29Secrets Style & Beauty Collection Site List
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- Prudence Thomas
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2 About Us 29Secrets Style & Beauty Collection consists of the top women s lifestyle online publications in Canada. Our brands are top-tier influencers in their categories, with substantial social followings and website visitors. Each has a distinctive voice, built a friendship with their readers and places a strong emphasis on high-quality, unique content.
3 29Secrets Style & Beauty Collection Site List An online lifestyle magazine for women in the know. Canada s top beauty blog, with expert reviews and stunning visuals A social network and #1 source for fashion inspiration The premium shoppable online destination for fashion lovers All things beauty; beautifully delivered Shopping style & inspiration for the home
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5 29Secrets Style & Beauty Collection Site List Style Coalition offers brands a one-stop solution for influencer marketing needs. 353 Influencers, 36.5 million Worldwide Monthly Uniques, 82.8 million Worldwide Monthly Page Views, 69.8 million Social Followers Style Coalition A few of the over 300 blogs: 15 MINUTE BEAUTY ANNE SAGE BRIGHT BOLD BEAUTIFUL CHIC GALLERIA COLLEGE FASHION CORPORETTE DENIM DEBUTANTE FAB FATALE FASHION COPIOUS FASHION PULSE DAILY GALA DARLING IN MY OWN STYLE ISPYDIY MISCHIEF MY DEAR IN MY OWN STYLE ISPYDIY MISCHIEF MY DEAR MISS MUSTARDSEED MIZZFIT MUSINGS OF A MUSE PERFECTLY IMPERFECT SECOND CITY STYLE STYLE OBSERVER STYLE PANTRY SWELL MAYDE SYDNE STYLE THE BUDGET BABE THE CLOTHES HORSE
6 Reach Millions! 5.8 Million Monthly Impressions 2.9 Million Monthly Page Views 580,000 Monthly Visitors 1.6 Million Facebook Followers 1.4 Million Instagram Followers 1.6 Million Twitter Followers 42,000 YouTube Subscribers 42,000 Newsletter Subscribers
7 Advertising Solutions STANDARD / RICH MEDIA / MOBILE BANNER ADS (TAKEOVERS, INTERSTITIAL, SKINS) EDITORIAL VIDEO PRODUCT PLACEMENT SLIDESHOW QUIZ BLOGGER INFLUENCER PROGRAM CONTESTING
8 Advertising Solutions: Takeover
9 Advertising Solutions: Video & Roadblock
10 Advertising Solutions: Product Placement Beautezine.com
11 Advertising Solutions: Quiz key call-outs: 4,951 completions of the quiz 922 social shares upon completion 55% of users who took the quiz resulted in Modern Minimalist The H&M Crocheted Top (at right) was by far quiz takers favorite Off-Duty look, with 64% choosing it (highest skewed result of the entire quiz) Mobile Users were more common than desktop users (quiz was mobile-optimized!) Most Popular Times of Day: about 10% of users viewed the quiz on their lunch break from noon to 1pm and another 7% of users viewed the quiz from 3-4pm 65% of quiz takers were ages % of quiz takers were female
12 Advertising Solutions: Blogger Influencer Program 29Secrets has a panel of beauty bloggers and influencers that review products in an editorial series called: Beauty Panel Review. Most recently, philosophy participated, asking our panelists which of their products were their skin savers. This sponsorship package included: - A Beauty Review Panel: Beautifully executed article featuring images of the products and interviews with the beauty panel members. - Social Amplification from Panel Members - 300x250, 728x90 ad units appearing on content page - National Newsletter placement (25,000 subscribers) - Giveaway: $800 worth of philosophy products Client Feedback: I have had the pleasure of working with Sara and the team at 29Secrets on a handful of sponsorship opportunities. The execution of each program exceeded our expectations. Their attention to detail and the quality of the programs delivered has been exceptional. In addition to listening and delivering on our needs, the 29Secrets team always brings best-in-class creative suggestions to the table. -Kimberly Gibson, Coty Prestige PR Manager
13 Advertising Solutions: Blogger Influencer Program LOOKBOOK.nu sends your product to one of their top contributors and has them create a custom photo shoot page featuring your merchandise. Your Hypes Custom shoot Contributor Pics and links to your website of your featured clothes Brand media Links to Contributor s blog
14 Elevated Reach Drive ROI on your Sponsored Editorial with opportunities for elevated reach across our entire network. Native Advertisements Embedded into Partner Sites using partner Stack- A-Dapt. Sponsored social content feeds Co-branded display media units 29Secrets Fashion Photo-Shoot, Holiday 2013 Photo shoot featured on lookbook.nu
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