Your guide to marketing

Transcription

1 Your guide to marketing Precept 2016

2 Entering the world of marketing can seem pretty daunting. Especially if your business has never done marketing. But s are actually a great way to engage with your customers. And it s 77% of consumers preferred form of marketing. So it s an important tool for your business to get to grips with. Like most marketing, one size doesn t fit all, which is why we tailor our service to you and your business. We offer an easy to use and adaptable range of marketing solutions. Whether you re well seasoned in list segmentation or you re just starting out. Choose a package based on your number of subscribers and how often you want to send campaigns. You can even customise your packages with little additions like extra templates or coaching. So you can make the most of marketing. With detailed analytics and real time reporting you ll also be able to analyse and evaluate each campaign. In this guide we ll explain the key features and benefits of our marketing. We ll also give you more information about our service and price packages. So you can make a more informed choice when deciding which package is right for you and your business.

3 The benefits of marketing

4 Stand out with professionally designed templates We help you engage your audience with professionally designed templates. We ll set you up and provide a free branded template, so you can start sending s straight away. As experts in responsive design, we ensure your content will be optimised for the screen size it s being viewed on. You can simply edit your s with the easy to use drag and drop tool, to create and send s yourself in minutes. Or we can create and send your campaigns on your behalf with our fully managed service. Free basic template design and setup Responsive design for all devices Spam and design testing Custom branded template design

5 A flexible, easy to use software that fits your business needs Our marketing software is flexible and easy to integrate with your website and mailing lists. We can even set up automated and transactional s to provide a more engaging experience for subscribers. It s also easy to import your current lists and segment your subscribers, so you can create more targeted campaigns of any size. Whether you want to send a handful of customers a special offer or reach out to your entire mailing list. We base prices on your number of subscribers so you always get value for money. No size restrictions on campaigns Manage lists & subscribers Website sign up integration automation

6 Free training and one-to-one support for your team As part of all packages we offer a free one hour training session. We ll show you how to edit templates, manage subscribers, send campaigns and use reporting tools. If you want to take your training further, we can run marketing workshops for you and your team. Plus we give you one-to-one support. Whether it s trouble shooting or you just need to ask a few questions. We can also help with your marketing strategy, creating content, design and development support, on an ongoing basis. Initial setup training One-to-one support marketing workshops Additional services available

7 Analyse and understand the success of your campaigns Being able to interpret the analytics for your campaigns is just as important as creating great content. Your analytics are the key to understanding how well your customers are responding to your campaigns. With our easy to use dashboard you can view in depth analytics and downloadable reports for each campaign you send. You ll also be able to see real time reporting. We can even review your campaigns and provide tailored reports matched to goals setup in Google Analytics so you can measure return on investment (ROI) for each campaign you send. Easy to use analytics dashboard Real time tracking Campaign reports Google Analytics integration

8 A package tailored to your business

9 Price Package Comparison Pay As You Go Pro Monthly Pro Monthly Unlimited Starting From 9 + 1p per campaign per recipient Starting From 19 per month Starting From 49 per month Example cost of a campaign Recipients No. s Per Month Recipients No. s Per Month You re sending an campaign to 1,000 recipients at 1p per recipient. 1,000 recipients x 0.01 = 10 Cost per campaign = 9 Total cost of campaign = ,500 5,000 10,000 15,000 25,000 50,000 2,500 12,500 25,000 50,000 75, , , ,500 5,000 10,000 15,000 25,000 50,000 Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Perfect if you only plan to send s occasionally. No monthly subscription, only pay when you send. All the key features for one low price. Perfect for sending monthly s to your subscribers. Perfect for sending frequently and automated s. Send unlimited s and unlimited testing. Free branded template design and setup Free branded template design and setup Free branded template design and setup Free 1hr training session Free 1hr training session Free 1hr training session One-to-One support 1-to-1 support 1-to-1 support List and subscriber management List and subscriber management List and subscriber management Powerful campaign reporting Powerful campaign reporting Powerful campaign reporting Free data capture form integration* Free data capture form integration* Free data capture form integration* Free automation setup* Free automation setup* Free automation setup* Free marketing workshop Free marketing workshop Free marketing workshop Our monthly packages are rolling, so we don t tie you into a contract. If you want to stop, just let us know. Prices are exclusive of VAT. * This includes one instance of each.

10 What s included Free template design and setup List and subscriber management Free automation setup To kick start your marketing we provide you with a free branded template. This provides you with a range of basic editing functionality allowing you to use the template for multiple campaign styles. Easily import your existing data and create and manage your lists with the comprehensive segmentation tools. With us, managing your subscribers is easy. With our monthly unlimited package we provide one instance of automation free of charge. If you want to send your customers a sign up or order confirmation automatically, we ll set you up to start tracking your responses. Free 1 hour training session Powerful campaign reporting Free marketing workshop All our packages include a free one hour training session. We ll show you how to edit templates, manage subscribers, send campaigns and use reporting tools. Access live reporting on your campaigns and track your open rates and clicks with Worldview. You can quickly and easily pull off reports for your campaigns and drill down into individual user responses. On our monthly unlimited package we provide a free 2hr workshop for you and your team. We ll cover the basics of what makes successful marketing and how to get the most from your campaigns. One-to-one support You get one-to-one support from our team, whether it s trouble shooting or you just need to ask a few questions, we re here to help. Free data capture integration With our monthly packages you get one instance of data capture form integration, completely free. So if you have a mailing list form on your website, we ll make sure it s all linked up for you before you start sending campaigns. Want to learn more about how our software works? You can find a full features list at the end of this document.

11 Additional Services Branded templates 70 Additional Training Per Hour 70 Website data integration From 35 Looking for an additional basic template? Maybe you have two brands you want to send campaigns for and require another style of template. We can set you up with another basic branded template for one low fixed fee. Want to ensure you re getting the most from our software? We re always on hand to provide additional training, whether it s in a specific area or you want to train other members of your team, we can make that available at a fixed hourly rate. If you re on a monthly package you can make the most of marketing through linking it with your website s data. We can help you pull all of your relevant customer and subscriber data into our software automatically. Bespoke templates 250 Bespoke workshop From 140 automation setup From 250 Looking for a bespoke template? We design and build bespoke templates tailored exactly to your needs and set them up, ready for you to start sending. So you can send beautiful s that fit perfectly with your brand guidelines. Keen to get your team up to speed with marketing? Let s arrange a workshop! We provide one-to-one 2hr workshops. We ll cover the basics of marketing and how to get the most from your campaigns. On monthly unlimited packages we can set up automated s, such as order confirmations and reminders. Or even set up s with dynamic content, so when you create a blog post, it automatically generates and s your mailing list. Bespoke builders 500 Design and spam tests Per Test 5 Content creation From 35 Looking for total flexibility? We can design and build template builders. So you can edit and adapt elements to create different templates for your s that are branded and styled to your business. Preview screenshots of your s in over 20 different mail clients before you send campaigns. Or run them through popular spam filters. So you know your marketing won t get blocked at a desktop, server or firewall level. Not sure where to start with your campaigns? Whether you re looking for a copywriter s eye to edit your work and put a bit of spark in your copy, or you need us to create your content from scratch, we re here to help. Prices are exclusive of VAT.

12 Explore our full feature list

13 Software Features Design Features Professionally designed templates Along with your free template, we can build bespoke templates for your campaigns. Allowing you repeat elements and edit your content for multiple uses from just 250. Fully flexible builders We can create template builders, providing complete flexibiity so you can create a whole range of templates yourself within our easy to use software for just 500. Make it personal Personalise your s to your customers to send more targeted campaigns. You can insert names or even relevant information about them. Or by utilising automation you can even include dynamic content to conditionally display text, images or other elements. Make quick changes Want to make a quick change? You don t need to spend time uploading your templates again. You can edit the code directly in your browser. No ugly logos or links We don t add our own links or logos to your s. Each is branded for your business. We don t see your marketing as an advertising opportunity for our brand. Our templates are mobile-ready Our templates are responsive so your content is optimised for any device. When you re using the builder you can even switch between desktop and mobile views. So you can see how your content looks across a variety of screen sizes. Spam and design testing Before you send any campaign, we run it through popular spam filters. So your marketing won t get blocked at a desktop, server or firewall level. You can even review screenshots of your s in over 20 different mail clients before you send your campaign. Run spam tests for just 5. A/B split testing Get the most out of your marketing with A/B Split testing. Test two variations of your campaigns and send the one that performs best. * Website integration required, price from 35.

14 Software Features Sending Campaigns Easy editing Our easy to use editing tools make it simple for you to edit your s quickly within your browser. Making it straightforward for you to get that looking just right without needing to get technical. Store every campaign you send * If you re sending monthly newsletters we can integrate your website with your account, letting you create an archive of every campaign you ve sent. Once in place, it ll update automatically so you always have an up to date archive of your marketing campaigns featured on your website. Send in any time zone Alter your time zone to suit your customers. We let you take full control over when you send your campaigns ensuring maximum impact. Website to * Integrate your website content with your marketing and newsletters to help your customers keep up to date. Automatically send monthly blog updates or schedule delivery every time you update your website. Automation With automation, you can build workflows based on your customers behaviour. So you can send relevant and engaging s that follow a customer s journey. Whether that s confirmation messages or reminders when they ve abandoned a shopping cart. We can set you up with automation from 250. DomainKeys and Sender ID Make sure your customers always see your marketing. Our system improves your deliverability and gives your campaigns the best chance of reaching peoples inbox. Lightning-fast CDN We host all your images on high grade servers for free. We also deliver them via a super-fast worldwide content delivery network! Send in any time zone Alter your time zone to suit your customers. We let you take full control over when you send your campaigns ensuring maximum impact. Reliable delivery rates and reliable service Our system works hard to make sure your s are delivered. With authentication, relationships with ISPs, leading mail servers, we take care of the technical side. We safeguard you from any type of hardware failure. We re also integrated into the feedback loop of ISPs like Yahoo, Outlook and AOL, so if someone marks your mail as spam, we ll automatically remove them from your list. * Website integration required, price from 35.

15 Software Features Track your results Clicks and opens We ll show you who opens your campaigns and how your design is performing with click overlays. Find out which links your customers are clicking on and analyse how well your campaigns are working. Compare your campaigns Highlight trends by comparing how multiple campaigns have performed. You can analyse opens, clicks and more, to help you discover how to improve your marketing on an ongoing basis. Integrate Google Analytics with campaigns * Understand ROI for each of your campaigns. We help you track the impact of your campaigns on sales and conversions with Google Analytics integration. Spam complaint reports Our integration with Yahoo!, Outlook.com and more mean we can report on any spam complaints your subscribers make. So you can ensure your marketing is being well received. Real-time reporting on your iphone Get access to real time reports wherever you are. Our iphone app lets you see who s signing up to your mailing lists, watch how customers are reacting to campaigns live and add new subscribers, all while you re on the go. Unsubscribes and bounces Find out who has unsubscribed from your s or if their addresses are bouncing. We ll automatically remove them from your mailing lists or resend your . Powerful reporting to track ROI Analyse and evaluate how each of your campaigns performs with our detailed reports and track your ROI. You can understand how your customers are reacting to your marketing by monitoring opens, clicks and forwards. You can also see unsubscribes, bounced s and more. Plus you can easily export your reports to Excel. Worldview Understand even more about your subscribers. With every campaign you send you ll be able to view who has opened it, clicked links, forwarded it to their friends or shared it across social media. You can even see where they are in the world. * Website integration required, price from 35.

16 Software Features Grow your audience Preference centres * Give your customers more than just an unsubscribe button. Our preference centres let your subscribers manage their own subscription settings. We can also design the look and feel of the entire sign up and unsubscribe process. Import your subscribers with one click It doesn t matter whether you re importing 10 people or 10,000, whether you re importing details from a spreadsheet or manually. However you roll, we ve got you covered. Track subscribers via RSS * Track new subscriber activity for any of your lists without needing to login. Suppression lists If someone unsubscribes from your list, marks your as spam or has an address that bounces, we ll remove them from your list. So you never have to worry about paying for s that won t be sent! Export to Excel Select the fields and export any list in your account straight to Excel for offline storage and further analysis. Subscriber Snapshot We let you really get to know your subscribers with a full activity log, location and more. You can even put a face to a name with our subscriber snapshot. Subscription confirmations * With some basic integration you can ask your subscribers to confirm their when signing up to your list. Easy to manage subscribers Whether you re importing subscribers in bulk or letting them add themselves, we make it easy for you to create and manage lists. Add a form to your site * We can easily and cost effectively create sign up forms and add them to your site. Create lists and segment data Looking to really segment your subscribers and create highly targeted campaigns? No problem. We let you create as many lists to group your subscribers as you need. Use our simple tools to create groups of subscribers based on your own criteria. Then send targeted campaigns for maximum effectiveness. And we ll automatically handle all new sign ups, unsubscribes, bounces and spam complaints seamlessly behind the scenes. Custom fields * Want to let your customers feel even more unique? Store personal data and preferences on your subscribers that you can use to personalise your s to them. ipad Sign up App* We can create simple, branded sign up apps, making it easy for anyone to join your list right from an ipad. It s perfect for your store checkout, an event, or anywhere else people might want to join your list. * Website integration required, price from 35.

17 Software Features Social Media Facebook Subscribe * Our Facebook integration lets your customers subscribe directly from your Facebook page. Plus it s branded for your business, providing a seamless journey for your customers. Real-time Conversations We ll show you whenever someone opens your s. We ll even show you where they are in he world! Forward to a friend Let your subscribers spread the word virally by forwarding your s, and we ll track the results for you. Social Sharing We make it easy for you and your subscribers to virally share your campaigns on Twitter and Facebook. Social Reporting You can see every Facebook Like or Tweet your campaign gets as part of our detailed reporting. Not only can you see which of your subscribers are sharing your s with their friends, you can also see what they re saying. *Website integration required, price from 35.

18 Thanks for reading our guide to marketing If you d like to find out more about our service, or to arrange a demo please don t hesitate to get in touch. We re always happy to help. Nick Johnson Creative Director Drop me an at nick@precept.co.uk or find me at... Newcastle 23 St. Peters Wharf, Waterfront, Newcastle upon Tyne, NE6 1TZ Call +44(0) London WeWork, 22 Upper Ground London, SE1 9PD Call +44(0)