CELEBRATES AMERICA AT ITS BEST EVERY SUNDAY

Transcription

1 MEDIA KIT CELEBRATES AMERICA AT ITS BEST EVERY SUNDAY

2 READER PROFILE TARGET SWEET SPOT FAMILIES ADULTS 35+ PARADE delivers authentic experiences every Sunday. We reach a dual audience of engaged consumers who live primarily in A and B counties. Our readers love a dose of entertainment coverage, supplemented by inspiring stories and content that will make their lives and their communities better. TOTAL AUDIENCE 50 Million 55% 45% 77% OWN A HOME 70% LIVE IN A/B COUNTIES 62% ATTENDED COLLEGE Source: GfK MRI Spring 2015

3 EDIT CALENDAR FEBRUARY 7 Parade All-America FEBRUARY 14 Valentine s Day: Ben Stiller s Valentine to His Mom MAY 1 CLOSE DATE: 4/4/16 What America Eats: Road Trip Edition Stay Healthy: Healthy Weight at Any Age with Cleveland Clinic/Parade Weight Loss survey results Mother s Day FEBRUARY FEBRUARY 21 Countdown to the Olympics: Remembering Jesse Owens and other memorable Olympic moments Picks: Oscar Preview and funny products FEBRUARY 28 Movie Magic MAY MAY 8 CLOSE DATE: 4/11/16 America the Beautiful Famous Moms MAY 15 CLOSE DATE: 4/18/16 Family Game Night Package MAY 22 CLOSE DATE: 4/25/16 Summer Entertainment Preview: The season s mustwatch movies and TV shows MAY 29 CLOSE DATE: 5/2/16 It s Magic! Our national fascination with magic tricks 75 Things People in Uniform Want You to Know MARCH MARCH 6 CLOSE DATE: 2/8/16 Presidential Libraries MARCH 13 CLOSE DATE: 2/15/16 Do You Believe in Miracles? Diabetes Travel Hacks MARCH 20 CLOSE DATE: 2/22/16 Comics Power Couple Diabetes Alert Day MARCH 27 CLOSE DATE: 2/29/16 How We Live Now What America Eats: Easter JUNE JUNE 5 CLOSE DATE: 5/9/16 High-Tech Summer Fun Stay Healthy: Anti-aging with Cleveland Clinic/Parade survey results JUNE 12 CLOSE DATE: 5/16/16 Father s Day Stay Healthy: Memory Boosters JUNE 19 CLOSE DATE: 5/23/16 Countdown to the Olympics, Part 2 Famous Dads Baseball JUNE 26 CLOSE DATE: 5/30/16 Stump Parade s Brainiac Celebrating 30 Years of Ask Marilyn Brain Food APRIL APRIL 3 CLOSE DATE: 3/7/16 Behind the Scenes of The Jungle Book Remake Stay Healthy: Weight Loss Survey Results APRIL 10 CLOSE DATE: 3/14/16 What People Earn APRIL 17 CLOSE DATE: 3/21/16 Medical Miracles Stay Healthy: Spring Cleaning Earth Day JULY JULY 3 CLOSE DATE: 6/6/16 Independence Day JULY 10 CLOSE DATE: 6/13/16 What America Drinks Stay Healthy: What Doctors Want You to Know Today JULY 17 CLOSE DATE: 6/20/16 Hometown Heroes JULY 24 CLOSE DATE: 6/27/16 Animals Edition APRIL 24 CLOSE DATE: 3/28/16 Retirement Best Bets JULY 31 CLOSE DATE: 7/4/16 Countdown to the Olympics Editorial content and dates are tentative and subject to change.

4 EDIT CALENDAR AUGUST AUGUST 7 CLOSE DATE: 7/11/16 Back to School: Celebrating awesome teachers Stay Healthy: Simple fitness secrets from Olympians AUGUST 14 CLOSE DATE: 7/18/16 What America Eats: Tailgating Edition AUGUST 21 CLOSE DATE: 7/25/16 Special Tech Issue 75 Inventions that Changed Our Lives How America Cooks DECEMBER DECEMBER 4 CLOSE DATE: 11/7/16 What America Eats: Sweets Edition Stay Healthy: The Year s Biggest Health Advances DECEMBER 11 CLOSE DATE: 11/14/16 What America Gives Giving Issue DECEMBER 18 CLOSE DATE: 11/21/16 Home for the Holidays DECEMBER 25 CLOSE DATE: 11/28/16 75 Years of Top Stories AUGUST 28 CLOSE DATE: 8/1/16 Working Like a Dog (Dog Helpers/Heroes) Labor Day SEPTEMBER SEPTEMBER 4 CLOSE DATE: 8/8/16 Fall Entertainment/Emmy Predictions SEPTEMBER 11 CLOSE DATE: 8/15/16 Back to School SEPTEMBER 18 CLOSE DATE: 8/22/16 America s Favorite Things Stay Healthy: Respiratory Health with Cleveland Clinic/Parade survey results REGULAR FEATURES Personality Parade: Celebrity profiles and Q&As timed to current entertainment events. Parade Picks: Compelling collections of new things to buy, try or think about. Ask Marilyn: Resident genius Marilyn vos Savant tackles brain-teasers from readers. SEPTEMBER 25 CLOSE DATE: 8/29/16 If I Were President Stay Healthy: Boomer-centric, longevity-boosting tips based on the latest research. Money: Smart saving, expert advice, insider secrets. OCTOBER OCTOBER 2 CLOSE DATE: 9/5/16 Where We Live Now Breast Cancer Awareness OCTOBER 9 CLOSE DATE: 9/12/16 Breast Cancer Survivors Issue OCTOBER 16 CLOSE DATE: 9/19/16 Things That Make Us Happy OCTOBER 23 CLOSE DATE: 9/26/16 Country Music/Culture Issue OCTOBER 30 CLOSE DATE: 10/3/16 Why We Love Halloween Around the Table: Irresistible recipes that reflect the latest food trends, hot chefs and new books. Views: First-person essays that touch on topics that matter. Sunday With : Timely Q&As with today s most intriguing people. Why We Love: A snappy mix of pop psychology and great writing that touches on something we have in common or a recent phenomenon. National Treasure: A celebration of people, places, traditions, things that make America great. One-Page U: Everything you needed to know on a timely topic all on one page. NOVEMBER 6 CLOSE DATE: 10/10/16 What s Your Presidential IQ? NOVEMBER Stay Healthy: Diabetes with Cleveland Clinic/Parade survey results NOVEMBER 13 CLOSE DATE: 10/17/16 Caregiving Month NOVEMBER 20 CLOSE DATE: 10/24/16 What America Eats: Thanksgiving/Pie Edition NOVEMBER 27 CLOSE DATE: 10/31/16 What America Gives - Gift Guide Celebrating Female Veterans For more information, adsales@amgparade.com Editorial content and dates are tentative and subject to change.

5 RATE CARD UNIT 4C B/W FULL PAGE (FP) $816,300 $660,500 M PAGE $612,600 $496,700 3/5 PAGE $554,900 $449,700 1/2 PAGE $465,400 $376,600 EFFECTIVE: January 2016 CIRCULATION: 22 Million 2/5 PAGE $407,500 $331,200 FP OPP. PERSONALITY PARADE $898,100 COVER 3 $898,100 BACK COVER $955,300 PAGE 2-3 $1,796,200 National Rate Card #152 (GROSS) effective January 3, Rates subject to change with any publicly announced changes in circulation.

6 PRINT AD SPECS PARADE AD SPECS EFFECTIVE JULY PARADE is a press delivered, non-bleed magazine. Trim size is x inches. The full live area is x inches. There is a.125-inch non-print area outside of the live area. FULL PAGE: x FULL SPREAD: x /5 STRIP HORIZONTAL: x *3/10 VERTICAL: x /5 VERTICAL: x /5 HORIZONTAL: x /5 VERTICAL: x /5 HORIZONTAL: x DIGEST: x MAGAZINE: x /2 VERTICAL: x /2 HORIZONTAL: x *1/4: x FRONT COVER STRIP: x.812 POP-UP UNIT 1/2 HORIZONTAL SPREAD: x POP-UP FRONT/ BACK COVER: x POP-UP CENTER SPREAD: x *Unit must run on the same spread opposite a Full Page or Magazine unit.

7 PRINT AD SPECS PRINTING PROCESS: PARADE is printed using the rotogravure process. FILE SPECIFICATION PDF-x1a only No native applications accepted. We do not accept Post Script files, DCS or RGB images or True Type Fonts. Additional Specifications: Colors: CMYK (no pantone or spot color), black type should be 100K overprint (no 4/c or knockout) Platform: Mac or PC Proofing: 1 GAA/SWOP color accurate certified proof All digital files must conform to SWOP standards. All files must be clearly identified with corresponding proof to exact size, incorporating all final versions of color and type. Indicate publication name, issue date and advertiser name on file and proof. Digital files must be correct size with no extra image. All type must meet GAA/SWOP specifications for size & thickness. All reverse type must incorporate spreading in undercolors where applicable. Minimum recommended 8pt reverse type, no fine serifs. Maximum density is 320% Minimum ink density each printing color recommended: 5% Minimum line rule thickness required:.5pt overprinting, non-screened Minimum image resolution: 300 dpi Proof Requirements: Advertiser understands that if a SWOP-certified color proof with color bars is not supplied, or if a color laser proof is supplied, then AMG/Parade cannot guarantee a color match to the supplied proof and we will print to the supplied file. Supply one (1) contract composite SWOP-certified proof for color. Proofs must be made from the supplied file. Proofs must be 100% of size. Proofs must be SWOP-certified. Color bars are required on all proofs. Proofs must indicate the proofing product or system used, prepress supplier contacts and information showing conformance to the Manufacturer s Application data. Ad should be proofed on Publication Grade Stock. For an up-to-date list of SWOP-approved color proofs, please visit: AD MATERIAL POLICY AMG/Parade assumes no responsibility for unsatisfactory reproduction as a result of ad material that does not conform to the previously outlined material specifications. AMG/Parade reserves the right to reduce an advertiser s material by up to 5% vertically, horizontally, or proportionally except when expressly prohibited. Materials for all processes will be held for six-months, then destroyed, unless otherwise notified. AD SUBMISSION All ad submissions must be PDF-x1a uploaded to the AMG/Parade Ad Portal: New users will be asked to create an account and will create a login and password. Comprehensive guidelines regarding ad creation are available on this site. PDF Presets for Adobe InDesign and QuarkXPress are also available on this site. Send Proofs to: AMG/Parade 2451 Atrium Way Suite 320 Nashville, TN Attn: RR Donnelly Main Production Contact: Shashika Baldwin sbaldwin@amgparade.com CUSTOM AD UNITS Custom ad units include Dutch Doors, Cover Wraps, Pop-Ups, Business Reply Cards, and more. Contact a sales representative for more information and specifications.

8 PARADE.COM DIGITAL UNITS & RATES DISPLAY UNIT SIZE EXPANDABLE SIZE OPEN RATE CPM STATIC LEADERBOARD 728x90 -- $10 STATIC MEDIUM RECTANGLE 300x $10 STATIC HALF PAGE 300x $14 EXPANDABLE LEADERBOARD 728x90 728x480 $18 EXPANDABLE MEDIUM RECTANGLE 300x x250 $18 EXPANDABLE HALF PAGE 300x x600 $20 PARADE.COM Parade.com features a combination of Pop Culture and reports all major entertainment events.

9 PARADE.COM DIGITAL UNITS & RATES RICH MEDIA UNIT SIZE EXPANDABLE SIZE OPEN RATE CPM BILLBOARD 970x $22 PUSHDOWN 970x66 970x418 $20 SIDEKICK PAGE SKIN CHANNEL TAKEOVER 300x250, 300x600, 970x250 Left: 400x1024 Right: 400x1024 Center: 1130x x90, 300x250, 300x600, Page Skin 850x700 $20 -- $13 -- $28 ROADBLOCK 728x90, 300x250, 300x $24 FULL-PAGE STATIC INTERSTITIAL 550x $18 HALF PAGE 300x x600 $14 MOBILE UNIT SIZE EXPANDABLE SIZE OPEN RATE CPM STATIC WIDE BANNER 320x50 -- $15 STATIC MEDIUM RECTANGLE 300x $15

10 DIGITAL AD SPECS GENERAL GUIDELINES Ads must conform to specifications outlined herein. Elements not meeting specifications will be returned for revision, which may delay the launch date. Rich media ads must be submitted 10 business days prior to launch to enable thorough testing. Contact your Account Coordinator for additional details. Creative submissions should include the following: Advertiser name Insertion Order number Detailed trafficking instructions Creative files Alternate text (if applicable) Linking URL 3rd party tags (if applicable), 3rd party tags must be live at the time of submission to enable thorough testing before launch. For Flash ads, an alternate image conforming to the designated gif/jpg specifications must be provided for use in the event that the user s browser does not support Flash 6.0 and above. FLASH SPECS Flash versions 6,7,8,9,& (AS2 & AS3) Your Flash file must not exceed 40K. Flash 6 SWF files will be displayed for flash 6.0 to plug in browsers only. If the browser doesn t support Flash 6.0 and above the alternate image will be served. Flash 7 ads will be displayed for 7.0 plugin and above. Onload play audio is not permitted in flash ads. Sounds played on click are allowed. All sounds are subject to approval. For best results, we recommend having the button encompass the entire ad area throughout the entire timeline. Buttons must have the clicktag expression (see below) in place of embedded URLs. The clicktag expression must be attached to a button object and called on Release. Do not embed any URLs in the Flash file - include linking URLs in an or other document. Frame rate may not exceed 24 frames per second due to performance considerations. Banners that exceed 24 frames per second will not be accepted. 12 frames per second is preferred. All Flash ads must be accompanied by the SWF file as well as an alternate image (GIF or JPG) of the same dimensions. Images must meet the file size specs for that ad size. Looping must be set to False. Loading files from cross domains is not permitted for security reasons. All creative is subject to approval. PROPER CLICKTAG IMPLEMENTATION The clicktag variable is an industry-standard method of tracking Flash creative clicks; it allows Google to register where an ad was displayed when it was clicked on. Problems with Flash creatives may result from an incorrect clicktag implementation. To troubleshoot this implementation, make sure that: The clicktag variable is properly implemented in the action of the button. In the geturl() function of the action, make sure to specify the clickthrough URL as clicktag and the target window as _blank. For example:geturl(clicktag, _blank );. DFP only recognizes the standard casing of clicktag for the variable name, not ClickTag or clicktag or any other variant. The button associated with the ActionScript that contains the clicktag is on the top-most layer through the timeline. The button associated with the ActionScript that contains the clicktag is extended throughout the entire frame and is applied to all existing frames. ACTIONSCRIPT 2 CLICKTAG on (release) { if (clicktag.substr(0,5) == http: ) { geturl(- clicktag, _blank ); } } ACTIONSCRIPT 3 CLICKTAG ActionScript 3 clicktags are not guaranteed to work in every situation. Here s an example of an ActionScript 3 clicktag: Link_1.addEventListener(MouseEvent.MOUSE_UP, function(event: MouseEvent): void { var surl: String; if ((surl = root.loaderinfo.parameters.clicktag)) { navigatetourl(new URLRequest(sURL), _blank ); } }