and Floorplans. Profile Page Copy: About Paragraph: Maximum 500 characters (including spaces). Mission Statement / Philosophy: Maximum 500 characters (including spaces). Awards Received: Maximum 500 characters (including spaces). Notes: No HTML, which includes bullets, addresses or website links. Social Media Icons Blog: Provide URL to your Blog. Facebook: Provide URL to your Facebook page. Twitter: Provide URL to your Twitter page. YouTube: Provide URL to your YouTube Channel. Notes: Social Media Icons appear on your Profile and Expanded Listing Pages. Videos Quantity: Unlimited Videos Video Title: Maximum of 100 characters (including spaces) Video URL: 1. Sent us a link to your video hosted on YouTube, or 2. We ll convert your video and host it on the NHG YouTube Channel, to post on NewHomesGuide.com. Contact on the best way to retrieve your video file(s). Video Description: Maximum of 400 characters (including spaces). Notes: Videos can be found in the Videos Section of the website. All videos are attached to a Community Listing, which will display a Community Video Gallery. Event Title: No character limit Date: Specific date, or a date range Time: Specific start time, time period range URL: Link to event details on your website (optional) Description: No character limit Notes: An Event Ad appears on an Advertiser s Profile Page and is typically used for a Company-Wide Event across all Communities, versus the Community Specific Event Ad found on an Expanded Listing page. Specs continued on page 15»

15 » Web Ad Specifications Incentive Ad Headline: Maximum of 100 characters (including spaces) Copy: Maximum of 200 characters (including spaces) URL Link: Provide url link to your website (optional) Notes: An Incentives Ad appears on an Advertiser s Profile Page and is typically used for a Company-Wide Incentive across all Communities, versus the Community Specific Incentive Ad found on an Expanded Listing page. Alerts Type: HTML/Plain-Text based (choose one or both) Creative:.html file and/or.txt file Subject Line: Provide copy Targeting Criteria: Select one or more Counties for the blast Images: Please provide any images in a zipped file if they are not hosted externally Notes: Please allow for 3 business days to process an Alert for your delivery. HTML s are not designed by New Homes Guide. You must submit your creative so it s ready to be distributed. No Flash or JavaScript are permitted in the HTML . Expanded Listing Photos: Unlimited. See Photos (Photo Gallery) specs for details URL Link: Provide link to a Community Page on your website Lead/Brochure Request: Need address(es) contact separated by comma Community Incentives: Headline: Provide up to 60 characters (including spaces) Description: Provide up to 200 characters (including spaces) URL: Link to incentive details on your website (optional) Model Home: Yes or No if there is a decorated Model available on premise to view. Active Adult Community: Yes or No if the community is a 55+ only community. Planned Community: Yes or No if the community is a master planned community. Community Details: Provide up to 600 characters (including spaces) Community Amenities: Indicate amenities from the following list: Bike Trails, Clubhouse, Golf Course, Near Beach, Park, Playground, Pool, Running Trails, Waterfront Address: Submit a street address, city, state and zip code. GPS Coordinates: Optional. Provide Latitude and Longitude. Driving Directions: Submit driving directions text. No HTML. Sales Office Address: Onsite or Offsite If Offsite, Sales Office Address, City, State, Zip Code Sales Office Hours: Provide times office is open. Sales Representative: First and Last Name of Sales Representatives. Models: Quantity Unlimited. Submit the following for each Model: Model Info: Model Name, Base Price, Sq. Ft., BR, BA, Half BA, Stories, Garage, 1st Floor Master Suite (Yes or No). Images: Unlimited per Model. These are divided into Elevations (Exteriors), Floorplans, Interior photos. See Photos (Photo Gallery) specs for details. Virtual Tour URL: Link to Virtual Tour on your website. (optional) Expanded Listing Specifications continued on page 16»

16 » Web Ad Specifications Interactive Floorplan URL: Link to Interactive Floorplan on your website. (optional) Immediate Delivery Homes: These are associated to the Model. Please provide: Price, Sq. Ft., BR, BA, Half BA, Stories, Garage, 1st Floor Master Suite (Yes or No), Site #, Street Address, City, State, Zip Code, Move In Date, Spec Description. NO CREATIVE NEEDED FOR THE FOLLOWING: Craigslist Listings Notes: No creative needed for this ad type. Dynamically generated from each Community and Move-In-Now Listing and rotates through on Craigslist each month. Navigation Overlay Sponsorship Targeted: By Web Package Type Notes: No creative needed for this ad type. Dynamically generated. Targeted by Web Package Type. Pulls randomly from photos on site. Sidebar Ad Targeted: By Web Package Type Notes: No creative needed for this ad type. Dynamically generated from each Community Listing. Targeted by Web Package Type. Pulls randomly from photos on site

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