DIGITAL MARKETING KIT

Transcription

1 DIGITAL MARKETING KIT Super Streetbike is the largest online brand devoted to the custom sport bike market. Superstreetbike is the complete source for everything that makes up the custom sportbike scene including all the latest bikes, gear, trends, parts and accessories and performance mods for your custom machine.

2 DIGITAL ADVERTISING From standard ad units to full-page digitorials, The Bonnier Motorcycle Group offers high-impact, targeted digitaladvertising opportunities. Deliver your message to key motorcycle influencers, shoppers and enthusiasts creating maximum market impact for your brand. 728x90 225x90 The Bonnier Motorcycle Group is the largest motorcycle network in the world featuring ten premium online motorcycle brands with a total digital reach of 11M pageviews. The Bonnier Motorcycle Group controls 65% of all digital motorcycle impressions in the US, over three million unique visitors a month and a massive social media footprint. 1600x x250 or 970x90/ x x900 RATES DIGITAL AD SPECS & RATES CPM 1600x900 Skin $35 728x90 Leaderboard $20 300x250 Medium Rectangle $20 300x600 Half Page $25 970x250 Billboard $30 300x x90 / 415 Push Down $35 640x480 :15 Second Pre-Roll $45 200x150 HPPS 200x150 HPPS 640x480 Interstitial $40 225x90 Fixed Site Sponsor flat rate* 125x125 Site Partner flat rate* 200x150 Homepage Product Showcase flat rate* MOBILE CPM 320x50 Mobile Leaderboard $20 728x90 Tablet Leaderboard $20 728x90 TARGETING TARGET AUDIENCES Geographic Category Behavioral Year/Make/Model Additional Fees apply for targeting * See your sales representative for more details

3 MARKETING KIT Super Streetbike is the largest online brand devoted to the custom sport bike market. Superstreetbike is the complete source for everything that makes up the custom sportbike scene including all the latest bikes, gear, trends, parts and accessories and performance mods for your custom machine.

4 enewsletters: Use the Bonnier Motorcycle Group database to effectively target your marketing message! The BMG database reaches thousands of enthusiasts who opted-in to receive motorcycle communications from us. Marketing your product or service through The Bonnier Motorcycle Group database allows for a deep reach into real motorcycle enthusiast targets and geographic targeting abilities! Use our databases to Drive dealer traffic with a retail offer. Introduce a new product. Extend the reach of a product review (or other editorial mention) The only limit is your imagination! Capabilities: Delivered geographically,demographically, or to every nth address. Include links to your website. Include links to relevant content on Bonnier Motorcycle Group websites. campaign metrics are available. On average campaigns produce a 97% delivery rate, with 16% unique opens and 4.5% unique click throughs. Database Requirements and Specifications: Creative coded in HTML is required. Creative and any image files must be submitted in a Zip file. Provided text must be proofread and links must be active and working properly. Creative coding must be assembled using UTF-8 code. Materials are due 7 business days prior to deployment. What the advertising opportunities are Cycle World - Weekly on Thursday - 60,000 Dirt Rider - Every other Thursday - 50,000 Motorcyclist - Every other Tuesday (opposite ATV Rider) - 80,000 Hot Bike - Every Other Thursday (opposite Dirt Rider) - 10,000 ATV Rider - Every Other Tuesday - 25,000

5 Ad units with visuals Cycle World - 160x600 (right) and 728x600 (top) Dirt Rider 300x50 (top) and 300x250 (center, right) Motorcyclist 300x50 (top) and 300x250 (center, right) ATV Rider 300x50 (top) and 300x250 (center, right) Hot Bike 320x50 (top) and 300x250 (center, right) Specs Cycle World - 160x600 (right) and 728x600 (top) Dirt Rider 300x50 (top) and 300x250 (center, right) Motorcyclist 300x50 (top) and 300x250 (center, right) ATV Rider 300x50 (top) and 300x250 (center, right) Hot Bike 320x50 (top) and 300x250 (center, right) Rates Cycle World - $2,200/week Dirt Rider $1,500/one week sponsorship. $3,000 for 3 weeks Motorcyclist $2,500/week ATV Rider $750/week or $1,500 for three weeks Hot Bike $500/one week sponsorship Sponsored EBlasts

6 MOBILE MARKETING KIT Super Streetbike is the largest online brand devoted to the custom sport bike market. Superstreetbike is the complete source for everything that makes up the custom sportbike scene including all the latest bikes, gear, trends, parts and accessories and performance mods for your custom machine.

7 Mobile: Mobile advertising is the perfect way to reach the massive audience of motorcycle enthusiast via their mobile devices. The Bonnier Motorcycle Group delivers your message to motorcycle consumers in a timely, dynamic and relevant method as they consume relevant motorcycle content anywhere in the world. Current Bonnier Motorcycle Group brands with mobile advertising: Street Chopper SuperStreetbike Coming Soon: Cycle World Motorcyclist Sport Rider Dirt Rider ATV Rider Motorcycle Cruiser Hot Bike Baggers Rates: 12 CPM Specs: 320 x 50 Banner Overview page including benefits of mobile advertising Rates Specs Ad units with visual

8 Marketing Programs: In-House Capabilities. From Web Development to Video Production to full-service Content Creation, The Bonnier Motorcycle Group has all the resources necessary to create and distribute first-class content across multiple channels. Case studies etc