2014 National Fodder Conference 5&6 August Adelaide Convention Centre

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1 Australian Fodder Industry Association 2014 National Fodder Conference 5&6 August Adelaide Convention Centre Sponsorship Opportunities ph

2 The Australian Fodder Industry Association (AFIA) is the peak body for the Australian fodder industry, covering all sectors of the supply chain from the paddock to the end user. Since AFIA was established in 1996 our network has helped the fodder industry to grow through sharing information, assisting trade, and promoting research and development. We also work closely with government regulators to ensure our members have a favourable environment to do business in. Each year AFIA hosts the National Fodder Conference, attracting over 250 industry stakeholders from around Australia. The 2014 National Fodder Conference will be held on 5 6 August, at the Adelaide Convention Centre, South Australia. This brochure details some of the opportunities for you to be involved in at the 2014 National Fodder Conference. The 2014 National Fodder Conference This Conference is AFIA s chance to showcase the Australian fodder industry and bring together the key individuals and businesses that make up this industry. If your customers are involved in the fodder industry you won t be disappointed in this unique single industry focussed event. The program for this two day event has a focus on quality Australian and International speakers and also encourages plenty of delegate interaction with exhibitors and sponsors. Our social functions, the Welcome Cocktail Function and the Annual Conference Dinner are great ways to mingle with your clients in a relaxed environment. The conference offers trade and machinery display facilities where you can showcase your company. To ensure the best exposure to delegates meals are served in this trade display area, during the plenary session breaks. Where is the National Fodder Conference? Situated on the banks of the river Torrens in Adelaide s picturesque city centre, the Adelaide Convention Centre offers world class facilities and excellent service. As the location for the 2014 National Fodder Conference you will be assured that everything you need is at your fingertips, giving you more time to focus on catching up with clients and forming new industry relationships. The networking is great. I really look forward to catching up with people and also meeting new fodder industry people at the National Fodder Conference 2013 National Fodder Conference Delegate Australian Fodder Industry Association

3 Who will be there? The delegates at the National Fodder Conference are dedicated to the fodder industry, and accordingly are an ideal audience to market your company s products and services. It s also the ideal platform to launch new products and technologies direct to a captive audience of fodder industry professionals. Past conferences have seen attendances remain consistent at delegates. Attendees are involved in the fodder industry all over Australia and include: Hay & Silage Growers & Contractors Hay Exporters Domestic fodder traders Fodder transporters End Users (dairy and beef) Researchers Why become a Sponsor? The National Fodder Conference has a range of sponsorship packages to suit your needs as well as the opportunity to purchase a trade display. If your organisation has a focus in the Australian fodder industry and you would like to: Increase your brand awareness through positive exposure at an upbeat and well run fodder industry focused event. Strengthen your relationships in the fodder industry. Market your brand to a tailored audience of fodder industry professionals. Gain direct customer feedback from some of the biggest hay and silage professionals in the industry Then the National Fodder Conference hosted by AFIA is an event not to be missed! What are the benefits of being involved? Our sponsorship program has been carefully designed to benefit your organisation by gaining unbeatable exposure to your key target market in the fodder industry. Some of the key benefits that sponsors and exhibitors receive include: Exposure to an audience that is 100% fodder industry focused business owners and operators. These delegates come from all over Australia and are the leading professionals in the fodder industry. They attend the National Fodder Conference to learn about the right products and services to suit their needs. These delegates are known to buy at our conference. Take advantage of our media and communications campaign in the lead up to the event. Sponsor a component of the National Fodder Conference and you will increase your exposure in the lead up to the conference and/or throughout the event. Host a trade display and your booth will be situated in the same space that all meals are served during plenary breaks. Have your products and machinery on display throughout the event. So you can show your customers then and there. Take advantage of many opportunities to network with delegates during meal breaks and at our social functions; The Welcome Cocktail Function and The Annual Conference Dinner. Sponsorship applications: We look forward to receiving your application for a sponsorship opportunity at the 2014 National Fodder Conference, hosted by AFIA. All written applications will be reviewed by the event organising committee following the closure of applications. Applications due 5pm Friday 7 March, This is the only event in Australia that brings together people who are serious about the fodder industry. It s a great place to do business National Fodder Conference Exhibitor

4 2014 AFIA Corporate Sponsorship Packages Sponsorship Benefits Gold $16,000 Silver $9,000 Bronze $3,800 GENERAL Recognition as sponsor on AFIA website Yes Yes Yes Recognition as sponsor at AFIA events and in AFIA publications Yes Yes Yes Complimentary membership of AFIA Yes Yes Yes Invitation to attend AFIA grower updates and industry events (Note additional costs may be included for some events) Yes Yes Yes Voting right for one nominated member Yes Yes Yes ANNUAL CONFERENCE Conference trade display (3m x 2m inc light, power and basic signage) Yes x 2 Yes x 1 Special sponsor rate of $1,850 save %47 Conference registration Yes x 4 Yes x 2 Yes x 1 Conference session chair (opportunity to chair one full session during the plenary) Yes No No Conference satchel insert Yes Yes Yes CONFERENCE OPTIONAL EXTRAS Available to sponsors Major Conference Sponsor $15,000 (1 only) Yes Yes Yes Welcome Function Sponsor $5,000 (1 only) Yes Yes Yes Annual Dinner Sponsor $5,000 and provide dinner entertainment (1 only) Yes Yes Yes Product Launch at conference plenary session $7,500 (2 available) Yes Yes No ADVERTISING Colour ad in Focus on Fodder (AFIA s Seasonal Publication) Full page Half page No Colour ad (width) in AFIA Calendar Full page Half page No Mail out of product information sheet/flyer to AFIA database Yes (1 x per year at cost) Yes (1 x per year at cost) No Please note that the above table outlines the AFIA standard packages offered to our sponsors. However the AFIA board is open to developing tailored sponsorship/partnership packages that deliver value and benefit to the organisation. If you have an idea for a tailored package that you feel will benefit both AFIA and your organisation, or would like to discuss the sponsorship packages listed above please contact Darren Keating, AFIA Executive Officer at or

5 Group A Sponsorship Opportunities Expressions of Interest close 5.00pm Friday 7 March, 2014 Major Conference Sponsor $15,000 Recognition as major conference sponsor including conference proceedings cover and advertising Fifteen minute speaking opportunity Theming of registration area with product and banners Exclusive company signage on stage Exclusive company branding on screen during breaks for duration of plenary sessions. Acknowledgement during conference session Two 3m x 2m trade display booths Complimentary registration for four delegates Full page, colour advertisement in conference proceedings Welcome Function Sponsor $5,000 Exclusive signage at the venue (Pull up banners only) Annual Dinner Sponsor $5,000 Sponsor to provide entertainment. Anticipate guests. Exclusive signage at the annual dinner, Five minute company promotion opportunity during the dinner One 3m x 2m trade display booth Complimentary conference registration for one delegate Full page, mono advertisement in conference proceedings Logo on conference proceedings Product Launch Presentation $7,500 (2 x only) Opportunity to launch your new product during the plenary sessions (5 10 minute presentation) Five minute address at the function One 3m x 2m trade display booth Complimentary conference registration for one delegate Full page, mono advertisement in conference proceedings Logo on conference proceedings National Fodder Conference delegates are known to buy at our conference AFIA Chair Ann Collins

6 Group B Sponsorship Opportunities Applications close 5.00pm Friday 20 June, 2014 Trade Display Non-Sponsor Price $3,500 Trade booth (3m x 2m inc light and power) Complimentary registration for one delegate Trade display AFIA Sponsor Price $1,850 Trade booth (3m x 2m inc light and power) Complimentary registration for one delegate Optional outdoor machinery display available please contact Pru or for more information Machinery Display (Inside Limited places available) $750 (Inside only) Your machinery on display inside the Convention Centre adjacent to the trade display area 2 minute overview of your equipment during the machinery display session of the Conference plenary Name Badges (1 x only first to respond) $2,500 Your company logo (full colour) prominently and exclusively displayed on all delegate name badges. Workshop Sponsor (1 x only) This year AFIA will again be running the popular pre-conference workshops on Monday 4 August. Workshops run for 1.5 hours each, including afternoon tea delegates are expected to attend. $1,500 Brand recognition on all promotional material in the lead up to the two workshops Exclusive signage material on display in the workshop venue Have input to the planning prior to the workshops Delegate Satchels (1x only first to respond) $3,000 Your company logo exclusively displayed on delegate satchels

7 2014 National Fodder Conference Application Form Complete and return to AFIA, Suite 3.01, 620 St Kilda Rd, Melbourne, Vic 3004 Fax: Company Address Telephone 1. Premium Sponsorship Opportunities Contestable Contact (Expressions of interest close 5.00pm Friday 7 March, 2014) (inc GST) Major Conference Sponsorship $15,000 Product Launch Presentation $7,500 Welcome Function Sponsorship $5,000 Annual Dinner Sponsorship $5, Conference Sponsorship Opportunities (Applications close 5.00pm Friday 20 June, 2014) (inc GST) Trade Display Booking (Non Sponsor Rate) $3,500 Trade Display Booking (Sponsor Rate) $1,850 Machinery Display Inside (Limited places available) $750 Name Badge Sponsorship (one only, first to respond) $2,500 Delegate Satchel Sponsorship (one only, first to respond) $3,000 Workshop Sponsorship (one only, first to respond) $1, Additional delegates (If you are sending additional delegates, a separate registration form will be required which will be sent to you on request) Cost Cost Cost (inc GST) Please note the number of additional delegates that will be attending from your organisation Full conference registration (inc Welcome Drinks & Conference Dinner EARLY BIRD Rate $680 Day Registration Tues or Wed $255 Partner Registration (must be spouse of full registration) $390 Gen Ag Registration (must be under 25 OR a full time student in a relevant ag related field) $390 Welcome Drinks only $75 Conference Dinner only $125 TOTAL 4. Trade Display Requirements Please do not allocate space adjacent to the following companies: Please send me further information on outdoor machinery displays: Yes / No (Please circle) 5. Payment details Tax Invoice for GST Purposes ABN I enclose cheque (payable to AFIA). Cheques must be in Australian currency and drawn on an Australian bank. Amount Owing Amount Owing Amount Owing EFT (BSB: Account: Name: AFIA Ltd). Please ensure company name is included in the remittance. Please charge this amount to my credit card (please note NO Diners or AMEX cards): Visa Mastercard Total Amount $ Australian Fodder Industry Association Card No. Expiry Date Signature Cardholders Name

8 visit afia.org.au for more information or contact the office on Australian Fodder Industry Association

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