2015 Conference Promotion Brochure

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1 2015 Conference Promotion Brochure American Public Gardens Association 2015 Annual Conference Watering Our Roots to Grow our Communities June 22-26, 2015 Hosted by Minnesota Landscape Arboretum and Como Park Zoo and Conservatory WATERING OUR ROOTS Presenting Sponsor: TO GROW OUR COMMUNITIES MINNEAPOLIS / ST. PAUL 2015 APGA CONFERENCE Promote and network at the world s largest annual gathering of public horticulture professionals 2015 CONFERENCE PROMOTION OPPORTUNITIES 1

2 WATERING OUR ROOTS TO GROW OUR COMMUNITIES MINNEAPOLIS / ST. PAUL 2015 APGA CONFERENCE Table of Contents Why Promote with APGA? 4 - Annual Conference Attendee Profiles 5 Become a Sponsor! 6 - Sponsorship Opportunities 7-15 Become an Exhibitor! 16 - Exhibitor and Exhibits Hall Information 17 Advertise with Us! 20 - Why Advertise?? - Advertising Opportunities? APGA Contact Information? 2 AMERICAN PUBLIC GARDENS ASSOCIATION

3 The 2015 APGA Annual Conference is the place where garden professionals come together to explore their garden s cultural imprint. Watering Our Roots to Grow Our Communities Conference How do partnerships, collaborations, and alliances strengthen collectively the future of a garden and the larger community? What can gardens do to serve their community and earn their loyal support? What are the blueprints to such success? The 2015 APGA Annual Conference is the place where garden professionals come together to explore their garden s cultural imprint. Here they will learn how gardens, museums, and cultural attractions are forging powerful partnerships and collaborations to redefine what it means to be a significant attraction and institution in contemporary society. While each alliance is unique due to the nature of the relationship, the commitment to create a more engaged and relevant visitor experience has both short and longterm benefits CONFERENCE PROMOTION OPPORTUNITIES 3

4 WHY PROMOTE WITH APGA? Promoting your business at the 2015 Annual Conference gives you access to senior leaders and key decision makers with the influence and ability to set fiscal, organizational, and brand standards within the public horticulture industry. DECISION MAKERS 27% Chief Executive Officers, Chief Financial Officers, and Directors throughout public horticulture LEADERSHIP 49% Senior leaders who manage public garden professionals 4 AMERICAN PUBLIC GARDENS ASSOCIATION

5 Professionals from public gardens throughout North America and beyond will gather in Minneapolis/St. Paul Minnesota, June 22-26, 2015, for the annual American Public Gardens Association (APGA) Conference, the premier event for public garden professionals. The Conference, which will be hosted by Minnesota Landscape Arboretum and Como Park Zoo & Conservatory, markets to more than 8,000 public garden professionals across North America -including all 50 states, the District of Columbia, Canada and ten other countries. The 2015 conference is expected to draw over 750 attendees representing APGA s 565+ member institutions. The member gardens and organizations of the American Public Gardens Association welcome, educate, and influence over 70 million visitors each year and have the purchasing power of over $650 million in their operating budgets. PROFESSIONALS 100% Public garden professionals working in horticulture, facilities and operations, guest services, gift shops, development, education, information services, marketing and other roles integral to our industry ANNUAL CONFERENCE ATTENDEE PROFILES Key Conference Demographics: - 27% Chief Executive Officers, Chief Financial Officers, and Directors throughout public horticulture - 49% Senior leaders who manage public garden professionals - 100% Public garden professionals working in horticulture, facilities and operations, guest services, gift shops, development, education, information services, marketing and other roles integral to public gardens! APGA Represents 565+ member institutions - Arboreta - Botanical Gardens - Cemeteries - College & University Gardens - Community and Display Gardens - Conservatories - Historic Landscapes - Municipal Parks - Museums - Nature Centers - Research and Educational Institutions - Zoos - Associations 2015 CONFERENCE PROMOTION OPPORTUNITIES 5

6 BECOME A SPONSOR! Sponsors of the 2015 APGA Conference will receive direct exposure to attendees through signage, verbal introductions, in the 2015 Conference Program, and with the Conference app. In addition, sponsors will get repeated exposure to 8,000 individuals affiliated with APGA member gardens in the months leading up to and following the event via the APGA website & electronic communications. 6 AMERICAN PUBLIC GARDENS ASSOCIATION

7 A Plenary Session $10,000 B C D SOLD E F G Awards Program $10,000 Directors Dinner $10,000 Opening Reception $10,000 Conference Track $5,000 Conference Program Book $5,000 Wireless Sponsorship $5,000 The 2015 APGA Conference will feature a series of special events: the popular Keynote Address, two Plenary Sessions, the Opening Reception, and the Directors Dinner. Sponsorship opportunities range from $50,000 for the Presenting Sponsor (secured by Rain Bird through 2015) to $1000 for a Student Travel Award sponsor, with many options in between. With dozens of sponsorship and promotional opportunities from which to choose, you are sure to find an option to fit your marketing message and your budget. ASPONSORSHIP OPPORTUNITIES: Plenary Session Sponsorship: $10,000 (Two opportunities available) A main highlight at the APGA Annual Conference, Plenary Sessions provide an opportunity for conference attendees to come together to hear a nationally (and often internationally) recognized speaker. These sessions draw more than 450 attendees each. Sponsors will be acknowledged through a variety of channels, including public recognition by session emcee. H Lunch Sponsorship $5,000 Exclusive recognition as the Plenary Session Sponsor in the 2015 Conference Program, on signage at the venue, and verbally at the event Exclusive recognition in 2015 Conference collateral and the APGA website I Special Session $3,500 Opportunity to introduce and sit with Plenary Session speaker Opportunity to distribute one item at the event J Coffee Break Sponsor $3,500 Complimentary Exhibit Hall booth at the conference 2 complimentary full conference registrations including tickets to all in-conference events ½ page ad in the 2015 Conference Program Book distributed to 750+ attendees K Professional Section Meeting $1,500 Recognition in APGA News, the monthly e-newsletter (distribution 8,000) L Student Travel Award $1,000 Featured in APGA s Conference mobile app Complimentary Conference Attendee List with contact information M CELEBRATE DESIGN! RECEPTION $ CONFERENCE PROMOTION OPPORTUNITIES 7

8 SPONSORSHIP OPPORTUNITIES Continued BAwards Program Sponsorship: $10,000 Each year APGA honors public horticulture leaders through awards presented at our Annual Conference. Considered the highest honors in the industry, the APGA Awards showcase best people and practices in the horticulture field. Recipients represent the highest level of conservation, sustainability, and best practices in leadership. The Awards Program Sponsor would be recognized at each award presentation. Recognition as the Awards Program Sponsor in the 2015 Conference Program, on signage at the venue, and verbally at the event Recognition in 2015 APGA Conference collateral and the APGA website Preferential seating at tables with award recipients near Keynote and Plenary speakers throughout conference Opportunity to introduce the Awards Program Opportunity to distribute one item at the event Complimentary Exhibit Hall booth at the conference 2 complimentary full conference registrations including tickets to all in-conference events ½ page ad in the 2015 Conference Program Book distributed to 750+ attendees Recognition in APGA News, the monthly e-newsletter (distribution 8,000) Featured in APGA s Conference mobile app Complimentary Conference Attendee List with contact information 8 AMERICAN PUBLIC GARDENS ASSOCIATION

9 CDirectors Dinner Sponsorship: $10,000 Hosted at the University of Minnesota Landscape Arboretum by the Arboretum s Director, this dining experience is a prime opportunity for sponsors to connect with APGA and garden leadership from around the country in a personal way at a social setting. Sponsorship will be customized and activated to provide maximum exposure and interactive, can t buy experiences for sponsors and guests. Exclusive recognition as the Directors Dinner Sponsor in the 2015 Conference Program, on signage at the event venue, and verbally at the event Opportunity to be introduced and make brief opening remarks at the Dinner Exclusive recognition in 2015 Conference collateral and the APGA website Unique opportunity to meet and address Directors, Presidents, and CEO s of APGA Member Gardens at the dinner 4 tickets to the Directors Dinner Event Opportunity to distribute one item at the Directors Dinner Complimentary Exhibit Hall booth 2 complimentary full conference registrations including tickets to all in-conference events Full page ad in the 2015 Conference Program Book distributed to 750+ attendees Recognition in APGA News, the monthly e-newsletter (distribution 8,000) Featured in APGA s Conference mobile app Complimentary Conference Attendee List with contact information 2015 CONFERENCE PROMOTION OPPORTUNITIES 9

10 SPONSORSHIP OPPORTUNITIES Continued DOpening Reception Sponsorship Sponsored By Held early in the week, the opening reception is an opportunity to welcome all conference attendees to our host city. The evening provides a chance for attendees to catch up with friends and colleagues, many of whom see one another only once per year at the annual conference. This reception is well attended and provides the sponsor with significant visibility at the very onset of the week. Recognition as the Opening Reception Sponsor in the 2015 Conference Program, on signage at the event venue, and verbally at the event Recognition in 2015 Conference collateral and the APGA website Unique opportunity to address attendees at the Opening Reception Opportunity to distribute one item at the Opening Reception Complimentary Exhibit Hall booth 2 complimentary full conference registration including all in-conference events ½ page ad in the 2015 Conference Program Book distributed 750+ attendees, Recognition in APGA News, the monthly e-newsletter (distribution to 8,000 professionals) Featured in APGA s Conference mobile app Complimentary Conference Attendee List with contact information 10 AMERICAN PUBLIC GARDENS ASSOCIATION

11 EConference Track Sponsorship: $5,000 Track 1: Powerful Partnerships & Collaborations Track 2: Deeply Rooted Leadership & Development Track 3: Historic Horticulture Track 4: Cultivating Conservation Track 5: Illuminating Education Track 6: Core Marketing & Media Relations Track 7: Enriching Art & Exhibitions APGA conference sessions and workshops are organized into seven tracks, which correspond to attendee learning objectives. Each track consists of a large variety of individual sessions, workshops, and professional section meetings with attendees who specialize in the field(s) associated with each track. Recognition as a Track Sponsor at the event and in the 2015 Conference Program, on Conference collateral and on the APGA website Complimentary Exhibit Hall booth at the conference One complimentary full conference registration including a ticket to all in-conference events ½ page ad in the 2015 Conference Program Book distributed 750+ attendees, Recognition in APGA News, the monthly e-newsletter (distribution 8,000) Featured in APGA s Conference mobile app Complimentary Conference Attendee List with contact information 2015 CONFERENCE PROMOTION OPPORTUNITIES 11

12 F SPONSORSHIP OPPORTUNITIES Continued Conference Program Booklet Sponsorship: $5,000 Prominent Recognition as the Conference Program Book Sponsor at the event, on Conference collateral and the APGA website Complimentary Exhibit Hall booth at the conference Full-page, inside cover ad in the 2015 Conference Program Book distributed to 750+ attendees One ticket to all 2015 in-conference events Recognition in APGA News, the monthly e-newsletter (distribution 8,000) Featured in APGA s Conference mobile app Complimentary Conference Attendee List with contact information G Wireless Sponsorship: $5,000 Prominent Recognition as the Wireless Sponsor at the event and in the 2015 Conference Program, on Conference collateral and the APGA website Complimentary Exhibit Hall booth at the conference ½ page ad in the 2015 Conference Program Book distributed to 750+ attendees One ticket to all 2015 in-conference events Recognition in APGA News, the monthly e-newsletter (distribution 8,000) Featured in APGA s Conference mobile app Complimentary Conference Attendee List with contact information 12 AMERICAN PUBLIC GARDENS ASSOCIATION

13 HLunch Sponsorship: $4,000 (Multiple Opportunities Available) Recognition as a Lunch Sponsor in the 2015 Conference Program, on Conference collateral and the APGA website Opportunity to promote company with signage at a Lunch Event ½ page ad in the 2015 Conference Program Book distributed to 750+ attendees Recognition in APGA News, the monthly e-newsletter (distribution 8,000) Featured in APGA s Conference mobile app Complimentary Conference Attendee List with contact information I Special Session Sponsor: $3,500 (Multiple Opportunities Available) Recognition as the Special Session Sponsor in the 2015 Conference Program, on Conference collateral and the APGA website Opportunity to promote company with signage at the Special Session 1/3 page ad in the 2015 Conference Program Book distributed to 750+ attendees Recognition in APGA News, the monthly e-newsletter (distribution 8,000) Featured in APGA s Conference mobile app Complimentary Conference Attendee List with contact information 2015 CONFERENCE PROMOTION OPPORTUNITIES 13

14 J SPONSORSHIP OPPORTUNITIES Continued Coffee Break Sponsor: $3,500 Recognition as a sponsor in the 2015 Conference Program, on Conference collateral and the APGA website Opportunity to promote company with signage at coffee break stations 1/3 page ad in the 2015 Conference Program Book distributed to 750+ attendees Recognition in APGA News, the monthly e-newsletter (distribution 8,000) Featured in APGA s Conference mobile app Complimentary Conference Attendee List with contact information K Professional Section Meeting Sponsor: $1,500 (18 Opportunities Available) Recognition as a sponsor in the 2015 Conference Program and the APGA website One complimentary full conference registration Recognition and networking opportunity at the Professional Section Meeting 1/3 page ad in the 2015 Conference Program Book distributed to 750+ attendees Recognition in APGA News, the monthly e-newsletter (distribution 8,000) 14 AMERICAN PUBLIC GARDENS ASSOCIATION

15 LStudent Travel Award Sponsorship $1,000 (Unlimited Opportunities Available) Recognition as a sponsor in 2015 Conference Program, the APGA website and on signage throughout conference Special recognition verbally at the event as Student Travel Award Sponsor Recognition in APGA News, the monthly e-newsletter (distribution 8,000) M Celebrate Design! Reception Sponsorship $650 (Unlimited Opportunities Available) Recognition as a sponsor in 2015 Conference Program and the APGA website Recognition on signage at the Celebrate Design! event Special recognition verbally at Celebrate Design! For more information or to sponsor the APGA Annual Conference, contact: Abigail Spencer: / CONFERENCE PROMOTION OPPORTUNITIES 15

16 BECOME AN EXHIBITOR! The American Public Gardens Association annual conference attracts a focused group of top industry professionals from across the country and internationally and across all facets of the garden industry. The Annual Conference has become the place where public garden professionals from across the country discuss and explore the future public gardens. Over 750 garden professionals are expected to register. The statistics speak for themselves. These are the decision makers you need to meet! 16 AMERICAN PUBLIC GARDENS ASSOCIATION

17 Exhibitors at the 2015 APGA Conference will receive direct exposure to attendees through targeted Exhibits Hall events, on the APGA conference website, in the 2015 Conference Program Book, through the Conference app, and through communications before and following the event. The 2015 conference schedule includes THREE exclusive opportunities that drive traffic directly to the Exhibits Hall: TWO Morning Refreshments in the Exhibits Hall - Thursday, June 25, :00 a.m. - 8:15 a.m. - Friday, June 26, :00 a.m. - 8:15 a.m. Exhibits Hall Dessert Extravaganza! - Thursday, June 25, 2015 following the Conference Keynote Address EXHIBITOR AND EXHIBITS HALL INFORMATION Exhibit and receive: 1. 2-Day Registration passes for 2 Exhibit booth workers (non-refundable) a. FREE access to all sessions on Thursday, June 25 and Friday, June 26, b. Includes breakfast and lunch for both workers on both days. c. Special invitation to a VIP Reception held during the conference d. Member rate on any events that have additional fees. 2. A list of conference attendees including contact info 3. Company information, with a link, on the 2015 conference website and mobile app 4. Featured company listing in 2015 Conference Program Book (Distribution 750+) 5. Fully carpeted 10x10 booth backdrop and 3 side drapes 7. 6 skirted table 8. 2 side chairs and waste bin 9. Table identification sign 2015 CONFERENCE PROMOTION OPPORTUNITIES 17

18 Exhibitor Types Discounted Booth Price Exhibitor Types Discounted Booth Price Until Exhibits Early Bird Deadline: 01/31/2015 Regular Booth Price Beginning: 02/1/2015 Non-Member $1,800 $2,000 APGA Corporate Associate Member $1,500 $1,750 APGA Corporate Gold Members $1,300 $1,550 Non-Profit and Professional Societies* $1,000 $1,250 Sponsorship at $5,000 or more Complimentary Complimentary APGA Corporate Members who sign up to Exhibit will receive discounted pricing for their booth. Exhibitors must submit payment and completed Exhibitor Agreement by the Exhibitors Early Bird Deadline of January 31, 2015 in order to receive discounted rates. APGA cannot guarantee priority placement after this date. Priority booth assignments are based on membership level, with Corporate Gold members receiving top priority. *Professional societies have the option to inquire about reciprocal exhibiting arrangements. Exhibitor packages include two complimentary conference registrations for Thursday and Friday only. If additional full conference registrations are needed, they may be purchased at the full conference rate based on the membership status of the registering attendee. If booth workers would like to attend sessions or meals on days other than Thursday or Friday, additional registration days must be purchased. 18 AMERICAN PUBLIC GARDENS ASSOCIATION

19 EXHIBITS HALL SCHEDULE Wednesday, June 24, 2015 Exhibitor Set-up 3:00 p.m. 6:00 p.m. Thursday, June 25, 2015 Exhibits Hall Hours 7:00 a.m. 5:00 p.m. Morning Refreshments in the Exhibits Hall 7:00 a.m. 8:15 a.m. Exhibits Hall Extravaganza immediately following keynote lunch Friday, June 26, 2015 Exhibits Hall Hours 7:00 a.m 12:00 p.m. Morning Refreshments in the Exhibits Hall 7:00 a.m. 8:15 a.m. Exhibitor Booth Breakdown 12:00 p.m. 2:00 p.m. BECOME AN EXHIBITOR TODAY! For more information, contact Suzanne Moussa, Membership Manager, at (610) or ALL EXHIBITORS ARE REQUIRED TO REGISTER ONLINE FOR THE CONFERENCE VIA THE APGA WEBSITE, 2015.publicgardens.org. Registration will open in March This registration must be done in addition to completion of the exhibit hall contract. Cancellations Please submit your cancellation notice to Suzanne Moussa: Refunds will be granted according to the following schedule: On or before April 1, Full refund minus 5% processing fee April 2 May 21, % of total fee After May 22, No refund 2015 CONFERENCE PROMOTION OPPORTUNITIES 19

20 ADVERTISE WITH US! Get even more impact out of your marketing dollars by advertising in the 2015 APGA Annual Conference Program Book and Online App! The printed program book is distributed to all conference attendees and includes important information about the conference including a detailed schedule of events for each day, session and workshop locations, speaker information, all exhibit hall details, sponsorship recognition, conference hotel map, and much more. 20 AMERICAN PUBLIC GARDENS ASSOCIATION

21 Program Book and App Advertising: Size Cost Width Height Full Page $ ½ Page $ /3 Page $ Program Book advertising includes an ad in the printed program book and a comparably sized or placed ad on the 2015 Annual Conference Online App The APGA Online Conference App includes the same information as the printed program book, but also links the user directly to additional online content and sponsors or advertisers websites, allows for electronic note taking, sharing schedules with friends and colleagues, interactive maps, and more. Advertise your business at the APGA Annual Conference! Contact: Abigail Spencer / CONFERENCE PROMOTION OPPORTUNITIES 21

22 Additional notes: APGA only provides opportunities for displaying or distributing literature to conference attendees through exhibit booths and sponsorships. Please keep in mind that other materials must be distributed from your booth only. For more information or to promote your business through APGA Conference Sponsorship, Exhibit and Advertising Opportunities, contact: Abigail Spencer / AMERICAN PUBLIC GARDENS ASSOCIATION

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