Media Kit

Transcription

1 Media Kit

2 5 reasons you should be in The Sports Masters magazine: 1. Unlike most sports magazines, which are male-oriented and sport-specific, we appeal equally to male and female athletes 30+ across all 56 Masters Sports 2. Our readers have a high passion for sport and the financial capacity to sustain it 3. Research shows that the 30+ active sports person is likely to be an educated professional with a high disposable income 4. TSM will launch on the back of the Australian Masters Games, who are promoting the magazine to the 10,000+ participants via broadcast media and signage at the games 5. Print distribution is Australia-wide via news agencies, 3 rd party & direct subscription portals and sports clubs. Online we will be the first community platform for athletes 30+!

3 3 Our Story The Sports Masters was conceived by Ray Blumenfeld, a sports enthusiast who has been publishing magazines for over 35 years! Ray suggested the idea to some close friends, including two of his publishing colleagues Bill Rowan (USA) and John Hancock (AUS). They loved it. The leading voice for master sports men and women 30+ who have the passion and financial capacity to train, travel and compete in their chosen sport. Soon Ray was soon meeting with venture capitalists and senior industry stakeholders, including senior vice-presidents and managers at Canada s largest media chain, Postmedia. All agreed that the idea had a lot of merit and ironically no one anywhere was producing a magazine that covered this fast-growing sporting space. When the Australian Masters Games 2015 said they want to be all over it, Australia became the launch pad for this world-first magazine aimed at athletes 30+

4 By % of Australian population will be 35+ Australians love their sport and we re not getting any younger! 10,000 + Participants at 2015 Australian Masters Games 4 $8.2 Billion Spent on sport and physical recreation products 1.5 Million Estimated Masters Athletes in Australia 50% of adults age 55yrs + participate in sport or physical recreation 2.3 Million Australians volunteered for a sports or physical recreation organisation 74% of adults age participate in sport or physical recreation An audience that has the time to devote to their sporting passion and the financial capacity to sustain it.

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6 Specifically targeted media A combined print, digital and social media experience that offers multi-level connection points with the growing market of active mature athletes, men and women 30+ with high passion for sport and the financial capacity to sustain it. Our Platform 6 Cross Platform Multimedia Reach Interactive Website Newsletters Glossy Magazine The Magazine Social Media Community Forums Brand with Australia s favourite activity - SPORT

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8 The Print & Digital Magazine 8 Sports Masters Magazine Print & Digital Version Highest quality print publication (think Vogue does Sport!) augmented with the latest online publishing technology Upcoming special events & competitions Nutrition & dietary guidelines and tips Athlete & team profiles Science of new training technology New product showcase Company profiles Equipment reviews Guest editorials or op-eds Giving Back highlight charitable contributions to foundations/non-profits by individuals, teams, special events or organizations The first online community for athletes 30+ anywhere!

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10 Advertising 10 Display Print Ads FULL SPREAD FULL PAGE ½ HORIZONTAL ½ VERTICAL 3/5 VERTICAL 3/5 HORIZONTAL DIGEST ¼ Page Branded or Native Content Business Directory Listings Classified Listings Events Listings Forums New Product Showcase Special Publications Newsletters All advertising placed relevant to content online and in print.

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12 The Website Professional site displaying information, news, events, & building community 12 Responsive Design Community Forums Events Business Diectory Marketplace Phone, tablet and digital reader ready for all devices. Member forums to connect with fellow athletes across Australia and around the world. Need a player? Detailed calendar of all upcoming events with images, videos and registration links. Visually stunning directory enables business owners to self-list and manage. Modern, clean classifieds site, allowing for full images, details, maps and advertising capability. Our website will launch the world s first online community for athletes 30+

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14 Digital Reach Game on! 14 THESPORTSMASTERS.COM.AU Unit Size Expandable Size Static Leaderboard Static Leaderboard Static Medium Box Static Small Box Static Half Page Expandable Leaderboard Expandabe Medium Box Expandable Half Page Billboard & Skin Wraps Custom Billboards Run of site Video Category Specific Billboard Custom Ad Spaces PRE SET AD SPACES 728 x x x x x x x x x x x 600 MARKETING SOCIAL MEDIA Newsletter Sponsorship Custom s Utilizing our database to provide costeffective brand messaging to a target audience. Offers immediate, highly measurable results with a high return on investment. Combined with print & online advertising to drive engagement, boost website traffic, and increase conversions and sales. Custom ad spaces or full sponsorship available Utilizing social media, our premium content, an integrated community and focused users to expand a highly attractive target audience.

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16 Casual Rates 16 PRINT AD BOOKING DETAILS FOR Issue Booking Deadline Payment Artwork Distributed 1 12 October 12 October 15 October 19 October 2 9 December 9 December 15 December 20 December 3 8 March 8 March 14 March 19 March 4 10 June 10 June 16 June 21 June 5 6 Sept 6 Sept 12 Sept 17 Sept 6 6 December 6 December 12 December 17 December PRINT MAGAZINE Specification Dimension (mm) Rate Directory Card 90 x 40 $250 Module 135 x 50 $400 Quarter 135 x 100 $750 Half 135 x 210 $1250 Full 280 x 210 $2200 WEBSITE (2 ADS HP & INNER PAGES) Specification Dimension (mm) Rate PM Leaderboard 728 x 90 $300 Sidebar 300 x 250 $200 Sidebar 300 x 100 $140 NEWSLETTER Specification Dimension (mm) 3-Months Rate Sidebar 300 x 250 $200 Sidebar 300 x 100 $140 Ad bookings available 24/7 via website booking form at Newsletters will be sent on the first Tuesday of every month and the ad booking and artwork must be confirmed by the Friday before.

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18 Ad Packages & Information 18 Package 1 $1350 ¼ page ad (135mm x 100mm) in 2-editions of printed magazine ¼ page ad (135mm x 100mm) in 2-editions of digital magazine Online sidebar ad (300mm x 250mm) for 3-months Sidebar ad (300mm x 100mm) in 1-edition of digital newsletter Permanent listing in online, including organisation details, opening hours, logo, images etc. DISTRIBUTION The inaugural edition will print and distribute 5000 to news agencies and sporting clubs around Australia as well as subscribers via TSM website and online magazine sales portals. The website will be launched with the printed magazine in April, actively promoted via print, social media and state-of-art search engine optimisation. Package 2 $2200 ½ page ad (135mm x 100mm) in 2-editions of printed magazine ½ page ad (135mm x 100mm) in 2-editions of digital magazine Online sidebar ad (300mm x 250mm) for 3-months Sidebar ad (300mm x 100mm) in 1-edition of digital newsletter Permanent listing in online, including organisation details, opening hours, logo, images etc. READERSHIP We launch at the 2015 Australian Masters Games in Adelaide with their support. Our readers are 30+, educated, have the time to devote to their sporting passion and the financial capacity to sustain it. CONTENT SUBMISSIONS For this first edition, word articles should be submitted to: www/thesporstmasters.com.au/ submit-article Package 3 $4,500 Full page ad (135mm x 100mm) in 2-editions of printed magazine Full page ad (135mm x 100mm) in 2-editions of digital magazine Online sidebar ad (300mm x 250mm) for 3-months Leaderboard ad on homepage for 1-month Sidebar ad (300mm x 100mm) in 1-edition of digital newsletter Permanent listing in online, including organisation details, opening hours, logo, images etc. GUIDELINES Must be Australian related (plan to launch in UK, US and Canada within 24- months). Should be well written requiring minimal to no editing. Likely to fuel reader interest in sports for 30+ readers, with a good image (300dpi resolution). While most articles that fall within these guidelines will be published on the new website, no guarantees are made for printed publication.

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