Business Plan

Transcription

1 Gymnastics BC Strategic Plan Business Plan Values Excellence We strive t cnduct ur activities t the highest pssible standards Leadership We will be recgnized as an rganizatinal leader within the sprt cmmunity in British Clumbia and the gymnastics cmmunity acrss Canada Transparency We disclse infrmatin, pprtunities and decisins in a clear, pen, accessible manner Ethical We ensure a safe envirnment fr all gymnastics participants, while encuraging fair play and adhering t the spirit f rules Prfessinal We cntinue t establish and pursue educatinal pprtunities that will allw ur gymnastics cmmunity t grw and prsper Peple Fcused We recgnize, supprt and celebrate the cntributins and successes f ur athletes, caches, fficials, vlunteers, staff and club members Visin Gymnastics BC ffers quality fundatinal and high perfrmance prgrams and services that fster lifelng sprt participatin. Gymnastics BC is recgnized as ne f the mst prfessinal, custmer and service riented sprt rganizatins within the BC sprt system and gymnastics cmmunity in Canada Missin Prmte and prvide psitive and diverse gymnastics experiences thrugh the delivery f cmprehensive quality gymnastics prgramming by: Ensure wide gymnastics participatin and the cntinuus develpment f prgramming excellence in a safe and respectful envirnment. Prmte and prvide psitive and diverse gymnastics experiences thrugh the delivery f cmprehensive quality gymnastics prgramming thrughut British Clumbia Mandate Gymnastics BC is a practive vice fr gymnastics and a prvider f quality prgrams and services t its membership. Strategic Tagline Gymnastics: Play, Perfrm, Prgress

2 Strategic Gals Sund Business Management: Diversify revenue streams and reduce dependence n gvernment funding creating financial grwth and stability. Prgramming Excellence: T cntinue t build the Gymnastic BC member prgrams t prvide resurces and prgramming guidelines t ensure success and excellence within each discipline Member Club Services / Club Management: Uphld Gymnastics BC s reputatin as a primary and credible surce f gymnastics and sprt related expertise thrugh the delivery f prgrams and services t aimed t strengthen member clubs Fcus Areas Marketing & Public Relatins Fiscal Management Business Ventures Participant Prgrams Recreatinal Athletes Cmpetitive Athletes Caching Prgrams Technical Cmmunicatins Judging Prgrams Vlunteers Staff Event Hsting Club Engagement and Membership Services Club Excellence Club Accreditatin Prfessinal Develpment Strategic Partnerships with External Stakehlders Risk Management

3 Gal Sund Business Management Fcus Area Objective: Diversify revenue streams and reduce dependence n gvernment funding. Cmmunicatins, Increase the prfile and awareness f the sprt f gymnastics thrugh a fcused and Public Relatins strategic public relatins campaign 1. Implement prvince-wide marketing initiatives thrugh plan develped by Cwie & Fx t prmte recreatinal gymnastics in GBC clubs 2. Develp detailed cmmunicatins plans fr Gymnastics BC events and prgrams including prmtin thrugh trade shws, GBC hsted events (Cngress, Gymnaestrada, Champinships), internal/external cmmunicatins and GBC prgrams (Kids CanMve, ACriX, etc) 3. Implement cmmunicatins plans fr Gymnastics BC events & prgrams 4. Develp cmmunicatins plan t prmte the benefits f gymnastics t general public thrugh a variety f media mediums 5. Implement cmmunicatins plan t prmte gymnastics t general public 6. Imprve Gymnastics BC website t better prmte gymnastics while still prviding necessary infrmatin t clubs Fiscal Management Manage the assciatin s financial prtfli in a prfessinal manner, emphasizing ways and means f diversifying revenue 1. Cntinue t actively mnitr and reprt n the fiscal perfrmance f the assciatin 2. Review Banking partnership 3. Streamline chart f accunts t reduce administratin and align with the strategic plan 4. Increase membership fees t augment budget requirements in rder t prvide new initiatives in supprt f the club membership 5. Implement plicy fr delinquent accunts New Revenue Implement a marketing and fund develpment prgram t raise $100,000 in new Generatin mney, thrugh spnsrship and philanthrpic giving 1. Re-craft and activate a spnsrship prgram t attract crprate supprt 2. Implement the stewardship prgram t retain and cultivate prspective dnrs and spnsrs By When Status Cmments Dec 2011 Dec 2011 Jun 2011 Jul & 2013 Aug In Prgress In Prgress In Prgress 1. Integrated Marketing and Cmmunicatins initiative will be a cre fcus. 2. A new partnership with Kwantlen Cllege Public Relatins department in Richmnd is being pursued t prvide additinal specialized human resurce supprt Spnsrship package will be re-crafted based n New Marketing and Cmmunicatins platfrm Business Ventures Market and leverage existing prgrams and prperties; explre the future develpment f new salable prperties 1. Explre nline merchandising ptins 2. Prmte and sell GBC prperties such as Kids CanMve, Yuth CanMve, GYMSTART t external markets

4 Gal Prgramming Excellence Fcus Area Cmpetitive Athletes Objective: T cntinue t build the Gymnastic BC member prgrams t prvide resurces and prgramming t ensure success and excellence at every level within each discipline Increase the number f cmpetitive athletes by 10% Increase the number f athletes in the Fun, Fitness and Fundamental Mvement patterns (5-9 yrs ld) by 15% thrughut the Prvince Increase the number f HP athletes n the GCG lists by 10%, and number f BC athletes n the Natinal Team by 10% Increase budget fr Team BC pprtunities / supprt Prmte easier crssvers between disciplines in the Fundamentals, Learn t Train and Train t Train stages (LTAD) By When Status Cmments 1. Increase supprt services fr athletes thrugh IPS and ther pprtunities 2. Implement the WCSG plan with lng and shrt list f athletes 3. Increase LTAD targeted activities in each prgram Participatin Member Increase number f recreatinal athletes within gymnastics clubs by catering prgrams t athletes frm ther sprts as a crss-training ptin r expanding Interclub pprtunities Increase partnerships with varius sprt rganizatins t ffer crss training ptins fr athletes Increase numbers by 3-5% 1. Create a prgramming guide t assist clubs in prmting crss-training pprtunities with lcal sprt grups 2. Cllabrate with varius grups and individuals re: the imprtance f physical literacy t share ideas and strategies 3. Create a strategy fr KCM t becme nt nly a resurce but an integrated prgram within the BC Schl Curriculum End f 2011 Jan 2011 Sep Gal is t have a guide in place fr the seasn 2. Althugh prmtin f prgrams is nging internally, ther rg s/grups shuld knw abut what GBC has t ffer 3. A Physical Literacy Wrking Grup has been develped t address the needs f BC s yuth and the imprtance f physical literacy 4. Increase parent awareness abut LTAD 5. Increase partnership/cllabratin with BC Schl Sprts 6. Re-visit Mass Rutines perfrmances Fall This may be a lfty gal in such a shrt amunt f time. Prbably takes lnger t be integrated int the Schl system as an apprved prgram but the initial prcess will begin 6. T discuss with the GFA Cmmittee. Vancuver and area are set fr sme big events in the future thanks t the prfile f the Olympic/Paralympic Games. May be gd t re-visit t be ready fr upcming majr events

5 Participatin Nn-Member Integrate mre cmmunity centres within the GBC Assciate membership prgram (Increase number by 25%) Increase the number f delivery centers fr the Yuth CanMve (ACRiX) prgram (schls, yuth centres, cmmunity centres, etc.) by 25% Augment the abilities f ur gymnastics cmmunity t prduce Mass Rutines / Gymnaestrada like perfrmance in preparatin fr 2010 Increase number f schls invlved in Kids CanMve and Yuth CanMve in BC and increase prvincial interest and cntracting f the Kids CanMve initiative 1. Develp a lbbying plan t target varius BC pst-secndary institutins t have KCM as a required prgram resurce and instructin training fr new teachers 2. Review the prgram curriculum fr KCM (and ther prgrams) targeting Ministries f Health and Educatin and their stakehlders 3. Develp marketing and strategies t target mre cmmunity centres (and the like) t incrprate and ffer KCM and ACRiX within their prgramming Develp a mentring prgram/strategy fr Level 2-3 caches (have smething tangible t give t clubs) Prvide mentring pprtunities fr Cmpetitive Caches Caching Design recruitment and retaining strategies Wrk with Gymnastics Canada t review and simplify the prcess f training and/r certifying caches 1. Research what mentring prgrams and strategies already exist (fr ther sprts and/r ther gymnastics PSOs) Develp a mentring prgram fr BC Caches (utside f NCCP) 2. Cntinue t prvide mentrship fr Cmpetitive Caches at Training Camps etc. 3. Research methds f recruiting and retaining caches (ther PSO s, NSO s and MSO s) Create a BC specific strategy 4. Cntinue wrking with Gymnastics Canada regarding the cach training/certificatin prcesses and NCCP implementatin Technical Cmmunicatins 1. Create a cmmunicatin strategy t cntact all GBC member clubs (in-persn r ther) and discuss ptential specific initiatives that may increase gymnastics interest within their cmmunities and if GBC can help in any way 2. Develp directed spnsrship strategies t bst prfile f recreatinal gymnastics and gymnastics as a fundatin sprt (ie spnsrs fr Gymnaestrada, Natinal Gymnastics Week etc.) 3. Seek ptins f develping and creating cmmercials (r like advertisements) t prmte physical literacy, recreatinal gymnastics, etc. (all the buzz wrds ) Fall 2011 Fall 2011 Summer 2012 Fall 2011 Summer Althugh this initiative has been slw, new linkages between the sprt and educatin ministry has increased interest in the prgram 2. Targeted marketing is being pursued in selected cmmunities 3. Target centres and cmmunities will be selected frm smaller recreatin centres t larger centres (i.e. YMCA/YWCA) 1. Recnnect with member clubs and help increase their prfile within their cmmunities t increase membership and participatin 2. Spnsrs can include title spnsrs as well as spnsrs fr ther varius expenditures specific t prgramming and events 3. Develping these types f ads/cmmercials will help bst GBC s prfile (and prgrams/events) within BC

6 Judging Design recruitment and retaining strategies Increase the number f entry level judges by 10% in all Znes Prvide develpment pprtunities fr higher level judges 1. Design recruitment strategies t increase the number f judges, targeting lder athletes, caches and parents Vlunteers Develp and cultivate a vlunteer base fr events and ther prgrams with 150 active vlunteers and t value and recgnize their cntributins 1. Actively seek nminatins f GBC members fr external awards prgrams (i.e. Sprt BC, CABC, etc). 2. Implement alumni prgram t maintain cntact with previus members and encurage vlunteerism 3. Explre new vlunteer incentive prgram framewrk 4. Develp database t track vlunteers frm events and prgrams. 5. Maintain vlunteer database 6. Begin planning fr 45 th anniversary 1. Sep May Dec Jan 2013 Technical Cmmunicatins 1. Create a cmmunicatin strategy t cntact all GBC member clubs (in-persn r ther) and discuss ptential specific initiatives that may increase gymnastics interest within their cmmunities and if GBC can help in any way 2. Develp directed spnsrship strategies t bst prfile f recreatinal gymnastics and gymnastics as a fundatin sprt (i.e. spnsrs fr Gymnaestrada, Natinal Gymnastics Week, etc.) 3. Seek ptins f develping and creating cmmercials (r like advertisements) prmting physical literacy, recreatinal gymnastics, etc (all the buzz wrds ) 4. Develp a cnsistent template fr distributin f technical s/infrmatin 5. Have all registratins f technical activities cmpleted nline (camps, clinics etc.) Summer 2011 Spring 2011 Winter 2011 Jul 2011 Jul 2011 Immediately 1. Re-cnnect with member clubs and help increase their prfile within their cmmunities t increase membership and participatin 2. Spnsrs can include title spnsrs as well as spnsrs fr ther varius expenditures specific t prgramming and events 3. Develping these types f ads/cmmercials will help bst GBC s prfile within BC and ur prgrams and events Annual Event Hsting 1. BC Champinships 2. Gymnaestrada 3. Cngress Apr 2012 May 2012 Aug 2011

7 Special Event Hsting 1. Western Canada Summer Games 2. Canada Winter Games 3. Canadian Champinships 4. Canadian Gymnaestrada 5. Western Canadian Champinships 6. Pacific Rim Champinships Aug 2011 May 2012 May Kamlps 2. Next CWG Games in 2015 (Prince Gerge) 6. Gymnastics Canada has requested GBC s supprt t hst the Pacific Rim champinships feasibility study currently being cnducted Gal Member Club Services / Club Management Fcus Area Objective: Uphld Gymnastics BC s reputatin as a primary and credible surce f gymnastics and sprt related expertise thrugh the delivery f prgrams and services t aimed at strengthening member clubs T gauge membership needs and prvide regular infrmatin exchange and Club Engagement feedback mechanisms t plan and deliver relevant prgramming. Enhance and Membership cmmunicatin and prvide better supprt t clubs thrugh a review f club Services membership structure. Implementing new administrative plicies and practices t reduce and minimize gymnastics administratin 1. Survey member clubs and explre GBC membership services and perating structure with the members 2. Reduce administratin practices fr club members arund membership submissin and ther GBC cmpliance requirements 3. Expand the membership database t be strictly accessible n-line 4. Cntinue annual plicy review prcess and slicit member input t new plicy develpment 5. T implement a new club accreditatin system and t prmte Natinal Club Excellence Prgram 6. Cntinue t link with CCES, 2010 LN t develp and pilt the club accreditatin prgram fr gymnastics in BC T ffer nging prfessinal develpment pprtunities fr club administratrs, Club Administratin club wners and bard members 1. Fully implement partnership with 3 rd level Cnsulting 2. Hst wrkshps fr clubs arund strategic planning and club peratins 3. Identify prfessinal develpment wrkshp pprtunities and delivery thrugh web based delivery By When Status Cmments Apr 2011 Sep 2011 Sep Aug Cnsultatin with Integrated Sprts r ther pssibilities fr a true n-line database

8 Strategic Partnerships with External Stakehlders Increase the prfile f ur rganizatin thrugh netwrking and pening effective cmmunicatins channels with current and future stakehlders 1. Cntinue t build strategic links with nntraditinal partners and capitalize n new business pprtunities fr sprt prmtin, vlunteerism and fundraising (eg. Health sectr) Enhance and implement safety and risk management guidelines with supprting Risk Management training, wrkshps and curses 1. Hst practive safety related wrkshps as requested/needed (First Aid, Equipment, Insurance, etc.) 2. Explre the develpment f a BC based accident and injury reprting prgram t track trends 3. Survey clubs n hw they track their injuries Nv 2011 Sept 2011