An Apptitude Media publication Engage with 1,000,000+ creatives through BJP s print, online, social, video and live channels Tap to play video
PACK2015 2 Contents 3-4 Our audience 5 B P in print 6 B P digital 7 Social media 8-9 Digital opportunities 10 Video channels 11 Live events 12 ipad & iphone 13 Rate Card [Print & Events] 14 Rate Card [Online & Social] 15 The Archive 16 Contacts
PACK2015 3 Our audience Reach our international audience of photographers, photo editors, curators, publishers, designers, advertising agencies, educators, and students of art and commercial photography and multimedia. Both in print, online, socially and as an app, British Journal of Photography is the market-leading publication for image-makers. Our readers make and use images for books, magazines, newspapers, advertising, company reports, stock agencies, multimedia environments, museums and galleries. They are sophisticated creatives at the top of their fields, willing to invest in the best technology and materials for their work. They buy top-of-the-line books and magazines, and visit both major and independent exhibitions; they also work with printing labs and framers around the world.
PACK2015 4 Despite overall industry decline, BJP is still showing impressive growth BJP s combined content reach has its largest ever readership. Current % of subscibers vs newsstand 63% (very high premium readership) BJP app subscribers offer a completely new audience 5% crossover with print Social media following rising at an astonishing rate +1,100 new followers daily BJP combined reach Paid Circulation [Print & App]: 10,000+ Print: Average monthly readership 30,000+ ipad & iphone downloads: 50,000+ Social Media: 580,000+ Online: 150,000+ Email: 13,000+ third party list Weekly Newsletter: 14,000+ Issuu preview version: 68,000+ impressions per month Video channel: 100,000+ views per month Total:1,000,000+
PACK2015 5 British Journal of Photography The world s oldest photography magazine established 1854 Read by more professional photographers than any other magazine in the UK The magazine commands a premium price 7.99 per issue Highest paid subscription rate in photography market Required reading material for photography & multimedia students
PACK2015 6 Our online audience BJP prides itself on editorial integrity, and has done for the last 160 years. That s why you won t find us on any ad networks or ad exchanges, and why our users are some of the most engaged within the industry. BJP can now claim the largest and fastest organically-growing audience in the world; we recently re-launched BJP s online presence, putting our readers experience to the fore. Homepage is a rush of beautiful images with links to feature pages Screen given over to arresting imagery, slideshows and video, with bold headlines Designed for desktop, tablet and smartphone Favouring native advertorial-style ads, though supporting all ad formats KEY FACTS Click through rates are up to 6x higher than industry average No ad networks on the website A unique audience blend of professionals, creatives and students Combined social & online reach of over 1,000,000+ Ad campaigns tailored for maximum ROI for all clients BRAND NEW FULLY RESPONSIVE WEBSITE
PACK2015 7 Social reach Our specialist photography content is channeled through a mobile-optimised website, and supported by bespoke video work, social and multimedia publishing. Our audience is growing quickly, all the time, and are showing a real appetite for the work we feature. Instagram 40,000+ Growing exponentially, our Instagram feed combines the best images from print and online with an intimate insight into the operations of the magazine, lifting the veil on the photography world. Twitter 75,000+ Used as a way of spreading our readers love of the magazine. We combine image and videoled posts with retweets of other people talking about our content, ensuring our content keeps living beyond publication. Facebook 460,000+ Image-led, socially optimised posts published around the clock, designed to make sure our content is sharable across thousands of accounts. We ve launched a video series specifically for our Facebook audience.
PACK2015 8 Relaunched website results Increased page impression 250,000 Increased unique visitors 150,000 Social channels have grown substantially 580,000+ Click through rates have doubled as have dwell times 0.95% AVERAGE B P s heritage & reputation means the highest levels of engagement in our industry Opportunities for Sponsors BJP will not be found on ad networks or ad exchanges. We want our promotional messages to be relevant and engaging while delivering real value and ROI to our commercial partners. 6 Which is why we deliver click through rates up to times higher than the industry average. Leaderboards average 0.77% MPU is 0.65% Billboard is 1.13% Wallpaper is 1.18%
PACK2015 9 Opportunities Native adverts and premium positions help improve CTR, which have led to BJP delivering some of the best in the industry. Social posts We host both native and standard advertising on the site, with a huge focus on engagement.
PACK2015 10 The exponential growth of video is an unmistakable and irreversible trend BJP is committed to delivering the best content in the world to our audience of creative minded people interested in photography and the arts, and is embracing this important medium in a way that no other photography brand has done before. BJP has recently launched a new fully responsive website, rendering beautifully on any device, with a new video channel. We are commissioning and creating bespoke videos to bring our content to life with a mixture of candid behind the scenes short films, interviews, and other compelling editorial content. Our readers want to immerse themselves in the experience. They want engagement and interaction. And that is what we are delivering for them...
PACK2015 11 Events We run a series of events over the year including: The International Photography Award Breakthrough Awards Monthly Symposium Series Now in its tenth edition, the IPA s are an important part of the global photographic calendar, with many previous winners going on to achieve critical acclaim and enjoy successful careers. The prize is divided into two categories, one recognising a series of work and the other an outstanding single image, and is open to anyone, making images on any topic, from anywhere in the world. Introduced in 2015, Breakthrough is a season of awards and events helping students and recent graduates breakthrough in photography. It is a prestigious photography competition singularly capable of connecting the next generation of photographers with the established photography industry. A monthly talks event featuring speakers who are working in exciting ways with photography today across a wide range of different fields including; film, women, fashion, music, internet, art/conceptual, sport, documentary, photojournalism, and landscape. Sponsorship opportunities are available please contact monica.chopra@apptitudemedia.co.uk
PACK2015 12 iphone edition BJP iphone App Gets it Right Photos and creative page layouts look great when they re big, so photo mags have a difficult time porting their efforts to the iphone s relatively small screen. Viewing a large amount of content through a limited window can be frustrating and disorienting. That s why we like the British Journal of Photography iphone app that was released today. The app delivers bite-sized chunks of their content that are straightforward and easy to parse in an iphone-specific format. WIRED magazine ipad edition BJP ipad app moves photography beyond print The British Journal of Photography, the world s oldest photography magazine, has launched an ipad app, which takes full advantage of the tablet s backlit display to show off reams of photographic images in a format that is equally (if not more) alluring as print. CREATIVE REVIEW magazine
PACK2015 13 Rate Card Display Page DPS Premium Advertorial Display (print and flat ipad) 3,995 7,591 10% 15% ipad activation 1,000 1,500 (activating page with link/hotspots/video/slideshow) ipad only interactive page 1,995 iphone edition takeover 2,500 (both ad slots, per month, all weekly editions) Classified & Recruitment Quarter page Half page Full page Classified & recruitment (print) 450 900 1,750 Included in ipad (with link) 35% 35% 35% per month per annum Directory listing (per annum) 100 600 Online job posting 600 Online job posting with social push (Facebook) 1,250 Online job posting with social push 1,500 (Facebook and Twitter) Inserts Full Print Run UK Only UK Subs only (Print Run & Subscribers) Up to 10g weight 2,400 1,950 1,100 Above 10g weight POA POA POA Events Breathrough Student Awards sponsorship 20,000 International Photography Awards sponsorship 25,000 Monthly Symposium sponsorship (per month) 5,000
PACK2015 14 Rate Card Online & Social Takeover Billboard Leaderboard MPU Targeted (Billboard, Skins, MPU) ROS ROS ROS Exclusive Site Takeover Rate: 10,500 6,250 4,250 5,000 POA Campaign Rate: 3,500 2,080 1,415 1,650 POA Duration 4 wks 4 wks 4 wks 4 wks 4/6 wks Native online advertorial 2,500 Native online advertorial 3,500 [with social promotion] Banner Takeover Editorial newsletter 750 1,500 Solus email to 3rd party database 1,000 Facebook Twitter Instagram Bundle (all) Social media 1,500 1,000 1,000 2,500 Per month Per quarter Per annum Video channel sponsorship 5,000 12,500 40,000 all ad slots, pre- & post-roll (per month) BJP archive microsite sponsorship 5,000 12,500 40,000
PACK2015 15 The Archive This summer will see a landmark event in the 160 year history of the British ournal of Photography: the launch of our online archive. The culmination of several years work cataloguing, scanning and digitally processing, the archive will see over 250,000 pages of the magazine dating back over a century, and encompassing the entire history of photography, made available online for users to browse, search and explore. The archive will be made available via a dedicated portal website, with a number of access packages available. Sponsorship and advertising opportunities are available for this exciting launch.
PACK2015 16 Contacts Monica Chopra Advertising Manager +44 (0)20 7193 6763 Skype: am_monicachopra monica.chopra@apptitudemedia.co.uk Cat Gummersall Sales Executive +44 (0) 207 193 0635 skype: am_catgummersall cat.gummersall@apptitudemedia.co.uk Lisa Farrell Head of Events +44 (0)7912 874 096 lisa.farrell@bjphoto.co.uk Marc Hartog Founder & CEO +44 (0) 207 193 2654 @marchartog marc@apptitudemedia.co.uk British Journal of Photography Apptitude Media, Unit A (Ground Floor), Zetland House, 5-25 Scrutton Street, London, EC2A 4HJ www.bjp-online.com An Apptitude Media publication