Online Advertising with NZZ

Transcription

1 Online Advertising with NZZ 1st September 2009 Michael Näf 1

2 Agenda Welcome Online audience - key figures Online advertising on NZZ Online NZZ Finance Marketplaces (NZZdomizil.ch / NZZexecutive.ch) Outlook and Projects 2

3 The Leading News Portal NZZ Online provides information for sophisticated readers based on the acclaimed journalistic quality of "Neue Zürcher Zeitung". NZZ Online stands for credible, up-to-the-minute news, background information and analysis. NZZ Online provides coverage seven days a week thanks to our strong online editorial team. 3

4 Positioning precise positioning as high-quality media site strong coverage of international, national, business and financial news in-depth investigation of facts clearly declared placement of advertisements 4

5 The Leading News Portal NZZ Online is one of the sites with the widest reach in Switzerland. NZZ Online is THE leading news portal among the high-quality media sites in Switzerland. In the leaders and top leaders target groups, NZZ Online is the most widely used Swiss internet site. 5

6 Online Audience NZZ Online users are extremely interested in: National and international politics Business Science and technology/travel/advanced education Employment and work Information technology Art and culture Source: Net-Metrix-Profile

7 Online Audience NZZ Online users are... predominantly male between 30 and 39 years old have a high level of education, i.e. university degree or higher professional education have a household income in excess of CHF 10,000 Source: Net-Metrix-Profile

8 Overlap Print and Online Source: MA Strategy 2007, 2008

9 One of Switzerland s most frequented media sites NZZ Online monthly (July 09) 36 million page impressions 8.9 million visits 1.6 million unique clients Unique users: 662,000 Source: Net-Metrix Audit

10 One of Switzerland s most frequented media sites NZZ Online enjoys 6th place within the general ranking of Swiss websites with the highest reach. Compared to the previous year, NZZ increased its reach from 12.7% to 13.9% and its number of unique users from 582,000 to 662,000. In respect of high quality media, it is Switzerland's leading news platform with the greatest number of top leaders. 10

11 Overall Market Share of Online Advertising (first half year 09) Outdoor; 198.5; Digital POS; Cinema; 12.4; 1% Print Source: expert estimate; Media Focus 11

12 Online Trends by Forms of Advertising (first half year 09) Source: expert estimate; Media Focus With the inclusion of all rated forms of advertising, the online overall market for the first half year 2009 totalled approx. CHF 150 million. Of this total volume, only 38% came from classified advertising. 12

13 Online Advertising by Country to 2012 Source: ZAW, Focus, WEMF; mediareports Prognos

14 Mobile iapps RSS News NZZ Finance News Portal NZZexecutive.ch NZZdomizil.ch Stories, Magazine, Blogs MyNZZ Shops ebalance NZZcampus 14 NZZGlobal

15 Standard Formats Skyscraper 160 x 600 Pixels Rectangle 300 x 250 Pixels

16 Standard Fixed Formats Half Page 300 x 600 Pixels Maxiboard 994 x 118 Pixels

17 Standard Fixed Formats Wallpaper 994 x 118 Pixels & 160 x 600 Pixels Teaser Buttons & Advertorials Various formats

18 Special Advertising Formats Expandable Expandable Skyscraper: Skyscraper 160 x 600 Pixels Exp. 300 x 600 Pixels Expandable Rectangle: Skyscraper 160 x 600 Pixels Exp. 400 x 400 Pixels

19 Sponsoring Keynote specials: If you are interested in presenting your brand or your product in a journalistically independent editorial environment, NZZ Online offers you the opportunity to become the exclusive partner of such a special.

20 Swiss Value Investing

21 Advertorial Sample Bank Vontobel AG Button / Link to advertorial 21

22 Special Advertising Formats Branding Day

23 Special Advertising Formats Marketplace Marketplace integration: Fixed-position navigation point Fixed-position advertising teaser ROS Shop integration in the NZZ Online design

24 mobile.nzz.ch New mobile version NZZ Online Content (images and text) optimised for latest generation cellphones (incl. iphone) Over 200,000 PIS per week Interactive banners (ROS) 24

25 iphone APP The new iapps is in its test phase, available from September 09 at Apple Stores Features: Access the latest articles of the day Customise the toolbar (bookmark) with your favourite sections of NZZ Online Read anywhere -> download Articles, photos and videos are available also when offline

26 Mobile Suppliers / Marketshares Reader sample, basis month of July 09: 55% of users use NZZ Online's mobile offer with an Apple product (iphone, ipod). Dummy: new iapps (from about mid-sept. 09)

27 Mobile Access Data NZZ Mobile 300' ' ' ' '000 50' Impressions 52 Impressions 2008 Visits 2008 Impressions 2009 Visits 2009 KW The number of impressions has increased fivefold and visits threefold since technical optimisation of the mobile offer in February 2009.

28 NZZ Finance 650,000 page impressions / week 250,000 visits / week 28

29 Button on Index Pages Permanent placement Tag integration - landing page Specific pages possible 29

30 Finance-WebTV "Impulses the Stock Exchange at First Hand"

31 Finance-WebTV "Impulses the Stock Exchange at First Hand" Ad formats (video formats) within editorial environment. Approx. 100,000 starts (hits) per month. Feature sponsor (name mentioned in credits) Preroll, max. 15 seconds Postroll, max. 60 seconds

32 Finance-WebTV Video Advertising Options Postroll (video ad) Video clip NZZ Editorial/Interview Postroll (video ad) Special page of NZZ Online Advertising format/example: Wallpaper Homepage client Videos are linked (clickable) and lead to your homepage or to a defined landing page.

33 Finance-WebTV Clients Client: Tradejet Client: PKZ Client: Jelmoli

34 NZZdomizil.ch 34

35 NZZdomizil.ch Topics 35 Real Estate Interior Design Apart from real estate and convenient rental and purchase property searches, NZZdomizil.ch features a novel online magazine devoted to interior design. For advertisers who wish to reach users with upscale design and quality expectations, NZZdomizil.ch is an extremely attractive medium. The Stylespotter focuses on young and often still unknown design talents. Benefits: Fast and affordable advertising Cross-regional exposure of the ads in the NZZ media Reaching an affluent audience

36 NZZdomizil.ch Advertising Formats With its attractive offer this is the ideal portal for placing real estate classified ads as well as various banner formats: Real estate: Classified Ads Display: Maxiboard, Skyscraper, Rectangle Online Magazine (Interior Design, Stylespotter): Display: all standard advertising formats Integration of manufacturers / dealers 36

37 NZZexecutive.ch 37

38 NZZexecutive.ch Topics The jobs market for executives and specialised professionals Redesign April 2009 The perfect platform for addressing executives and specialised professionals with the highest density of leaders and top leaders in the Swiss Business World In addition, NZZexecutive.ch offers: continuously updated business news editorial content and exclusive interviews relevant information on approx. 1,000 companies 38

39 NZZexecutive.ch Advertising Formats Jobs and career: Classified ads Display: Leaderboard, Skyscraper, Rectangle 39

40 Projects Marketing Online Mobile iphone application: Concepts for paid content (Products for the Apple Store) Special services (archives) ereaders Net TV: Discussion of basic parameters for pilot operation via TV terminals. Product NZZ Online: WebTV "Impulses - the Stock Exchange at First Hand Communication measures in the electronic area (various channels): Dealing with social networking platforms (Facebook, Twitter, etc.) RSS feeds for partner sites SEO/SEM GoogleAdwords

41 41 Thank you for your attention! Contact: