media information 2015

Transcription

1 media information 2015

2 Overview Mediadrive is a specialist online media company targeting golfers across Europe's leading golf websites We provide advertisers with a route to over 3 million users across Europe One point of contact for your entire digital campaign Utilising MediaDrive expertise we can tailor campaigns to international websites and target groups Investing in web targeted media provides reach to specific audiences not covered by traditional golf media Advertisers include Equipment Manufacturers, Golf Courses and Resorts, Tourist Boards, Car Manufacturers, lifestyle brands looking to attract ABC1 male audiences

3 Benefits of Advertising online Higher audience reach than any other advertising channel Higher user interaction than traditional media Click through rates and conversions are reported enabling measurable return on investment Real-time feedback to advertisers on campaign effectiveness Optimisation of ad placement and delivery creates effective campaigns

4 Audience Segments Game Improvement Players Affluent Club Members Holiday Golfers Nomadic Golfers

5 Preffered Publishers Our EU Partners

6 Campaign Optimisation Achieving Successful Performance Mediadrive analyses the performance of your campaign to ensure we give you every chance of success. We are able to track ad clicks or conversions which allows us to maximise the performance across our portfolio of publishers. Choice of Single Site or a Selection of Sites Advertisers can choose which sites they wish to appear on. Performance can be analysed so ongoing campaigns can be targeted towards the best performing publishers. Creative Optimisation Click through rate (CTR) analysed throughout ad delivery and increased towards the best performing creatives.

7 Device Targeting 50% Visits 23% Visits 27% Visits

8 Rich Media Formats Pictela Platform AOL Platforms Rich Media solution allows us to help create Rich Media adverts that not only have increased functionality, but increased reporting and interaction. Rich Media banners have upto 4 times more engagement with users than standard banners. Examples Billboard - 970x Leaderboard - 728x MPU - 300x Mobile - 320x

9 Online Video Advertising Video/pre Roll Advertising Have your video ads as pre roll within the video sections of the PGATour.com. Video advertising is a growing opportunity allowing advertisers to create a branded video advertisement. 15 or 30 second Video Pre Roll and Companion MPU Mobile full screen video *Pre Roll not available for Majors

10 Additional Marketing Solutions Sponsorship Sponsorship of specific sections such as travel, equipment, courses. These packages can be tailored to include tenancy banners, logos added to site placements, competitions or giveaways. Homepage Takeover Have the entire home page dedicated to your brand including all advertising positions. Ideal for new product launches and high impact campaigns. The homepage takeover can also include specific creative content added to the publishers site. Newsletter Advertising Advertise display or text adverts in our publishers newsletters. Ideal for the promotion of specific offers as the advertising can contain text and images. Suggested formats also include competitions for readers and special discounts for recipients. We also run advertising in the Foremost newsletters, which are sent to over 160k users per month from the club pro at their golf course. Pricing is charged on CPM basis and only counted when is opened and ad is displayed. Targeting Target opt-in recipients via our database of 100,000 subscribers. s can be designed by the advertisers and distributed via MediaDrive. Demographic and geographic targeting can also be applied.

11 Selected Advertisers

12 Rate Card Premium Banners Dimentions Billboard 970 x 250 CPM Rate 25 Format Type HTML, SWF, JPG, GIF, Rich Media, 3rd Party Tags Halfpage 300 x HTML, SWF, JPG, GIF, Rich Media, 3rd Party Tags Howdidido MPU 300 x HTML, SWF, JPG, GIF, Rich Media, 3rd Party Tags Overlay 700 x JPG, Rich Media Video Pre-roll 30 MOV (Uncompressed) Standard Banners Dimentions Super Leaderboard 970 x 90 CPM Rate 10 Sizes HTML, SWF, JPG, GIF, Rich Media, 3rd Party Tags Leaderboard 728 x 90 8 HTML, SWF, JPG, GIF, Rich Media, 3rd Party Tags MPU 300 x HTML, SWF, JPG, GIF, Rich Media, 3rd Party Tags Skyscraper 160 x HTML, SWF, JPG, GIF, Rich Media, 3rd Party Tags Mobile Banner 320 x HTML, JPG, GIF, Rich Media, 3rd Party Tags Direct Marketing Dimentions CPM Rate Solus 600px Wide 30 HTML, PDF, GIF Howdidido 468px Wide 5,000 Set Fee HTML Banner 728 x JPG