Digital Advertising & Sponsorship Opportunities

Transcription

1 Digital Advertising & Sponsorship Opportunities 5 Key Reasons to Advertise Online Page2 Website o Homepage Page 3 o Conference Section Page 4 o Deepwater Zone Section Page 5 o Visiting Section Page 6 o Venue & Travel Section Page 7 o Exhibitor Directory Page 8 o Exhibitor Directory - Category Sponsor Page 9 o Product Directory Page 10 o New Products & Services Page 11 o MyOE Page 12 o Registration Package Page 13 Mobile App Page 14 Campaign Page 15 Social Media Page 16 *Page Views 01/01/13 30/09/13 ** Page views based on estimated traffic

2 5 Key Reasons to Advertise Online With Us Generate New Sales Leads Generate relevant incoming enquiries with this measurable form of advertising. Expand Reach of Your Exhibition Stand 24/7 exposure, for eleven months of the year, online advertising expands your reach from onsite visitors to pre and post event online audience. Increase Awareness of Key Messages Change your promotional messaging throughout the year to reflect your current marketing campaigns. Key Website Stats 2 million+ unique page views 260,000 unique users Visitors from 100+ countries Average session duration of 5+ minutes Average 6 pages per session Generate Traffic to Your Stand Promote competitions and product launches to attract visitors to your company stand. Brand Positioning Align your company to specific event messages and offerings.

3 Homepage A JPEG or Animated GIF banner on the website home page. Your banner hyperlinked to your Exhibitor Directory listing or your website. Live on the SPE Offshore Europe 2015 website from 1/1/2015-1/12/2015 Up to FOUR banner changes during your campaign. The homepage receives approximately 280,000* unique page views. Combine with onsite entrance banner advertising for maximum brand recognition! What Does it Cost? Page Peel 500x500 16,500 MPU Banner A 300x100 6,500 MPU Banner B 300x200 8,500

4 Conference Section What is the Conference Section? It is a key section of the website, containing information about the committee, full technical and keynote programme, as well as other educational sessions taking place. A JPEG or Animated GIF banner on all pages of the conference section on the website. Your banner hyperlinked to your Exhibitor Directory listing or your website. Live on the SPE Offshore Europe 2015 website from 1/1/2015-1/12/2015 Up to FOUR banner changes during your campaign. The Conference section of the website receives approximately 136,000* unique page views. Position your company as a thought-leader by including an insert into 2,000 bags, provided to conference delegates onsite. Top Header Banner 468x60 10,000 MPU Banner A 300x100 6,000 MPU Banner B 300x200 7,000

5 Deepwater Zone Section What is the Deepwater Zone Section? The Deepwater Zone section of the website contains the Deepwater Zone exhibitor list and the full presentation theatre programme. A JPEG or Animated GIF banner on all pages of the Deepwater Zone section on the website. Your banner hyperlinked to your Exhibitor Directory listing or your website. Live on the SPE Offshore Europe 2015 website from 1/1/2015-1/12/2015. Up to FOUR banner changes during your campaign. The Deepwater Zone section of the website receives approximately 24,000* unique page views. Complementary opportunities include onsite banner advertising or sponsorship of the Presentation Theatre in the Deepwater Zone. Top Header Banner 468x60 4,000 MPU Banner A 300x100 2,000 MPU Banner B 300x200 2,750

6 Visiting Section What Is the Visiting Section? The Visiting section of the website contains all essential, practical event information, including key reasons to visit, venue details, opening hours, networking opportunities and frequently asked questions. What am I buying? A JPEG or Animated GIF banner on all pages of the Visiting section on the website. Your banner hyperlinked to your Exhibitor Directory listing or your website. Live on the SPE Offshore Europe 2015 website from 1/1/2015-1/12/2015. Up to FOUR banner changes during your campaign. The Visiting Section receives approximately 80,000* unique page views. Combine with sponsorship of the registered visitor campaign, to build leads in preparation for the event! What does it cost? Top Header Banner 468x60 4,000 MPU Banner A 300x100 2,000 MPU Banner B 300x200 2,750

7 Venue & Travel Section What is the Venue & Travel Section? Showcase your brand to visitors planning their visit from outside of Aberdeen and internationally, this section includes hotel information, how to travel to Aberdeen and venue and Visa information. What am I buying? A JPEG or Animated GIF banner on all pages of the Venue & Travel section on the website. Your banner hyperlinked to your Exhibitor Directory listing or your website. Live on the SPE Offshore Europe 2015 website from 1/1/2015-1/12/2015. Up to FOUR banner changes during your campaign. The homepage receives approximately 70,000* unique page views. Welcome our international visitors by also sponsoring the cloakroom, located in the main registration area. What does it cost? Top Header Banner 468x60 4,000 MPU Banner A 300x100 2,000 MPU Banner B 300x200 2,750

8 Exhibitor Directory What is the Exhibitor Directory? The exhibitor directory forms a comprehensive guide for industry buyers looking for products/services across the entire industry. A JPEG or Animated GIF banner on all pages of the Exhibitor Directory on the website. Your banner hyperlinked to your Exhibitor Directory listing or your website. Live on the SPE Offshore Europe 2015 website from 1/1/2015-1/12/2015 Up to FOUR banner changes during your campaign. The Exhibitor Directory receives approximately 520,000* unique page views. Combine with sponsorship of the onsite You-are-here Boards for ultimate brand recognition and drive traffic to your stand. Leaderboard Banner 468x60 6,000 Exhibitor Directory Banner 780x90 10,000

9 Exhibitor Directory - Category Sponsor What is the Exhibitor Directory? The exhibitor directory forms a comprehensive guide for industry buyers looking for products/services across the entire industry. Your company listing will be boosted to the top of the Exhibitor Directory for the particular category you have sponsored. This will state 'Sponsored by'. Live on the SPE Offshore Europe 2015 website from 1/1/2015-1/12/2015 Ability to update your listing an UNLIMITED number of times There will be a maximum of two sponsors per category. The Exhibitor Directory receives approximately 520,000* unique page views in total. Contact us for category specific statistics. Build further brand recognition in a particular area of the industry by sponsoring one of the Breakfast Briefings or Topical Lunches. What Does it Cost? Boosted Listing (Dependant on Category) 500-1,000

10 Product Directory Non Exclusive What is the Product Directory? The Product Directory is a showcase of all of the products at the event, including images, descriptions and brochures. A JPEG or Animated GIF banner in the leaderboard position above the main navigation, or at the top of the Product Directory main page, above the search box. Your Banner hyperlinked to your Exhibitor Directory listing or your website. Live on the SPE Offshore Europe 2015 website from 1/1/2015-1/12/2015 Up to FOUR banner changes during your campaign. The Product Directory will receive approximately 300,000** unique page views. Combine with our New Products & Services package to further highlight new launches, key products and services your company offers. Leaderboard 468x60 1,750 Exhibitor Directory banner 780x90 3,000

11 New Products & Services Showcase What is the New Products & Services Showcase? The New Products & Services Showcase will highlight the latest innovations to our visitors in multiple places online and at the event. A rotating product carousel on the event homepage to feature new products & services from only 20 exhibitors. This will link to a dedicated New Products & Services web page. A 'New' icon will be added to the product directory for these featured products and services. Included in the exclusive New Products & Services category on the main Exhibitor Directory. This package is new for 2015, but the Exhibitor Directory and Homepage receives approximately 800,000* unique page views in total. Make an impact onsite by teaming with Rest Room sponsorship which includes 252 advert positions in highly visible locations. Inclusion in the New Products & Services Programme 350 (Limited to 20 Exhibitors Only)

12 MyOE Exclusive What is MyOE? MyOE is an online diary where exhibitors and visitors can plan their time at the event. Visitors use MyOE to create their personal show planners by adding events, favouriting exhibitors, viewing educational material, and scheduling meetings and conference sessions. Exhibitors can contact visitors before the show and arrange meetings. Recognition as Sponsor on MyOE Welcome Recognition as Sponsor on all further MyOE notification s e.g meeting request alerts, leads, and marketing messages. Hyperlinked 616 x 60 banner on the Visitor Profile, My Account, Using MyOE and Help website pages Hyperlinked 728 x 90 banner on My Meetings, My Calender, My Showplanner, Find Exhibitors and Visitor Directory. MyOE Exclusive Sponsorship POA Your advert will be seen by approximately 27,000 unique active MyOE users.

13 Registration Package Exclusive Wording Sponsored by Your Company on registration button on event website. Hyperlinked Banner on the registration landing page Wording Sponsored by Your Company (120 x 120) at the top of the registration form. Hyperlinked Banners at the bottom of each registration form page Hyperlinked Banner at the top of the registration confirmation page. Sponsored by <your company name> and 50 word description on registration confirmation Hyperlinked Banner on the Speedy Registration sent to the 30,000 people who registered for SPE Offshore Europe Your advert will be seen by approximately 35,000 unique visitors as they register for the event online. Team with onsite advertising opportunities including signage and floor tiles for maximum exposure. Registration Package - Exclusive Sponsorship POA

14 Mobile App: Exclusive Sponsored by and your logo to appear on the opening splash screen of the app. (Please note, once submitted, this cannot be changed without additional charge) Hyperlinked horizontal banner at the bottom of all pages of the app 2 x push messages to be sent from sponsor by the organiser via the app, to all opted in recipients. Sponsors name to be highlighted within the exhibitor list Sponsored by and your name (where possible logo) will be used wherever the app is promoted. Dedicated page within the OE App for sponsors message & images. How Many People Will See It? Your advert will be seen by approximately 8,000 unique visitors who download the app in order to plan their visit. Combine with other digital opportunities including sponsorship or banner advertising..

15 Campaigns Logo, link and 30 words of text on campaign to a global database of 70,000+ contacts. Limited to 6 sponsors per . Please contact us about bespoke advertising opportunities How Many People Will See It? Up to 70,000 global contacts receive the official event s. Who Will See It? Previous visitors to SPE Offshore Europe from across the globe. Various Sponsorship Options POA Build awareness of your company by combing with onsite opportunities including banner advertising or sponsorship of the 50,000+ coffee cups.

16 Social Media Exclusive Logo on background image of event Twitter account. Videos shared through the official Twitter, LinkedIn & Facebook channel Tweet promoting your presence tweets to include stand number, directory link and twitter handle during the event. How Many People Will See It? Your brand will be seen by up to 15,000 of our engaged followers across our social media platforms. Social Media Sponsorship Exclusive POA Engage and network with visitors onsite by sponsoring our cafés, located throughout the venue.