ARCHANT LONDON DIGITAL MEDIA PACK

Transcription

1 2013 ARCHANT LONDON DIGITAL MEDIA PACK

2 CONTENTS CONTENTS LEADERBOARD SUPER SKYSCRAPER MPU WEBSITE STATISTICS ONLINE DISPLAY ADVERTISING RATES PAGESUITE E-EDITION CLICK THROUGHS E-EDITION LEFT HAND ADVERT E-EDITION STATISTICS NEWSLETTERS LONDON24 NEWSLETTER MAGAZINE NEWSLETTER LEADERBOARD SUPER SKYSCRAPER MPU COMPETITION PACKAGES ARCHANT LONDON DIGITAL MEDIA PACK

3 INTRODUCTION INTRODUCTION Archant are the UK s largest independently owned regional media business. Archant London reach over 300,000* unique visitors weekly across a digital estate of 14 local community websites, flagship London24.com and 17 digital newspaper editions. In addition to the digital portfolio, Archant London s database of over 147,000 e-edition & newsletter subscribers can be segmented to target an audience by geography and demographic. Archant London s websites publish award winning local content daily, engaging audiences across London, Essex and Kent. The websites are known to cover local issues that matter to readers and provide unique content that is not covered nationally. Local media is a trusted and relevant source of information therefore local online is a natural extension of the print product and shares the same core values. Advertiser opportunities include; cross platform and specific ad targeting alongside market leading technology to support any online promotional campaign. Online campaigns can be targeted to the most appropriate and responsive audience for your business. As a trusted source and first point of contact for the local community a partnership between your brand and our sites can only enhance your business profile and awareness within your catchment area. *Source: Newspaper Society, JICREG, Omniture/PageSuite JD12 ARCHANT LONDON DIGITAL MEDIA PACK 03

4 10 REASONS TO ADVERTISE ONLINE: 1 6 REACH: Advertise to a mass audience or target a niche group SOCIAL: Add social media channels and engage via another platform 2 3 BRAND BUILDING: advertising online builds positive long term associations RELEVANCE: the right advert for the right audience based on demographics, content, behaviour and geography 7 8 ACCOUNTABILITY: Reporting and consumer behaviour can be added to your campaign to measure its performance INTERACTIVITY: Lets people click, view, watch, type, drag and interact with your brand 4 CREATIVITY: creative opportunities are available to attract and connect with your audience 9 IMPROVEMENTS: messaging can be updated and developed throughout the duration of your campaign 5 ENGAGEMENT: Capture the attention of our readers with various premium positions for your campaign 10 MOBILE & TABLET: brand building on the move, means your advert or message can be seen anywhere Source: IAB UK

5 ONLINE DISPLAY ADVERTISING ARCHANT ARCHANT LONDON DIGITAL MEDIA PACK PACK

6 LEADERBOARD LEADERBOARD LEADERBOARD A horizontal, online advert found running across the top or the bottom of the page in a fixed place. Premium website advertising locations and seen by all visitors to the website Two positions available- top and bottom of each website Top of page- association with newspaper brand Bottom of page- engaging an audience after reading an article SPECS: 728 pixels wide x 90 pixels high Maximum file size: 100k Format: gif, jpg, flash RATE: Starting from per week CAMPAIGN STARTING FROM A DAY 06 ARCHANT LONDON DIGITAL MEDIA PACK

7 SUPER SKYSCRAPER SUPER SKYSCRAPER SUPER SKYSCRAPER A long vertical online advert found running down the side of a page in a fixed place. Biggest form of online advertising on the website Premium positioning Excellent brand awareness High visibility SPECS: 300 pixels wide x 600 pixels high Maximum file size: 100k Format: gif, jpg, flash RATE: Starting from per week ARCHANT LONDON DIGITAL MEDIA PACK 07

8 MPU MPU MPU An online advert usually found in the middle of the page in a fixed place Specific channels can be sponsored by inserting brand messages into content The advert sits in the middle of online content surrounded by editorial, therefore more likely to be seen and read Set alongside editorial and web content Engages users as they read articles SPECS: 300 pixels wide x 250 pixels high Maximum file size: 100k Format: gif, jpg, flash RATE: Starting from per week CAMPAIGN STARTING FROM A DAY 08 ARCHANT LONDON DIGITAL MEDIA PACK

9 WEBSITE STATISTICS 4 MONTH AVERAGE* Unique Monthly Visitors 3,141,947 Monthly Page Impressions 4.50 Minutes Average Time on Site Website AVERAGE Monthly AVERAGE monthly Average time UNIQUE Visitors Page Impressions on site Barking & Dagenham Post...51, , Bexley Times...17, , Brent & Kilburn Times...56, , Bromley Times...17, , Docklands & E L Advertiser...54, , Hackney Gazette...48, , Ham & High...84, , Ham & High Broadway...19, , Ilford Recorder...49, , Islington Gazette...54, , Newham Recorder...53, , Romford Recorder...91, , The Reporter...26, , Tottenham Journal...56, , London , ,192, Total 1,292,227 3,141, *Source: Adobe Site Catalyst JA13 (Jan April 13) ARCHANT LONDON DIGITAL MEDIA PACK 09

10 RATES RATES DISPLAY ADVERTISING From only 7.50 per day per website Package Rates per Website: PACKAGE 1- low frequency campaign (15,000 Page Impressions) 14 cpt * 3 month campaign = vat (from per week) PACKAGE 2 - medium frequency campaign (30,000 Page Impressions) 10 cpt * 3 month campaign = vat (from per week) PACKAGE 3 - high frequency campaign (60,000 Page Impressions) 8 cpt * 3 month campaign = 1,440 + vat (from per week) *Cost per thousand 10 ARCHANT LONDON DIGITAL MEDIA PACK

11 PAGESUITE ARCHANT ARCHANT LONDON LONDON DIGITAL MEDIA PACK PACK

12 PAGESUITE E-EDITION CLICK THROUGHS CLICKABLE ADVERT E-EDITION CLICK THROUGHS PageSuite E-editions are online versions of newspapers that simulate real-life action by using pages that can be physically turned with the mouse, enhancing the reader experience as a whole. Click throughs (hyperlinks) can be added to all e-edition adverts These attract customers to visit your website and drive traffic Provides viewers with a call to action to view your brochure, contact details, purchase a product SPECS: Provide appropriate company URL RATE: Click throughs 10 per advet. per title. per week 12 ARCHANT LONDON DIGITAL MEDIA PACK

13 PAGESUITE E-EDITION LEFT HAND ADVERT LEFT HAND ADVERT E-EDITION LEFT HAND ADVERT Adverts sit alongside the front page of the online versions of our newspapers Premium Position Click through to your website Full page advert next to front cover SPECS: 480 pixels wide x 570 pixels high Provide appropriate company URL RATE: Left hand ad 120 per e-edition per year ARCHANT LONDON DIGITAL MEDIA PACK 13

14 PAGESUITE E-EDITION STATISTICS 4 MONTH AVERAGE* Monthly Page Impressions E-EDITION AVERAGE Monthly AVERAGE monthly UNIQUE Visitors page Impressions Barking & Dagenham Post... 1, ,904 Bexley Times ,412 Brentwood Recorder ,312 Brent & Kilburn Times ,891 Bromley Times ,870 Docklands & E L Advertiser Hackney Gazette ,091 Ham & High... 1, ,883 Ham & High Broadway ,577 Ilford Recorder... 1, ,701 Islington Gazette... 1, ,721 Newham Recorder... 1, ,000 Romford Recorder... 2, ,046 Romford & Havering Post ,832 The Reporter ,022 Wood & Vale ,437 Woodford Recorder ,935 Total 13, ,837 *Source: PageSuite JA13 (Jan April 13) 14 ARCHANT LONDON DIGITAL MEDIA PACK

15 NEWSLETTERS ARCHANT ARCHANT LONDON DIGITAL MEDIA PACK PACK

16 NEWSLETTERS LONDON24 NEWSLETTER LONDON24 NEWSLETTER London24.com covers everything from 24/7 rolling news, sport, entertainment and lots more providing viewers with the latest in and around London. The site provides advertisers with a platform to take their campaign beyond the local print newspaper products and interact with an engaging audience of over half a million every month. Daily newsletters reflecting London24 s latest news are sent out to a subscriber database of over 40,000 every day, with a 43% average daily click rate. Access to an engaged and willing audience that subscribe to the newsletter Local content for a London wide audience 18% open rate equates to 9,000 actively engaged Additional Service Ads can be provided to ensure we learn and work together to constantly improve your marketing performance SPECS: 300 pixels wide x 250 pixels high Maximum file size: 100k Format: Gif, jps, flash PACKAGE 1 From only 90* +VAT 90 for 1 daily MPU insertion (slot 2) 125 for 1 daily MPU insertion (slot 1) or Daily Newsletter ownership for only 215 PACKAGE 2 From only 90* +VAT Weekly rate for slot Weekly rate for slot or Weekly Newsletter ownership (x2 MPU s) for 850 *Newsletters are sent Mon-Friday. 10% premium charged for selected dates (i.e. Public Holidays). Copy required 5 days before insertion date 16 ARCHANT LONDON DIGITAL MEDIA PACK

17 NEWSLETTERS MAGAZINE NEWSLETTER MAGAZINE NEWSLETTER The 16 luxury lifestyle magazines offer a unique and bespoke platform for advertisers to engage with our online audience. Our magazine database of over 16,600 can be segmented by geography and magazine title providing advertisers with the perfect reach for their campaign. From offers and competitions to new store launches our magazine newsletters can be created, designed and tailored to suit the needs of your business. Archant London also provide themed lifestyle newsletters for Mother s day, Easter, Christmas and other special occasions providing advertisers with the opportunity to participate in existing campaigns alongside the Archant brand or magazine title. ADVERTISING OPPORTUNITIES Added click through providing a call to action and driving traffic to your website Brand messaging and imagery/logos Brand associated with Archant London or a specific magazine title SPECS: 300 pixels wide x 250 pixels high Maximum file size: 100k Format: Gif, jps, flash RATE: Price on application, contact or digitalsales@archant.co.uk for more information *Price varies depending on size of data ARCHANT LONDON DIGITAL MEDIA PACK 17

18 Advertising on local newspaper websites is 77% more likely to be believed and relied upon than advertising on other websites *... *Newspaper Society

19 LONDON24 ARCHANT LONDON DIGITAL MEDIA PACK 19

20 LEADERBOARD LEADERBOARD LONDON24 LEADERBOARD London24.com covers everything from 24/7 rolling news, sport, entertainment and lots more providing viewers with the latest in and around London. The site provides advertisers with a platform to take their campaign beyond the local print newspaper products and interact with an engaging audience of over half a million every month. A horizontal, online advert found running across the top or the bottom of the page in a fixed place. Premium website advertising locations, seen by all visitors to the website Two positions available- top and bottom of each website Top of page- association with newspaper brand Bottom of page- engaging an audience after reading an article SPECS: 728 pixels wide x 90 pixels high Maximum file size: 100k Format: gif, jpg, flash CAMPAIGN STARTING FROM RATE: Starting from per week A DAY 20 ARCHANT LONDON DIGITAL MEDIA PACK

21 SUPER SKYSCRAPER SUPER SKYSCRAPER LONDON24 SUPER SKYSCRAPER London24.com covers everything from 24/7 rolling news, sport, entertainment and lots more providing viewers with the latest in and around London. The site provides advertisers with a platform to take their campaign beyond the local print newspaper products and interact with an engaging audience of over half a million every month. A long vertical online advert found running down the side of a page in a fixed place. Biggest form of online advertising on the website Premium positioning Excellent brand awareness High visibility SPECS: 300 pixels wide x 600 pixels high Maximum file size: 100k Format: gif, jpg, flash RATE: Starting from per week ARCHANT LONDON DIGITAL MEDIA PACK 21

22 MPU MPU LONDON24 MPU London24.com covers everything from 24/7 rolling news, sport, entertainment and lots more providing viewers with the latest in and around London. The site provides advertisers with a platform to take their campaign beyond the local print newspaper products and interact with an engaging audience of over half a million every month. An online advert usually found in the middle of the page in a fixed place. Specific channels can be sponsored by inserting brand messages into content The advert sits in the middle on online content surrounded by editorial therefore more likely to be seen and read. Set alongside editorial and web content Engages users as they read articles SPECS: 300 pixels wide x 250 pixels high Maximum file size: 100k Format: gif, jpg, flash CAMPAIGN STARTING FROM RATE: Starting from per week A DAY 22 ARCHANT LONDON DIGITAL MEDIA PACK

23 COMPETITION PACKAGES OUR CUSTOMERS LONDON24 COMPETITION PACKAGES Promoting your product or service to more than 1,400,000 monthly. With more than 24,900 unique visitors to our competition page, London24 is the perfect platform for advertisers to showcase products and services in a cost effective method. LONDON24 Newsletter In addition to providing a responsive audience who engage with products and services on the competitions page, London24 s newsletter is sent out to over 40,000 subscribers every day. With a 43% average daily click rate, London24 s newsletter is the perfect medium to maximise your campaign with three premium positions available to advertisers. Social Media Competitions are a great tool for building your fan base. London24 is able to effectively market your competition to an audience of over 18,000 fans and followers and an extended audience of 50,000. Social media can also be used as a great viral marketing tool, with added sharing options available to competition entrants. In Print Archant London is able to offer a cross platform solution for any campaign. Integrating editorial or in print advertising with your London24 competition can reach more than 800,000 adults weekly. The London24 double page spread is published weekly across 14 of Archant London s print newspaper titles which cover London, Essex and Kent. Source: Adobe SiteCatalyst, PageSuite, JICREG JD12 ARCHANT LONDON DIGITAL MEDIA PACK 23

24 COMPETITION PACKAGES RATES COMPETITION PACKAGES A campaign starts from 250 PACKAGE 1 - Campaign starting from 250 Campaign duration one week Promotion on the London24network competitions page One tweet and one Facebook update from London24 s accounts PACKAGE 2 - Campaign starting from 500 Campaign duration one week Promotion on the London24 network competitions page Two tweets and two Facebook updates from London24 s accounts Two day feature within the competition section on London24 s newsletter PACKAGE 3 - Campaign starting from 1,500 Campaign duration one week in print + two weeks online Promotion on the London24 network competitions page Four London24 tweets and four facebook updates Two day feature within the competition section on London24 s newsletter Online advert on London24 with a click through to competition Quarter page in print across 14 newspaper titles on the London24 double page spread) 24 ARCHANT LONDON DIGITAL MEDIA PACK

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