Ad Specifications and Guidelines

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1 and Guidelines Banner Ad Formats Full-Screen Formats Full-Screen: Smartphone Full-Screen: Tablet Brand Video App Video Native Formats Brand Native App Native Video Native Rich Media Full HTML5 Support

2 Banner Ad When the banner ad is clicked, the user is taken to the brands landing page or app store for download. Landing Page Banner Dimensions ios 640x100, 320x50 Tablet: 1456x180, 728x90 Android 640x100, 320x50 Tablet: 728x90

3 Full-Screen: Smartphone Brand When the full-screen interstitial is clicked, the user is taken to the brand s landing page. Landing Page Full-Screen Interstitial Dimensions ios Android 640x1136, 1136x640 (Retina), 320x568, 568x x960, 960x640 (Retina), 320x480, 480x x250, 600x500 (Half Screen) 640x960, 960x x480, 480x320

4 Full-Screen: Smartphone App Download When the full-screen interstitial is clicked, in-app download view appears. Download View Full-Screen Interstitial Dimensions ios Android 640x1136, 1136x640 (Retina), 320x568, 568x x960, 960x640 (Retina), 320x480, 480x x250, 600x500 (Half Screen) 640x960, 960x x480, 480x320

5 Full-Screen: Tablet App Download When the full-screen interstitial is clicked, in-app download view appears. Download View Full-Screen Interstitial Dimensions ios 1536x2048, 2048x1536 (Retina) 728x1024, 1024x728 Android 1536x2048, 2048x x1024, 1024x728

6 Full-Screen: Brand Video When the Learn More button is clicked, user is taken to the brand s landing page. The video view supports landscape and portrait modes. Landing Pvage Video Specifications Standard Vast Supports iphone, ipad and Android 15 or 30 seconds play time 3:2 or 16:9 Ratio H.264 encoding Unique Call to Action Button MP4, M4V, MOV

7 Full-Screen: App Download Video When the Install Now is clicked, the in-app download view is presented. The video supports landscape and portrait modes. In-app Download View Video Specifications Standard Vast Supports iphone, ipad and Android 15 or 30 seconds play time 3:2 or 16:9 Ratio H.264 encoding Unique Call to Action Button MP4, M4V, MOV

8 Native Ads: Brand When the native ad is clicked, the user is taken to the brand s landing page. Landing Page Native Ads Title: 32 characters Text: 90 characters Image: 1200x627 pixels

9 Native Ads: App Download When the native ad is clicked, the user is taken to the in-app download page. Download View Native Ads Title: 32 characters Text: 90 characters Image: 1200x627 pixels

10 Native Ads: Video (Brand & App Download) When the native ad is clicked, the user is taken to the video view. The video view can be either a brand video or an app promotional video. Video Native Video View Video Specifications Standard Vast Supports iphone, ipad and Android 15 or 30 seconds play time 3:2 or 16:9 Ratio H.264 encoding Supports Click to Download Action MP4, M4V, MOV

11 Rich Media (Brand & App Download) HTML5 Ad 1a User clicks app store button 1b User clicks video player Download View Video View 2a User can now download the app 2b User can now watch video

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