TOPMBA.COM MEDIA PACK T: E: front-panels-halfsize.indd 2 29/04/ :56

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1 TOPMBA.COM MEDIA PACK 2014 front-panels-halfsize.indd 2 29/04/ :56

2 WELCOME TO TOPMBA.COM 2.1 million visits in 2014, 3.1 million forecast in ,000,000 2,500,000 20,000,000 2,000,000 15,000,000 1,500,000 10,000,000 1,000,000 5,000,000 5,00, TopMBA.com The candidate-facing flagship website of QS Quacquarelli Symonds, is one of the web s top sources of information for international and domestic study, bringing together business schools with highly motivated candidates from around the world looking to study at an MBA or helping our client institutions raise their visibility through promotion of their key brand messages and recruit for their programmes, through targeted, cost effective campaigns. Visits to TopUniversities.com

3 DIVERSE TRAFFIC, A GLOBAL REACH Top countries unique visits to TopMBA.com in 2013 TopMBA.com receives significant traffic from every continent so please contact your account manager for statistics on other countries. 1. India 421, USA 354, UK 73, Canada 53, Germany 32, France 30, Singapore 23, Mexico 22, Brazil 22, Russia 21,736

4 DIVERSE TRAFFIC, A GLOBAL REACH Engagement 19% growth in traffic Q Q ,300+ Facebook Followers 13,100+ Twitter Followers 2,172,552 Visits 1,368,341 Unique Visitors 4,555,598 page views 258,000 registered members *April 2013-April 2014 Years of work experience < 1 27% % % % % % Top 10 countries USA UK India Canada Germany France Singapore Mexico Brazil Russia Top 10 specializations Corporate Social Responsibility Entrepreneurship Finance Information management Innovation International management Leadership Marketing Operations management strategy

5 TOPMBA RANKINGS Recognised authority on international higher education QB MBA Research is produced collated and produced by the QS Intelligence Unit, the distinctive and unbiased unit that is responsible for various world-class publications within the Higher Education industry including the QS World University Rankings. Committed to the key values of rigorous integrity, undeniable value and charismatic presentation, QS strives to be the most trusted independent source of global intelligence on the higher education sector. QS MBA Research drives significant web traffic to topmba.com, and includes research projects such as: Global Top 200 Business School Report: a ranking of global business schools based on employer perception. QS Intelligence Unit surveys over 4000 MBA employers around the world and produces an annual report that is seen by over 1million prospective MBA candidates. Online MBA & EMBA rankings: the first and most comprehensive ranking of accredited online MBA programs. Since 2011, QS Intelligence Unit has collected data and published rankings of online MBA programs that takes into account various factors including employer perception, diversity, teaching focus and program scope. The rankings are viewed by over 200,000 prospective online MBA candidates each year.

6 TOPMBA RANKINGS TopMBA Rankings scheduled releases 2014/15 November 2014 QS Global 200 Business Schools February 2015 QS Distance Online MBA Rankings May 2015 QS EMBA Rankings Please contact QS Online to learn how to position your brand alongside this key point in the academic calendar

7 SITE RELAUNCH The new topmba.com design brings several key benefits and features: ÊÊ A richer user experience ÊÊ More adaptive design ÊÊ Clearing navigation ÊÊ Better positioning and layout of features and articles ÊÊ More contextually relevant advertising opportunities

8 SITE RELAUNCH School profiles TopMBA.com hosts over 2,615 Business school profiles, providing candidates with an unrivalled source of information when considering their options for studying domestically and abroad. MBA/Executive tabs allow separate profiles Links through to social media platforms Institution/Department/programme overview Details on international campuses These can be upgraded to an advanced multimedia profile to increase traffic and improve the user experience. Meet this institution at a QS event There are various call to action s that can help you gauge the effectiveness of these profiles and capture leads from prospective students. Multimedia Campus Location FAQ

9 ADVANCED PROFILES - MAXIMUM EXPOSURE Featured on homepage content carousel Highlighted in TopMBA newsletter Highlighted across TopMBA.com Featured in social media campaigns

10 ADVERTISING SOLUTIONS TopMBA.com newsletter QS has built up a database of more than 258,000 candidates actively seeking information and advice on graduate level study. They have either registered for the QS World MBA School Tour or have joined online. You can advertise within the newsletter via banners or a sponsored article. If you wish to segment that audience then you can send a dedicated html to a target group segmented by the criteria below: They may be targeted by: ÊÊNationality ÊÊ Country of residence ÊÊ Academic background ÊÊ Programs of interest ÊÊ GMAT scores Ê Ê...etc

11 ADVERTISING SOLUTIONS Banner Campaigns TopMBA.com offers a wide range of content for candidates to research their study options including program guides, country guides, rankings sections and advice on studying abroad. This attracts a large and highly diverse audience of prospective domestic and international students, which in turn allows schools to run highly targeted display advertising to promote their brand, rankings position or programs they wish to recruit for. Leaderboard Upper MPU Lower MPU Schools may target candidates by: ÊÊ Geo-graphical location ÊÊ Programs and study destination of interest

12 ADVERTISING SOLUTIONS Sponsored content As part of our commitment to provide our audience with new and interesting content on a regular basis if whether it s the launch of a new program, an alumni testimonial or simply some good news you wish to share. This acts as a more informative way of reaching out to prospective candidates. These articles can be viewed by anyone on the site and will feature on key areas on the site after publication. We will promote the articles to our extensive candidate database by publishing it as the lead article in one of our monthly postgraduate or undergraduate newsletters and linking it to posts made to our social media audience of over 65,000 on Facebook, Twitter and Google +. Through our network of journalist and online writers, we are able to craft content series that complement your recruiting strategies.

13 RATECARD Banner Campaigns USD($) Run of Site Targeted High Impact Leaderboard & MPU 000 s of impressions CPM Advanced Profiles USD($) Profile Profile PLUS 6 months 4,000 5, months 6,500 8,800 Campaign - Full Time Candiates Above the fold MPU North North America, Western Europe,Russia, Brazil, Mexico, Singapore, Korea, Japan Costs Per lead 0-50,000 $1.50 Costs Per lead 50, ,000- $1.35 Costs Per lead 100, ,000 - $1.15 Below the fold MPU Leaderboard Advanced Profile Sponsored content Sponsored article published on TopMBAcom. Linking to client s website and/or TopMBA profile. Optimised for SEO by QS online marketing. Featured article status on homepage for 2 weeks. 1 article: $1,350 5 articles: $5, articles: $10,900 Rest of the World Campaign - EMBA Candidates North North America, Western Europe,Russia, Brazil, Mexico, Singapore, Korea, Japan Rest of the World Newsletter Insertion $1,350 Costs Per lead 0-50,000 $1.50 Costs Per lead 50, ,000- $1.35 Costs Per lead 100, ,000 - $1.15 Costs Per lead 0-50,000 $2.00 Costs Per lead 50, ,000- $1.80 Costs Per lead 100, ,000 - $1,50 Costs Per lead 0-50,000 $1,25 Costs Per lead 50, ,000- $1,15 Costs Per lead 100, ,000 - $0.95