LIFTdigital Milwaukee, WI (414)

Transcription

1

2 We are a full service, strategic hub for clients who need customized digital advertising solutions. Mobile. Tablet. Desktop. Get advanced targeting across all platforms: Display ads. Search. Audio. Video. Contextual & Keyword Behavioral Demographic Geographic Enhance your brand with a digital strategy that delivers. 1. Dynamic, targeted campaigns reach your audience on sites they use. 2. Get diversified access to high-quality newspaper, broadcast, radio and magazine websites, including our own. 3. Receive simple, comprehensive digital campaigns from expert media buyers. Make it work for you Plan > Implement > Manage > Report > Renew!

3 A premium network with personalized reach, volume you need & results you want. A full-service consultation with one expert point of contact across thousands of local and national sites.

4 Dynamic mobile advertising Weather Distance Timing Automated, dynamic banners. Ads adjust based on weather, distance from destination, or time of day. Run of network - DMA, Zip, Radius. Click to call, map, , or visit site. Target channels (Sports, Politics, News, etc.) - DMA Only. Find customers across thousands of apps and mobile sites with the most accurate geo-targeting available. Why mobile matters 68% of men, 58% of women make purchases due to mobile ad impressions. The global smartphone audience will total 1.75 billion in Average daily use: 127 minutes/day (12% of media consumption time). Ad revenue: $1 billion in 2011; $10 billion projected by % adults own smart phones. 40% of shoppers consult 3 or more channels before purchase.

5 Why Search? Search seeks to promote websites by increasing their visibility in search engine result pages billion searches are conducted every month % of adults use search to find information % of consumers use search engines to make purchasing decisions. Nearly 50% of internet users eventually perform a search in response to display. Customization We recommend an optimal campaign build from advertiser s input about customized keywords, ad copy, ad groups and overall campaign strategy. Human Touch Human expertise is essential to a successful campaign. Each advertiser has a dedicated campaign manager to monitor campaign performance. Transparency Full review of placement, ad copy, keywords, and search engines. Our team will never leverage content networks without your consent. Technology Top-rated search management software called Kenshoo offers best of breed industry technology and deep insights into campaign performance.

6 High impact video Whether your messsage is pre-roll across multiple platforms or on YouTube; high-impact video can be produced and delivered to any screen or mobile device. 1. Ads appear on sites like ABC News, USA Today, and HGTV. 2. Video pages contain fewer distracting elements and longer page view times, putting your message in a less cluttered environment. 3. CTR is historically higher than standard web display campaigns. US adults spend more time on digital devices than they do watching TV. Advanced Video Network 1. Geo-targeting is available to DMA or US Zip codes or 30 seconds. 3. Pricing model is CPM. YouTube 1. After 5 seconds, a skip video button appears on the player. 2. Pricing model is cost-per-completed-view (CPV). 3. YouTube pre-roll video audiences are self-selecting and should run ROS unless otherwise recommended.

7 Video production made easy. And it s reasonably priced, too. Premium Custom Engaging video for any business includes: Completely customized video includes: Tailored messaging Music Voice over Stock images 48-hour turn around Local video shoot Post-production Music Voice over 48 hour turn around Basic Budget-friendly template video includes: Music Voice over Stock images 48 hour turn around Producing video for business doesn t get any easier.

8 The OnMilwaukee audience is educated, affluent, loyal & diverse. OnMilwaukee.com Hyperlocal, independently-owned for 16+ years, digital only. Eppy Award winner in lifestyle and entertainment, a coveted industry recognition. Unique, flexible partnership allows you to tell your story how you want it told. In-house ad creation with quality placement and integration. Mobile, social, digital messages that perform. mobile.onmilwaukee.com Redesigned and relaunched in Fastest-growing segment of OnMilwaukee.com. 600% increase year over year for a 20% marketshare. 100,000 monthly visitors. Website 35,000 readers/day 600,000 unique visitors/mo. 1 million+ visits/mo. Social Media 22,000+ Facebook friends 47,000+ Twitter followers 2,000 Daily Digest subscribers 10,000+ Weekend Preview subscribers

9 Driving traffic to your business and products while encouraging sales is crucial. That s why we created Shop Local a marketplace where businesses of all sizes can sell products to our captive audience. When you join our shopping network, your products will also appear on other sites with content that s relevant to your business. As our network grows, your product visibility and brand presence grow too. One simple plan - $27/mo. Sell your products in OnMilwaukee s Shop Local Marketplace in a storefront branded to your business. OnMilwaukee is one of the most visited websites in the Milwaukee area. Increase brand awareness and product visibility by selling in our marketplace. Then embed your entire store from product listings to payment on your existing website at no extra cost. Quick sale Whether you re looking to sell a single item or want to give our product posting capabilities a test drive, Quick Sale is for you. With no up-front cost, casual sellers can post items and take payment. Features Presence on OnMilwaukee.com and store embedded on your own website 100% mobile-friendly design Unlimited product listings Secure, PCI compliant credit card processing Best-in-class search engine optimization Conversion-optimized shopping cart solution Customizable shipping options Automated notifications And more! Fees No transaction fee. 2.9% + $.55 credit card fee.

10