MEDIA MARKETING PACK 2015

Transcription

1 MEDIA MARKETING PACK 2015

2 INTRODUCTION Wind & Wave Connect has established itself as one of the UK s leading supply chain magazine and directory representing and targeting the wind, wave and tidal industries. With an audience of 3,500 quarterly readers and subscribers across management, procurement and supplies in all tiers of the supply chain, it provides an unparalleled platform for any wind or marine business to be a part of. Senior buyers, influencers and operations executives use Wind & Wave Connect as a trusted reference and recommendation tool when sourcing suppliers to work on their projects. Wind & Wave Connect works in partnership with many of the leading event organisers, such as All-Energy, RenewableUK and Scottish Renewables, adding further value for any company operating in the industry. Each quarterly edition is carefully put together to provide Q&As, topical features on key industry issues, regular sections focusing on health & safety, law, training and recruitment, up-to-date industry news, events information, and a vibrant showcase for new products and services. By combining timely and informative content with an extensive supply chain directory, we have created a publication that bridges the gap between buyers and suppliers and helps you do business. All of this and more is available in print and now digitally on ipad and tablet.

3 INSIDE THE MAGAZINE Wind & Wave Connect is the one-stop publication for supply chain information across the lifecycle of wind, wave and tidal projects. Q&A / INTERVIEW We spotlight leading industry figures in our regular Questions and Answers session. Recent Q&As include Elaine Greig of DNV GL, John Foley of Atkins, Martin Murphy of Tidal Energy Ltd and Chris Morgan of RES Offshore. Our Day in the life features provide a glimpse of insight into the working life of professionals across the industry. INDUSTRY NEWS Read all the latest news in policy and industry directives, contract awards, collaborations and innovation compiled in an easy-to-read section to give you a snapshot of the key industry developments from the previous quarter. MAIN FEATURES We explore the people, companies, products/services and key developments in the wind, wave and tidal sectors via a lively mix of in-depth articles written by our specialist energy journalist and invited contributors. Features include interviews with key industry figures, analysis and opinion pieces from leading experts, updates on major projects, and case studies sharing best practice in supply chain solutions from engineering and materials innovation to collaborative working. Across the year we ll focus on different themes across the lifecycle of projects, from design and build to operations and maintenance and repowering (see Editorial Calendar, page 4). What s more, regular sections each edition highlight developments across H&S, Skills, Recruitment, Finance, Law and R&D and innovation. If you have an idea for an article, please get in touch with the Editor: bryony.stuart@theconnect series.co.uk EVENTS PREVIEW Make sure you never miss the important events relevant to your company with our quickreference Diary of Events section. Regular Event preview specials also focus on key industry events and provide the opportunity for suppliers to get involved through exhibitor profiles. PRODUCT PROFILE The Product Profile section is the perfect opportunity to promote a new product and launch it to the individuals that count with a punchy 150 word editorial. DIRECTORY LISTINGS The directory covers the range of companies and breadth of products and services available to the wind, wave and tidal industries organised by A to Z and by categories to create a handy reference tool for buyers at all levels of the supply chain.

4 EDITORIAL CALENDAR ISSUE 18 MARCH MAY Theme: Design (e.g. Planning, surveying and environmental) Editorial deadline: 20th January 2015 Advertising deadline: 6th February 2015 ISSUE 19 JUNE AUGUST Theme: Build (e.g. Turbine components, installations and foundations; Crew transfer vessels; Grid connection) Editorial deadline: 20th April 2015 Advertising deadline: 8th May 2015 ISSUE 20 SEPTEMBER NOVEMBER Theme: Operations & maintenance (e.g. Support vessels; Inspection and testing) Editorial deadline: 20th July 2015 Advertising deadline: 7th August 2015 ISSUE 21 DECEMBER FEBRUARY Themes: Project focus; Round 3 update, Wave and tidal focus Editorial deadline: 20th October 2015 Advertising deadline: 6th November 2015 Additional features will run throughout the year. These will be decided by the editorial team nearer the publication date. Please contact us for further information.

5 READERSHIP The publication is read on a quarterly basis, both in print and online, by 3,500 industry professionals This is split between a UK and European circulation, who use the publication as a trusted reference and recommendation tool when sourcing suppliers to work on their wind, wave and tidal projects. n Tier 1 principal buyers n Tier 2 principal buyers n Managing directors / CEOs n Operations directors n Asset managers n Project managers n Chief engineers n Government personnel n Supply chain managers

6 EVENT DISTRIBUTION EDITION 16: DECEMBER MARCH Scottish Renewables Offshore Wind & Supply Chain Conference Exhibition & Dinner Aberdeen 27th 28th January EDITION 17: MARCH MAY Scottish Renewables Annual Conference Edinburgh 24th 25th March All Energy Glasgow 6th 7th May Wind Farm Development, European Offshore 2015 London 20th 21st May EDITION 18: JUNE AUGUST Global Offshore Wind London 24th 25th June EDITION 19: SEPTEMBER NOVEMBER RenewableUK Annual Conference Liverpool 6th 8th September Wind Energy Hamburg Hamburg September 2016

7 ADVERTISING OPPORTUNITIES MAGAZINE RATES Prime positions: 3 adverts 1,249 Double Page Spread: 1,699 Outside Back Cover: 2,599 Inside Front Cover: 1,999 Inside Back Cover: 1,749 Full Page Colour: 1,099 Half Page Colour: 599 Quarter Page Colour: 399 Diary of Events Banner: 549 Enhanced Entry (3 months) 249 Royal Mail Carrier Sheet 499 TECHNICAL DATA All sizes in mm (height before width) Trim Type Bleed Prime position 1: 72 x x x 220 Prime position 2: 72 x x x 430 Prime position 3: 297 x x x 220 Double Page Spread: 297 x x x 430 Outside Back Cover: 297 x x x 220 Inside Front Cover: 297 x x x 220 Inside Back Cover: 297 x x x 220 Full Page Colour: 297 x x x 220 Half Page Colour: 126 x x x 192 Quarter Page Colour: 126 x x x 96 Diary of Events Banner: 42 x x x 192 Royal Mail Carrier Sheet: 210 x x x 210

8 ADVERTISING OPPORTUNITIES ONLINE ONLINE RATES Animated Flash Box: 399 Website Banner (Top): 299 Website Button (Right Lower): 199 TECHNICAL DATA All sizes in pixels (height before width) Animated Flash Box: 315 x 315 Website Banner (Top): 90 x 635 Website Button (Right): 130 x 315

9 ONLINE OPPORTUNITIES Access and connect with up-to-date news and features from within the renewables industry via our Wind & Wave Connect online platforms. windandwaveconnect.co.uk has an annual reach of over 2,000 users, 73% of which are new users (2014). Our users spend on average 1 minute 46 seconds per visit (2014); this represents a strong interaction with the content that can be found on windandwaveconnect.co.uk. You can promote your business across our site via any of the following opportunities: online publication, up to date supply chain directory, job board and our online diary of events. Source: Google Analytics DIGITAL EDITION As well as being available in print, Wind & Wave Connect is accessible digitally via During 2014 each edition digital of Wind & Wave Connect was read on average 430 times, with an average reading time of 5 minutes 29 seconds. The total reading time of Wind & Wave Connect for 2014 is estimated at 6 days. Source: Issuu Marketing Each edition of Wind & Wave Connect coincides with two campaigns that are individually sent to over 1,600 Wind & Wave Connect recipients. The Wind & Wave Connect recipients list has an average 11.6% open rate with an average click rate of 1.3%. The first campaign that is sent with each edition is a Feature Preview of the latest publication. The Feature Preview is sent out towards the end of the month prior to distribution and includes an exclusive link to the latest magazine. The second is our Industry Events Preview. This includes a list of forthcoming industry events that are also available in the printed edition. Both the Feature Preview and Industry Events Preview s include the opportunity to exclusively advertise your company. Please contact a member of our sales team for further information. SOCIAL MEDIA You can also keep up to date with Wind & Wave Connect via our social media platforms. You can follow us on join our Wind & Wave Connect group on LinkedIn and like our facebook page (facebook.com/windandwaveconnect).

10 SPECIAL ADVERTISING OPPORTUNITIES YEAR PLANNER RATES Box A: 999 Box B: 599 Box C: 299 Box D: 599 TECHNICAL DATA All sizes in mm (height before width) Trim Type Bleed Box A: 140 x x x 216 Box B: 140 x x x 112 Box C: 69 x x x 112 Box D: 69 x x x 216 BELLYBAND This position gives you the opportunity to be featured on the front and back cover of the magazine. This exciting prospect allows your message to receive full exposure with readers who must remove the band in order to open the magazine. Why not use this position to highlight a main feature or advert inside. Rates: POA GATEFOLD This position allows the advertisers page to open out revealing a further double page spread. Their physical nature makes them demand reader attention and interaction. A good position if you are looking for high impact. Rates: POA