Get New Customers With YouTube Advertising

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1 Get New Customers With YouTube Advertising What We Do We produce a 30 second video We find your target audience We keep you informed with reports Free of Charge We ensure that the right people see your advert. We report about your ad s performance on weekly basis. How It Works 30 second standard video for FREE Pay Per View Generate Leads Includes a day of shooting, postprocessing, backing track and a voice over artist. We upload it to YouTube and you only pay when somebody watches 30 seconds or more of your advert We can deliver qualified leads to your website that will generate you new business.

2 The Benefits It s Effective It s Targeted It s Traceable Video advertising is 80% more effective than any other form of advertising. It communicates your message in a clear and engaging way. We will find your precise target audience to deliver the best results gender, age groups, location, interests, you name it Unlike traditional advertising, we will provide you with a 100% visibility of who viewed your ad, how long they viewed, and the action they took. No guesswork. Reach New Audience Pay Only for Real Views Convert Customers Millennials (18-35 year olds) are becoming harder to reach with traditional forms of advertising. They just don t watch TV or listen to radio anymore. They re online. With us, you only pay when somebody watches 30 or more seconds of your ad. After watching a video, we can redirect the viewer to your website and complete a sale there. 64% of people are more likely to purchase after watching a video. Get In Touch Today

3 Standard YouTube Package YouTube video advertising is a very effective way to deliver your message to your customers. The main problem with YouTube advertising is a high barrier to entry, which is the cost of video production. We remove this barrier to entry. With this package, we will: 1. Make a 30 second video overview of your business or product. This includes a video script, production, background music, voice over artists and 8 hours of our video team's time This package does not include actors or special effects. 2. Create a YouTube marketing campaign. We will identify your target market on YouTube and target them with your video We will make sure that only the right people will see your video ad. We will make necessary adjustments to your campaign on daily basis 3. Provide insights We'll keep you informed with weekly reports about the performance of your campaign After the campaign is over, we'll give you a detailed analysis of how you ad performed Premium Package This package is suitable for customers who require more advanced features in their videos: Actors Make up artists Special effects Green screen production Videos longer than 30 seconds Animated Videos Other complex videos This package is also suitable for customers who need a video for other purposes than YouTube advertising. We charge on "per job" basis, rather than "per hour".

4 YouTube Overview Ireland s Largest In & Out of Home Digital Video Network Captive Format National footprint Local Presence Interactive & Engaging Most watched medium online Cash Rich Audience Who Want To Watch Your Ads Targeted Audience, based on interests and browsing history Precision Buying year old bull s eye Highest Click Through Rate & View Rates amount all advertising platforms The Unsung Social Network YouTube allows viewers to share content instantly on Social Media including Facebook & Twitter Users like and share new content meaning others will see it too, resulting in even more free promotion of your brand Groups watching together Only interested people watch, meaning you only pay when they want to watch Deeper Brand Engagement, Emotive Advertising Positive and receptive state of mind Uninterrupted play time Higher recall than any other medium The power to instantly connect users with your brand Latest Technology YouTube covers all platforms desktops, mobile phones, tablets, smart TVs and even gaming consoles. Unified watching experience across all platforms. YouTube recognises you no matter what device you are on Advertising at home, at work, and on the move

5 What TrueView Can Do For You We design and create fantastic YouTube video ads and campaigns that bring you new customers, and we do it to fit your budget Creative & Scripts Every advertising campaign has a purpose it needs to fulfil. With that in mind, we will create a video script that will deliver the best possible outcome. Video Production We specialise in high quality video production. We have experience in shooting all sorts of events - from live gigs to YouTube commercials. We only use the best available equipment to deliver amazing results for our customers. Post-Production Post-production is where all the magic happens. This is where we cut the footage and create the final incredible video. We use industry standard software like Apple Final Cut Pro and Pro Tools to achieve amazing results. YouTube Video Ad Campaign Management & Optimization Once your video is online and being advertised, your campaign needs close monitoring to ensure that no advertising money is wasted. We carry out daily monitoring and make necessary adjustments to achieve the best possible outcome for your ad. Easy to Understand Reports As a small business owner you need to understand how your campaign performs. We provide you with easy-to-read weekly and end-of-campaign reports with detailed data and our advice on possible improvements. Everything in One Place We specialise in all forms of video advertisements and know how to get you results. We are a one-stop-shop for all of your advertising needs.

6 The Proposal Summary TrueView YouTube Video Advertising guarantees our clients the results they need to grow their business. The old adage in marketing that 50% of Advertising doesn't work is very true, but with the customisable targeting and cost per view basis that TrueView works on, this means you know 100% of what you invest with us is working. We work with you to create a high quality (up to 30 second long) video advertisement for your business. We then manage that campaign for you through Google s display network, namely YouTube and partnering websites. The best thing is that everything is traceable. You only pay when someone has watched your entire video, so none of your budget goes to waste like with newspaper or radio advertising. We will select your ideal target audience and ensure that only these people will see your ad. That means you won't be paying for people to watch your ad who are not in your target market. Only the people you want to see your ad will see it. You can set this by age, gender, location, interests & many more options. Why YouTube? Why TrueView? Video advertising has long been known as the best way to communicate with you audience, you can convey a very personal and effective message by using both imagery and sound. The problem with video advertising has always been the cost! Well no worries there, TrueView Digital will produce your high quality video absolutely free. The only thing you pay for is when someone in your targeted audience views your ad in its entirety. That's guaranteed! We take away the risk involved with Video marketing, because we produce your video for FREE and you only pay when people see your video! It's that simple. We also manage your campaign in full. Altering it on an on-going basis to ensure we maximise your return on your investment. Our expertise allows us to deliver optimum market awareness of your business, making sure you are being heard & seen by the right people. We will report on the progress of your video marketing campaign on a weekly and monthly basis & will wrap up the campaign when it's over to make sure you can see everything you have gained from TrueView Advertising.

7 What are the benefits of TrueView YouTube Advertising? There are many advantages to using TrueView and here are just some: 1. Reach Customers: Deliver your message to the right people at the right time with video ads. Every business has an audience on YouTube. 2. Share your story: Video ads help you connect with people in a unique way show them what you do, how you do it, and why you love it. 3. Get new business: Video ads drive results. Bring more people to your business, create awareness and increase sales. 4. Only pay when people watch: With video ads you pay only when someone chooses to watch your ad, so you don't waste money advertising to people who aren't interested in your business. 5. Reach your ideal customer: Zero in on the right people based on who they are, where they're located, and what they're interested in for example, men aged in Galway City or women who enjoy shopping in Roscommon Town. 6. Show up across devices: Your customers are on the go. Whether they're on a smartphone, tablet or computer your video ads can reach them. 25% of all YouTube views happen from a mobile device. 7. See what's working: TrueView s analytical and statistical reports help you understand who's watching your ads and how they're interacting with them. 8. Build a following: Your ads can drive video shares, new channel subscriptions and create opportunities to communicate with your customers. Does TrueView work for Small & Medium sized Businesses? Very Simply, YES! YouTube have recently extended their targeted audience options. This means that as a small or medium sized business owner you can select an audience only

8 relevant to your business. This means a Supermarket owner in Strokestown can advertise their YouTube video advert to people just between the ages of 25 & 65, living in Strokestown, Elphin & Tulsk, who have an interest in groceries & shopping. YouTube knows who people are so it will only show the video to these people. The Supermarket owner only pays when the video is watched so that means their advertising budget goes much further than with radio or newspapers. Our reporting structure also means that you as a business owner can see exactly what demographic is interested in watching your video and this market research is invaluable to you in growing your business. Remember all your customers are using YouTube, not just the young ones. Also, because TrueView Digital are only just beginning our campaign in your area, your business will be the talk of the town. People are used to seeing big brands like Guinness & Budweiser, even the likes of Aldi, advertising on YouTube, but they will not be expecting to see Your Business with a great quality video ad on YouTube, they will be impressed and I guarantee it will get them talking, and all good things too! There's no better advertising than word of mouth and something innovative and original like a brilliantly made and placed YouTube advertisement is the best way to get the word spreading. It also helps to remind your existing customer base and your part-time shoppers that you are actively promoting your great brand, and that you always have great deals on the weekly shop. Building a strong brand is very hard, but keeping it strong can be a bit easier when you deliver a fresh and consistent message to your base at a very low cost. There is no better way to guarantee your success in this way than with TrueView's YouTube advertising. The Package We will deliver results by executing the following for you: Identify the profile of the target audience on YouTube platform and Google Display Network, and determine the maximum audience reach Identify optimal campaign duration and market saturation point to avoid audience overreach and optimise spending Identify YouTube platform interest, hobby and topics equivalence specific to the target audience profile Identify suitable placements within Google Display Network and remarketing opportunities Allocate the optimal timeslots for the ad and launch the advertising campaign

9 Perform unlimited monitoring and delivery optimisation Provide daily performance statistics Provide weekly performance overview and analysis Complete review of the entire campaign and generate ideas and suggestions for future campaigns End of campaign meeting and presentation, outlining overall results of the campaign

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