Present yourself to the global higher education community, your way.

Transcription

1 Present yourself to the global higher education community, your way

2 Our platforms THE Professional A unique news and careers platform for THE professionals and researchers, our site attracts over 1.4 million unique visitors per month, with over 75% of visitors from outside the UK 1 THE Magazine The voice of the sector since 1973, our magazine is found on the tables of research departments and Presidents offices, with 380,000 2 users per week through print and digital editions THE Awards & Summits Our global gatherings bring together outstanding thought leaders to learn, network and celebrate their knowledge and experiences THE Rankings The THE Rankings are one of the most important influences on international student decision-making. With our eight ranking releases in 2015/16, you have multiple chances to reach your target audience. THE Universe Our online universe of university profiles lets you access an audience of almost 17 million unique users 1 with a year-round brand presence ensuring you are in front of students during critical periods of study destination research. 1. Adobe Analytics (Omniture) for September 2014 to August 2015 for 2. PricewaterhouseCoopers UK for calendar year 2013 branding@timeshighereducation.com 02

3 Professional Audience Demographics Student Audience Demographics By role Junior academics 31% Senior academics 22% Temporary staff/others 18% Professional staff 13% Support staff 11% Senior leaders 5% Geographical coverage Rankings and Profile-related traffic United States 14% United Kingdom 13% India 7% Canada 5% Australia 4% Rest of world 57% By geography International Reach Asia 32% United Kingdom 25% United States 13% Continental Europe 15% Canada 5% Oceania 4% Latin America 3% Others 3% 87% Rankings and Profile-related traffic Of visits to the THE s ranking tables and university profile pages comes from outside the UK. By role: Times Higher Education survey with YouGov (Dec 2010) By geography: Adobe Analytics (Omniture) for September 2014 to August 2015 for Source: Adobe Analytics (Omniture) for April 2014 to March 2015 for Geographic coverage based on page views. branding@timeshighereducation.com 03

4 Why THE Rankings? 67% 49% 21% Foreign students are aware of the Times Higher Education World University Rankings. Foreign students used THE s rankings to choose their study destination more than any other ranking system. Foreign students named international ranking of the institution as the most important consideration in choosing where to study more than any other factor. Source: Survey by international student recruitment agency IDP of internationally mobile students placed or due to be placed on courses by IDP. Survey carried out in two phases during 2012 (n=463). branding@timeshighereducation.com 04

5 Engage online display advertising Our platform gives you the chance to engage over 1.4 million unique users 1 per month from a distinctive, highly global audience. Promote your brand to the academic and research communities or the global community of prospective students and their families Drive direct response from a target segment Choose from a range of high-impact banner advertising units to suit any campaign Leverage traffic around a rankings release to target a specific location Placements include: Leaderboard MPU (mid page unit) HPU (half page unit) Option to target the city, country and/or content section. 1. Adobe Analytics (Omniture) for September 2014 to August 2015 for branding@timeshighereducation.com 05

6 Online Display 1 2 Leaderboard and or Billboard Position Leader board: 728 pixels width by 90 pixels height Billboard: 900 pixels width by 250 pixels height Targeting options: Country, city, content section MPU (Mid Page Unit) and or HPU (Half Page Unit) MPU: 300 pixels width by 250 pixels height HPU: 300 pixels width by 600 pixels height Targeting options: Country, city, content section Native Advertising Mixed Sizes Times Higher Education will create advert unit using photo thumbnail and introduction text linking to the relevant sponsored content. 3 branding@timeshighereducation.com 06

7 Native advertising Increase user engagement using our native design platform. Placing sponsored links within content can drive people to your University Hub or Profile on the THE platform, or your own website content. Contact our sales team for more information about native advertising opportunities. We re able to create your adverts using text, images and video from the click-through page, ensuring more of our audience interacts with your brand content. And of course, all native adverts are fully mobile-optimised. 07

8 University Hub Showcase your institution s academic or research excellence through our University Hub product on Present a compelling overview of core academic & research strengths and recent achievements. Establish brand relevance, reinforce reputation or assert leadership on a topical agenda. Talk to our team about combining your University Hub online with advertisements in the THE Magazine for a full multi-platform approach. Our features Include: Video, text images in up to 8 content categories Online Client CMS Internal banner advertising to draw our audience to your showcase branding@timeshighereducation.com 08

9 THE Performance Award licenses New for Highlight your institution s achievements and special strengths by licensing the THE World University Rankings brand for use on your own marketing materials. Our THE Performance Awards will be awarded freely to all qualifying institutions for each THE Ranking: Gold awards for the top 10% of universities ranked in the core indicators Silver awards to the top 20% of universities in each indicator Package includes: Online-ready images (desktop, tablet and mobile-friendly) Print-ready images Award certificate from THE Awards cannot be purchased, only the license. CITATIONS TEACHING R CITATIONS TEACHING RESEARCH IND IN Our licence package grants you full use of Award images across your online and offline platforms, including on the THE website itself. CITATIONS TEACHING RESEARCH INDUSTRY INCOME INTE O CITATIONS TEACHING RESEARCH INDUSTRY INCOME INTERNATIONAL OUTLOOK CITATIONS TEACHING RESEARCH INDUSTRY INCOME INTERNATIONAL OUTLOOK branding@timeshighereducation.com 09

10 Engage in print display & inserts Influence the influencers in higher education with advertising in the THE Magazine. With 40% of our audience classified as senior or professional 1 you can be sure that your reputation, branding or direct response campaigns will be delivered to the most influential THE audience. Opportunities include: DPS, Full, Half and Quarter page ROP placements Inside Front Gate Fold Dedicated Courses and Conference section For academic publishers, placement with our widely read weekly book review section 1. THE Survey with YouGov (Dec 2010) branding@timeshighereducation.com 10

11 Print Advertising Double Page Spread 2 Full page 3 Half page (Horizontal or vertical) Advert runs over two (2pages) of the publication. Size (Bleed): 306mm height by 460mm width Size (Bleed): 306mm height by 236mm width Size (Trim): 300mm height by 230mm width Size (Type): 270mm height by 212mm width Size: 270mm height by 104mm width OR 130mm height by 212mm branding@timeshighereducation.com 11

12 Engage in print sponsor a supplement Sponsor a THE Magazine Supplement to bring your brand to life in an entirely new way. Communicate your core values through an independent editorial medium Speak directly to decision makers and influencers within higher education Introduce specific subject or products Affiliate your brand with one of the world s leading higher education titles or with the institutional communities showcased in our rankings Our 8 or 16-page supplements, written by our editorial team, includes overviews, analysis and reports by opinion formers in a compact and compelling format. Sponsoring a supplement gives you: 8-12 pages of full-colour brand presence In association with status and includes your logo on the front cover Full page advert inside the supplement and outside back cover Run-on copies for your own promotional use Publication online View our digital editions of supplement here: branding@timeshighereducation.com 12

13 Rankings Supplements plan ahead Ranking Supplements are aligned with the release of THE Rankings, with multiple opportunities spread throughout the year. To sponsor a Topic Supplement, contact our sales team to discuss your timeline and requirements. December 2015 February 2016 April 2016 April 2016 May 2016 June 2016 July 2016 October 2016 THE BRICS & Emerging Economies Rankings THE MENA University Rankings THE 100 Under 50 Rankings THE Africa University Rankings THE World Reputation Rankings THE Asia University Rankings THE Latin America University Rankings THE World University Rankings View our digital editions of supplement here: branding@timeshighereducation.com 13

14 Engage in person sponsor an event Be alive at the forefront of the higher education agenda through presence at the THE Events and Summits, either as the sponsor of a roundtable or as an exclusive institutional host. Our roundtables include: Beyond roundtables, we offer an exclusive opportunity to host a THE Summit as a institutional partner. Talk to us about how this full-service sponsorship package may be right for you. Dedicated advice and support from THE Editors in crafting an exclusive, up-to-the minute agenda Invitations and communications with speakers handled by the THE team Face-to-face access to an exclusive audience to discuss a topic of importance to your university or business Opportunity to network before and after the discussion with the people who matter to your business Full page write-up in the THE Magazine (subject to Editorial approval) branding@timeshighereducation.com 14

15 Your Institutional Profile in the THE Universe Craft your institutional presence toward our global student audience through an institutional profile in the THE Universe. Control your brand presence, logo, header image, social media feeds, bespoke contact information and Follow options. Ask our sales team about our tiered content and pricing structure, allowing you to choose the depth and style of content you showcase to our student audience. Showcase your academic and research strengths with performance highlights, leveraging our unique THE Rankings badges and access to key institutional data. Bring your campus to life with a gallery, video, university news feeds, and PDF downloads. And tailor your message with audience-specific content environments highlighting key dates, courses, and your key strengths. branding@timeshighereducation.com 15

16 Your Institutional Profile Bronze Bronze Content Modules Name listing in THE Universe Location & Basic contact THE Runnings Performance Awards images (up to 3) Logo, Header image, and Short Description (350 words) Extended contact with Follow Us social media links (3x) Core metrics module (4x from THE based on 13 pillars) Downloads box (up to 2 PDF downloads) RSS news feed (related news from THE) Twitter feed (related tweets from THE) Bronze Preferential Positioning Sharing options on profile page (Facebook, Twitter and LinkedIn) Bronze view in THE Universe search results and ranking tables news from THE) Twitter feed (related tweets from THE) Bronze Analytics & CMS Access Basic Analytics Basic CMS access branding@timeshighereducation.com 16

17 Your Institutional Profile Silver Silver Content Modules Name listing in THE Universe Location & Basic contact THE Runnings Performance Awards images (up to 3) Logo, Header image, and Short Description (350 words) Extended contact with Follow Us social media links (3x) Core metrics module (4x from THE based on 13 pillars) Downloads box (up to 2 PDF downloads) RSS news feed (related news from THE) Twitter feed (related tweets from THE) Extended Description (1,000 words) Video and further gallery slots (4x) RSS news feed (university-provided feed) Twitter feed (university handle) Additional Silver Solutions Content Modules Choice of research or student outcomes focus with: Additional key metrics module (4x additional metrics) Sponsored content opportunity Silver Preferential Positioning Sharing options on profile page (Facebook, Twitter and LinkedIn) Surrounding banners deactivated Silver view in THE Universe search results and ranking tables Silver Analytics & CMS Access Enhanced Analytics Basic CMS access branding@timeshighereducation.com 17

18 Your Institutional Profile Gold Gold Content Modules Name listing in THE Universe Location & Basic contact THE Runnings Performance Awards images (up to 3) Logo, Header image, and Short Description (350 words) Extended contact with Follow Us social media links (3x) Core metrics module (4x from THE based on 13 pillars) Downloads box (up to 2 PDF downloads) RSS news feed (related news from THE) Twitter feed (related tweets from THE) Extended Description (1,000 words) Video and further gallery slots (4x) RSS news feed (university-provided feed) Twitter feed (university handle) Gold Solutions Content Modules Choice of research or student outcomes focus with: Additional key metrics module (4x additional metrics) Sponsored content opportunity Gold Bespoke Audience Modules Choice of 1 or 2 audiences (Undergraduate, Postgraduate) with: Audience-focused content (2,000 words) Key dates text module Featured course options module Gold Preferential Positioning Sharing options on profile page (Facebook, Twitter and LinkedIn) Surrounding banners deactivated Gold view in THE Universe search results and ranking tables Gold Analytics & CMS Access Enhanced Analytics Enhanced CMS access branding@timeshighereducation.com 18

19 Your Institution Profile Feature Comparison Solutions Bronze Silver Research Focus Student Focus Gold Core Content Modules Name listing in THE Universe Location & Basic contact THE Runnings Performance Awards images (up to 3) Logo, Header image, and Short Description (350 words) Extended contact with Follow Us social media links (3x) Core metrics module (4x from THE based on 13 pillars) Downloads box (up to 2 PDF downloads) Extended Description (1,000 words) Video and further gallery slots (4x) RSS news feed (university-provided feed) Twitter feed (university handle) Solutions Content Modules (choice of research or student outcomes focus) Bespoke Audience Modules (choice of 1 or 2 audiences) Preferential Positioning Sharing options on profile page (Facebook, Twitter and LinkedIn) Surrounding banners deactivated View in THE Universe search results and ranking tables Bronze Silver Silver Silver Gold Analytics & CMS Access Analytics Basic Enhanced Enhanced Enhanced Enhanced CMS Access Basic Basic Basic Basic Enhanced branding@timeshighereducation.com 19

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