BRIGHTER FUTURES. Prospects Graduate Recruitment Media Pack

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1 BRIGHTER FUTURES Prospects Graduate Recruitment Media Pack

2 WORK WITH THE EXPERTS Access real data Want to know what graduates do? Our dedicated research team analyse the career paths, behaviours and destinations of over 250,000 of the graduating cohort every year. When we say we re the experts in graduate careers, we really mean it. At the forefront of graduate labour market research for more than 40 years, we have unrivalled insight into what graduates do, where they go and what their motivations are. Understand key trends Did you know that over a fifth of engineering graduates go on to work as IT professionals? Or that language graduates are more likely to be employed in marketing and sales? We have the expertise to interpret and predict trends in graduate employment and share these insights with employers. We use this intelligence to guide and inspire career choices that enable graduates to make the best use of their skills ultimately delivering you more relevant and high-quality applications. Create effective campaigns Our intelligence informs all your recruitment with us, allowing you to put together more targeted and productive campaigns.

3 THE STUDENT JOURNEY Prospects is aligned with key student brands through an exclusive partnership with the NUS, with 165,000+ cardholders registered every year Knowledgeable Prospects staff attend over 50 careers fairs every year, signposting students to the right opportunities for them Our insight and research means we understand the journey to career success better than anyone. We continuously engage with students throughout this journey, allowing recruiters to position their brand in front of students well before the application process begins. An unrivalled on-campus presence puts our publications in 100% of UK university careers services An even bigger job-seeking audience are exposed to relevant vacancies through leading jobs referrer, Indeed.com 1ST YEAR 2ND YEAR FINAL YEAR GRADUATION As career options begin to be explored, our apprenticeship and work experience platforms introduce school-leavers and students to potential employers 1000s of students become familiar with the Prospects brand and sign up for our services through freshers fairs across the UK Every year, students are guided to make the best use of their skills with our unique career planning tools, including Career Planner, My Prospects and sector guides A multi-channel approach, including communications, social media and interactive digital products means students can access opportunities wherever they are New graduates enter the job market informed and ready for work. We remain engaged with them from their first job and beyond

4 QUANTITY AND QUALITY 2.6 MILLION 1.7 MILLION 75,000+ ABC audited unique browsers visit prospects.ac.uk every month students and graduates are registered to receive Prospects s followers connect with us via social media 400,000 registrants have studied at a top 40 university Over 2 million students and graduates visit prospects.ac.uk every single month, making us by far the most widely used graduate careers website. Quantity doesn t come at the expense of quality however, as our high-impact online and on-campus activities have resulted in engagement with a more diverse and high-calibre audience than ever before. 82% OVER 50% 8/10 of our web visitors expect to receive a 2:1 or higher of all registrants collected at campus activity in 2015 are from Russell Group universities of our web audience have already gained some form of work experience

5 THE PROSPECTS AUDIENCE Highest level of qualification achieved by registered Prospects users: We have a broad registrant profile, spanning school leavers through to those with professional and postgraduate qualifications. We connect with students at key points along the career journey and develop products that enable you to put your opportunities in front of a large and relevant audience. 64% Bachelors Degree We register over a third of all final year students from UK universities every year, as well as remaining relevant for more experienced graduates who are looking to progress their career 22% Postgraduate Prospects is the market leader in postgraduate study information, providing recruiters access to high calibre job-seekers to fill more specialist roles 14% A-level and HND Our prominence with a pre-university audience means we are ideally positioned to promote your apprenticeship schemes to students seeking to start their career straight after college

6 THE PROSPECTS EXPERIENCE Accountancy, Banking and Finance 2014/15 INCREASE YOUR POTENTIAL PROSPECTS The essential guide to the sector Digital-only sector guides provide in-depth information and company profiles for students focused on a specific career Breaking into Banking Alternative routes into a career in finance Online, on campus or through our digital products, we engage with our huge audience wherever they are. Our unrivalled understanding of graduate careers, along with a dedicated web user experience team menas we channel students and graduates to the information and opportunities right for them. At the application stage candidates comes to recruiters fully informed of the role expectations and knowledge of their sector on a wider scale. Our range of print and digital publications ensure your opportunities are accessible both online and on-campus Featuring case studies and videos alongside current vacancies, detailed employer profiles give applicants a deeper understanding of your business and the available roles Student Career Guide 2015/16 PROSPECTS Your guide to making the most of university and finding the right career THE PATH TO YOUR PERFECT CAREER How to make yourself more employable / Overviews of every major sector / All you need to know to help your job hunt / A-Z of graduate employers Sponsored by

7 THE ONLINE JOURNEY Re-launched in February 2016 Prospects.ac.uk is now fully responsive; ensuring that our users browsing experience is optimised for the device they are using. Working with a leading digital agency, the new site has been developed with an entirely user-centred approach, a simpler navigation and optimised content - reinforcing Prospects brand values through inspiring and illuminating design. With twice as many millennials as non-millennials accessing information using a mobile device the benefits to graduate recruiters are clear. Increased visibility Google owns almost 70% of the search market and in 2015 they confirmed that websites like Prospects.ac.uk, optimised for mobile devices, would perform significantly better in mobile search results. Redevelopments have also enhanced the structure of the site, improving search engine optimisation. Industry leading advertising 35% of year olds use advert blocking software *, meaning that more than one third of your target audience would not see your advert through traditional display methods. Although Prospects.ac.uk still supports display advertising, we are now the first graduate media owner to use expanded, in-context advertorial opportunities and a card system that cannot be blocked. Improved user journey Following extensive research into how users navigate web pages, profiles now have a stronger emphasis, allowing graduates to better explore the companies they are thinking of working for. Better targeting New inventory management system supports more effective placement of adverts throughout the site, allowing campaigns to be even more targeted * Source: IAB

8 CAREER PLANNER Our sophisticated career planning tool, Career Planner, is the centrepiece of our careers advice section and was developed in conjunction with AGCAS. Users are guided to identify their skills and motivations and then matched with suitable roles from a bank of over 400 occupations. 98% of all careers services in the UK use Prospects Career Planner with their students Users are signposted towards detailed descriptions of their matched roles Current vacancies are displayed enabling users to directly apply for jobs suited to their skills

9 Student Journey Package The Student Journey Package is your complete recruitment solution putting your brand in front of motivated students right from day one. We know that the most motivated students are considering their career options from their first year at university. The Student Career Guide, allows you to influence decisions at this early point, as well as showcase your internship and graduate scheme opportunities all in one place. The guide is available at 100% of university careers services across the UK, and ed to an audience of over 600,000. Recruiters can also maintain a consistent presence throughout the year with an employer profile and vacancy listings on prospects.ac.uk. Booking deadline 22 July 2016 Live date Autumn 2016 Online Digital Print Audience 2.6 million unique visitors to prospects.ac.uk every month 600,000 subscribers receive Student Career Guide digital at strategic points in the year 100,000 on-campus copies 75,000+ Social media social media followers Product employer profile 4 graduate schemes 1 internship listing online for 12 months full-page display advert in Student Career Guide digital full-page display advert in Student Career Guide print added value promotion across Twitter, Facebook and LinkedIn

10 Law Package With the Prospects Law Package, your firm can benefit from truly unrivalled student engagement. Not only is your vacancy featured on prospects.ac.uk with average monthly visitor numbers of over two million, 20,000 copies of our sought after print publication are placed into the hands of students at law fairs, law schools and career services across the UK. As the comprehensive guide to all stages of the recruitment process, the Law Package is your one-stop shop for effective promotion of your firm profile, vacation schemes and training contracts. Online Digital Audience 2.6 million unique visitors to prospects.ac.uk every month 210,000 subscribers receive Prospects Guide to a Career in Law digital at strategic points in the year 75,000+ Social media social media followers Product training contract listing vacation scheme listing company profile online for 12 months full-page display advert in Prospects Guide to a Career in Law digital added value promotion across Twitter, Facebook and LinkedIn Booking deadline 30 September 2016 Live date Autumn 2016

11 Sector Guides Different sectors have different recruitment needs and we recognise the importance of targeting your communications to the right audience. That s why we ve developed our sector guides. Containing industry insights, job search advice and postgraduate study options, these digital-only publications provide recruiters with an ideal channel to promote vacancies and company profiles to students and graduates who are actively seeking employment in specific areas. Effective independently or as a campaign enhancement for the Student Journey Package, additional promotion via social media and prospects.ac.uk will ensure all-round recruitment success. Sector guide Accountancy, Banking and Finance Engineering and Manufacturing Business, Consulting and Management Information Technology audience 210,000 Booking deadline 7 October ,000 Booking deadline 21 October ,000 Booking deadline 4 November ,000 Booking deadline 18 November 2016 Web audience Hosted on the Accountancy, Banking and Finance hub on prospects.ac.uk Live date 21 October 2016 Hosted on the Engineering and Manufacturing hub on prospects.ac.uk Live date 4 November 2016 Hosted on the Business, Consulting and Management hub on prospects.ac.uk Live date 18 November 2016 Hosted on the Information Technology hub on prospects.ac.uk Live date 2 December 2016

12 Web and Online Audience Product Prospects.ac.uk is the UK s biggest and busiest graduate careers website. Online 2.6 million unique visitors to prospects.ac.uk every month employer profiles vacancy listings display advertising apprenticeship schemes section sponsorship spotlight features job of the week event listings With 2.6 million unique visitors per month, we can get your vacancies exposure with more than double the number of jobseekers than our nearest competitor. Our web offer is constantly evolving in response to user behaviour and the latest best practice guidelines. Employers can now choose from a suite of new web advertising options to ensure maximum exposure for their opportunities. 400,000 jobs by registrants 1.7 million subscribers solus messaging targeting available by graduation year, subject studied, university and sector interest advertising options available via a range of regular marketing communications Social media 75,000+ social media followers for job vacancies, company profiles and graduate schemes added value promotion

13 LOVE WHAT WE DO With forty successful years of graduate recruitment under our belt, we know our solutions work. Whether you re looking to recruit one hundred graduates for your annual intake or need one candidate to start next week, your personal account manager will work with you every step of the way to get the results you want. To find out for yourself, get in touch During the key September - December period, from all our graduate media Prospects not only generated the most traffic to our client s graduate site but also the highest quality traffic from a Google Analytics perspective. David Walstow Digital Account Manager, SMRS Prospects provides us with an efficient recruitment solution to engage with students at every stage of their journey. During our 2013/2014 recruitment season Prospects consistently rated as one of the top referrers to our site. We will undoubtedly be working with them again. Jo Denye Marketing Manager Graduate Recruitment, Teach First Providing central services: Working in partnership with: SOFTWARE Head Office: Prospects House Booth Street East Manchester M13 9EP

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