Strategic Plan

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1 The Illinis Chapter f the Natinal Schl Public Relatins Assciatin Strategic Plan Missin Statement The missin f the Illinis Chapter f the Natinal Schl Public Relatins Assciatin (INSPRA) is t prvide a surce f cnnectin, cllabratin and prfessinal develpment fr schl cmmunicatrs in rder t strengthen supprt fr Illinis public schls, which leads t greater student success. 1

2 Gal 1 Prvide prfessinal develpment pprtunities in schl public relatins/cmmunicatin strategies. Offer regular wrkshps and presentatins based n input received frm annual membership survey, past event evaluatins and current member needs. Measure: Evaluatins will be cnducted after each prgram and thrugh the annual membership survey. Respnsibility: Vice President f Prgrams Prvide public relatins cunsel fr members thrugh services such as INSPRA Member Needs Help and the INSPRA Mentr Prgram. Measure: Opprtunities t receive PR cunsel will be evaluated in the annual membership survey. Respnsibility: Vice President f Membership Develp web-based resurces t assist members with cmmunicatins strategies and best practices. Measure: Website fferings will be evaluated in the annual membership survey and thrugh website analytics. Respnsibility: Vice President f Cmmunicatins Supprt chrts and individuals preparing fr prfessinal accreditatin (APR) thrugh mentring and schlarships. Measure: Upn cmpletin f the certificatin prcess, APR Candidates will be asked t cmplete a survey evaluating the supprt they received. Respnsibility: INSPRA APR pint persn 2

3 GOAL 2 Sustain INSPRA s membership and develp pprtunities t expand and engage the membership base. Identify and reach ut t districts withut an INSPRA member, and determine whether they have a PR prfessinal n staff. Measure: Membership Vice President(s) will review prgress with this task Respnsibility: Membership Vice President(s) and Reginal Directrs Cntinue t identify prgrams and institutins that develp ptential future schl public relatins prfessinals, and cnnect with the leaders f thse prgrams. Measure: A list f cntacts will be maintained, and cmmunicatin with thse cntacts will be evaluated. Respnsibility: Membership Vice President(s) Identify and reach ut t INSPRA members and member districts wh d nt renew their membership. Measure: Membership Vice President(s) will review prgress with this task Respnsibility: Membership Vice President(s) and Reginal Directrs Prduce a new-member welcme letter/packet utlining INSPRA resurces and pprtunities. Measure: Membership Vice President(s) will review prgress with this task Respnsibility: Membership Vice President(s) Make cntact with new members. Measure: Membership Vice President(s) and Reginal Directrs will wrk tgether in reviewing prgress with this task Respnsibility: Membership Vice President(s) and Reginal Directrs Organize and crdinate reginally based netwrking pprtunities. Measure: Membership Vice President(s) and Reginal Directrs will wrk tgether in reviewing prgress with this task Respnsibility: Membership Vice President(s) and Reginal Directrs Offer mentring prgram and prfessinal develpment fr thse wh are new t the prfessin. Measure: Membership Vice President(s) will review prgress with this task Respnsibility: Membership Vice President(s) 3

4 Develp strategies t reach ut t member districts in regins utside f a reasnable driving distance frm INSPRA prgrams. Measure: Membership Vice President(s) will review prgress with this task Respnsibility: Membership Vice President(s), Reginal Directrs and Prgrams Chair(s) Cnduct a membership survey t assess needs and prgress tward gals. Measure: The survey will be cnducted annually, with results discussed during the Bard planning meeting and referenced as needed thrughut the year. Respnsibility: President, with input frm all Bard Members Hst an annual meeting t share the rganizatin s accmplishments and Strategic Plan with the membership at large. Measure: President will lead meeting planning and presentatin. Respnsibility: President, President-Elect and Secretary/Treasurer 4

5 GOAL 3 Expand and enhance partnerships with ther rganizatins t supprt INSPRA s missin and gals. Fster partnerships with grups such as the Illinis Assciatin f Schl Bards (IASB), Illinis State Bard f Educatin (ISBE), Illinis Assciatin f Schl Administratrs (IASA), Illinis Assciatin f Schl Persnnel Administratrs (IASPA), Illinis Assciatin f Schl Business Officials (IASBO) and Public Relatins Sciety f America (PRSA), with a fcus n explring presentatin/panel pprtunities at their state meetings and utilizing their expertise at INSPRA events. Measure: President will review success with partnerships Respnsibility: President, Vice President f Cmmunicatins, Vice President f Prgrams Increase INSPRA s visibility and leadership in the public educatin arena thrugh participatin in the Illinis Educatin Rundtable (ILERT). Measure: President will review success with partnerships Respnsibility: Central Reginal Directr, r ther similarly lcated INSPRA member designee Develp and enhance reciprcal relatinships with ther NSPRA state chapters fr prfessinal develpment pprtunities such as cmmunicatins cntest judging, wrkshps, seminars and cnferences. Measure: President will review success with partnerships Respnsibility: President, Vice President f Prgrams, Cntest Cmmittee Chairs 5

6 GOAL 4 Ensure the lng-term financial stability f INSPRA. Develp a lng-range financial plan that includes investments (CDs, etc.). Measure: Secretary/Treasurer will evaluate Recmmendatins will be made t the entire Bard fr review and apprval. Respnsibility: Secretary/Treasurer Establish a level f financial reserves t supprt future perating expenses, and research pprtunities t invest mney back int the membership when pssible. Measure: Secretary/Treasurer will evaluate Recmmendatins will be made t the entire Bard fr review and apprval. Respnsibility: Secretary/Treasurer Annually review fee structures, and evaluate all prgrams fr cst effectiveness. Measure: Secretary/Treasurer will evaluate annually, in partnership with Prgram Chair(s) as needed. Respnsibility: Secretary/Treasurer, Prgrams, Membership Annually review the Spnsrship prgram, always tapping int new revenue surces frm vendrs fr the prgram. Measure: Secretary/Treasurer will evaluate Respnsibility: Secretary/Treasurer, Bard f Directrs 6

7 GOAL 5 Fster and mdel quality cmmunicatins and engage in activities that demnstrate best cmmunicatins practices. Member cmmunicatin Maintain a website that is regularly updated t give members infrmatin abut prgrams, events and activities and ffers resurces fr members t imprve their practice in schl cmmunicatins. Measure: Website cmmunicatin will be evaluated thrugh website analytics. Respnsibility: Vice President f Cmmunicatins Keep membership distributin lists up t date and send regular cmmunicatin t all members. Measures: An distributin list will be maintained. Respnsibility: Management Services (reviewed by Vice President f Cmmunicatins) Prvide pprtunities fr members t cnnect with INSPRA infrmatin and each ther thrugh scial media. Measures: Opprtunities will be evaluated thrugh the annual membership survey, as well as member cmments and cmplaints. Respnsibility: Vice President f Cmmunicatins, Management Services Industry cmmunicatins Participate in educatin and PR industry events (such as NSPRA and Triple I seminars). Measures: Generate a list f apprpriate events, and track chapter member participatin. Respnsibility: President and President-Elect Champin best cmmunicatins practices by submitting cntent t relevant publicatins, blgs, etc. Measures: Track chapter member participatin in submitting articles, blgs, etc. t be published. Respnsibility: Vice President f Cmmunicatins Prmte best practices Thrugh cntests, awards and ther means, recgnize and draw public attentin t best practices in the field f schl public relatins and cmmunicatins. Identify and prmte nn-inspra cntests that will allw INSPRA members t shwcase their wrk and learn abut best practices. Measures: Track the number f applicatins annually t the Distinguished Service Awards (DSA) and the Cmmunicatins Cntest, and reprt this infrmatin t the Bard f Directrs. Respnsibility: Chairs f related events and Management Services 7

8 Measures: Evaluate the number f pprtunities shared with members. Respnsibility: Bard f Directrs t identify pprtunities; Vice President f Cmmunicatins t pst n website and scial media Thrugh schlarships, discunted fees and ther relevant means, encurage practitiners t imprve and enhance their skills. Measures: Evaluate the number f members wh have earned APR status and the number f members wh are pursuing APR status. Respnsibility: INSPRA APR pint persn Actively learn abut and add new media as part f the rganizatin s media mix. Measures: Review media mix annually during the summer planning meeting. Respnsibility: President and Vice President f Cmmunicatins ### 8

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