Graduate Prospects Media Pack

Transcription

1 Graduate Prospects Media Pack The complete package for international advertisers Your contact: Carlos Howarth Senior Account Executive Lisa Williams Senior Account Executive

2 Who we are With huge website traffic, an unrivalled domestic and international reach and innovative multimedia products, Prospects provides your university with the total international postgraduate recruitment solution. Prospects is the UK s leading postgraduate education publisher and our portfolio of products encompassing print, online and digital channels is unique in the market. Prospects.ac.uk is the first port of call for motivated students and graduates from across the globe looking for the most comprehensive information on their further study options. Delivering on volume and quality on a level no other provider can match, Prospects is the expert in connecting postgraduate recruiters with an engaged student and graduate audience. 6.6 Million 4 Million 2 Million 1.7 Million 1.3 Million 50,000 ABCe audited page impressions split 2m and 4m from international and domestic sources respectively. hits per year on the UK s official postgraduate database. unique browsers every month. registered users who can be directly targeted with advertising and opportunities. distribution of print and digital magazines. social media users. 02

3 Why we re different Large-scale redevelopment of Prospects.ac.uk to ensure the very best user experience. Prospects expertise and pioneering approach to postgraduate recruitment is market leading. Launch of online events listings to promote your open days and fairs. With publications and web content focused exclusively on postgraduate opportunities, Prospects is recognised by students and careers professionals alike as the go-to resource for comprehensive and credible advice on further study. With new levels of sophistication for delivering targeted opportunities matched to user preferences, recruiters can be assured of receiving relevant enquiries from an informed and high-calibre audience. Through recent investment in an industryleading platform more students and graduates than ever before are engaging with your messages, with a 45% rise recorded in open rates. Embedding of an industryleading platform increasing open rates by 45% Success in 2013 Development of fully responsive web design to ensure usability on any device. Increased on-campus presence delivering a 25% uplift in My Prospects registrations. 50% increase in social media following, now totalling over 50,000 Innovation for 2014 Increased levels of engagement along the student journey. Record 2 million users visiting Prospects.ac.uk every single month.

4 Our audience 141k Our audience may be large, but this doesn t come at the expense of quality; 9 out of 10 visitors to Prospects.ac.uk expect to achieve a 2:1 or higher. 12% Pre-finalists First and second year students regard Prospects as an excellent source of impartial advice that will guide them to make an informed choice about their future career. Through our exclusive partnerships with the National Union of Students (NUS) and university careers services, Prospects engages with students right at the start of university life ultimately delivering you students fully informed of their further study options. We also give you access to a truly global audience. Over a third of traffic to Prospects.ac.uk comes from countries outside the UK as well as our publications being distributed via British Council offices and overseas events. This gives HE institutions access to a more diverse audience of potential applicants than can be found anywhere else. 54% Experienced graduates 10% Finalists 24% Recent graduates 111k Prospects signs up over a third of the UK graduating cohort each year. Targeted messages are delivered to finalists at strategic points to ensure full awareness of timescales for postgrad applications. The pie chart opposite shows the breakdown of registered My Prospects users by graduation year (first degree). 632k Prospects stays relevant and connected to an experienced graduate audience who are looking to progress their career through further study. 04

5 Targeted engagement Thousands of students are searching Prospects.ac.uk every day for courses in a whole range of subject areas. Our suite of multimedia products ensure that they ll find opportunities from your institution faster than anywhere else. Arts & Humanities Social Sciences Science Technology & Engineering Business & Management Law & Legal Studies Monthly course searches Reach a large student and graduate audience actively searching for postgraduate course opportunities on Prospects.ac.uk through display advertising, latest course listings and university profiles. 43k 49k 75k 37k 6k Registered users Focus your communications to My Prospects users registered for subject-specific information through our solus service. 60k 80k 85k 71k 46k 05

6 International reach Australasia 2% Africa 4% With traffic to Prospects.ac.uk coming from all continents, Prospects is ideally placed to connect your institution with an international student base. With a diverse audience spanning the globe, whether you are looking to target students in China, India, the UK or further afield, our website and publications are the ideal vehicle to engage with these markets. Not only do international students come to us, we go to them. Every year postgrad publications are delivered to students globally via British Council offices, the QS World Grad Tour, international universities and UK careers services. No other postgrad focused publications can reach so many students through such a wide range of channels. Asia 15% Americas 14% Europe 65% The diagram opposite shows the breakdown of traffic to Prospects.ac.uk by continent. Unique monthly browsers - 2 million (ABC audited) 06

7 Study abroad pages on Prospects.ac.uk Due to high demand, Prospects created an area of the website dedicated entirely to promoting international institutions to our global audience. These pages attract between 5,000 and 6,000 unique visitors each month. They contain advice and guidance on studying abroad, which is highly recommended by careers advisers throughout the UK. There are also country profiles with all the information our audience have told us they want to know about living and studying in specific countries. These pages naturally complement the profiles of our featured course providers. 07

8 Study abroad institution profiles Key information and contact details External links to your website or course catalogue Your logo and country flag Enhanced profiles feature videos and case studies Sell your institution or department to our audience 08

9 Our print portfolio for the international market MBA 2013/14 Develop a flawless approach to business Postgrad Prospects has been producing internationally renowned, high quality publications for over 40 years. Our publications are used by millions of students, graduates and careers advisers both in the UK and overseas. Study abroad content is included in a number of these publications with advertising opportunities for institutions outside the UK. Issue 1 Autumn 2013 Explore your options Law 2013/14 Helping your legal career take shape MBA programmes in the UK and overseas Funding your MBA Training opportunities across the UK Conversion courses and advice 09

10 A truly integrated approach Students and graduates are a diverse bunch with different media preferences. That s why we offer a multi-media approach to postgraduate recruitment. Online The complete multi-media package We know that around 90% of our audience use channels other than online for career planning. That s why our recruitment packages enable you to reach both students and their parents - often the primary funders of further study - through on campus, online and digital channels. On campus Social media Drawing on in-depth sector knowledge, our products are developed to meet domestic and international recruitment needs, as well as serving both departmental and institutionwide requirements. Mobile 10

11 Prospects Postgrad Package Issued three times a year, Prospects Postgrad connects universities with students at strategic points in their final year and is crucial in informing and influencing decisions about further study. Packed with courses, editorial, case studies and subject specific advice, it gives students everything they need when considering a postgraduate degree. Recruitment messages can be reinforced with a whole range of exciting editorial features and our digital version helps to increase brand awareness. A presence on Prospects.ac.uk completes the package to ensure all-round recruitment success. Booking deadline Summer 11 April 2014 Autumn 19 September 2014 Publication date Summer 16 May 2014 Autumn 17 October 2014 Online Digital Print Social media Audience 2 million unique visitors to Prospects.ac.uk every month 500,000 subscribers 145,000 Courses by registrants Product event listing, optimised course listings display advert in digital magazine, compatible with mobile and tablet devices 45,000 display advert on-campus distribution editorial feature messaging 50,000+ Facebook, Twitter and LinkedIn followers segmentation available by graduation year, subject studied, university and course interest added value promotion for latest course opportunities, open day events and institution profiles 11

12 MBA Directory Package More than half of all visitors to Prospects.ac.uk would consider a professional qualification to further their career. Tap into this motivated and experienced graduate base via the great value digital offer from MBA Directory. Distributed to an audience of over 800,000 experienced graduates in more than 127 countries, Prospects MBA Directory is the only international publication to contain listings of all UK MBA courses alongside a comprehensive insight into MBA study. Digital Online Audience 800,000 subscribers 2 million unique visitors to Prospects.ac.uk every month Product display advert in digital magazine, compatible with mobile and tablet devices digital magazine hosted on the Business & Management hub on Prospects.ac.uk Booking deadline 28 November 2014 Publication date 16 January

13 Prospects Law Package Audience Product The most accessible guide to legal education in the market, Prospects Law Package gives your institution unrivalled exposure through our superior online, on-campus and digital channels. Editorial is informed by legal experts, making this a comprehensive guide to all stages in building a career in law. Online Digital 2 million unique visitors to Prospects.ac.uk every month 200,000 subscribers latest course advert, optimised course listings display advert in digital magazine, compatible with mobile and tablet devices By drawing on data gathered by our own HE research arm we also know which students from other disciplines are most likely to convert to a law career. This means our communications are targeted to these groups to deliver your institution engaged enquiries from a more relevant audience than can be found anywhere else. Print Social media 20,000 on-campus distribution 50,000+ Facebook, Twitter and LinkedIn followers display advert editorial feature added value promotion for latest course opportunities, open day events and institution profiles Booking deadline 11 July 2014 Publication date 22 September

14 Web and Online With 2 million unique visitors and over 6 million page impressions every month, Prospects.ac.uk is the UK s biggest and busiest graduate careers website. Reaching your target audience couldn t be easier with our range of web and online advertising options. Keyword and tickbox sponsorship along with optimised course listings ensures your courses are seen by the right audience as well as giving greater prominence in search results. Plus our university profiles can really showcase all your institution has to offer. For your international recruitment needs, geo-targeted advertising allows you to deliver appropriate content to visitors based on their location. Web Social media Audience 2 million unique visitors to Prospects.ac.uk every month 145,000 Courses by registrants 1.3 million subscribers 50,000+ Facebook, Twitter and LinkedIn followers Product institution & departmental profiles, standard & optimised course listings, geo-targeted display advertising targeted solus messaging segmentation available by graduation year, nationality, subject studied, university and course interest monthly newsletter added value promotion for latest course opportunities, open day events and institution profiles 14

15 See the results for yourself With over forty years experience of guiding graduates to take their next step, we know we can deliver exceptional products and services to meet your postgraduate recruitment needs. Whether you re looking for a large scale marketing campaign or simply want quick and targeted exposure for a specific course, your personal account manager will work with you every step of the way to help you achieve the results you want. Get in touch To find out for yourself, get in touch with us today. c.howarth@prospects.ac.uk l.williams@prospects.ac.uk Prospects provides an excellent vehicle for promoting graduate coursework and research programs in the UK and beyond. With its strong online profile, association with Universities UK, and a familiarity within the UK graduate market, Graduate Prospects serves this function well. Rhett Miller Regional Manager, International Markets The University of Melbourne Prospects were quick to provide us with an effective marketing campaign to a targeted list of recipients. Within a couple of days we had over 500 students contacting us about our internships. Their staff were really helpful and knew exactly what we needed. Samantha Cornelius Managing Director StandOut Internships 15