Volume Rates. Display Frequency. Colour ADVERTISING RATES Discount Rates. The Power of the Times Colonist. The Times Colonist reaches Victoria:

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1 Effective January 1, The Power of the Times Colonist The Times Colonist has been Victoria s source of news and information for over 150 years. Our news gathering and reporting is 24/7. We deliver news and information to our readers, your customers, how, when and where they want with: six print editions every week regular website updates breaking news alerts tablet apps an optimized site for smartphones Weekly readership of the Times Colonist has remained steady for the past 10 years. The Times Colonist reaches 69% of Victoria s adults 213,000 people - (in print or online) every week. Volume Rates Sun-Thurs Fri-Sat Open , , , , , , , , , , Colour ,313 1,824 The Times Colonist reaches Victoria: Readers spend an average of 40 minutes reading the weekday edition of the Times Colonist. Times Colonist readers are well educated homeowners with higher than average incomes. Source: NADbank 2013, Base: Victoria CMA (adults 18+) Display Frequency Discount Rates Daily Sun-Thurs Fri-Sat 12 months months months month Twice weekly 52 weeks weeks weeks weeks Thrice Weekly 12 months months

2 Effective January 1, A1 Banners (Per line) Sun-Thurs Fri-Sat Other Rates Sun-Thurs Fri-Sat Careers Charitable Community/ Cultural Weather Page b&w TV Scene colour charge Quarter 1, Half 2, Madness (Sun & Tues 1.31 Per line) b&w colour charge Full page 3, Half Page 1, Quarter page OBC (incl full colour) 2, x36 Banner (black & white) misc line rate 2.05 Sky Banners (Per ad) A1 Post-It Notes (Per ad) TC Extra Extra Premium Positions (full-colour) 1-12 times times times times Inside Sections (Including Homes 1st sec only) A1 1, Inside Sections times times times times Front Page Skybanner Front Page Banner Front Page Post-it Inside Skybanner OBC 3, x 152 1/2 Ctr Spread 2, Frequency discounts available.

3 TECHNICAL SPECIFICATIONS Broadsheet / Tabloid Column Widths and Size Restrictions Columns 1 col. 2 col. 3 col. 4 col. 5 col. Width in Inches 15/16 (0.975) 2 (2.034) 3-1/16 (3.092) 4-1/8 (4.150) 5-3/16 (5.208) Columns 6 col. 7 col. 8 col. 9 col. 10 col. MINIMUM and MAXIMUM PAGE REQUIREMENTS: Width in Inches 6-1/4 (6.267) 7-5/16 (7.325) 8-3/8 (8.383) 9-7/16 (9.442) 10-1/2 (10.5) Double Truck 21 cols. 22 inches MAXIMUM DEPTHS: 1 Agate line =.0714 Broadsheet 305 agate lines ( ) (Advertisements exceeding 280 agate lines will be charged as 305 agate lines.) Double page with gutter - 21 cols x 305 agate lines Tabloid 147 agate lines (10.5 ) Tabloid double page with gutter - 21 cols x 147 agate lines INSERTS Total distribution Over 50,000 copies (but less than total distribution) 25,000 to 49,000 Ads must be a minimum of 1 column wide by 24 agate lines deep, then 2 x 20L, 3 x 30L, 4 x 40L and increments of 10 lines per column to 10 x 100L. Any advertisements taking up over 90% of column depth will be charged at 100% of column depth. *9 column ads will not be accepted in retail sections. Times Colonist FTP Site: Host: ftp.timescolonist.com Username: general Password: incoming Default Directory: /General Incoming (Note: Case must be as shown) TERMS OF PAYMENT: Contract rates are available to advertiser principals and their majority owned subsidiaries. Credit approval is required for contractual purposes. Where credit approval is given, invoicing will be rendered monthly and payable upon receipt, 1.5% per month (19.6% per annum) interest charge thereafter on overdue accounts. Terms are otherwise cash in advance. 45 cpm 49 cpm 58 cpm Rates shown are for inserts up to 44 pages. Please contact your rep for larger products. Minimum total cost is 800 with date flexibility Ask about our online flyer option MyLocalFlyers.ca

4 DIGITAL ADVERTISING OPPORTUNITIES Connect with an affluent audience and surround your brand with credible editorial content from a trusted media provider. For as little as 500 you can increase your reach and frequency and we have the creative team to help deliver your online message. Advertisers know they need to be online more than ever and studies show that advertising on newspaper websites is more trusted by consumers. Timescolonist.com is the place to be to reach the Victoria market. Online Display: Static and interactive ads in high-profile spots throughout the website.target your preferred demographic on specific channels, with geo-targeting tools or by sponsoring content. We can create a unique solution for you. RICH MEDIA Ad Units STANDARD Ad Units Desktop Advertising: Reach your customers on their desktop computers. Homepage Takeovers: Own all the ad space on timescolonist.com s home page for your special event or announcement. Retargeting Reach: People who are searching for your products and services People who have searched for your competitors online People who have visited your website, and remind them of your offers Example of website optimized by Times Colonist People who share common traits with your best customers TC Mobile: Banner ad Be the first thing people see when they access timescolonist.com from LEADERBOARD 728 X 90 their smartphones and mobile devices. Exclusive positioning means only Big Box ad one ad is visible at a time, front and centre as the site loads. Mobile Apps: 206,250 BIG BOX BANNER 1024 Page views per month on the timescolonist.com app. of Mobile time is spent on an APP

5 Magazines The Times Colonist publishes and distributes glossy magazines focused on the unique lifestyle we enjoy in the Capital Region. There are ample opportunities for your business in: Capital Christmas Capital Home - all the shopping ideas, joy, food and style of the season delivered in one bundle four themed issues on elements of creating a dream home in our idyllic part of the country a twice-yearly (Spring and Fall) look at how Victoria works HOW TO REACH US ADVERTISING: OTHER DEPARTMENTS: CLASSIFIEDS: Tel: Fax: classified@timescolonist.com NATIONAL: Tel: Fax: RETAIL/SPECIAL SECTIONS: Tel: Fax: tcadvertising@timescolonist.com DIGITAL: Tel: selias@timescolonist.com GENERAL ENQUIRIES: Tel: CIRCULATION: Tel: NEWSROOM: Tel: Fax: TIPS & PRESS RELEASES: localnews@timescolonist.com WEBSITE: Place your print or online Classified ad through our website 24/7 at timescolonist.adperfect.com Capital