Engaging New Audiences

Transcription

1 OurState.com Engaging New Audiences Digital Media Kit Display Advertising Premium Promotions Newsletters Sweepstakes

2 The Brand Our State magazine is North Carolina s premier statewide magazine devoted to travel, food, history, people, and places. Our State magazine celebrates the very best of North Carolina through authentic storytelling and stunning photography. It is the perfect source of information for those who ve lived in North Carolina all their lives, and for those looking to visit or relocate. The Our State brand extends far beyond our nationalaward-winning print magazine to our Emmy Awardwinning television program, a products division, special events, and to our website, OurState.com. At OurState.com, visitors find an interactive, engaging online experience that captures the essence of Our State and North Carolina. Read on to see the many ways your business can engage in that OurState.com online experience today. OurState.com Traffic ,116,916 visits 699,276 unique visitors 2,661,564 page views *Source: Google Analytics 2013 Report dated October 31, 2013 The Our State Audience * Female 55% Male 45% Average Age: 52 $144,630 Average Working Income *Source: Our State reader surveys conducted by independent research firm, Corporate Research. authenticated by For details on any of these digital opportunities, contact your Account Manager or Jenn White at (800)

3 Run-of-Site Campaign Display advertising that maximizes your exposure across the entire OurState.com experience. A run-of-site impression campaign at OurState.com places your brand next to all of our most sought-after content. A run-of-site impression campaign maximizes your exposure to the OurState.com audience your ad is present at all of the most significant points of entry into our website. As part of a run-of-site campaign, your ad appears above the fold on the following pages, capturing the attention of the OurState.com visitors, whatever their interests: Homepage Topic Pages and Sub-Topic Pages (Travel, Food, Arts & Culture, History) Magazine Events Online Community Sweepstakes Marketplace About Us Rates: $30 per 1,000 impressions (35,000 impression minimum) Unique Visitors A Growing Audience at OurState.com % Change 699, Visits 1,116, ,544 Pageviews 2,661,564 2,349,324 *Source: Google Analytics 2013 Report dated October 31, % increase 16% increase 13% increase For information on Run-of-Site Impression Campaigns at OurState.com, contact your Account Manager or

4 Story Display Advertising Target your ad to the most relevant stories at OurState.com. Place your ad on those stories that are most relevant to your business and your potential audience, creating an immediate connection based on visitor interest. One ad per story, guaranteeing exclusivity Advertiser determines story selection Direct link from ad to advertiser s website Size: 231 x 193 pixels Rate: $795 per month Display Advertising Visibility in targeted placements at OurState.com. Expanded Marketplace Listing Highlight your business in the OurState.com Marketplace with an expanded listing. Expanded listings provide additional marketing space for your business, along with space for an image or logo. Four expanded listings per category are available Will run in premium placement above the general listings word text description Direct link from listing to advertiser s website One color photo or logo (175 x 225 pixels) Rate: $495 per month Categories: Accommodations, Arts & Entertainment, Artists & Galleries, Attractions, Automotive, Banks & Financial, Dining, Education, Food & Wine, Health & Wellness, Home & Garden, Real Estate, Senior Living, Services, Shopping, Travel & Tourism Footer Display Advertising Footer display advertising puts your advertisement and your message across the OurState.com website. Only four footer ads available. Footer ads appear at the bottom of each page at OurState.com Direct link from ad to advertiser s website Size: 195 x 75 pixels Rate: $495 per month For information on Display Advertising at OurState.com, contact your Account Manager or

5 Online promotions pack a powerful punch! Our State readers and visitors are eager to interact with us through contests and promotions. Sponsorships provide an advertiser a unique opportunity to reach out to thousands of visitors in a single promotion. Each premium promotion sponsorship includes the following exposure for the duration of the promotion: Exclusivity, as there is only one advertiser per promotion Engagement with interested, energetic Our State fans and friends Exposure in a variety of ways to an ever-growing OurState.com audience, including more than 700,000 unique yearly visitors, 75,000+ recipients, and 45,000+ Facebook fans and 7,200+ Twitter followers Logo recognition on all promotion-related materials, including in-book promotion, newsletters and announcements, Facebook, and Twitter callouts Advertiser branding possibilities on promotion entry pages and in any automatically-generated s that are part of promotion Display advertising on all promotion-related pages at OurState.com Opt-in leads lists of individuals interested in receiving additional information about your business (depends on promotion type) 35,000 impression run-of-site advertising campaign to coincide with promotion period Premium Promotions Exclusive opportunities to tie your brand to the Our State brand through unique, interactive promotions. Sample Promotions: 2014 Singer Songwriter Competition Inviting musicians from around the state to submit original songs. Competition judged by notable N.C. musicians. Recipe Collections Readers submit favorite recipes, and selection of recipes are chosen to appear in a printable, downloadable Recipe Collection. Annual Photo Contest Readers submit photos in themed categories and photos are judged by professional photographers. Creative Classroom Contest Teachers, parents, and PTAs enter to win a special classroom grant to complete unique and creative project. Camping Gear Giveaway Just in time for summer fun and the summer issue of Our State, readers will enter to win a selection of camping gear and hit the great outdoors. Holiday Shop & Stay One lucky winner will win accomodations and a shopping gift certificate just in time for the holidays. Our State s Book Club Sharing reading ideas and special online content (video interviews, book club conversation starters, etc) with Our State fans. Grandparent/Grandkid Getaway Grandparents can enter to win a prize package designed just for them and their grandkids. Short Fiction Contest Writers are invited to submit an entry in this short fiction (500 words or less) contest. Custom Premium Promotions: If an advertiser has a promotion idea they d like to see featured at OurState.com, we re happy to explore the possibilities! Upon determination of a mutually-agreedupon promotion, cost to advertiser will be quoted based on the size and scope of the promotion and on the expected level of exposure. For information on sponsoring a Premium Promotion at OurState.com, contact your Account Manager or

6 Newsletters Reach targeted audiences on a regular basis through newsletter advertising. Each month, we deliver targeted newsletters to the inboxes of Our State readers and fans. GOOD FOOD 100% opt-in newsletter, those who receive it have asked for it Features tasty recipe selections from the Our State recipe archives, content from Our State Eats food blog, chef interviews, videos, and more Single advertiser sponsorship opportunity Sent monthly CAROLINA CULTURE LIMITED TIME: is sent to entire list of 75,000+ Single advertiser sponsorship opportunity Features engaging snapshots of North Carolina culture, arts and entertainment, history, profiles, and promotions Perfect promotion opportunity for cultural destinations, attractions, and events Sent monthly N.C. TRAVEL LIMITED TIME: is sent to entire list of 75,000+ recipients Features no more than 10 listings featuring N.C. travel ideas, speical offers, destinations, and special events Sent monthly As an exclusive newsletter sponsor, an advertiser receives: Display advertising on each edition of an Display advertising on each related OurState.com pages (where applicable) For multiple month sponsorships, advertiser can change ads monthly as desired Rates 1-month insertion 3-month insertion 6-month insertion GOOD FOOD (one advertiser only) $995/mo $895/mo $795/mo CAROLINA CULTURE (one advertiser only) N.C. TRAVELS (Maximum of 10 advertiser listings per ) $995/mo $895/mo $795/mo $795/listing $695/listing $595/listing For information on Newsletter Advertising at OurState.com, contact your Account Manager or

7 Online Sweepstakes Generate buzz and leads about your business through an online giveaway at OurState.com They win! You win! Our State s monthly sweepstakes put you in front of OurState.com readers and fans in a big way! Everyone loves to win something, and OurState.com visitors are eager to see sponsored sweepstakes and are willing to enter to win. Sweepstakes sponsorship is a great way to introduce a new product or to generate interest in a destination! As a sweepstakes sponsor, you receive the following during your one-month promotion: Exposure to Our State magazine s online audience, including more than 700,000 unique yearly visitors to ourstate.com, more than 45,000+ Our State Facebook fans, 7,200+ Twitter followers, and more than 75,000 newsletter recipients. Premium placement in rotation on the ourstate.com homepage and an ongoing listing on the sweepstakes page. A list of opt-in leads generated during the promotion that can enhance your marketing efforts. An easy, online promotion as Our State handles all entries, and selection and notification of the winner. What you provide: A prize package valued at a minimum of $500 Brief marketing text promoting your prize and your business Up to four promotional images and logos Any restrictions on the prize (expiration dates, blackout dates, etc.) For information on OurState.com s monthly sweepstakes, contact your Account Manager or

8 Online Media Rates Rates Promotion Exposure/Audience Size Price Premium Promotion Homepage exposure 6 weeks, average 35,000 pageviews Listing in one Our State newsletter to 75,000+ addresses Single stand-alone, promotion-focused to 75,000+ addresses Custom promotional page, listed in all appropriate areas of OurState.com Call out on Facebook to 45,000+ fans Call out on Twitter to 7,200+ followers Mention in print ad for website, readership of 890,000+ Promotion branded with sponsor on landing pages, entry pages, winner announcement, and anything else associated with the promotion Leads list provided (depending on promotion) Run of Site Advertisement available to sponsor during the promotion (35,000 impressions) Sponsorship Fee $3,995 (does not include value of prizes should the promotion include a giveaway) PROMOTIONAL VALUE: $6000+ Monthly Sweepstakes GOOD FOOD Sponsorship CAROLINA CULTURE Sponsorship N.C. TRAVELS Listings Listing in one newsletter sent to 75,000+ people Call out on Facebook to 45,000+ fans Call out on Twitter to 7,200+ followers Mention in print ad for website, readership of 890,000+ Leads List provided Ad placement in to 5,500+ opt in subscribers Ad placement on all related web pages at ourstate.com Limited to one advertiser - exclusive sponsorship LIMITED TIME: is sent to entire list of 75,000+ Ad placement on all related web pages at ourstate.com Limited to one advertiser - exclusive sponsorship LIMITED TIME: is sent to entire list of 75,000+ Listing appears in both the sent and on a corresponding TRAVELS page at ourstate.com Limited to 10 advertiser listings Minimum $500 plus prize valued at $500 (no value add) $995 $995 $795 per entry Display ads Run of Site $30 per 1,000 impressions Story Ads $495 per month Footer Ads Market Place Ads $495 per month $495 per month For information on OurState.com s online promotions, contact your Account Manager or