Channel 4 Digital Media Pack 2015

Transcription

1 Channel 4 Digital Media Pack 2015

2 All4.com All4.com is the brand new website which launched this year which encapsulates the breadth and diversity of Channel 4 channels and programming. Catch up on and find out about your favourite shows and films. Explore and discover a range of exclusive content in 4 Shorts. The website is divided into three intuitive sections: On Demand- Catch up, shorts and programme guides Now- The live broadcast stream or each of our channels Next- What to watch out for next and premieres Average monthly figures 61m Page views 25m Visits 14m Unique visitors 2.9 Visits per visitor 2.5 Page views per visit 49% Males 51% Females 52% % Advertising on the internet is more relevant to me than other advertising (TGI = 179) I find online advertising more entertaining than other ads (TGI = 189) I Often Refer To The Internet Before Making A Purchase (TGI = 126) Source: Adobe Analytics channel4.com (average Jan - Dec 2014), comscore channel4.com Dec month av, GB TGI Clickstream channel4.com Q TGI = Target Group Index (all adults = 100)

3 On Demand The home of our fantastic video on demand service, which hosts a wide selection of programmes from Channel 4, E4 and More4. As well as 30-day catch up, registered users can delve into a huge library of classic programmes, including complete series of the most memorable shows from the last 30 years. All this content is available free of charge, with no limit to the amount watched and can also be downloaded on ios and Android to watch offline. Registered users can receive recommendations based on the programmes they ve already enjoyed, select favourites and set reminders. Average monthly figures Current Total 45m VOD views % Views per session UK Adult Reach 20% Reach 11m Registered Users 47% Males 53% Females 59% % I often notice the advertisements on the internet (TGI = 139) I m tempted to buy products I ve seen advertised (TGI = 134) Whilst watching TV I search on the internet for products I see advertised (TGI = 139) Source: : Adobe Analytics (average Jan - Dec 2014), comscore Dec month avg., GB TGI Q1 2015, TGI = Target Group Index (all adults = 100)

4 VOD packages Channel 4 VOD can now be targeted in 3 different ways: by Genre, by Demographic or by Interest. Genre targeting Entertainment Lifestyle Factual Comedy Comedy Drama Specialist Food Health Homes Docs News History Sitcoms Shorts Stand up Source: Channel4 Business Intelligence,

5 VOD packages Channel 4 VOD can now be targeted in 3 different ways: by Genre, by Demographic or by Interest. Demographic targeting Adults Women Men Adults Women Men Source: Channel4 Business Intelligence,

6 VOD packages Channel 4 VOD can now be targeted in 3 different ways: by Genre, by Demographic or by Interest. Interest targeting Source: Channel4 Business Intelligence,

7 Film4 The online home of the UK s biggest film channel Film4 is watched by more people than all of Sky Movies combined. As well as 1000s of film reviews, interviews, clips and trailers, the site hosts an area dedicated to Film4 productions, a reminder that Film4 doesn t just show films, it makes them, too. Another fantastic addition to the site is Film4 on demand, where users can rent brand new releases plus a huge selection of library titles to watch online or download to watch offline. Average monthly figures 1m Page views 522K Visits 432K Unique visitors 1.5 Visits per visitor 2.8 Page views per visit 53% Males 47% Females 46% % I find online advertising more entertaining than other advertising (TGI = 329) Online adverts play a part in influencing the brand I buy (TGI = 304) Whilst watching TV, I search the internet for products I see advertised (TGI = 277) Source: : Adobe Analytics (average Jan - Dec 2014), comscore Dec month av, TGI Clickstream Q4 2014, TGI = Target Group Index (all adults = 100)

8 E4 E4 s young audience s insatiable desire for even MORE of their favourite TV shows. From home grown hits such as the Inbetweeners, Made in Chelsea and Hollyoaks to popular US acquisitions such as The 100 and Revenge. Find out more about the programmes or view on demand. Top performing E4 content on 4oD 1. Hollyoaks 2. The Inbetweeners 3. Made in Chelsea 4. The Big Bang Theory 5. New Girl 45% Males 55% Females 59% % I find online advertising more entertaining than other ads (TGI = 325) Online adverts play a part in influencing the brands I buy (TGI = 235) Advertising on the internet is more relevant to me than other advertising (TGI = 246) Source: : C4 Internal Systems, TGI Clickstream Q4 2014, TGI = Target Group Index (all

9 More 4 More 4 is Channel 4 s intelligent, challenging and witty sibling with thought provoking content centring around drama, arts and lifestyle. Popular with an audience. From compelling US dramas such as The Goodwife to insightful documentaries, homes and food content. Users can find out more or catch up. Top performing More 4 content on 4oD 1. The Good Wife 2. Nashville 3. Come Dine With Me 4. Four In A Bed 5. Masters of Sex 40% Males 60% Females 49% % Purchasing on the Internet: Yes, in the last 6 months 91% Yes, but not in the last 6 months 6% No, never 3% Source: C4 Internal Systems, TGI Clickstream Q4 2014, Net Observer / Harris Interactive

10 Overall UKTV portfolio In September last year UKTV Play launched, a portal to a unique viewing experience. UKTV Play is home to all the best on demand content from Dave, Really Yesterday & soon Drama (April 2015), making it easier for users to find & view more of what they love. UKTV on demand content has 344k monthly UU s across PC, ios, Android and 1.5m VoD views across PC, ios, Android Virgin & Youview platforms. UKTV expect the growth in VoD views to continue with the launch of 5 more new platforms in 2015 & the addition of Drama content. Standard Pre & Mid Rolls are available across all the UKTV on demand content on the as well as display banners on PC, more interactive & engaging formats are available across PC content. Advertisers can also curate their own UKTV content to create a sponsored collection, UKTV play sponsorship opportunities will be available in the summer of % Males 56% Females 48% % Online adverts play a part in influencing the brands I buy (i=110) I find online advertising more entertaining than other ads (i= 124) I m tempted to buy products I ve seen advertised (i= 134) Source:, TGI Clickstream Q4 2014, TGI = Target Group Index (all adults = 100)

11 In VOD We Trust 2015 In October 2014, Channel 4 undertook a pioneering study with Cog Research and Dr Amanda Ellison at Durham University, using Eye Tracking & Skin Conductance Response to understand exactly how people consume VoD. We found that advertising on TV on-demand players outperforms YouTube for viewer acceptance, engagement and attention. Channel 4 s on-demand player (4oD) grabbed 80% of respondents attention versus YouTube s 20% YouTube s cluttered visual environment increases the work a viewer s brain has to do by 50% as they process what to watch next whilst the ads are playing, reducing their ability to concentrate Five seconds of free YouTube airtime is unlikely to be of any significant benefit as viewers were impatient to skip the ad when given the option to do so and less inclined to engage and opt in Get in touch to see the full study.

12 Creative Directory Channel 4 has a wealth of experience in creative partnerships. Please explore our case studies and get in touch with us directly to hear more and have a proposal tailored to your advertiser s unique needs. 4 Shorts Takeovers Dual Screen Bespoke campaigns Collection Lounges Competitions Pre roll production

13 ivods Channel 4 offers a range of market-leading interactive video formats on 4oD, including: Ad Link - Providing a toolbar of buttons to a number of different web destinations, from buy it now to share on facebook or even download a coupon. Ad Bloom - Provides the advertiser with the opportunity to layer the video with additional interactive content. For example, to present extra videos or galleries, to data capture, or to encourage the user to share or like on Facebook. Ad Extend - While the user is watching the ad, they are offered the option to watch a longer or additional video. Adapt - Our most advanced product yet uses our registration data to tailor the ad in real time to viewers. Overlays can be added to the video by gender, age group or location. This allows advertiser to surface products or offers relating to an individual user s profile, or direct them to a store local to them. Ad Shop While the user is watching ad, they are served links to buy the products showcased in the ad at the exact moments they appear. Perfect for retailers, this format allows users to effectively buy the ad with minimal barriers to purchase Ad Pause - When the user presses pause on 4oD, the video in the video player is replaced with a still ad or short animation. Currently available on C4.com and coming soon on Android and a number of other 4oD platforms. Ad Elect - Asks the user to choose which ad format they wish to watch, thereby engaging them in the advertiser content.

14 Advertising opportunities Leaderboard: Billboards: MPU: Video: All 4 HPTO: Standard 12 CPM 30 CPM 15 CPM 30 CPM* 20K per day Minimum spend 5,000 Interactive pre roll costs on application * Rates vary depending on targeting and are based on 30 second video