2016 AD PRODUCTS. Updated January 2016

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1 2016 AD PRODUCTS Updated January 2016

2 DIGITAL AD PRODUCTS VICE digital advertising solutions are optimized to reach our audience effectively, across all screens and throughout the VICE network of owned and partner sites. CROSS-PLATFORM FILMSTRIP VIDEO GALLERY FULL PAGE FLEX CROSS-PLATFORM 3RD PARTY SUPPORT VICE s interactive design team has developed an arsenal of cross-platform ad product formats, giving us the ability to build experiences that deeply engage our audience. Rich media capabilities include video, social, galleries, animation, expansions/pushdowns, interstitials, touch and device accelerometer access.

3 2016 AD PRODUCTS MULTI-PANEL

4 CONTENT PROMOTION LINKS TO LANDING PAGE LINKS TO INTEGRATED ADVERTORIAL DESKTOP TABLET MOBILE Position: Halfpage Ad Action: Links to advertorial and landing page Creative: Image and text CPM 130

5 MOBILE CONTENT PROMOTION Links to advertorial Links to landing page DESKTOP TABLET MOBILE Position: Medium Rectangle Action: Links to advertorial and landing page Creative: Image and text CPM 130

6 FILMSTRIP PANELS SCROLL VERTICALLY WITH USER CLICK/SWIPE 970x x x x250 DESKTOP TABLET MOBILE Position: 1600x250, 300x600, 970x250 on desktop and tablet, 320x150 on mobile Action: Showcase of creative panels that scroll with user click/swipe Creative: Text, image and video assets CPM 90

7 MOBILE FILMSTRIP SWIPE TO NAVIGATE SWIPE TO NAVIGATE DESKTOP TABLET MOBILE Position: 300x250 Action: Banner contains content navigated by swiping left or right Creative: Image, text or video elements CPM 100

8 ACCORDION 970x x250 DESKTOP TABLET MOBILE 300x600 Position: 1600x250, 970x550, 970x250, 300x600 Action: Frames of content are navigated horizontally or vertically with an accordion style animation. Creative: Text, image and video assets 970x250 CPM 120

9 MOBILE ACCORDION INITIAL STATE TAP TO REVEAL NAVIGATE BETWEEN FRAMES DESKTOP TABLET MOBILE Position: 320x50 > 300x250 Action: Frames of content are navigated vertically with an accordion-style animation Creative: Text, image and video assets CPM 100

10 2016 AD PRODUCTS EXPANDABLES

11 EXPANDABLE (IAB) 300X250 INITIAL STATE 300X600 INITIAL STATE EXPANDED, VIDEO PLAYS DESKTOP TABLET MOBILE Position: 300x600 and 300x250 Action: Expands left on rollover and video autoplays Creative: Text, image and video assets EXPANDED, VIDEO PLAYS CPM 90

12 BILLBOARD PUSHDOWN INITIAL STATE EXPANDED DESKTOP TABLET MOBILE Position: ATF Billboard (970x250) Action: Pushes down when clicked, video plays Creative: Billboard creative that expands to video or other creative CPM 100

13 MOBILE EXPANSION TAP TO REVEAL FULL VIEWPORT VIDEO DESKTOP TABLET MOBILE Position: Banner and overlay Action: Banner is tapped to reveal overlay Creative: Image, text or video elements CPM 80

14 2016 AD PRODUCTS OVERLAYS

15 INTERACTIVE OVERLAY SQUARES ANIMATE WHEN HOVERED ANIMATION REVEALS OVERLAY CONTENT DESKTOP TABLET MOBILE Position: 1000x540 Overlay > 970x250 Action: Animation begins on load with creative transitioning in various styles. Content is revealed after user hover interaction Creative: Image, video or text elements CPM 150

16 RICH MEDIA OVERLAY ANIMATION VIDEO DESKTOP TABLET MOBILE Position: Interstitial or user-initiated overlay, 800x600 Action: Assets animate and/or contain playable video Creative: Image, video or text elements CPM 120

17 MOBILE INTERSTITIAL FULL VIEWPORT VIDEO RESOLVES TO LEAVE BEHIND UNIT DESKTOP TABLET MOBILE Position: Banner and overlay containing either a 300x250 or 300x600 Action: Overlay expands on load, resolves to banner Creative: Image, text or video elements CPM 80

18 MOBILE GALLERY OVERLAY SWIPE GALLERY RESOLVES TO LEADERBOARD DESKTOP TABLET MOBILE Position: Interstitial or user-initiated overlay Action: Overlay displays slideshow, resolves to banner Creative: Image,text or video elements CPM 80

19 FULL PAGE FLEX SINGLE CREATIVE DYNAMICALLY RESIZES ACROSS ALL SCREENS DESKTOP TABLET MOBILE Position: Overlay: 768x768, 600x600, 320x320 and Leave behind: 300x250, 728x90, 320x50 Action: Unit displays overlay on load in content safe area for desktop, tablet, and mobile devices. Creative: Billboard creative with video, expanded state shows additional video assets. CPM 120

20 2016 AD PRODUCTS DYNAMIC

21 INTERACTIVE HOVER ANIMATION BEGINS ON HOVER DESKTOP TABLET MOBILE Position: 1600x250, 970x550, 970x250, 300x600 Action: Animation begins once user hovers over unit or various "Hot Spots" Creative: Text, image and video assets CPM 120

22 2016 AD PRODUCTS IN-BANNER VIDEO

23 SOCIAL UNIT DESKTOP TABLET MOBILE Position: Standard Billboard (970x250) Action: Main video plays, showing up to date Social Media Statements through hashtags Creative: Billboard creative with video CPM 120

24 VIDEO GALLERY BILLBOARD SUPER BILLBOARD TABLET DESKTOP TABLET MOBILE Position: Billboard (970x250), Super Billboard (970x550), Tablet (970x550) Action: Main video plays with audio muted, either a Billboard containing video gallery is user initiated, or is full expanded in the Super Billboard position Creative: Billboard / Super Billboard creative with video, expanded state shows additional video assets. CPM 100

25 BILLBOARD WITH VIDEO STANDARD BILLBOARD SUPER BILLBOARD DESKTOP TABLET MOBILE Position: Standard (970x250) and Super Billboard (970x550) Action: Embedded video plays either on user initiation or auto-plays on mute Creative: Static billboard creative with video CPM 75

26 MOBILE 300X250 WITH VIDEO FULL VIEWPORT VIDEO DESKTOP TABLET MOBILE Position: Banner Action: Banner is tapped to play video Creative: Image, text or video elements CPM 60