TABLE OF CONTENTS ONLINE ASSETS SOCIAL ASSETS MOBILE & TABLET EDITION WHY MEDIA PRIMA DIGITAL. tv3 / NTV7 8tv / tv9. fly fm / hot fm one fm

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2 TABLE OF CONTENTS ONLINE ASSETS SOCIAL ASSETS MOBILE & TABLET EDITION WHY MEDIA PRIMA DIGITAL TV PORTALS tv3 / NTV7 8tv / tv9 RADIO fly fm / hot fm one fm PRINT NEW STRAITS TIMES / BUSINESS TIMES BERITA HARIAN / HMETRO Entertainment portals GUA / TONTON DEMOGRAPHICS IAB RISING STARS TECHNICAL SPECIFICATIONS RATES TERMS AND CONDITIONS CONTACT US

3 ONLINE ASSETS TM AVERAGE TOTAL MONTHLY OF 71 MILLION PAGE VIEWS 6.4 MILLION UNIQUE VISITORS #1 Malay News PORTAL & #1 Video Portal In Malaysia Source Google Analytics as of FEBRUARY 2013 Note: This rate card is effective from 1st January 2013 Terms & Conditions apply. 3

4 SOCIAL ASSETS TOTAL OF 4.9 MILLION FACEBOOK FANS & 1.9 MILLION TWITTER FOLLOWERS as of FEBRUARY

5 MOBILE & TABLET EDITIONS AS OF MARCH 2013 edition (monsat) Release 2:00am Active App Usage 18,931 Folio downloads 45,864 Content Pilihan Editor, Arena, Teka Bola, Biz, Panduan, AS OF MARCH 2013 Weekly Edition (Fri) Release 9:00pm Active App Usage 36,416 Folio downloads 6391 Content World, Travel, Culture, Showbiz, Technology, Motoring, Picture Gallery, Cartoons AS OF MARCH 2013 Weekly Edition Friday Release 1:00am Active App Usage 43,134 Folio downloads 4,930 Content Wayang, Makan Angin, Roda Riong, Gaya, Dekor, Peranginan, Joran, Jendala, Fenomena. 5

6 WHY MPD? STRONG ONLINE PRESENCE THROUGH DIGITAL COMMUNICATION Leading Source of ENTERTAINMENT & online news network. Opportunity to integrate social media, web, mobile, print, tv, radio and GROUND ACTIVATION. Opportunity for branded content and integrated campaigns. Accountability Campaign tracking, monitoring, optimization and reporting Centralized Online booking, production, ad serving and campaign management 6

7 BROADCAST TV3 online is the extension of the TV3 television network which features: Info on the programs available on TV3. Interactive microsites for key programs. Exclusive content available only online, polls and social media integration. ntv7 online is the extension of the ntv7 television network which features: Info on the programs available on ntv7 Interactive microsites for key programs Exclusive content available only online, polls and social media integration 1,259,545 / month 595,768/ month 264,175 / month 124,908 / month 956,000 fans 211,000 fans 291,051 followers 19,567 followers STATISTICS as of FEBRUARY 2013 Source accenture 7

8 BROADCAST 8tv online is the extension of the 8tv television network which features: Info on the programs available on 8tv Interactive microsites for key programs. Exclusive content available only online, polls and social media integration. tv9 online is the extension of the tv9 television network which features: Info on the programs available on tv9 Interactive microsites for key programs Exclusive content available only online, polls and social media integration 572,943 / month 184,478 / month 124,613 / month 39,592 / month 135,000 fans 170,000 fans 29,757 followers 95,891 followers chinese 127,500 fans STATISTICS as of FEBRUARY 2013 Source accenture 8

9 TM BROADCAST A website for listeners to interact with the radio stations such as listen online, announcer's blogs, station news, contest to win cash & gadgets, watching videos, photos and podcasts. A website for listeners to interact with the radio stations such as listen online, announcer's blogs, station news, contest to win cash & gadgets, watching videos, photos and podcasts. 1,691,012 / month 7,892,737 / month 287,811 / month 672,086 / month 143,000 fans 1,339,913 fans 66,935 followers 784,276 followers STATISTICS as of FEBRUARY 2013 Source accenture 9

10 BROADCAST A website for listeners to interact with the radio stations such as listen online, announcer's blogs, station news, contest to win cash & gadgets, watching videos, photos and podcasts. 5,231,219 / month 405,230 / month 361,465 fans 5,706 followers STATISTICS as of FEBRUARY 2013 Source accenture 10

11 PRINT NST Online is the website of the New Straits Times. It features: Real time updates of news Exclusive content available only online such as opinion pieces and multimedia, also available on tablet and smartphones. Business Times Malaysia is the leading financial portal in the country, bringing you the latest in corporate and market news. 2,774,137 / month 1,117,986 / month 747,726 / month 185,581 / month 66,442 fans 20,680 fans 76,471 followers 6,173 followers STATISTICS as of FEBRUARY

12 PRINT Our premier Bahasa Malaysia daily for the latest news and indepth opinions on what is happening in Malaysia. It is the newspaper of the people, by the people and especially for the people. It served the needs of a young Malaysia back in 1957 and now continues to promote the dream on an industrialised country by The nation's largest Malay news portal. Its growth was phenomenal, from a mere 106,000 readers in 1993 to three million last year. Whether it is the makcik in the kampung or young professionals in Klang Valley, our readers are loyal, readytobuy and eager. 11,053,719 / month 28,507,642 / month 1,343,083 / month 1,742,974 / month 800,307 fans 587,335 fans 504,483 followers 94,066 followers STATISTICS as of FEBRUARY 2013 Source accenture 12

13 ENTERTAINMENT Gua.com.my, is the nation s premiere online entertainment and lifestyle video portal. Covering the hottest and latest gossips, news and interviews, both locally and internationally 721,222 / month 174,917 / month 17,089 fans Tonton offers the best of Malaysian content & a variety of Asian & international content from Korea, Indonesia, Singapore, Taiwan, Phillipines and the US. The video portal aggregates/hosts the programs seen on the 4TV networks (TV3, 8tv, tv9 & ntv7) and makes it available for viewers to watch whenever they want and wherever they want via their desktop, notebooks, tablets and smart phones. Core Audience: Malays ,884 followers 9,986,533 / month 726,533 / month 104,587 fans 33,957 followers STATISTICS as of FEBRUARY 2013 Source accenture 13

14 14 DEMOGRAPHICS TV3 NTV7 8TV TV9 TONTON GUA NEW STRAITS TIMES BUSINESS TIMES HARIAN METRO BERITA HARIAN 1.8% 1.8% 5.6% 2.4% 1.6% 5% 2% 1.5% 0.6% 1.3% 25% 26% 26% 23% 39% 39% 11% 6% 14% 13% 47% 30% 34% 39% 38% 40% 10% 17% 47% 34% 15% 21% 17% 20% 11% 9.4% 14% 20% 22% 25% 5.8% 10% 10% 9% 4% 3% 21% 23% 10% 13% 2.3% 4.6% 4.2% 3.9% 1.4% 1% 18% 32% 2.4% 6% 71% 54% 57% 68% 70% 68% 35% 21% 55% 48% 29% 46% 43% 32% 30% 32% 65% 79% 45% 52% 92% 14% 17% 95% 93% 96% 1.2% 81% 80% 1.7% 4% 2.4% 0.3% 0.6% 1.5% 2.4% 0.3% 1.4% 5.5% 3% 1.5% 2.4% 2.7% 0.2% Portal Age Gender Race

15 RISING STARS AD DISPLAY UNITS Rising Stars display ad units were selected from a pool of 36 innovative submissions by a crossdisciplinary group that included agency creative directors, media executives, publishers and ad operations specialists, who judged the ad formats for their potential to drive brand equity at scale. This program is a core component of Reimagining Interactive Advertising, a top IAB initiative. These newtothemarket formats will be named IAB Standard Ad Units following six months of inmarket validation. BILLBOARD 970x250px FilmSTRIP view area 300x600px scroll area 300x3000px 15

16 RISING STARS AD DISPLAY UNITS POrTRAIT 300x1050px PUSHDOWN view area 970x90px expanded area 970x250px SIDEKICK view area 300x250px EXPANDED AREA 850x700px SLIDER view area 950x90px EXPANDED AREA 950x550px 16

17 TECHNICAL SPECS BROADCAST Ad Unit Placement Dimensions (WxH) Format Filesize Duration Duration Leaderboard Expanded Leaderboard Medium Rectangle Expanded Medium Rectangle Skyscraper Banner Banner Preroll Midroll Polite Overlay Super Overlay tv3 ntv7 8tv tv9 Gua Flyfm Hotfm Onefm tv3 ntv7 8tv tv9 Gua Flyfm Hotfm Onefm Gua Tonton Tablet Tonton Mobile Tonton, Tonton Mobile Tonton, Harian Metro Tonton, Harian Metro 728x90 728x x x x x60 300x50 658x370, 720x576 16:9 ratio 300x50 300x50 648x360 swf, png,jpeg swf, png,jpeg swf, png,jpeg jpeg jpeg mpeg2 25fps swf, png,jpeg swf <40kb <40kb <40kb expanded 1mb n/a 10secs 30secs 10secs n/a Additional Information * All artwork must be received at least 3 working day in advance of publication date. Additional 2 working days for Catfish, Skinner, STO & customised ad units for testing. * When creative is in flash format, please install and provide backup gif. * System supports ads develops using up to Flash 5.0, 6.0 version & Flash MX. * Transparent area must NOT be clickable * CPU consumption for all ad units must be <70% * Clickthrough URL Limit: 200 characters Only ONE landing URL is allowed per Ad * Close button is compulsory for expandable ad unit, Page Take Over * Invideo ad default mute and video play user initiated * banner (expandable or non expandable) comes with video we are not able to host so kindly proceed with 3rd party * If the banner serving through 3rd party please use their spec ClickTag Installation 1. Create a button (or click area) by adding an Action. 2. Choose the Action you want most likely On Release 3. Add a geturl Action 4. For the URL enter: 5. Click on the Expression box to the right of the URL 6. For the Window choose _new 7. What the finished button script will look like: on (release) { geturl ( clicktag, _blank ); } * Actionscript 2.0 Flash

18 TECHNICAL SPECS PRINT Ad Unit Placement Dimensions (WxH) Format Filesize Tracking Method Remarks Leaderboard Expandable Leaderboard Medium Rectangle Expandable Medium Rectangle Expandable Giant Medium Rectangle Island Ad Expandable Island Ad Catfish Expandable Catfish Billboard Sidekick Skinner Half Page Ad Main News Column Anchor Block Customized Block Banner STO Homepage & Inside Pages Homepage & Inside Pages Homepage & Inside Pages Homepage & Inside Pages Homepage & Inside Pages Inside Pages Inside Pages Homepage Homepage Homepage Homepage ONLY Homepage Homepage & Inside Pages Homepage ONLY Inside Pages Homepage 728x90 728x90 to 728x x x250 to 560x x250 to 600x x x200 to 400x x x90 to 1024x200 Expand 970x250 Collapsed 970x90 / 970x21 728x90 to 624x x250 to 600x x600 black area 980x600 centralize 300x x360 (initial) 113x66(thumbnail) Text with words (31) 650x60 (HM) 468x60 (BH) 468x60 (NST) 670x60 (Btimes) 800x600 gif, jpeg gif, jpeg 40kb 40kb 40kb 40kb 40kb for both 40kb 40kb 10kb 40kb 40kb n/a backup gif & jpeg is required backup gif & jpeg is required backup gif & jpeg is required backup gif & jpeg is required backup gif & jpeg is required backup gif & jpeg is required backup gif & jpeg is required backup gif & jpeg is required backup gif & jpeg is required backup gif & jpeg is required Preferably 3rd Party Tag backup gif & jpeg is required Preferably 3rd Party Tag n/a backup gif & jpeg is required n/a backup gif & jpeg is required backup gif & jpeg is required Additional Information * All artwork must be received at least 3 working day in advance of publication date. Additional 2 working days for Catfish, Skinner, STO & customised ad units for testing. * When creative is in flash format, please install and provide backup gif. * System supports ads develops using up to Flash 5.0, 6.0 version & Flash MX. * Transparent area must NOT be clickable * CPU consumption for all ad units must be <70% * Clickthrough URL Limit: 200 characters Only ONE landing URL is allowed per Ad * Close button is compulsory for expandable ad unit, Page Take Over * Invideo ad default mute and video play user initiated * banner (expandable or non expandable) comes with video we are not able to host so kindly proceed with 3rd party * If the banner serving through 3rd party please use their spec ClickTag Installation 1. Create a button (or click area) by adding an Action. 2. Choose the Action you want most likely On Release 3. Add a geturl Action 4. For the URL enter: 5. Click on the Expression box to the right of the URL 6. For the Window choose _new 7. What the finished button script will look like: on (release) { geturl ( clicktag, _blank ); } * Actionscript 2.0 Flash

19 RATES Display Advertising Homepage Sites Available Model Casual Rate Leaderboard Medium Rectangle Rich Media / Expandable LB Rich Media / Expandable MREC Inside Pages Leaderboard Medium Rectangle Rich Media / Expandable LB Rich Media / Expandable MREC Island Floating Video Super Ads Site Takeover Homepage Skinner Billboard Catfish Advertorial/Editorial TVN, NSTP, GUA, RADIO TVN, NSTP, GUA, RADIO TVN, NSTP, GUA, RADIO TVN, NSTP, GUA, RADIO TVN, NSTP, GUA, RADIO TVN, NSTP, GUA, RADIO TVN, NSTP, GUA, RADIO TVN, NSTP, GUA, RADIO HM, BH, GUA NSTP, GUA Harian Metro Berita Harian New Straits Times Business Times TVN Portals Gua Harian Metro Berita Harian New Straits Times Business Times TVN Portals Gua Harian Metro Berita Harian New Straits Times Business Times TVN, NSTP, GUA, Radio NSTP GUA Per Post Weekly ,000 30,000 10,000 10,000 10,000 10,000 30,000 30,000 10,000 10,000 10,000 10,000 30,000 30,000 10,000 10, ,000 1,000 In Stream Advertising Ad Type Pre Roll ** Mid Roll ** Post Roll ** Polite Overlay Super Overlay Pause Ad Mobile Advertising Sites Available Model Casual Rate Duration Tonton, Harian Metro Tonton Tonton Tonton, Harian Metro Tonton, Harian Metro Tonton secs 30 secs 30 secs 30 secs 30 secs n/a Tonton Sites Available Model Casual Rate Duration Pre Roll Tablet Banner Mobile Banner mobile & tablet Tonton Tonton Note: HP = Home Page IP= Internal Pages Loading 30% applies only to rich media ads Targeting Load: RM2 per load selected: (Age, Sex, Race, Location, Day Part, etc) secs n/a n/a 19

20 TERMS AND CONDITIONS GENERAL GUIDELINES Ads placements are based on campaign duration. Rates may vary depending on the ad size and position. Advertisers are required to forward the creative ( banner ad design ) at least 3 working days before the actual campaign start date. Customised creatives must be sent to Publisher at least 5 working days prior to live date for testing purposes. All of the ad booking will be based on First Come First Serve Basis and subject to available inventories. The Publisher reserves the right to modify the rates at the time of booking. Usage of material from the The Publisher or any publication within the NSTP Group of publications is subject to copyright. BOOKING PROCEDURE All advertising on The Publisher group of publication websites begins with a signed Insertion Order. Advertisers must submit a signed booking form for confirmation of order and for ad space booking purposes. The Publisher will disallow ads that advertise any products and services related to pornography, gambling activities, tobacco products or any advertisement that can mislead the web browsers. All advertisements will be reviewed by The Publisher and are subject to approval by The Publisher before placement on the websites. The Publisher reserves the right to reject any Insertion Order, graphic design or text description. Rates are subjected to 6% Government Service Tax (GST) Cancellation must be made at least be 5 working days before the start date. Failing todoso, client will be charged 50% from the total booking value. 20

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