Advertising Specifications V2.0

Transcription

1 1 Advertising Specifications V2.0 This document contains the specifications for all Shazam Advertising Formats. It covers the basic dimensions and rules for all placements.

2 SECTION 1 Standard: Ad-served Formats

3 SHAZAM ADVERTISING SPECIFICATIONS SMARTPHONE Standard IAB 320x50 Shazam s premium banner inventory is third-party served and tracked. It has linking, expanding and rich media capabilities. This size has the largest share of our inventory. AVAILABLE OS DIMENSIONS MAX WEIGHT DELIVERY FORMATS TARGETING OPTIONS Google Android, Apple ios & Windows Phone 320w x 50h pixels (Retina accepted 640x100) 40KB PNG l JPG (animated GIF under 50KB) Impressions l Clicks I Click-Through-Rate (CTR) Geography (International Region l Country l City) Operating System (Android l ios) Dayparting (Day of Week l Time of Day) Tag Results (Song l Artist l Genre) Re-Targeting (Based on Audience Behavior) App Zones (Tag Results, Explore, Album, Album Review, Lyrics, My Tags, Tour Info, Track Review, YouTube Videos, Charts) 35+ Languages INTERACTIVITY Animation l Expand l Tap to Call l Music Download l Date Capture l Store Locator Video Play (incl. YouTube) Link to Custom Landing Page (internal or ext.) Deep link into app stores and music download and streaming apps. Rich media capable 320 w x 50 h

4 SHAZAM ADVERTISING SPECIFICATIONS SMARTPHONE Listening Screen Takeover (LST) Interstitial The Listening Screen Takeover is a high traffic, high-impact branding placement. While this unit isn t clickable, it is seen by most Shazam users, and is most effective when combined with actionable Shazam Again and Standard Banner media. AVAILABLE OS DIMENSIONS MAX WEIGHT ANIMATION (OPT.) DELIVERLY FORMATS TARGETING OPTIONS INTERACTIVITY OTHER NOTES Google Android & Apple ios 320w x 400h pixels (640w x 800h for Retina accepted) 40KB 50KB max weight l 3-5 second run time PNG l JPG (animated GIF under 50KB) Impressions Geography International Region l Country Operating System (Android l ios) Dayparting (Day of Week l Time of Day) No interactivity but basic animation is allowed. Third party tracking is only available on animated Listening Screen Takeovers. This unit is not clickable. 320 w x 400 h

5 SHAZAM ADVERTISING SPECIFICATIONS SMARTPHONE MPU: Shazam Again + Track Preview Ad With millions of Shazams happening daily, every Shazam is valuable even the ones that don t find a match. The Shazam Again screen appears when a result cannot be found. This placement is our highest performing clickable ad unit. The 300x250 is also seen on Track Preview pages when a user is listening to the preview track and impactful banner appears covering the page content. SHAZAM AGAIN TRACK PREVIEW AVAILABLE OS DIMENSIONS MAX WEIGHT ANIMATION (OPT.) DELIVERLY FORMATS TARGETING OPTIONS Google Android & Apple ios 300w x 250h pixels (Retina sizes also accepted) 40KB 50KB max weight animated gif PNG l JPG Impressions l Clicks Geography International Region l Country l Operating System (Android l ios) Dayparting (Day of Week l Time of Day) Artist, Track, Genre, Track ID, Record Label (Track Preview only) INTERACTIVITY Animation Expand Tap To Call Music Download Data Capture Store Locator l Video Play (incl. YouTube) Link to Custom Landing Page (internal or external) Deep link into app stores, music download and streaming apps 300w x 250h Rich Media capable Video (Shazam Again only; not Preview Unit)

6 SHAZAM ADVERTISING SPECIFICATIONS SMARTPHONE Shazam News Feed: Auto-Play Video The Shazam News Feed is the starting point for some of the most compelling music and television content around. Located right on the Home Screen, brands can now deliver their video ads in the News Feed, alongside other great Shazam content. ICON TITLE POSTER IMAGE BODY COPY 200w x200h pixels (PNG recommended) 25 character limit 640x360 PNG l JPG 25 character text l click URL 25 character limit (often does not display see screenshot) VIDEO FILE 720p or 1080p 16:9 aspect ratio Any video format 30s max length Auto-plays on mute during scrolling TARGETING OPTIONS Geography (Country l Region l City) Language Phone make and model VIDEO REPORTING THIRD PARTY TRACKING OS versions Viewed Impressions l Clicks l Plays l Completions l Interactions (with overlays or end card) 1x1 impression trackers, click tracking URLs accepted Please also submit any logos, fonts, imagery, CTAs, click through URLs and additional assets required to build a complete video banner or end frame.

7 SHAZAM ADVERTISING SPECIFICATIONS MOBILE & DESKTOP Shazam.com Shazam s website offers a variety of standard IAB placements to extend a campaign outside of the Shazam applications and into clean and prominent placements across mobile and desktop web. MOBILE SIZES DESKTOP SIZES MAX WEIGHT ANIMATION DELIVERY FORMATS TARGETING OPTIONS INTERACTIVITY 320x50 (Track, Charts, and Story Pages) 300x250 (Track, Lyrics Section in Track, and Charts Pages) 728x90 (Charts Page Anchored on the top of the page) 300x250 (Track and Lyrics Section in Track Pages) 40KB 50KB max weight l 3 frames PNG l JPG (animated GIF under 100KB) Impressions l Clicks I Click Through Rate (CTR) Geography (International Region l Country l City) Operating System (Mac, PC, ios, Android, etc.) Dayparting (Day of Week l Time of Day) Tag Results (Song and Artist) Chart Type Language Rich Media Capable Animation Music Download Date Capture Store Locator Video Play (including YouTube)

8 SHAZAM ADVERTISING SPECIFICATIONS TABLET ipad ROA Banner 8 Take advantage of Shazam s larger ipad real estate to serve clickable rich media capable ad units to our highly engaged audience. PLATFORM DIMENSIONS MAX WEIGHT DELIVERY FORMATS TARGETING OPTIONS ipad Landscape 728w x 90h, Portrait 620w x 80h (retina accepted) 40KB PNG l JPG (animated GIF under 50KB) Tags l Impressions l Clicks I Interaction Rate l Event Clicks l Video Views l Music Downloads Geography (International Region l Country l State l City l DMA l Zip Code) Operating System (Android l ios) Dayparting (Day of Week l Time of Day) INTERACTIVITY Tag Results (Song l Artist l Genre l Record Label) Re-Targeting (Based on Audience Behavior) App Zones (Tag Results, Explore, Album, Album Review, Lyrics, My Tags, Tour Info, Track Review, YouTube Videos) 35+ Languages Expand l Music Download l Date Capture l Store Locator Video Play (incl. YouTube) Link to Custom Landing Page (internal or ext.) Deep link into app stores and music download and streaming apps Rich media capable 620 w x 80 h 728 w x 90 h

9 SHAZAM ADVERTISING SPECIFICATIONS SMARTPHONE Auto-Play Video LST Video advertisers, meet Shazam s In Banner Auto-Play video ad units. Shazam s premium ad inventory allows you to easily deliver inline video at scale to a captivated audience. These are custom-built rich media units, so please allow for additional development time. This placement is on the screen for an average of 5 seconds while the app is recognizing music, so shorter-form video is recommended. FILE FORMATS VIDEO CODEC CHANNELS MAX VID LENGTH MAX FILE SIZE AUDIO mov (preferred), mp4 h.264, ProRes Stereo 5 seconds 1 GB Audio file must be removed from the video Please also submit any logos, fonts, imagery, CTAs, click through URLs and additional assets required to build a complete video banner or end frame.

10 SHAZAM ADVERTISING SPECIFICATIONS SMARTPHONE MPU Video Shazam Again Video advertisers, meet Shazam s In Banner Auto-Play video ad units. Shazam s premium ad inventory allows you to easily deliver inline video at scale to a captivated audience. These are custom-built rich media units, so please allow for additional development time. FILE FORMATS VIDEO CODEC CHANNELS MAX VID LENGTH MAX FILE SIZE END CARD ACCEPTED THIRD PARTY TRACKING NOTES mov (preferred), mp4 h.264, ProRes Stereo 30 seconds 1 GB 300x250; retina 600x500 accepted Accepted No video in Track Preview format Launch with mute. Audio available on IOS click to expand. Please also submit any logos, fonts, imagery, CTAs, click through URLs and additional assets required to build a complete video banner.

11 SHAZAM ADVERTISING SPECIFICATIONS SMARTPHONE Auto-Play Video: 320x50 Banner 11 Video advertisers, meet Shazam s In Banner Auto-Play video ad units. Shazam s premium ad inventory allows you to easily deliver inline video at scale to a captivated audience. These are custom-built rich media units, so please allow for additional development time. FILE FORMATS VIDEO CODEC CHANNELS MAX VID LENGTH MAX FILE SIZE END CARD ACCEPTED THIRD PARTY TRACKING mov (preferred), mp4 h.264, ProRes Stereo 10 seconds 1 GB 320x50; retina 640x100 accepted Accepted. Audio unavailable. Please also submit any logos, fonts, imagery, CTAs, click through URLs and additional assets required to build a complete video banner or end frame.

12 SECTION 2 Targeting & Retargeting Capabilities

13 SHAZAM ADVERTISING SPECIFICATIONS - TARGETING Targeting GEO PLATFORM TAG RESULT APP ZONES Country iphone Track Tag Results State ipad Artist Album City Android Phone Genre Album/Track Review Explore My Tags BEHAVIORAL Influencers Music Trendsetters DAY PART Time of Day Day of Week DEMOGRAPHIC Age Gender Tour Info YouTube Videos Shazam Again TV Watchers 35+ Languages Auto-Shazam Artist Pages

14 SHAZAM TARGETING & RETARGETING CAPABILITIES Retargeting PAST SHAZAMER AUDIENCE BEHAVIOR People who have Shazamed an audio source in the past like: Music Genre Music Artist Song TV Enabled Show Enabled TV Commercial IN-APP PLACEMENTS 320x50 Banners 300x250 Shazam Again/Track Preview OFF-APP PLACEMENTS Retargeting on Facebook: Desktop News Feed - ability to include CTA button or video Mobile News Feed Desktop Right Column IMPRESSION AUDIENCE BEHAVIOR People who have viewed an impression IN-APP PLACEMENTS 320x50 Banners 300x250 Shazam Again/Preview Unit 320x400 Listening screen *Must have advance notice prior to campaign start

15 SHAZAM TARGETING & RETARGETING CAPABILITIES Facebook Targeting PAGE POST LINK AD: PAGE POST PHOTO AD: Go beyond targeting, and RE-TARGET your most valuable audience: Those that have already chosen to engage with your message. Through re-targeting you can now go outside of Shazam and into the Facebook News Feed to continue your conversation with these highly desirable users. PLATFORM IMAGE DIMENSIONS DELIVERY FORMATS OTHER DELIVERABLES VIDEO SPECS TARGETING OPTIONS INTERACTIVITY OTHER NOTES Facebook site and App on Desktop, Tablet & Mobile LINK AD: up to 1200w x 628h (1000KB Max) PHOTO AD: up to 1200w x 900h (1000KB Max) VIDEO AD PREVIEW IMAGE: up to 1200w x 675h (1000KB Max) JPG l GIF Campaign l PSD source (optional) Headline 25 characters Text 90 characters URL Link Description 30 characters Social Reach l Social Impressions l Impressions l Clicks l Share Rate l Actions l CTR l Social CTR Video Duration 90 seconds File Size 1 GB Video Format -.MOV,.MP4 files Video Resolution 1080 pixels Ratio 16:9 Compression H.264 Frames 30fps max Geography (Country) Video Play (incl. YouTube) Custom Landing Page (internal or ext.) Deep link into app stores, and music download and streaming apps For Images Images can contain no more than 20% text APP, WAPP & Desktop PAGE POST VIDEO AD:

16 SHAZAM TARGETING & RETARGETING CAPABILITIES Instagram Targeting Go beyond targeting, and RE-TARGET your most valuable audience: Those that have already chosen to engage with your message. Through re-targeting you can now go outside of Shazam and into the Instagram Feed to continue your conversation with these highly desirable users. INSTAGRAM SPONSORED POST: PLATFORM IMAGE DIMENSIONS DELIVERY FORMATS OTHER DELIVERABLES VIDEO SPECS TARGETING OPTIONS INTERACTIVITY OTHER NOTES Instagram App on Mobile & Tablet PHOTO AD: up to 1080w x 1080h VIDEO AD THUMBNAIL IMAGE: Should match aspect ratio of video PHOTO AD: PSD source (preferred) l JPG VIDEO AD: H.264.mp4 file (30MB max) Call To Action choose from list (right) Caption Text 125 characters recommended URL Social Reach l Social Impressions l Impressions l Clicks l Share Rate l Actions l CTR l Social CTR Video Duration 2.5 sec minimum; 30 sec maximum File Size 30 MB max Video Format -.MP4 files Video Resolution 1080 pixels Ratio 1.9:1 to 1:1 Compression H.264 Frames 30fps max Geography (Country, State, City); Demo (Age, Gender); OS Custom Landing Page URL (internal or ext.) Deep link into app stores, and music download and streaming apps. PHOTO AD: Image ratio: 1:1 PHOTO AD, VIDEO AD THUMBNAIL IMAGE: Image may not include more than 20% text CALL TO ACTION OPTIONS: Book Now Contact Us Download Learn More Shop Now Sign Up Watch More Apply Now For more information:

17 SECTION 3 Sponsorships

18 SHAZAM ADVERTISING SPECIFICATIONS SMARTPHONE Native Leaderboard Run as part of the Native Roadblock package, the Native Leaderboard is integrated into the content of the Shazam result page. This large ad unit is not-adserved and is hard coded and placed above the fold. This is sold on a sponsorship basis and cannot guarantee a minimum impression goal. AVAILABLE OS DIMENSIONS MAX WEIGHT DELIVERY FORMATS TARGETING OPTIONS INTERACTIVITY OTHER NOTES Google Android & Apple ios 608w x192h pixels 40KB PNG l JPG l PSD source (optional) Impressions l Clicks Geography (Country) Tag Results (Track ID) *Limited to 10 tracks Music Download Video Play (incl. YouTube) Link to Custom Landing Page (internal or ext.) Deep link into app stores and music download and streaming apps Rich media not available The 105x25px Sponsored" callout is automatically added bottom right for all advertising campaigns. Title is optional with a 16 character limit. Title, gradient, and sponsored copy does not need to be included in creative assets There is no third party tracking. 608 w x 192 h

19 SHAZAM ADVERTISING SPECIFICATIONS MOBILE & DESKTOP Charts Sponsorship Shazam s popular music charts have become even more engaging. A Charts Sponsorship integrates your brand into this experience, placing your message at the center of their attention. PLATFORM SPONSORSHIP BANNER MAX WEIGHT DELIVERY FORMATS INTERACTIVITY TARGETING TRACKING STANDARD NEWS FEED SPECS CHARTS SPECS ios, Android and Desktop 320x50: App Charts Landing Page, Charts Track List, and any other traffic-driving placements // Website Mobile Charts Pages 300x250: Website Mobile Chart, between the 3 rd and 4 th chart positions 728x90: Website Desktop Chart Pages, top-anchored as the user scrolls 40K PSD source (preferred) l PNG l JPG Impressions l Clicks l Click-Through-Rate (CTR) All standard ad-served interactivity is available All standard targeting options are available All standard charts banners can be third party tracked Provide a high resolution logo for Shazam to develop final creative Provide a logo and 728x90 banner

20 SHAZAM ADVERTISING SPECIFICATIONS MOBILE & DESKTOP Custom Charts Sponsorship In addition to the standard Charts Sponsorship, Custom Charts can be developed around any theme to have users interact with content tied more directly to your brand. NEWS FEED POST CUSTOM CHART (MOBILE) PLATFORM SPONSORSHIP BANNER ios, Android and Website 640 x 360: App NewsFeed Image Post (Background image for Shazam to overlay text template) 320x50: App Charts Landing Page, Charts Track List, and any other traffic-driving placements // Website Mobile Charts Pages 300x250: Website Mobile Chart, between the 3 rd and 4 th chart positions 728x90: Website Desktop Chart Pages, top-anchored as the user scrolls MAX WEIGHT DELIVERY FORMATS INTERACTIVITY TARGETING TRACKING CUSTOM NEWS FEED SPECS 40K PSD source (preferred) l PNG l JPG Impressions l Clicks l Click-Through-Rate (CTR) All standard ad-served interactivity is available All standard targeting options are available All standard charts banners can be third party tracked Provide provide logo, background imagery, headline and body copy for Shazam to develop final creative 640 w x 360 h 640 w x 360 h CUSTOM CHARTS SPECS CHARTS SPECS Send the following for Shazam to develop: - Chart title: should include both the brand name and the chart theme - Track list: 10 tracks - Any images, logos, taglines, banners, CTAs, or other content that the client would ike to see in the custom chart creative Provide a logo and 728x90 banner 320 w x 50 h

21 SHAZAM ADVERTISING SPECIFICATIONS MOBILE & DESKTOP Sponsorship Receive prominent placement in Shazam campaigns sent to Shazam users around the world. Currently we offer sponsorships of a user s Recent Shazams, Shazam Top Charts, and the Featured by Shazam performance of the month w x 526h TOP OF BOTTOM OF CLICKABLE LOGO INEGRATION BOTTOM BANNER TARGETING LEAD TIME NEEDED File type:.png or.psd with transparent background Hex color code for background color Click URL Dimensions: 1280x526 or 300x250 File Type:.jpg File Size: 200kb or less Click URL s sent l s opened l logo clicks l banner clicks Country targeting only 1 week prior to launch 300w x 250h

22 SHAZAM ADVERTISING SPECIFICATIONS SMARTPHONE Homepage Announcement The Homepage Announcement is a high impact 100% SOV placement fixed to the top of the home page for premium visibility. AVAILABLE OS DIMENSIONS MAX WEIGHT DELIVERY FORMATS TARGETING OPTIONS INTERACTIVITY OTHER NOTES Google Android & Apple ios (including ipad) 608w x 192h pixels 40KB PNG l JPG l PSD source (optional) Impressions l Clicks Country Only Single Click URL (direct to site or deep-linking into other sections of the app) The 135x75px Sponsored callout is automatically added bottom right for all advertising campaigns so please consider when building creative. Brand exclusivity - only one brand can run at a time per country. Placement is up to a 24 hour period; max 3 consecutive days 608w x 192h

23 Thank You For any questions regarding Shazam International specifications please contact: