LAMBEX A unique opportunity to take a proactive role in growing the Australian sheep and lamb industry
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1 LAMBEX 2014 A unique opportunity to take a proactive role in growing the Australian sheep and lamb industry July 9 11 Ridley and Wayville Pavilions, Adelaide Showgrounds, SA Exhibition and Sponsorship Prospectus All inquiries Esther Price Promotions T: M: E: esther@estherprice.com.au A collaborative approach to information exchange and the opportunity to present our industry as a highly professional, progressive sector is the cornerstone of LambEx. The Australian sheep and lamb industry would not be what it is today without the many companies that provide goods and services to us a relationship that is highly valued and an essential component of our success story. LambEx 2014 is an opportunity to further cement that culture of total collaboration. We invite and welcome every company that provides goods and/or services to the Australian sheep and lamb industry to be part of the phenomenon that is LambEx. Allan Piggott, Chair, LambEx 2014
2 Introducing LambEx LambEx is joint initiative of Australian lamb producers, processors and research and extension agencies who are committed to joining industry in a manner that will define our future and demonstrate how our total professionalism and unity will deliver a prosperous and vibrant future for Australian lamb. LambEx 2014 has been underpinned by a joint venture between the South Australian Sheep Advisory Group (SASAG), Meat and Livestock Australia, PIRSA, Thomas Foods International, JBS Australia, Australian Wool Innovation and the 8 NRM boards of South Australia who together have an intent to provide for industry, a high end event comprising a two day conference program, a significant trade show, a gala lamb dinner and an opportunity to bring producers, processors, exporters, young industry professionals, service providers and food service professionals together in the one venue. LambEx will be the lamb industry event of 2014, leaving an estimated 500 plus attendees in no doubt that they are part of a vibrant and professional agricultural sector. We recommend you put July 9 11 in your diary to be part of it. The objectives of LambEx are to Reinforce the total professionalism of the Australian lamb industry, by staging an event that is polished, high end in style/content and in doing so has the capacity to position the lamb industry as highly professional, proactive, information seekers, working and communicating throughout the value chain, from grass roots through to food service; Provide incentive and motivation for members of the lamb industry to grow supply, while achieving consumer quality expectations, and also to adopt best practice farm management and marketing in a manner that will help drive the future profitability and sustainability of the industry, leaving delegates feeling positive about their future and its opportunities and motivated to go home and do even better ; Provide a forum for connectivity between producers and food service and all those in between; Provide quality industry information in an entertaining format that includes practical, take home information that can be immediately applied on farm, boosted by a strong trade exhibition; and Achieve a crowd of 500 plus from all states and support this with a 40 booth trade show.
3 Sponsorship & Exhibition Categories Interested companies are invited to choose from the following opportunities: $16,500 Naming rights sponsor to the Day 1 or Day 2 conference Lamb Luncheon $16,500 Naming rights to the Day 2 Recovery Breakfast $7700 Breaks Sponsor (4 positions) $7700 Satchel Sponsor (1 position) $2200 Trade exhibition booth 3 x 2 (includes 1 complimentary registration) $4400 Trade exhibition booth 6 x 2 (includes 2 complimentary registrations) $2200 Free standing display areas (suitable for sheep displays; animal handling displays and large equipment exhibitors, that do not require a standard booth, but whose area needs to be flexible in order to optimise display). Includes one complimentary registration. $2200 Exhibition Upgrade Barista coffee $550 Satchel Insert *Prices quoted above are inclusive of GST
4 The Options 1. Luncheon Naming Rights $16,500 2 positions Exclusive branding to the relevant luncheon area (all branding items to be provided by the sponsor) The opportunity to contribute to the design of the luncheon menu 3 complimentary passes to the full conference and dinner The opportunity to deliver a sponsor message (2 minute maximum) immediately prior to lunch The provision of company clothing to waitstaff so luncheon can be served by waitstaff wearing company hats/tshirts/aprons Prime complimentary 3 x 2 exhibition space in the main exhibition area Two satchel inclusions (estimated 500 plus items per inclusion) Appropriate recognition in all pre event promotion 2. Naming rights to the Day 2 Recovery Breakfast $16,500 1 position Exclusive branding to the breakfast served in the exhibition area on the morning of July 11 The opportunity to contribute to the design of the breakfast menu 3 complimentary passes to the full conference and dinner 20 complimentary passes to the breakfast (enabling the company to invite VIP guests for breakfast) The opportunity to deliver a sponsor message during breakfast (5 10 minutes) The provision of company clothing to waitstaff so breakfast can be served by waitstaff wearing company hats/tshirts/aprons Prime complimentary 3 x 2 exhibition space in the main exhibition area Two satchel inclusions (estimated 500 plus items per inclusion) Appropriate recognition in all pre event promotion
5 3. Breaks Sponsor $ positions Exclusive branding to the relevant conference afternoon tea or morning tea break 2 complimentary passes to the full conference The opportunity to deliver a sponsor message immediately prior to the relevant break (2mins) (It s open to negotiation, but it s recommended to consider a moving picture / TV type add, rather than presentation) The provision of company clothing to waitstaff so break refreshments can be served by waitstaff wearing company hats/tshirts/aprons Prime 3 x 2 exhibition space in the exhibition area One satchel inclusion 4. Satchel Sponsor $7700 One position only Exclusive branding to conference satchel 2 complimentary passes to the full conference Prime 3 x 2 exhibition space in the exhibition area Up to four satchel inclusions
6 EXHIBITION Fixed booths 5. 3 x 2 Indoor Exhibition Booth $ x 2 booth (2.4m high Velcro compatible walling) including facia board with company sign, 2 spot lights and power 1 complimentary pass to the full conference 6. 6 x 2 Indoor Exhibition Booth $ x 2 booth (2.4m high Velcro compatible walling) including facia board with company sign, 2 spot lights and power 2 complimentary passes to the full conference Conditions of Exhibition and purchasing booth space 1. Companies will be contacted by our preferred LambEx equipment supplier in order to facilitate the hire of display equipment for your booth, including tables, chairs, stools, brochure holders, plasma screens, stands and customised signage. 2. Exhibitors will be required to abide by the guidelines of exhibition, set down by Adelaide Showground. 3. Exhibitors wishing to handle food (cook and/or provide carcase/butchering demonstrations) will be required to meet HealthSA and Unley Council food handling guidelines and will be required to complete separate forms for approval. 4. Bump in of display equipment to commence 11am Wednesday July 9 and be completed by 5pm July 9. Bump out to commence 3pm July 11 and to be complete by 7pm July Exhibition upgrade to offer Barista coffee as part of your display $2200 plus all costs associated with the supply and service of barista coffee We are looking for four exhibitors to own the provision of Barista coffee within the display area (see site plan). Exhibitors purchasing this category will be invoiced for their booth plus the cost of serving coffees for the duration of the event. To take advantage of this upgrade, we recommend exhibitors who choose this category invest in coffee tickets so that delegates wishing to receive a complimentary coffee must first visit the adjacent booth of the sponsoring exhibitor (driving exhibitor contact) in order to receive their coffee ticket.
7 EXHIBITION free standing displays 9. Free standing exhibition area for displays including livestock $2200 Approximately 3 x 3 bare space for sheep displays Approximately 6 x 6 bare space for sheep handling equipment displays 1 complimentary pass to the full conference Commentary Whilst LambEx is not a sheep show we absolutely encourage breed societies, individual studs and companies who have sheep handling equipment who would benefit from including sheep in the display, to participate. The following standards and guidelines apply: Companies with livestock incorporated into their display must assist LambEx meet the HealthSA food safety act. We are obliged to ensure there is a physical barrier between any livestock and delegates while food is being served. Panels for sheep: Companies mounting sheep displays must bring their own panels and water troughs and be responsible for sourcing all feed and water and ensuring adequate space and comfort for livestock. Random animal welfare inspections are likely during the event. All exhibitors with livestock must adhere to the waste removal plan. All companies that have requested livestock to be included in their display, will be in a dedicated area that is double fenced but highly visible to the balance of the exhibition. 10. Free standing exhibition area for displays without livestock $2200 Maximum 6 x 6 bare space, centrally positioned Must not exceed 1.2m in height 1 complimentary pass to the full conference Companies with free standing exhibitions with no livestock will be centrally positioned in the main exhibition area and strict height rules apply. No element of the display can exceed 1.2m
8 SPONSORSHIP and/or EXHIBITION APPLICATION RESPONSE FORM Please complete and return by to or by fax to Company: Contact Person: Billing Address: Phone: Mobile: 1. Sponsorship Position Requested [ ] Day 2 Lunch Naming rights $16,500 [ ] Recovery Breakfast naming rights $16,500 [ ] Breaks sponsor $7700 [ ] Satchel Sponsor $7700 [ ] Indoor Exhibit 3 x 2 $2200, includes power, spot lights and signage [ ] Indoor Exhibit 6 x 2 $4400, includes power, spot lights and signage [ ] Flexible free standing exhibition space WITH LIVESTOCK $2200 does not include lights, signage [ ] Flexible free standing exhibition space WITHOUT LIVESTOCK $2200 does not include lights, signage [ ] Indoor exhibit plus barista coffee $2200 plus cost [ ] Satchel insert $ Trade Booth Requests 3 x 2 trade booths are included as complimentary elements of all major sponsorship categories. If you are selecting a sponsorship category, please confirm that you will require a 3 x 2 trade booth [ ] Yes, trade booth required [ ] No, trade booth not required 3. Free standing exhibits please insert here any special requirements: Please describe your exhibit Does the exhibition include live sheep? [ ] Yes [ ] No Please describe the space required for the display: Is power required? Do you need any special assistance unloading? If so please detail 4. Product Samples Do you intend to include food or drink samples/tastes from your booth? [ ] Yes If yes, please describe: [ ] No 5. Payment Structure: Please insert the total to be invoiced $ On receipt of this application form, a tax invoice will be generated by Esther Price Promotions on behalf of LambEx 2014 and the position will be considered formalised after receipt of payment. 6. Complimentary Delegates All sponsors and exhibitors will be contacted in March 2014 to secure details of complimentary delegates and to purchase any additional tickets required. Additional conference tickets can be purchased by visiting
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