ME D I A K IT. livedesignonline.com

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1 ME D I A K IT 0

2 tablet app ad units Business Driven Ad Opportunities Static Ad, Web Enabled FEATURES: Web enabled and social media links 56 pixels wide x 08 pixels high PDF of current print ad accepted Scrolling Multi-Page Ad FEATURES: Multi-pages of smooth vertical scrolling creative PDF of current print ads accepted Video Ad FEATURES: Video cached in the device. Can play full screen or embedded on the page Video file must be provided Slideshow Ad FEATURES: Place up to 6 photo images Ad Opportunities x Net Rate x Net Rate 6x Net Rate 9x Net Rate x Net Rate Static Ad, Web Enabled $,700 $,0 $,95 $,60 $,990 Video Ad $,95 $,05 $,80 $,595 $,80 Slideshow Ad $,95 $,05 $,80 $,595 $,80 Scrolling - Multi Page Ad $,995 $,95 $,5 $,995 $,650

3 live design tablet tablet app app specs specs for for advertisers advertisers and sponsors & sponsors There are several ways to prepare advertisements for Live Design s new tablet app, depending on the features you wish to include:. JPG or hi-res PDF for traditional art/text-based display ad with only basic functionality, such as links, added by Live Design in production of the software s capabilities oach that lets client take full advantage There is no need to submit multiple versions for portrait and landscape orientations. All ads will automatically below. Only information in the Safe Zone will be visible at all times. AD DIMENSIONS* (optimized for ipad Retina size/resolution) Dimensions of screen: 08 x 56 pixels Resolution: 6 dpi Safe Zone (content always visible in both horizontal and vertical orientations): 56 x 56 pixels Visible only in portrait orientation: 56 x 5 areas both above and below Safe Zone Visible only in landscape orientation: 5 x 56 areas both left and right of Safe Zone Full area of template (including all visible areas): 08 x 08 pixels ) JPG or hi-res PDF Dimensions same as above Added functionality can be added by Live Design production team: Links: Provide URL and preferred location of hot spot for user to tap to activate. (Web page will open over the ad. Ad will appear when user closes the window) Videos: sales rep for details, if interested All content of the Live Design app will ultimately be build/exported into InDesign-based templates compatible with software from a company called Mag+. Mag+ is a plug-in that works within InDesign to attach additional enhanced functionality (HTML, video, audio, scrolling text) to traditional InDesign layouts. Joanne Kim Blaski Zola Ad Digital Production Manager Coordinator kim.blaski@penton.com (9) ) HTML5 desired functionality Live Design production team will place into app template and export Ad dimensions same as above If you wish, you may design your ads using these tools directly. The tools are free to download at magplus.com and compatible with InDesign versions, 5 or 6. This approach can allow designers to create ads that take full advantage of the software s capabilities. This includes the programs dual-layer approach, which allows content to scroll over a static background layer, allowing users to scroll hidden text into view. For advertisers, this means the ability to include multiple pages worth of content in one advertisement. Examples of what other companies have done on the tablet using the Mag+ tools are available here: Download tools from Magplus.com Training tutorials, Webinars, examples and other educational tools available for free at magplus.com Create ad in InDesign using Mag+ template and layering/tagging in Mag+ toolbars Fast Review or Full Review function ode) studiolivedesign.com

4 tablet app dates & deadlines Ad close 8 business days before launch Materials are due - business days before launch January Ad close - / Materials due - /0 Issue Available - /9 February Ad close - /0 Materials due - /7 Issue Available - /6 March Ad close - /7 Materials due - / Issue Available - /6 April Ad close - / Materials due - / Issue Available - /0 May Ad close - / Materials due - /8 Issue Available - 5/8 June Ad close - 5/9 Materials due - 5/6 Issue Available - 6/5 July Ad close - 6/6 Materials due - 6/ Issue Available - 7/0 August Ad close - 7/ Materials due - 7/8 Issue Available - 8/7 September Ad close - 8/8 Materials due - 8/5 Issue Available - 9/ October Ad close - 9/5 Materials due - 9/ Issue Available - 0/9 November Ad close - 0/0 Materials due - 0/7 Issue Available - /6 December Ad close - /7 Materials due - / Issue Available - / Tablets are devouring the PC market, which has long been Microsoft s playing ground. About 0 million tablets were shipped in 0, nearly seven times as many as in 00, when the first Apple ipad was released, according to Gartner, a market research company. IDC, another research company, predicts that sales of tablets will surpass those of PCs in the fourth quarter of this year and on an annual basis in 05. The New York Times, 0//

5 banner ad opportunities LiveDesignOnline.com Offering you a variety of cost-effective options to build your brand online With over 80,000 page views and 85,000 unique visitors per month, consistently attracts the largest audience in the entertainment technology industry. Take advantage of this power and advertise your brand to build awareness, announce new products, generate leads, and drive traffic from a dedicated group of decision makers who flock to our site to get the latest news, research the latest gear, access industry data, and learn what their peers are up to. Leaderboard Banner (78x90) $7 CPM Above the fold top banner position integrated into the site s horizontal navigation bar. SUPER BUTTON (80x50) $5 CPM This space is integrated into the site s central location and article pages. BOOM BOX ATF (00x50) $0 CPM Integrated right into the core of the freshest content, this premium position provides impact for larger creative options. 5 MARKETPLACE (5x5) Cost effective homepage, article pages, and categories advertising $0 CPM Boom Box BTF (00x50) $0 CPM Integrated right into the core of the freshest content, this below the fold position provides impact for larger creative options. 6 Footer (78x90) $5 CPM Bottom banner position integrated into the site s footer. 5 ONE STOPS AND ROADBLOCKS (78x90, 00x50, 80x50) These allow you to buy all of the advertising real estate available in a targeted section of the website. You ll own the category! $75 CPM 6

6 Site Skins Live Design offers its advertisers high impact branding options that will help expand you re reach. Site skins are 00% Share Of Voice and run of site for hours at $500 per day. Multiple day purchase discounts apply. site skins and interstitials Specs & Accepted Formats: Creative should be delivered as a single image, 0x85. The width of the content area on the Live Design site is 780 pixels, so an image that is 0 pixels wide with an 85 pixel transparent or white center to allow for the site content is needed. The height of the image should be 85 pixels. Smaller images can be tiled horizontally or vertically in your creative, but the total dimensions should still be 0x85. Lead time: days Maximum file size: 0K Accepted formats: Static jpg or gif files Interstitials Interstitials are typically run of site for hours at $500 per day. Multiple day purchase discounts apply. Specs & Accepted Formats: Interstitial Art specs: 60x80. Accepted Formats: Animated Gif, Jpeg, Gif, Flash ver. 8 or higher and Rich Media. Please note that if creative does not meet specifications, we will require a revision to be resent. Max File Size: 0 KB Looping: times Frames = site skin The Best Way To Unveil Your New Product *Flash ads must come with a back up GIF or JPEG also no larger than 6K and the clicktag to be inserted should be as follows: Please note: If you do not code your clicktag according to the specs below, a revision will be requested. These files MUST be saved as version 0. or lower. As usual, please send your desired clickthrough URL separate from your Flash/SWF file. Standard script ad calls, iframes, internal redirects, Eye Blaster, and motif tags accepted. Example: Adding a clicktag to ActionScript.0 Create a button on your Flash movie and use geturl() to specify the clicktag: on (release) {geturl (_level0.clicktag, _blank );} Example: Adding a clicktag to ActionScript.0 If you use the example below, change Link_ to the instance name of your clicktag button. Link_.addEventListener(MouseEvent. MOUSE_UP, function(event: MouseEvent): void {var surl: String;if ((surl = root.loaderinfo.parameters.clicktag)) {navigatetourl(new URLRequest(sURL), _blank ); } For additional information of to answer questions: Katie James at Katie.James@penton.com or Joanne Zola Account Rep.

7 live design wire enewsletter ad rates With 0,000 subscribers, Live Design Wire has become an essential marketing tool for key industry players to reach today s industry professionals and communicate with current and potential customers. Featuring all the important industry news, views, blogs, videos, and columns, Live Design Wire is an industry must-read every Monday. Live Design will send open and click-thru rates so that you can monitor the effectiveness of your campaign on a regular basis. Use Live Design Wire to accomplish multiple marketing objectives: drive traffic to your website or online catalog, generate leads fast; create demand for new products, build brand awareness, and more. Above The Fold Boom Box (00x50) $,750/MONTH Above The Fold Boom Box (00x50) $,500/month Below The Fold Boom Box (00x50) $800/MONTH Below The Fold Boom Box (00x50) $500/month 0,000 Subscribers Commit to three or more months and get an extra $00 off each month! Frequency: Four times per month, every Monday

8 gear wire enewsletter ad rates Gear Wire brings subscribers all the news and reviews on the latest products in the world of entertainment technology. Capitalizing on the huge traffic generated in the Gear section of, Gear Wire is broadcast every Thursday and delivers content specific to all the major market segments: Lighting and Staging on the first and third week of the month, Projection on the second, and Sound on the fourth. Each newsletter goes to its targeted demographic. Target your message directly to those people who want to know about the latest gear in their discipline in a most cost-effective way. Lighting & Staging 8,000 Subscribers (First and Third Thursday of Each Month) Sound,000 Subscribers (Fourth Thursday of Each Month) above the fold boom box (00x50) $,500/Month net above the fold boom box (00x50) $,500/Month net ABOVE THE FOLD BOOM BOX (00x50) $,00/Month net ABOVE THE FOLD BOOM BOX (00x50) $,00/Month net BELOW the fold boom box (00x50) $800/Month net BELOW the fold boom box (00x50) $800/Month net Below THE FOLD BOOM BOX (00x50) $500/Month net Below THE FOLD BOOM BOX (00x50) $500/Month net Projection 5,000 Subscribers (Second Thursday of Each Month) above the fold boom box (00x50) $,500/Month net ABOVE THE FOLD BOOM BOX (00x50) $,00/Month net BELOW the fold boom box (00x50) $800/Month net Below THE FOLD BOOM BOX (00x50) $500/Month net

9 Target Your Message With 00% Share Of Voice The Live Design/LDI franchise has the largest database in the industry over,000 unique names so you have the opportunity to reach the widest possible audience. But just as important, we can filter our list by job title, allowing you to reach only those designers and technicians you want to target. Not only is it highly effective, it s also cost-effective. And most important of all, we also provide open rates and click thru-rates for all of our blasts. So you get immediate feedback on the effectiveness of your message. tailored and dedicated blasts The U.S. average open rate in Q 0 was 9.9%* Case Study: The eblast featured on the right, sent out via Live Design s network, netted a 6% open rate! Rates: $00 CPM to the full list of,000 names. *60secondmarketer.com 0 study

10 online sessions Align your brand with Live Design Exclusive sponsorships of key recorded session from LDI, Envision and the Master Classes. Sponsored sessions offered at no cost to ALL members Presenting sponsorship includes: Exclusive 00% share of voice Exposure to ALL Studio Live Design Members 0-second pre-roll video Company logo on title screen Company name and link in the session description 78x90 and 00x50 on the online session pages 00x50 on the Studio Live Design membership newsletter $5,000 for a 6 month run. Pre-roll video is a short clip that precedes the video a user has chosen to watch. The duration of pre-roll videos will be 5 seconds in length. SPECS & ACCEPTABLE FORMATS File Format: FLV (Streaming Flash) Size: 60x60 at 6:9 ratio Minimum bit rate of 700kbps Maximum bit rate of 500 kbps Material Submission Deadline: 0 business days prior to campaign start

11 designer showcases The Designer Showcases allow a designers work to be exposed to the entire Live Design universe in a stylized, purely visual manor. What Can It Do For My Brand? A Designer Showcase sponsorship aligns your brand with influential designers while allowing you to feature your products in a highly trafficked online environment. Add Your Manufacturer Gallery: Interspersed throughout the Designer Showcase Directly accessible from the left navigation of the Designer Showcase Landing Page Promoted in the Designer Showcase newsletter Includes up to 0 pictures and/or videos, each with title and description $50 per month

12 Studio Live Design digital sponsorship opportunities Digital Premiere Package 80x50 banner ad month campaign (50,000 impressions) Manufacturer Showcase month campaign 00x50 banners rd or th position in LD newsletter 6 blasts Full Page Standard Ad (w/online upgrade) Total Cost: $9,000 (total value: $,000) Digital Premiere Plus Package 00x50 banner ad month campaign (50,000 Impressions) Manufacturer Showcase month campaign 00x50 banners rd or th position in LD newsletter 6 blasts Custom blast to LD/LDI list of,000 names x Full Page Enhanced (with online upgrade, PIF Enhanced, designer profile advanced) x Special VIP Member Event x stand alone, shared sponsorship Total Cost: $8,000 (total value: $,500) Digital Platinum Package 78x90 leaderboard banner ad month campaign (50,000 impressions) 85x50 Super Button month campaign (50,000 impressions) Site Skin or Interstitial high impact ad ads Manufacturer Showcase month campaign Sessions Sponsorship x Exclusive 00x50 banners LD newsletter 6x AFT or BTF blasts Custom blast to LD/LDI list of,000 names x Full Page Enhanced (with online upgrade, PIF Enhanced, designer profile advanced) x Special VIP Member Event x Master Class Event Total Cost: $0,000 (total value: $0,00)

13 project in focus Every month Live Design will provide in-depth online coverage of a major theatre, concert, venue, or other related project with stories, photo and sketch galleries, video, and more. Each project will get its own dedicated category page, with each story getting its own page as well. And then we will wrap up the full coverage with an enewsletter blast that goes out to over 0,000 readers. First Sponsor, $,00: Leaderboard ad for website (78x90) plus Top Banner for newsletter (50x50) Second Sponsor, $,000: Boombox ad for website (00x50) plus second banner for newsletter (50x50) Exclusive Sponsorship, $,500: 00% share of voice Month Sponsorship Run Currently Online: Cirque Du Soleil s Michael Jackson ONE: The inner working of the Las Vegas tribute to the King of Pop In the Archives: Annie on Broadway Beyonce s The Mrs. Carter Tour Projects are generally chosen by editorial staff, but you are welcome to submit your own projects for consideration.

14 Own the Story You re involved in one of the industry s biggest projects of the year, and you want the world to know about it. It s nice if you happen to get mentioned in a story in a magazine, but the shelf life is so short. And press releases and print ads simply don t go far enough. How do you let the world know your participation made the difference, and how do you keep that message front and center in the minds of your clientele? Unleash the full power of online and make it work for you by sponsoring a Live Design microsite focusing exclusively on your big project. Tap into the industry-leading traffic on and brand yourself and your products with that big tour, venue, show or event. The Designing U 60 microsite gathered over,000 page views in a three month period, and the site s exclusive sponsor, PRG achieved unprecedented.8% click thru rate* on its ad units. Each Live Design sponsored microsite features the following: Exclusive ownership of every ad unit Video content, including interviews and footage of project Regularly updated stories written by LD staffers on all components of the project Any and all press releases you provide Blogs written by your staff, production crew and more Photo, plot, and sketch galleries galore Weekly updates of new content on Facebook, Twitter, and in the enewsletter Minimum commitment of three months You own the project, now own the story sponsored microsite

15 online specs LiveDesignOnline.com All web site ad creative is due 5 business days before the start of the campaign, or the first of the month, whichever applies. (includes Rich Media creative) Send to Katie James at Katie.James@penton.com Accepted Formats: Animated Gif, Jpeg, Gif, Flash ver. 8 or higher and Rich Media. Please note that if creative does not meet specifications, we will require a revision to be resent. Art specs are as follows: 00x50 78x90 5x5 80x50 60x80 (interstitial) 0x50 (mobile only) Max File Size: 0 KB Looping: times Frames: *Flash ads must come with a back up GIF or JPEG also no larger than 6K and the clicktag to be inserted should be as follows: Live Design enewsletters All enewsletter ad creative is due 5 business days before the start of the campaign, or the first of the month, whichever applies. (includes Rich Media creative) Send to Katie.James@penton.com Accepted Formats: Animated Gif, Jpeg, or static Gif. Rich media is not accepted for enewsletter placements. Art specs are as follows: 00x50 Max File Size: 0 KB Looping: times (GIF) Frames: (GIF) As usual, please send your desired clickthrough URL separate from your Flash/SWF file. Example: Adding a clicktag to ActionScript.0 Create a button on your Flash movie and use geturl() to specify the clicktag: on (release) {geturl (_level0.clicktag, _blank );} Example: Adding a clicktag to ActionScript.0 If you use the example below, change Link_ to the instance name of your clicktag button. Link_.addEventListener(MouseEvent.MOUSE_UP, function(event: MouseEvent): void {var surl: String;if ((surl = root.loaderinfo. parameters.clicktag)) {navigatetourl(new URLRequest(sURL), _blank ); } *Standard script ad calls, iframes, internal redirects, Eye Blaster, and motif tags accepted. Penton Media will accept most third party ad tags. Third party ad tags for enewsletters must be standard IMG SRC and HREF tags only and must be accompanied by anti-caching documentation. *Note: Outlook users cannot see animated Gifs, therefore it is our recommendation that the first frame of your animated Gif be a stand-alone or call to action frame. Live Design/LDI Custom eblasts eblast or epostcard? eblast: typically contains text with no or very limited graphics. If graphics are included, the total files size is 50k epostcard: Maximum of 600 pixels wide by 00 pixels high; 50K limit Materials: Please provide creative in final form. A re due a minimum of 7 business days prior to deployment date. Do not use cascading style sheets when creating your file; in-line styling is acceptable. Image hosting: If you are hosting the images in your HTML , please verify that they are linked correctly. If we are hosting the images, please provide the supporting files separately, but be sure to provide HTML file with graphics linked in relative format (i.e. put both the graphic files and HTML file in the same folder and link to the images in your HTML like <img src= sample.gif width= 68 height= 60 >. Be sure to: Provide the target urls (included in your HTML) include a subject line: (i.e. Special Summer Offer) Provide the company name, as it is to appear in the From field: (i.e. A promotional message from [name of magazine] and Acme Electronics Inc.) Provide us with both the test and seed lists Provide suppression file. We purge these names from our list. This is so we comply with the CAN-SPAM Act. If you, the sponsor, do not have an opt-out list and are using a IO other than a Penton IO, it is necessary to sign a rd party letter of indemnification. No eblast or epostcard can go out without a suppression file or a signed Penton IO or a signed rd party letter of indemnification on file Send creative to Kara Hall at Kara.Hall@penton.com